SYNOPSIS

Title – Study of Consumer attitude and perception towards Ayurvedic products in skin care
segment.

Objective:
 To understand awareness level of consumer about the skincare Ayurvedic products.
 To understand consumer’s response for skincare Ayurvedic product.
 To find out which factor influence most while purchasing skincare Ayurvedic product
 To find out expectation from skincare Ayurvedic product by consumer.

Scope:

The scope of this project is to understand the perception of consumer towards Ayurvedic
skincare products, to analyse the competitive environment and suggest the future prospect of
Ayurvedic skincare products in growing skincare segment.

Methodology:

The methodology used would be “Descriptive Research”. The research would have a
structured questionnaire where respondents would be interviewed. The sample size will be
100. It will comprise of both males and females which in turn will include users of Ayurvedic
skincare products and nonusers also. The area for the survey is restricted to the City of
Mumbai.

Data Collection:

Primary data – Questionnaire/ Interviews

Secondary data – Published text, Organizational records.

 RESEARCH PROPOSAL

a) Title of project
Study of Consumer attitude and perception towards Ayurvedic products in skin care
segment.

b) Need and significance

 Consumer’s preference towards Allopathy, Homeopathy and Ayurvedic
Skincare products
 Problems related to Ayurvedic skincare products.

c) Types of research design used

 Descriptive Research

d) Objective of study
 To understand awareness level of consumer about the skin care Ayurvedic
products.
 To understand consumer’s response for Ayurvedic product.
 To find out which factor influence most while purchasing skincare Ayurvedic
product
 To find out expectation from skincare Ayurvedic product by consumer.

e) Hypothesis framed

f) Tools of research used – Questionnaire

g) Sample studied

Technique - Random sampling technique

Size-100.
 Gender – Male (60)
Female (40)
 In this data 50% in each group will be users of skincare ayurvedic product and
50% will be nonusers of skincare ayurvedic product
Limitation- Research conducted in the city of Mumbai

h) Data gathering procedure

 Questionnaire, Interviews

i) Data analysis

j) Major finding

k) Conclusion and Recommendation

 INDEX
Chapter 1 – Introduction
1.1 Ayurvedic Industry at a Glance
1.2 Current Scenario of Ayurvedic Industry
1.3 Different segments in Ayurvedic Industry

Chapter 2 – Industry Overview

2.1 Present situation of the Ayurvedic Industry in India
2.2 Major Players in Indian Ayurvedic Industry in India
2.3 Segmentation of the Ayurvedic Industry in India

Chapter 3 – Skincare segment

3.1 Skincare segment in India-Current size & growth estimates
3.2 Present Scenario of Skincare segment in India
3.3 Future of Skincare segment in India

Chapter 4 – Consumer’s attitude and perception

4.1 Importance of Consumer’s attitude and perception
4.2 Reasons for developing that perception
4.3 Effects of Consumer’s attitude and perception on Ayurvedic Industry in skincare segment
4.4 Impact of Consumer’s attitude and perception on Ayurvedic Industry in skincare segment

Chapter 6– Research Methodology

6.1 Why Consumer’s Perception is important for skincare segment in Ayurvedic Industry
6.2 Need & Significance
6.3 Research Objectives
6.4 Hypothesis
6.5 Limitations of the Study
6.6 Sources of Data Collection
6.7 Sampling Procedure
6.8 Primary Data Collection

Chapter 7 – Data Interpretation & Data Analysis

Chapter 8 – Suggestions & Recommendations

8.1 Suggestions
8.2 Recommendations

Chapter 9 - Conclusion

ANNEXURE
BIBLIOGRAPHY