ARGOS: CREATING CUSTOMER VALUE AMID CHANGE AND TURBULANCE

1. Attempts to create value for its customers (undergone remarkable changes in 21t century)

Approach to ensure that value creation for customers permeates every phase of the organization's
activities

 Easy shopping
 Ensure convenience
 Radically transformed into hi-tech outlets and "digital" stores
-Customers of today are more informed and deserve the best

2. Catalog Retailing (create value for its customers)

Consistent focus on the satisfactory of the needs and wants of its target customers.

 Customers' experience in their transactions, from placing the order to receiving the items
 "Argo's focus on catalog retailing is based on its quest to satisfy customers through convenience

-The idea is to make it easier for customers to meet their needs - company deals in variety
of Products

3. Market Offerings

Offering a wide range of products that are categorized on its websites to make shopping easy of its
online visitors.

 Customers who are interested in product such as TVs, telephones, or computer can simply click
on the "Technology" link to ushered into the world of these gadgets

 "Home and Garden," "Health and Beauty," "Clothing," and many more

The company now targets all demographics

 Keeping customer satisfied with:

-Seasoned products and excellent customer service

Core objective

 not only ensure customers are encouraged to shop at Argos

 but that they are motivated to stay loyal even when the competition tries to entice them
 4. Same-Day Delivery

- Continues to explore various means of maintaining and improving its market share

- Having 250 Argos collection points that will be located within Sainsbury's to ensure that customers get
their ordered items more quickly that before the acquisition of the firm

 Give customers more choice in their purchasing decisions and make life easier

-Introduced a striking and daring policy

 "Same-Day Delivery" service

 Customer could now order the desired products and get them immediately (in store or delivered
at home on the same day)
 This quickly became a very popular strategy and good gesture among the customers
 Not only reinforced loyalty among the organization's current clientele but also wooed others
keen on efficiency in the marketplace
 T in demand, T in resources

-T delivery vans to about 800 and 30,000 people

-(create job opportunity, decrease unemployment rate)

5. Following ways can be practiced to provide better value to customers:

 Argos can identify customers and segments where they can create more value relative to
customers.
 Focus investment on most valuable customers.
 Argos can do their business promotion on websites and social media apps.
 Argos should ask opinions from customers and open a two way communication channel
through their feedback.