Professional Documents
Culture Documents
By
M. SAKTHIVEL MURUGAN
Register Number: 20184012201138
SEPTEMBER – 2019
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Dr. M. BHOOPAL MBA., Ph.D.,
Assistant Professor,
CERTIFICATE
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M. SAKTHIVEL MURUGAN,
DECLARATION
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CERTIFICATE
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ACKNOWLEDGEMENT
I thank my family for giving more support and love for doing this project.
I thank the Lord Almighty for giving me the knowledge and strength to complete this project.
Dr. N. RAJALINGAM, B.E, M.B.A., Ph.D., for his support during the project.
I would like to express my sincere thanks to Dr. G. MAGESH KUTTALAM, M.B.A., Ph.D.,
Assistant Professor, and project coordinator Department of Management Studies, for permitting
me to do this project.
I express my thanks to my friends for their love & support who have extended their support to
make this project successfully.
I owe my humble gratitude for those who helped me in each and every activity throughout this
project and made this project a fruitful one.
THANK YOU
M.SAKTHIVEL MURUGAN
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LIST OF CONTENT
1.1. INTRODUCTION
1.2. INDUSTRY PROFILE 7
I 1.3.COMPANY PROFILE
1.4.ORGANIZATION STRUCTURE
5.1 FINDINGS
V 5.2 CONCLUSION 47
5.3 SUGGESTIONS
BIBLIOGRAPHY 51
ANNEXURE 52
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CHAPTER I
1.1 INTRODUCTION
Organizational culture
Organizational culture is defined as the underlying beliefs, assumptions values and way
of interacting that contribute to the unique social and psychological environment of an
organization. Organizational culture includes an organization‟s expectations, experiences
philosophy, as well as the value that guide member behavior. and is expressed in member self-
image, inner workings, interaction with outside words and future expectation culture based on
share attitudes beliefs, customs, and written and un written rules that have been developed over
time and are considered valid.
When people join an organization . they bring with them the values and beliefs that they
have been taught. Quite often, however these values and beliefs are insufficient for helping the
individual succeed in the organization. The person needs to learn how the particular enterprise
does things
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Organization culture is a set of assumptions. They are as follow:
That the members of an organization share in common. Such assumption may be in the
form internally oriented characteristics such as – beliefs, values, attitudes, feelings,
personality types and so on. They are also known as abstract elements in culture.
Externally oriented characteristics such as products, buildings, and dresses etc. which
are also called material elements of the culture.
Meaning
As individual come into contact with organizations. They come into contact with dress
norms, stories people tell about what goes on, the organization‟s formal rules and procedures, its
formal codes of behavior, ritual, tasks, pay system, jargon, and jokes only understood by
insiders, and so on.
Definition
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Creating Culture
History/folklore
The early years of a company have an enduring effect on culture. The early
leaders of a company leave a legacy through stories and legends that are passed on
through the years. The tone and message of these stories helps underscore what is
valued in the organization.
Communication/symbols
Communication are both formal (e.g. employee newsletter) and informal (what is
discussed in the break room). Symbols are communication short cuts that are usually
visual (e.g. placing ample visitor parking next to the main entrance is a visual symbol of
the importance of customers and partners)
Metrics/Rewards/Recognition
What is measured is what matters in an organization. Likewise, what individuals
are recognized and reward for is also a clear indication of what is important in the
organization.
Behavioral Rules/ Norms
Behavioral rules evolve over time. These rules define how individuals are expected
to interact with each other and how work should be approached in the organization.
They are typically unspoken or record rules that are evident in the day to day behavior
of employees.
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Valued skill
What skills are most evident in senior leaders? What skills are most important for
promotion? These are the skills that are most valued.
Valued Traits:
Similarly, what traits are most evident in senior leaders? What traits are most
important for promotion? These are the traits that are most valued.
