04 COMPANY PRESENTATION

BRAND HISTORY

06 BE
IMPRESSED

06 BUSINESS CONCEPT
09 BUSINESS ADVANTAGES
10 THE COMPANY IN NUMBERS
12 THE COMPANY’S SUCCESS
15 OUR CUSTOMERS

16 BE
DELICIOUS & SWEET
PRODUCTS

20 BE PART
OF THE CRAZY-COOL
FRANCHISE OPPORTUNITIES
WHAT DO WE OFFER YOU
Donuterie is about sharing the coolness
one bite at a time,
with sweet friends all the time.

03
 COMPANY In June 2015 we opened our first shop in Cluj-Napoca where we were
overwhelmed by the enthusiasm people welcomed us with in their city. By
PRESENTATION the end of the year we had a total of 3 shops in Cluj, followed by 3 more in
BRAND HISTORY other cities. 2016 saw the grand opening of 5 more shops nationwide and by
2018 we plan on celebrating the opening of 15 more shops across Romania.
We are a sweet business that opened the first Donuterie
Donuterie is a place for friends and their craziness; it’s the dessert next to
store, in 2014, in Târgu Mureş. We always wanted a work
the coffee, the good part of a beginning, middle and end of the day, the
place that we would hold dearly and that would bring us the
reason for posting, Instagramming, snapping and getting that perfect selfie.
challenge to be better. We tested recipes in the kitchen for
months on end, different ingredients, and different toppings
Donuterie donuts are just like you: eager to grow, ambitious for more cream,
until, one day, we got what we wanted: puffy pastry, creamy
and ready to rumble!
insides and a unique taste.

DONUTERIE
be nuts, be donuts!

04 05
 BE
IMPRESSED.
BUSINESS CONCEPT
What could be better than a business that always makes
people smile and brightens their day?
Well, these next features are awesome too:

quality ingredients fun and laid-back dialogue

with clients
handmade fresh products,
baked all day long friendly and cozy point
of sale and shops
affordable prices
an evolving, fun and cool brand
easy to serve

06 07
BUSINESS
ADVANTAGES
There is no business dialogue if there are no profit
opportunities, right?
This is why Donuterie promises the following:

UNIQUE HIGH MARKET

BUSINESS CONCEPT DEMAND

FAST RETURN HIGH PROFIT

OF INVESTMENT INCOME
09
 DONUTS SOLD
THE COMPANY
IN NUMBERS 2016 2.700.000
2017
ESTIMATED 4.500.000
OF CHOCOLATE USED
2016 70.000 KG
2017
ESTIMATED 160.000 KG

2014 2015 2015 2017

900 DAYS OF
EXISTENCE 10.520 WORKING
HOURS 150 EMPLOYEES

2016 8 11 930.000 2016 3500 CUSTOMERS

/DAY
2017
ESTIMATED 8000 CUSTOMERS
/DAY

CITIES SHOPS LEI SALES/MONTH

57,000 12.100 1000
10
2017
ESTIMATED 19 26 2.300.000 FACEBOOK
FANS
INSTAGRAM
FOLLOWERS
SNAPCHAT
FOLLOWERS
11
 THE COMPANY’S
SUCCESS
Call us naive but we believe in happy sweet never-ending possibilities of growth.
We created the first real donut shop from the Romanian market.
We are the pioneers of this market niche and the core for all the local donuts consumers.
We operate in street shops, malls and also shop productions or separate locations.

2015 2017
3 more stores more than 15 stores to be opened
opened in Cluj 2 out of 15 shops opened

2014 2016
first store opened 7 store opened in
in Târgu Mureş Sibiu, Ploieşti, Baia
Mare, București, Iași
and Suceava.

12
OUR
CUSTOMERS
We thought we knew who donuts belong to. It figures out that although teenagers
can’t live without them we are also loved by: fun lovin’ adults, life lovin’ grandparents,
cool uncles, awesome aunts, anything lovin’ children and of course amazing parents.
Who knew?!

In order to reach all of them, customers can find us:

ONLINE • STREET STORES • SHOPPING CENTERS

10% 30% 35% 20% 5%

KIDS TEENS YOUNG ADULTS ADULTS ADULTS +45
15
 BE
DELICIOUS & SWEET
PRODUCTS
As you might have guessed by now, we sell donuts.
We always experiment with topping, fillings, frostings, dough
mixtures, seasonal recipes and sprinkles. You can order regular size
donuts or minidonuts if you want to impress someone with bite-size
happiness.

In stores you can also find an ouch-hot! or oooh-cold!

selection of drinks.

16
 BE PART
OF THE CRAZY-COOL
FRANCHISE OPPORTUNITIES
WHAT DO WE OFFER YOU
Want to be part of this sweet business and become a Donuterie
franchisee? Endless donuts, great opportunities and ongoing
support as a new business! Here’s what you have to know and what
we can offer you:

Support in site selection & shop design Ongoing management support

Operating manual comprised of: Ongoing audit system

manager manual, employee manual,
franchise manual.
Marketing procedures branding
manual
Software system: Sales, Production,
Planning and Data Analyzer, Administration
Before opening and ongoing training

22
THE ACCEPTANCE FEE CONTAINS

Consultancy kit Marketing

Training Recipes

Design materials Know-how

Architecture Access to our supplier network

Monthly royalties - 4.5% from turnover.

Investment level - 35-40.000 Euros depending on the surface and if the area disposes of a
table area dedicated to our restaurant (the investment comprises of all costs connected to
furnishing and starting-up costs).

25
 FRANCHISEE PROFILE
experience in the HORECA field (Hotel/Restaurant/Café) is not mandatory, take on an expansion
plan in targeted city depending on the area’s potential.
Know how regarding the local market and purchase habits.

ENTREPRENEURSHIP 100% INVOLVEMENT IN DAY-TO-DAY

BUSINESS MANAGEMENT
CLIENT ORIENTED
TEAM COORDINATION AND LOCATION TYPE - COMMERCIAL SPACES,
ORGANIZATION ABILITIES STREET SHOPS IN PEDESTRIAN AREAS

26