Professional Documents
Culture Documents
Media and Information Literacy (Mil)
Media and Information Literacy (Mil)
LITERACY (MIL)
I- Media Literacy
A. Definition and Importance
B. Fundamental Elements of Media Literacy
C. Critical Thinking
1. Definition
2. Importance in Media Literacy
3. Fallacies of Thinking
•Investigate the
following controversial
events that became
viral in the Philippines.
CONTROVERSIAL AND VIRAL
• "The Naked Truth“, Bench
Philippines fashion show in
2014
• What issue was raised against
this event?
Sexist
• Result: Bench made a public
apology on Facebook, Coco
Martin issued a public apology
through an official statement
CONTROVERSIAL AND VIRAL
• FHM Philippines, cover
of March Issue, 2012
• Uploaded on FHM
official Facebook page
on Feb. 25, 2012
CONTROVERSIAL AND VIRAL
• What issue was raised
against this cover photo?
Racist
• Result:
FHM recalls 'racist' cover
of March issue and
apologized, Bella Padilla
apologized on Twitter
CONTROVERSIAL AND VIRAL
• T- Shirt at SM Store, SM
Megamall (2014)
• The issue was raised by
Karen Kunawicz in her post
on Facebook.
https://www.facebook.com/photo.php?fbid=1
0154573238555361&set=a.1015220391067036
1.913399.590115360&type=3
CONTROVERSIAL AND VIRAL
• What issue was raised against
this t- shirt design?
Trivialization of Rape,
Promoting Rape Culture
• Result: SM respond to the
issue via Twitter account
@smsupermalls, immediately
pulled out all the t-shirts of the
consignor that distributes
https://www.facebook.com/photo.php?fbid=1
0154573238555361&set=a.1015220391067036
them.
1.913399.590115360&type=3
WHAT IS MEDIA LITERACY?
ability to decode, analyze, evaluate and
produce communication in a variety of
forms
(UNESCO MIL Curriculum for Teachers)
Media
Literacy provides a framework to access, analyze,
evaluate and create messages in a variety
of forms - from print to video to the
Internet
(www.medialit.org)
VIDEO PRESENTATION
https://www.youtube.com/watch?v=GTL0_tJEVD0
VIDEO PRESENTATION
https://www.youtube.com/watch?v=q8ntNPXQnS0
FORMATIVE ASSESSMENT: RECITATION
TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ART SILVERBLATT, 1995)
TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ADDED TO SILVERBLATT’S 5 ELEMENTS)
TEXTBOOK P. 15
WHAT IS CRITICAL THINKING?
THIS IS NOT CRITICAL THINKING!
WHAT IS CRITICAL THINKING?
• Critical thinking is the intellectually
disciplined process of actively and
skillfully conceptualizing, applying,
analyzing, synthesizing, and/or
evaluating information gathered from,
or generated by, observation,
experience, reflection, reasoning, or
communication, as a guide to belief
and action ( Scriven and Paul, 1987)
WHAT IS CRITICAL THINKING?