Financial benefits
Recruiting
Morale
Supply
Customer service
Meetings
Responsiveness to change
Involvement
Leader ship
Mergers and acquisitions
Cooperation
Team work
Relationships
Responsibility
Safety
Retention
Absenteeism
Union-Management Relations
Injuries and claims
Insurance Rates
Satisfaction and Happiness
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JOB SATISFACTION
Job satisfaction refers to one‟s feeling towards one‟s job. It can only be inferred but not
seen. Job satisfaction is must to employee about his job such as working place, pay, security and
so on. The low-level satisfaction employee does not work with full involvement, because the job
satisfaction is measuring by organization for the purpose of increase the productivity, decrease
the absenteeism and so on. This chapter explains the meaning, importance, factors to influence
the job satisfaction, various theories of the job satisfaction, sources and productivity.
Job satisfaction refers to a general attitude which an employee retains on account of many
specific in the following areas
Job satisfaction
Individuals characteristics
Relationship outside the job
Personal factors:
They include workers‟ education, age, marital status, and their personal
characteristics, family background, socio economic background and the like.
These factors have recently been studied and found to be important in the employees.
instead of being guide by their coworkers and supervisors, the skilled workers would like to
guide by their own inclination to choose job in consideration of what they have to do these
factors include the work itself, conditions, influences of internal and external environment on
the job which are controlled by the management etc.
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1.2 INDUSTRY PROFILE
A pump is a device that moves water or fluids by mechanical action. Most pumping
applications use centrifugal pump, which converts the input power to lift the water or liquid. The
pump has got various parts such as pump casing, impeller and sleeve connected with motor shaft.
When fluid enters the pump through the eye of the impeller which rotates at high speed, the fluid
is accelerated radially outward from the pump casing. As in this connection the pump
manufacturing industries got a great potential to reduce energy consumption, this could bring not
only, business opportunities, new challenges but also a great help to the electricity board and for
the society as a whole. Since the potential for electric current savings are huge in energy
efficiency pump sets. Realizing the opportunity to manufacture and market the energy efficient
pump sets, Coimbatore has got a major role.
India has always been a predominantly agrarian country. Agriculture Accounts for about
1/5th of the national income. It is the most important resources of support for the growth of
Gross Domestic Product (GDP). Agriculture has always been India„s most important economic
sector.
In the mid of 1990„s, agriculture provided approximately one third of GDP and employed
roughly two third of the population. Since independence, the share of agriculture in GDP has
declined in comparison to the growth of the other service sectors. However, agriculture still
continues to provide the volume of goods required by the non-agricultural sector as well as
abundant raw materials.
The growth of the pump sector in South India during the last decade has been
exceptional. Therefore, this research has been carried out to analyses the marketing strategic
factors that contribute to the growth in agriculture segment pumps. In this study, Coimbatore
based pump industry, organized sector has been considered, since organized sectors are more
Environmental friendly, consume less power, hence it is known as energy efficient pump
sets. These pump sets are operating with three phase electric supply mostly used for agricultural
applications .These pump sets are easy to install, lightweight, ruggedly built, high discharge-less
running time, elegant appearance to match the efficient performance and designed for trouble
free operation. They are of mono block construction with a common shaft for the motor and
pump with high efficiency which reduces the power consumption charges. Numerous
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applications of these pumps taken for this study includes, agricultural water supply, irrigation,
sprinkler system, gardening, boosting line pressure, shallow wells, fountains, cascades, and other
related agricultural water supply.
Report by Food and Agriculture Organization of the United Nations (FAOUN 2010) says: India
is the world's largest base for agriculture thus placing India in the second largest producer of
wheat and rice, world's third largest producer of several dry fruits, agriculture based textile raw
materials, coconut, sugarcane and numerous vegetables. Coimbatore pump industry has carved a
niche in the agriculture segment due to the huge demand for water pumping, where the borehole
submersible pump sets, open-well submersible pump sets and end suction pump sets contribute a
lot.
According to the 60th round of National Sample Survey, 56 percent of agricultural households,
had land holdings between 0.4 and one hector land. It was also reported that the average income
from agriculture is well below the non- agriculture average. For many years it has been argued
that farmers are under-privileged, suffering from lower average returns than are enjoyed by non-
farm families. The per capita income of land owning cultivators is almost half of the non-
agricultural average. Considering the support requirements to the farmers, Tamilnadu
Government has provided free electric power supply and subsidies for farm equipment.
