Assignment Details Contents

Title: Understand the requirements of working This Assignment covers you for Outcome 1.
to a brief
Assessors: Faustina Starrett (U5) You are required to write a Report outlining
School: Media, Multimedia & Performing Arts definitions and examples of professional briefs
Programme level: 3 Assignment number: 1 in the Media Industry.
Issue date: Interim hand-in (if
19/09/2019 applicable):
03/10/2019
Due: 24/10/2019 Feedback:
IV: (U5) Jim Doherty IV date: 02/09/2019

Assignment 1 – Understanding and Interpreting a Brief

Learners will write a report about working to a brief in the creative media sector

This assignment is designed to develop learners’ ability to underpin knowledge and understanding
of working to a brief in the media industries
Present a written report (1,000w) to provide evidence to cover all the assessment criteria set for
Unit 5:1

Tasks

1. Describe the structure of Formal and Pass Criteria To achieve a pass grade the
Informal Briefs evidence must show that the learner is able to:

2. Define and Describe the 4 types of Brief

used in the media Including:
 Tender,
 Contract,
 Commission,
 Competition
Provide a definition and an example of
each type to illustrate the nature and
demands of professional briefs in the Media
Industry. (You can also illustrate from or
cross-reference to your own formal and
informal briefs from your NDCMP course
to date)
P1: learners will describe the requirements of
working to a brief accurately, covering the topic
substantially though not necessarily absolutely
completely. Typically they will demonstrate a
limited understanding of the
Range of skills involved and of the purpose and
constraints which form the parameters of the
brief itself.

3. Illustrate the stages of working to a brief
involved in the above, including research;
pre-production; production; post –
production and legacy using ‘Youth Voices
of Brexit’ Production Management Project.
All aspects of the brief must be addressed in
accordance with Edexcel Unit requirements and
evidenced appropriately.

4. Identify where you have used opportunities

for your own development, including ideas
new skills, team work and critical
evaluation.
Merit Criteria
To achieve a merit grade the evidence must
show that, in addition to the pass criteria,
the learner is able to:
M1 explain the requirements of working to a
brief with reference to detailed illustrative
examples.
Merit
To achieve a merit grade, learners must achieve
the entire pass and all the merit grade criteria.
For each of the criteria learners must present
evidence that addresses each italicized sub-
heading of the content for the learning outcome.
M1: learners will provide an explanation of the
organisation and extent of a brief and will
demonstrate knowledge of how their role will
impact on the work of others and on the brief
itself. Demonstration in a practical context will
show understanding and careful consideration of
all the requirements. For example learners will
show sound interpersonal skills in the
negotiation and will have considered the wider
implications of the brief. They will explain how
and why specific aspects needed to be taken
into consideration, pointing to relevant instances
of where they have done this in their work.
Distinction Criteria
To achieve a distinction grade the evidence
must show that, in addition to the pass and
merit criteria, the learner is
able to:
D1 comprehensively explain the requirements
of working to a brief with elucidated examples.
Distinction
To achieve a distinction grade, learners must
achieve the entire pass, all the merit and all
the distinction grade criteria. For each of the
criteria learners must present evidence that
addresses each italicized sub-heading of the
content for the learning outcome.
D1: learners will provide a full explanation of
the organization and extent of a brief informed
by extensive research that could include
interviews, work shadowing, company
information etc. They will reveal a detailed
Insight into their own role, duties and
responsibilities together with a sophisticated
understanding of the personal and professional
qualities required to fulfill the brief.
Demonstration in a practical context will show
Thorough consideration of all requirements and
learners will give detailed explanations of how
and why they need to be taken into account,
exemplifying these explanations with fully
elucidated instances of where they have done
so in their work. Learners will also demonstrate
excellent communication skills in their
negotiation of the brief itself.
Guidance

Websites
www.prezi.com
Professional Briefs – Faustina Starrett Public Presentation – 4 Types of Brief with
examples

https://prezi.com/7mtjyzecmnux/copy-of-professional-brief-prezi/

Tender - Where to find them (Linked to Pitch)

https://culturallearningalliance.org.uk/work-with-us-invitation-to-tender-for-media-
support/

http://creative-blueprint.co.uk/policy/item/design-and-cultural-heritage-research-two-
new-invitation-to-tenders-launche

Professional example of a Tender

https://culturallearningalliance.org.uk/wp-content/uploads/2018/03/ITT-CLA-media-
support-1-1.pdf

Class (EXAMPLES) -

Commission – ( Linked to Pitch)

https://app.hiive.co.uk/blogs/blogs/short-film-funds-every-filmmaker-should-know-
about/

http://talkies.org.uk/short-film-commission/

Industry bodies who commission film production work

https://www.bbc.co.uk/commissioning/tv/articles/who-we-are-how-we-commission

http://afci.org/film-commissions/northern-ireland-screen/

https://www.rte.ie/culture/2017/0714/890311-rte-and-ni-screen-commission-four-
original-dramas-f/

Commissions linked to University Applications: ( Careers unit 7)

https://www.kingston.ac.uk/undergraduate-course/filmmaking/

Filmmaking BA(Hons) degree course for Clearing 2017 …

www.kingston.ac.uk › Undergraduate courses
Video embedded · This guarantees a number of film commission awards to our students,
The aim is to undertake and produce a short film. ... for example artist's video and
photography
Contracts (usually linked to a Formal Commission) Legal and ethical considerations

http://www.filmdaily.tv/template/film-contracts-and-agreements-protect-your-film

http://www.shakelaw.com/video-production-contracts/

Template for a contract Below – click on link

https://www.wko.at/branchen/gewerbe-handwerk/film-musikwirtschaft/Mustervertrag-
Wirtschaftsfilm_Englisch.pdf

NWRC MEDIA PROJECT CONTRACTS

EXAMPLES - Discussed in class

Competitions - examples
https://www.intofilm.org/competitions

http://www.cinemagic.org.uk/submissions/young-filmmaker-competition
http://www.bfi.org.uk/education-research/bfi-film-academy-scheme/film-festivals-young-
filmmakers
https://www.yorkcollege.ac.uk/intranet/282-internal-notices/3377-namss-student-film-
competition-2019.html
http://tv.thebmc.co.uk/videos/bmc-tv-women-in-adventure-film-competition-2018-
trailer/

Textbooks
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production,
Student Book
(Pearson, 2010) ISBN 978-1846906725
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production,
Teaching Resource
Pack (Pearson, 2010) ISBN 978-1846907371