Advertisement Stimulus Factors Involvement Theory

1. Movement/Motion: Sherif’s Theory of

Common perception that food
controls dog is being depicted
where pedigree biscuits act as
remote control for a dog’s
dance
2. Isolation: White space all
around the product and in
between to highlight pedigree
Pedigree
1. Intensity: The pitch of the
message is loud and intense
that global warming is an
alarming warning
2. Format : The text is
presented at the top in red eye
catching colour and in bold to
highlight the message and the
picture is placed at the bottom
involvement: This ad falls
under latitude of acceptance
that we can control our dogs
by the food we give them.
Product attribute
Elaboration likelihood Model:
A persuasive message is being
communicated in which
central root is being followed.
The ad focuses on the content
of the message to attract high
involvement.

Stop Global Warming

1.Attractive and visuals : This Sherif’s Theory of

visual is catchy in nature
where in it depicts that you
cannot avoid the wrinkles due
to the situation, one comes
across in his life but the
product can help you reduce it
involvement: This ad falls
under latitude of acceptance
that as it associates with the
fact that time and
responsibilities gives you
wrinkles.
Situational attribute

Nivea Men

By Group 1:

 Sumit Bhatere
 Diksha Yadav
 Prerna Meshram
 Saptrishi
 Antra
 Apoorva
 Tanya Ramdev