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Ruchi Agarwal
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an annual family celebration into a public event. festival for businesses and individuals in central
This was a way of building national spirit and India. For business owners, praying to Ganesh
showing unity of Hindu society by making the brings prosperity, while abundant harvests are
festival a community-based enterprise [2, ensured for the farmers.
3]. Ganesa Chaturthi was also a way of uniting
people earlier separated by the caste system.
Ganesh came to be seen as a god for everyone.
Cross-References
The caste system in India is a social stratifica-
tion of people into four main groups, priests,
▶ Ganesa
warriors, merchants, and the peasants. The first
three are considered as the upper castes. The peas-
ants fall under the category of lower caste. Mem-
bership comes through birth, and there is a mutual References
interdependence defined by occupations ritual
duties, roles, attributes surrounding purity and 1. Sukumar R (2003) Elephants, gods, and people. The
interrelationship of culture and ecology, Chapter 2. In:
pollution, specific customs, and traditions of wor- The living elephants: evolutionary ecology, behaviour,
ship [4]. Tilak saw the festival as a way of pro- and conservation. Oxford University Press, New York,
moting community participation and the pp 55–80
involvement of people from all castes together 2. Metcalf DB, Metcalf RT (2012) Civil society, colonial
constraints, 1885–1919, Chapter 5. In: A concise his-
for 10–12 days. In Maharashtra, the processions tory of modern India, 3rd edn. Cambridge University
to immerse Ganesh images in the sea became an Press, Cambridge/New York, pp 123–166
important mode of exhibiting and asserting Hindu 3. Reza NM (2015) Religious processions as a means of
cultural and political identity. Today, the festival is social conciliation, Chapter 15. In: Mathey K, Matuk
S (eds) Community-based urban violence prevention.
sponsored by business people in most of the cen- Transcript, Beilefeld, pp 268–279
tral Indian cities. It grows bigger every year and 4. O’Conner SJ Jr (1971) Hindu gods of peninsular Siam.
has become the most expensive communal Artibus Asiae Publishers, Ascona