Find out the answers to the ff.

questions:

1. What is the video all about?

2. Who is the intended audience?
3. What is its purpose?
Video
 Public Service
Announcement (PSA)
What is a PSA?
is a short informational clip that is spread in
the interest of the public

Objectives…
to raise awareness and change public attitudes,
opinions, or even behavior towards
an important issue

Messages…
can be instructional, inspirational, or even shocking
to elicit emotion and action
PSAs…
 may include interviews, dramatizations,
animations and many other types of video
and audio content.

 It can be seen on television, heard over

radio, viewed in outdoor and online media,
direct mail, and read in print media.
In other countries…

At one point in time, broadcast stations were

“…required by the Federal Communication Commission
to allocate a certain amount of time to public service.”
to “serve the community” (lrby, 2012)

This meant that they had

to “give away” a certain amount of air time
to non-profit groups or make
other announcements that are deemed
to “serve the community” (lrby, 2012)
 PSA is created to educate the people; created
by non-profit groups to serve the community or
to raise awareness on important issues
efficiently and effectively;

PSA shows the advantages/disadvantages,

pros/cons, benefits/lots, etc.
• PSA NATURAL DISASTER.xspf
 How effective is PSA?

 It gets the audience to pay attention.

 The message is clear and easy to understand

 The message is supported by facts about the issue.

 The audience is able to sympathize with those

affected by the issue.
General components to include in PSA

 Video footage
 Music
 Voice over/ Narration

 Images/Photos

 Text
How to make a PSA?
 Steps on how to write a PSA
1. Choose an Issue
• social or environmental issues (bullying, littering, or industrial pollution)

2. Hook your Audience

• use eyecatching images, dialogue bubbles, textables and don’t leave
white empty space

3. Get your Facts Straight

• present factual information such as statistics is correct and relevant
• appropriate scenes, characters, and items that enhance the message

4. Be Straightforward
• message should be clear and concise
 What is a story board?

A storyboard is a graphic representation of how

your video will unfold, shot by shot. It's made up of
a number of squares with illustrations or pictures
representing each shot, with notes about what's
going on in the scene and what's being said in the
script during that shot.
PSA Story board
Create and customize
your
PSA story board