CUSTOMER’S PREFERENCE ON PRODUCT CRIETEIA

CUSTOMERS PREFERENCE
No. of preference
Quality 18
Price 3
Prestige 3
Benefit 6
REPORT:
From the above analysis we can come to a conclusion that
Most preferred flavour of body lotion is Cucumber (33.3%)
followed by Almond (19.04%), Cocoa (19.04%), Aloe Vera
(14.28%), Butter (14.28%). The flavour’s chosen were mostly
Cucumber, while a few opted for a fresher scent such as
almond and cocoa. The ultimate purpose of usage is to
moisturize and nourish the skin.
The Most popular brand of body lotion used is Vaseline
(40%), followed by Nivea (30%), Dove (20%), Himalaya (10%).
The brand ratings for both Vaseline and Nivea are
satisfactory.
The customer’s preference on the brand choice is the
Quality (60%), Price (10%), Prestige (10%), Benefit from the
product (20%). The focus on the brand choice is due to the
Quality of the product and its benefit from the product,
according to most participants.
The survey also reflected on the level of personal care of all
the survey participants, leasing to the conclusion that most
are quite conscious of one’s skin, especially teenagers.