Furthermore, the direct share of agriculture and allied sector total export is around 18 percent
according to Bombay Stock Exchange (BSE). When the indirect share of agriculture products in
total exports is taken into account, the percentage is much higher. In this scenario agricultural
production in India depends on millions of small farmers. It is their hard work and efficiency
which ultimately raise agriculture output. Owing to insufficient funds, many of them are unable
to use improved seeds and manures or to introduce new techniques. Some of them can„t even
keep wells in good condition according to First Five Year Plan says Abridged (2012.In view of
above, both Reserve Bank of India (RBI) and National Bank for Agriculture and Rural
Development (NABARD) have taken several initiatives along with Tamilnadu government for
subsidies to the farmers such as free electric power supply. Thus Tamilnadu government has
taken various steps, initiatives and care towards the growth of agriculture products and also
granted free electric power supply to agricultural usage pump sets to the farmers for pumping of
water to supply the crops.
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1.3 COMPANY PROFILE
THE BEGINNING:
In the year 1970 Mr.J.Gowrisankar started a rewinding shop with a very meager
investment.
He named this as BEST ENGINEERS reflecting his cherished vision of producing
only the “BEST” product.
He put heart & soul in developing this small unit into a major industrial activity
THE GROWTH:
In the year 1971 the firm started manufacturing both Centrifugal Monoblocs and
Coupled pump Sets within annual turnover of 7.0 lakhs.
The successful installation and operation of pumps in various villages of these areas
brought testimony to the quality of the pump sets.
And we have been marching ahead ever since steadily.
ABOUT US
“BEST” contributes roughly 1.5 per cent of the total turnover for R & D.,
Over 150 ancillary units produce various components as per specification are thoroughly
inspected by an ISO certified company befo0re being taken into accounts.
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The product range of the company includes:
Monobloc,
Centrifugal Jet pumps,
Submersible Pumps
Which function under a wide range of voltage fluctuations from 30% to 10% to suit Indian
conditions?
1. Two products manufacturing companies are ISO 9001 certified company by INTERTEK,
manufacturing water handling pumpesets for,
Agriculture,
Domestic and
Rural water supply.
These units carry out R&D in this lean season and finalize design materials and
manufacturing technology for new products launched every year.
These units also have well designed testing set up which is controlled by Best engineers the
ISO 9001 certified company of the group. 80% of the products are ISI marked.
We are also member of National Bo0dies like Bureau of Indian Standards and Bureau of
Energy Efficiency in the area of pumps and motors.
Stator,
Rotor stampings,
Rotor bracing,
Spline couplings
Bowls,
Impeller
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The other unit manufactures engineering plastic components like
Impeller,
Diffuser,
The two companies are also used as our pilot units to finalize the design and manufacturing
processes of the critical components of the end products.
It is an ISO 9001 company certified for their Quality System by INTERTEK for Design,
calibration, E.D.P services and Services of Pups and Motor.
This company was the first in this region to get ISO certification in the year 1996 for
providing technical service.
An account company in charge of the financial accounts and control the finances of the
group.
A marketing company, completely in charge of marketing of the product manufactured in
our brand names.
This marketing company; has 10 branches well spread over the country and each branch
has a service Centre attached.
Needs of customers efficiently and effectively.
Genuine spare parts and made easily available in addition to providing prompt service.
It has a well knit distribution system with a large number of distributors and dealers
throughout the country.
After sales service is a way of life with us.
The concept of taking the customer as a member of our family has resulted in retaining
the top position in the domestic market.
Each and every customer is a very valued member of our group.
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OUR STENGTH LIES IN MEETING
WE HAVE
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Mission
The be number one in our country producing energy efficient pump sets for conserving
the most needed power.
Vision
To Manufacture
Cost effective value engineering pumps which will earn for the entire family for
the customer.
To make the entire pump industry solar based Energy efficient, Cost effective,
By introducing innovation in the conversion of solar energy for pumping
application.
