MEDIA AND INFORMATION

LITERACY (MIL)

MEDIA LITERACY (Part 1)

Definition, Importance, Fundamental
Elements, and Critical Thinking
Mr. Arniel Ping
St. Stephen’s High School
Manila, Philippines
MIL PPT 09, Revised: June 11, 2017
 LEARNING COMPETENCIES
Learners will be able to…
• define media literacy (SSHS);
• discuss and value the importance of media
literacy (SSHS);
• explain the fundamental elements of media
literacy (SSHS);
 LEARNING COMPETENCIES
Learners will be able to…
• value the importance of critical thinking in
media literacy (SSHS); and
• apply critical thinking by identifying fallacies
in arguments (SSHS).
 I- INTRODUCTION TO MEDIA LITERACY

I- Media Literacy
A. Definition and Importance
B. Fundamental Elements of Media Literacy
C. Critical Thinking
1. Definition
2. Importance in Media Literacy
3. Fallacies of Thinking
 •Investigate the
following controversial
events that became
viral in the Philippines.
CONTROVERSIAL AND VIRAL
• "The Naked Truth“, Bench
Philippines fashion show in
2014
• What issue was raised against
this event?
Sexist
• Result: Bench made a public
apology on Facebook, Coco
Martin issued a public apology
through an official statement
CONTROVERSIAL AND VIRAL
• FHM Philippines, cover
of March Issue, 2012
• Uploaded on FHM
official Facebook page
on Feb. 25, 2012
CONTROVERSIAL AND VIRAL
• What issue was raised
against this cover photo?
Racist
• Result:
FHM recalls 'racist' cover
of March issue and
apologized, Bella Padilla
apologized on Twitter
 CONTROVERSIAL AND VIRAL

• T- Shirt at SM Store, SM
Megamall (2014)
• The issue was raised by
Karen Kunawicz in her post
on Facebook.

https://www.facebook.com/photo.php?fbid=1
0154573238555361&set=a.1015220391067036
1.913399.590115360&type=3
 CONTROVERSIAL AND VIRAL
• What issue was raised against
this t- shirt design?
Trivialization of Rape,
Promoting Rape Culture
• Result: SM respond to the
issue via Twitter account
@smsupermalls, immediately
pulled out all the t-shirts of the
consignor that distributes
https://www.facebook.com/photo.php?fbid=1
0154573238555361&set=a.1015220391067036
them.
1.913399.590115360&type=3
WHAT IS MEDIA LITERACY?
ability to decode, analyze, evaluate and
produce communication in a variety of
forms
(UNESCO MIL Curriculum for Teachers)
Media
Literacy provides a framework to access, analyze,
evaluate and create messages in a variety
of forms - from print to video to the
Internet
(www.medialit.org)
 VIDEO PRESENTATION

What IS Media Literacy?

By iSpeakMedia

https://www.youtube.com/watch?v=GTL0_tJEVD0
 VIDEO PRESENTATION

What is Media Literacy?

by Center for Media Freedom &
Responsibility, Philippines

https://www.youtube.com/watch?v=q8ntNPXQnS0
FORMATIVE ASSESSMENT: RECITATION

• What is media literacy?

• Why do we need to
read media from a
critical point of view?
• Why is media literacy
very important to
democracy?
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ART SILVERBLATT, 1995)

1. An awareness of the impact of media.

2. An understanding of the process of mass
communication.
3. Strategies for analyzing and discussing media
messages.

TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ART SILVERBLATT, 1995)

4. An understanding of media content as a text

that provides insight into our culture and our
lives.
5. The ability to enjoy, understand, and appreciate
media content.

TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ADDED TO SILVERBLATT’S 5 ELEMENTS)

6. An understanding of the ethical and moral

obligations of media practitioners.
7. Development of appropriate and effective
production skills.
8. Critical thinking skills enabling the development
of independent judgments about media content

TEXTBOOK P. 15
WHAT IS CRITICAL THINKING?
THIS IS NOT CRITICAL THINKING!
WHAT IS CRITICAL THINKING?
• Critical thinking is the intellectually
disciplined process of actively and
skillfully conceptualizing, applying,
analyzing, synthesizing, and/or
evaluating information gathered from,
or generated by, observation,
experience, reflection, reasoning, or
communication, as a guide to belief
and action ( Scriven and Paul, 1987)
WHAT IS CRITICAL THINKING?

• Critical thinking is thinking about

your thinking while you're thinking
in order to make your thinking
better (Paul, 1992)
Why is critical
thinking very
important?
The ability to recognize fallacies of thinking is one
of the fundamentals of critical thinking.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
 FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING
Identify the fallacy in the following statements.
Explain your answer.
• Don’t waste food, people in Africa are dying
because of hunger.
• How can you argue your case against Martial Law
when you were not yet born during that time?
• If we allow family planning, what’s next? Allowing
abortion?
 FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING
Identify the fallacy in the following statements.
Explain your answer.
• Kopiko is the best coffee because everyone is
drinking it.
• You need to show evidence that you did not cheat
in the last election.
• If you are pro-mining, then you are supporting
the destruction of the environment.
FORMATIVE ASSESSMENT
APPLYING CRITICAL
THINKING
• What message or
argument is presented
in this poster?
• Do you agree with the
message or argument?
Why or why not?
 VIDEO PRESENTATION
CURRENT EVENTS

WATCH: 10 Biggest Scams in PH

by ABS-CBN News
https://www.youtube.com/watch?v=0d33x7VMv0g
FORMATIVE ASSESSMENT:
RECITATION
•Why is critical thinking very
important to media literacy?
•Why is it important for
students to develop their
critical thinking skills?
REFERENCES
• Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
• http://www.medialit.org/reading-room/what-
media-literacy-definitionand-more
• http://www.projectlooksharp.org/
• http://highered.mheducation.com/sites/dl/free/00
72827580/88223/bar27580_ch02.pdf
REFERENCES
• http://depts.washington.edu/nwmedia/sections/n
w_center/curriculum_docs/stud_combine.pdf
• http://www.skillsyouneed.com/learn/critical-
thinking.html
• https://yourlogicalfallacyis.com
• http://www.iep.utm.edu/fallacy/
REFERENCES
• https://churchm.ag/logic-fallacy/
• http://www.nizkor.org/features/fallacies/
• http://www.gmanetwork.com/news/story/380375/has
htag/rape-t-shirt-at-sm-store-draws-outrage-online
• http://www.gmanetwork.com/news/story/249620/sh
owbiz/fhm-recalls-racist-cover-of-march-issue-
apologizes