Business Plan Format

Introduction of Products & Services

 Detail core product or service
 Screenshots or diagrams
 Current pricing
 Past test results (Optional)
 Predictable products or services you hope to develop and roll out

Case Study
 Existing Competitor
 Strategy Implemented
 Marketing Techniques Adopt

Marketing Plan
 Competition and market research
 SWOT analysis (Strengths, Weaknesses, Opportunities & Threats)
 Target market research (total market size and total addressable market (TAM))
 Target customer personas and profiles
 Results of any testing conducted so far (Optional)
 Marketing channels to be used
 Marketing budget

Operational Plan
 Facilities and space needed
 Equipment /Technology needs
 Supply chain management
 Logistics and distribution plans
 Order and fulfillment processes
  Quality control checks
 Legal and accounting needs

Financial Plan
 Financial projections for 12 months
 Cash flow projections
 Income and expenses