Major competitors
Suguna pumps
CRI pumps
Texmo pumps
Aquasub engineering
Mahindra pumps
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Departments of the Organization
Purchase department
Sales Department
Process store
Component store
Calibration lab
Quality assurance
Auditing
EDP(Electronic data processing)
Coil forming
Winding
Assembly
Machine shop
Painting
Packing
Casting Room
HR Department
MRS Department
Product Details
Pumps and motors are the product produced in the company. Principally pump converts
mechanical energy of motor into fluid flow energy. The following are the product produced,
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1.4 ORGANIZATION STURCTURE
MANAGING DIRECTOR
GENERAL MANAGER
STAFF CASHIER
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CHAPTER II
2.1REVIEW OF LITERATURE
According to Azhar (2003) organizational culture is the combination of important
assumptions that are shared in common by each members of an organization and are
often unstated. Organizational culture is basically made up by two major common
assumptions: values and beliefs. Values are the assumptions that have been forwarded by
the leaders of the organization and considered to be ideals that are desired by all the
members of an organization. Beliefs on the other hand are the assumptions about the
reality and created by experience.
Wagner (2005) is of view that, the shared perception of the organization‟s members on
the life within the organization which creates a bond amongst the members. This affects
their perception of their self and their work. The platform for culture is provided by
values, norms and beliefs. The organization culture is created by: The norms and
practices taught by the leaders of the organization in the past (Schein ,1990)
Hofstede (2006) on the other hand explains the organizational culture in the form of
onion that contains a number of layers and values that make the core of the organizational
culture.
(Nelson & Quick, 2011) Organizational culture has four functions: gives members a
sense of identity, increases their commitment, reinforces organizational values, and
serves as a control mechanism for shaping behavior. Organizational culture is the set of
shared values, beliefs, and norms that influence the way employees think, feel, and
behave in the workplace.
.
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CHAPTER III
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3.2 RESEARCH METHODOLOGY
Type of Research
Descriptive Research
Type of Sampling
Probability sampling
Sampling technique
Number of Respondents
115
Type of data
Primary data
Interview Schedule
Percentage analysis
Period of study
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3.3 SCOPE OF THE STUDY
A study on organization culture measures helps the management to understand the
attitude of the employees job satisfaction. It tells how the people feel about their relationship
with in industry. This study mainly concentrates on studying the organization culture measures
provides by the company. It is related with the beliefs, morals, values system and behavior of the
employees in the organization. It is necessary for any management to ensure that employees are
satisfied with their jobs.
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CHAPTER IV
DATA ANALYSIS
Table Number 4.1
Male 93 81
Female 22 19
Number of respondents
140
120 115
100
100 93
81
80 Number of
respondents
60 Percentage
40
22 19
20
0
Male Female Total
Inference
From the above table conclude that 81% of the respondents are male, 19% of the
respondents are female
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Table number 4.2
Below 30 years 13 11
31 – 40 years 51 45
41 – 50 years 37 32
51 – 60 years 13 11
Above 60 years 1 1
140
120 115
100
100
80
Number of respondents
60 51 Percentage
45
37
40 32
20 13 11 13 11
11
0
Below 30 31 – 40 41 – 50 51 – 60 Above 60 Total
Inference
From the above table conclude that 11% of the respondents are belonging in an age of
below 30, 45% of the respondents are belonging in an age of 31 -40, 32% of the respondents are
belonging in an age of 41 -50, 11% of the respondents are belonging in an age of 51 – 60 and 1%
of the respondents are belonging above 60 age.
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Table Number 3
Married 109 95
Unmarried 06 5
140
120 115
109
100
100 95
80
Number of respondents
60 Percentage
40
20
6 5
0
Married Unmarried Total
Inference
From the above table conclude that 95% of the respondents are married and 5% of the
respondents are unmarried.
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Table Number 5
PG 01 1
140
120 115
102 100
100
88
80
Number of respondents
60 Percentage
40
20
6 5 4 4
2 2 1 1
0
School Diploma ITI UG PG Total
Inference
From the above table conclude that 88% of the respondent‟s educational qualification is
School level, 5% of the respondent‟s educational qualification is Diploma, 4% of the
respondent‟s educational qualification is ITI, 2% of the respondent‟s educational qualification siUG
and 1% of the respondent‟s educational qualification is PG.
