Stay in touch with your clients

through Instafin Messaging

In the past, you and your colleagues only had a few ways of communicating with your clients. Your team
was limited to a short list of ways to reach your clients including:

1. Travelling to visit all your clients individually, requiring hours of transportation

2. Calling your clients on the phone one-by-one to relay information about their accounts
3. Relying on messengers: asking other community members to relay information to your clients

Today, your financial institution can build

stronger relationships with your clients
through more consistent and reliable
communication.
This is possible even when your clients are far
from one of your branches or between their
regularly scheduled meetings with your team.

When I review the

performance of our
branches month after
month, I can see our
portfolio quality is
getting better since
we started sending
payment reminders with
Instafin Messaging.

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 Stronger client relationships,
stronger portfolio performance
Based on our customer research and academic research1, Instafin Messaging is enabling financial
institutions to take more control of their loan portfolio and its performance. When your clients are repaying
their loans on their time, according to the loan payment schedule you created, your loan portfolio is stronger.
When your clients are repaying their loans on time, you are earning revenue that allows you to then create
and disburse more loans, or to increase the amount you can lend to your current clients.
What is Instafin Messaging and
how does it work?
Instafin Messaging is one of Oradian’s Additional Services that is built into Oradian’s platform. It is a
messaging service that enables you to send messages directly to your clients’ mobile phones directly from your
Instafin dashboard. It is streamlined communication between your clients and your team. Instafin Messaging
is a service created so you can automatically communicate with your clients in real-time.
This is your opportunity to improve your portfolio performance and build stronger client relationships.

Enabling you to take control of Mobile phone

On average, financial Improving communication with your
your Porfolio At Risk ownership is steadily
institutions start clients through Instafin Messaging
Portfolio At Risk (PAR) is the percentage of your total reducing their Portfolio increasing. Individuals
When you equip your team with Instafin Messaging,
loan portfolio that is at risk. The risk is measured by
At Risk within the first you can send a message when your clients:
are using their mobile
the number of days that your client’s payment is late or
overdue. After a certain number of days have past after month of enabling 1. Receive approval on their client application
phones for a variety
a loan payment is due, generally 90 days, the loan is Instafin Messaging. 2. Receive a loan disbursement of daily interactions.
considered as a default. 3. Deposit funds into their accounts Financial institutions
With Instafin Messaging, you can remind your
Their Portfolio At Risk 4. Withdraw funds from their accounts must keep up with
clients of their upcoming payments. Sending payment continues to decrease 5. Make a loan repayment
their clients and their
6. Have a repayment due soon
reminders can lead to higher repayment rates, reduced month after month. 7. Are late on a repayment changing behaviour.
PAR, more efficient field officers and improved client
meetings.

Decreasing portfolio in arrears over 12 months with Instafin Messaging

On average, more of
my clients are sending
payments for their loans
Percent

on time — without having

to call them on the phone
and remind them.

Months

Portfolio in arrears with Instafin Messaging Portfolio in arrears without Instafin Messaging

1 Karlan, D., Morten, M., & Zinman, J. (2012). A Personal Touch: Text Messaging for Loan Repayment. doi:10.3386/w17952

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 Find out if your financial institution
can benefit from Instafin Messaging
Ask these two questions:
1. Is your portfolio aligned with industry standards?
Portfolio quality is a key metric for your financial institution. It affects your
profitability and can play a role in determining if you will receive funding
from other banks or lenders. It is in your best interest to make sure your
portfolio breakdown matches the industry standards.

Compare your portfolio to the industry standards

Your portfolio breakdown Key indicators

• Active loans
• 1-30 days overdue
• 61-90 days overdue
• 91-180 days overdue
• 181-365 days overdue
• Portfolio yield
• Outstanding loan portfolio size
• Risk coverage ratio
• Field officer productivity
• Operating expense ratio

2. Are your clients getting the most from your meetings?

If your meetings with your clients are only about administration and collecting
payments for loans, you are missing opportunities to share other information.
Your team could use this valuable face-to-face time with their clients to share
best practice, talk about financial education and offer other financial services.
Are you using your time with your clients wisely?

If you answered no to these two questions,

you can benefit from Instafin Messaging.

Contact us to reap Lagos: 803 465 3814

the full benefits of Email: hello@oradian.com
Web: oradian.com
Instafin Messaging

hello@oradian.com l +234 803 465 3814 l oradian.com © Oradian