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Table Number 4. 6
Number of Percentage
Experiences in respondents
year
Below 3 years 2 2
3 – 5 years 3 3
5 – 10 years 13 11
Above 10 years 97 84
Total 115 100
140
120 115
97 100
100
84
80
Experiences in year
Number of respondents
60
Percentage
40
20 1311
22 33
0
1 2 3 4 5 6 7
Inference
From the above table conclude that 2% of the respondent‟s experience level is below 3 year ,
3% of the respondent‟s experience level is 3 – 5 years and 11% of the respondent‟s experience level is 5-
10 years and 84% of the respondents above 10 years..
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Table number 4. 7
Number of Percentage
Monthly Income respondents
in ₹
Below 10,000 23 20
10,001 – 15,000 35 30
15,001 – 20,000 42 37
Above 20,000 15 13
Total 115 100
140
120 115
100
100
80
60 Number of respondents
42 Percentage
35 37
40 30
23 20
20 15 13
0
Monthly Below 10,001 – 15,001 – Above Total
Income in 10,000 15,000 20,000 20,000
₹
Inference
From the above table conclude that 20% of the respondent’s income level is below 10,000.
30% of the respondent’s income level is 10001-15,000. 37% of the respondent’s income level is 15001-
20,000. 13% of the respondent’s income level is above 20,000.
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Weighted Average Method
Weighted average
=∑ ∑
= 290/115
= 2.52
Inference
Table number 4.8 shows that the value 2.52 represent that the respondents are Neutral with
having a good communication with their superior.
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Table number 4. 9
Weighted average
=∑ ∑
= 271/115
= 2.35
Inference
Table number 4.9 shows that the value 2.35 represent that the respondents are disagree with the
supervisors use positive feedback with employees.
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Table number4. 10
Weighted average
=∑ ∑
= 496/115
= 4.31
Inference
Table number 4.10 shows that the value 4.31 represent that respondents are agree that the
people work place unit are friendly and helpful.
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Table number 4. 11
Weighted average
=∑ ∑
= 245/115
= 2.13
Inference
Table number 4.11 shows that the value 2.13 represent that the respondents are disagree
with the good coordination with peers.
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Table number 4. 12
Weighted average
=∑ ∑
= 319/115
= 2.77
Inference
Table number 4.12 shows that the value 2.77 represent that the respondents are Neutral
with punctuality in their organization.
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Table number 4.13
Weighted average
=∑ ∑
= 368/115
= 3.2
Inference
Table number 4. 13 shows that the value 3.2 represents that the respondents are neutral
with Relationship with superior
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Table number 4. 14
Encourage Innovation
Weighted average
=∑ ∑
= 230/115
=2
Inference
Table number 4.14 shows that the value 2 represent that the respondents are disagree with
encourage innovation
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Job Satisfaction
Job security
Weighted average
=∑ ∑
= 333/115
= 2.89
Inference
Table number 4.15 shows that the value 2.89 represent that the respondents are Neutral with
job security.
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Table number 4. 16
Promotion
Weighted average
=∑ ∑
= 365/115
= 3.17
Inference
Table number 4.16 shows that the value 3.17 represent that the respondents are Neutral
with promotion
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Table number 4.17
Personal development
Weighted average
=∑ ∑
= 382/115
= 3.6
Inference
Table number 4.17 shows that the value 3.6 represent that the respondents are agree with
personal development
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Table number 4. 18
Weighted average
=∑ ∑
= 332/115
= 2.88
Inference
Table number 4.18 shows that the value 2.88 represent that the respondents are Neutral
with power and authority
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Table number 4. 19
Recognition
Weighted average
=∑ ∑
= 219/115
= 1.9
Inference
Table number 4.19 shows that the value 1.9 represent that the respondents are disagree
with recognition
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Table number 4. 20
Salary
Weighted average
=∑ ∑
= 371/115
= 3.22
Inference
Table number 4.20 shows that the value 3.22 represent that the are respondents are
neutral with salary
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Table number 4. 21
Other allowances
Weighted average
=∑ ∑
= 298/115
= 2.59
Inference
Table number 4.21 shows that the value 2.59 represent that the are respondents neutral
with other allowances
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Table number 4. 22
115 228
Weighted average
=∑ ∑
= 228/115
= 1.98
Inference
Table number 4.22 shows that the value 1.98 represent that the respondents are disagree
with good relationship with peers
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Table number 4.23
Working condition
Weighted average
=∑ ∑
= 423/115
= 3.67
Inference
Table number 4.23 shows that the value 3.67 represent that the are respondents agree
with working condition
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CHPATER V
5.1 FINDINGS
Percentage Analysis:
1. 81% of the respondents are male, 19% of the respondents are female
2. 45% of the respondents are belonging in 31 – 40 age group, 1% of the respondents are
belonging to 60 age groups.
3. 95% of the respondents are married, 5% of the respondents are unmarried.
4. 88% of the respondent‟s educational qualification is school level, 1% of the respondent‟s
educational qualification is PG.
5. 84% of the respondents are experienced above 10 years and 2% of the respondents are
experienced in below 3 years.
6. 30% of the respondent‟s monthly income level is ₹10,001 - ₹15,000 and 20% of the
respondents monthly income level is below ₹10,000 and another 13% of the respondents
belonging in above ₹20,000
1) Weighted average value 2.52 represent that the respondents are Neutral with their
superior having good communication
2) .Weighted average value 2.35 represent that the respondents are disagree with supervisors
use positive feedback with employees.
3) Weighted average value 4.31 represent that the respondents are agree with the people
work place unit are friendly and helpful.
4) Weighted average value 2.13 represent that the respondents are disagree with good
coordination among with the peers.
5) Weighted average value 2.77 represent that the respondents are Neutral with their
organization being punctuality one.
6) Weighted average value 3.2 represent that the respondents are Neutral with the superior
and employee relationship is good.
7) Weighted average value 2 represent that the respondents are agree with their organization
encourage for the innovative things.
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8) Weighted average value 2.89 represent that the respondents are Neutral with their job is
secured.
9) Weighted average value 3.17 represent that the respondents are Neutral with promotion
in their organization.
10) Weighted average value 3.6 represent that the respondents are agree with their job make
them to develop in personally.
11) Weighted average value 2.88 represent that the respondents are Neutral with the power
and authority is provided them to their appropriate designation.
12) Weighted average value 1.9 represent that the respondents are disagree with recognition
given to them in their job.
13) Weighted average value 3.22 represent that the respondents are neutral in their salary.
14) Weighted average value 2.59 represent that the respondents are neutral with the other
allowance facility.
15) Weighted average value 1.98 represent that the respondents are disagree with theirs peers
maintaining the good relationship with them.
16) Weighted average value 3.67 represent that the respondents are agreeing with their
working condition is good.
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5.2 CONCLUSION
From the research we can find the respondents are agree that they are satisfied with the
job. But some of the faculties are hesitate to give the appropriate answer to me. But the
researcher found that the company running in good condition.
But the researcher found that the culture is improved when the new technologies are adopted in
those areas. People are adopting new trends and technologies to update in it.
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5.3 SUGGESTION
The organization shall provide job rotation to the employees so that it can result in good
interpersonal relationship with peers.
The company may offer rewards, incentives, or recognition to their employees to increase
the productivity.
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BIBLIOGRAPHY
Research methodology methods and techniques – Kothari C.R, second revised edition
(2001)
https://www.scribd.com/document/83913478/Best Engineers pumps.
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ANNEXURE
Interview schedule
Part - A
Socio Economic profile of the respondents
Note: Please make a tick in appropriate each statement
1. Gender:
a) Male. [ ] b) Female. [ ]
2. Age:
a) Below 30 years [ ] b) 31-40 years [ ] c) 41-50 years [ ] d) 51-60 years [ ] e) Above 60 years
[]
3. Marital status:
a) Married [ ] b) Unmarried [ ]
4. Education Qualification:
5. Department: ....................
6. Designation: .......................
5. Experience:
6. Monthly Income:
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Part - B
7. Choose your opinion :( Strongly Agree-5, Agree-4, Neutral- 3, Disagree-2, Strongly Disagree-1)
Organization Culture:
S.No Particulars 5 4 3 2 1
Part - C
7. Please choose the appropriate regarding to Job Satisfaction
S.No Particulars 5 4 3 2 1
1 Job security
2 Promotion
3 Personal development
4 Power and authority
5 Recognition
6 Salary
7 Other Allowances
8 Good relationship with peers
9 Environmental working conditions
Thank you
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