WILSON COLLEGE

BACHELOR OF MASS MEDIA

(2019-2020)

ADVERTISING DESGIN PORTFOLIO

DIGVIJAY SINGH

TYBMM

ROLL NUMBER - 128

 CONTENTS

1 SYNOPSIS
2 LOGO
3 STATIONARY
4 PACKAGING
5 NEWSPAPER ADS
6 MAGAZINE ADS
7 OUTDOOR ADS
8 POINT OF PURCHASE ADS
9 WEB ADS
10 MERCHANDISE
11 WEBSITE
12 TVC SCRIPT
13 RADIO SPOT
 SYNOPSIS

In an ever evolving world, we want the best out of every sector, there are various problems we face
in our day to day lives one of them being constantly wiping your moustache when we enjoy a
smacking brew, but end up wearing most of it on our moustache? Don't ruin your moustache, try a
product like Bigote where you no longer have to use your hand to constantly wipe your moustache,
it works on all sized moustaches.

Bigote’s is designed in such a way that you can clip it to your glass and the fact that it is made of a
very sturdy material enables durability. In the 18th century drinking cup back then, most men had
big beards and moustaches. The need was so clear that they hand crafted moustache guards into
their steins...but that need disappeared during the World Wars. Bigote is merely reintroducing this
ingenious idea as a portable an improved version.

Bigote protects the moustache from that whipped cream wearing off your moustache again and
again it also makes your moustache look shiny and healthy. Our target group ranges from people
at the age of 18-70years old, as mere puberty hits at around 18 and the fresher tend to feel the
need of grooming at an early stage

We have a wide range of varieties including Bigote for youngsters, adults and old men out
there having whiskers as royal as their aged scotch. In a country like India where keeping a
moustache has been a growing trend is likely to cover a good market over the time period

We start with placing our retail shops in the north zone of the country and online markets like
Amazon and Flipkart.

As our tagline says “No mustache will suffer now” says it all. We are pricing the product at around Rs
399 - 899 depending on the model. Bigote improves habits of people who don’t like touching their
moustache again n again. The design is made in such a way that it maintains the curls of the
moustache in perfect shape.
LOGO
STATIONERY

(FRONT)

(BACK)

ENVELOPE
(LETTERHEAD)
PACKAGING
NEWSPAPER ADS(24X8 COLS)
MAGAZINE ADS (FULL PAGE ADS)
OUTDOOR ADS

AMBIENT

TRANSIT
BILLBOARD
POP ADS

STANDEE

DANGLER
WEB ADS
MERCHANDISE
 STORYBOARD
DURATION: 30 Seconds
Advertiser: Bigote
Frame per second: 5

FRAME DESCRIPTION SCRIPT SFX

1 Two boys walk in the None Slow music playing

bar, one of them uses
Bigote
2 They drink their None Slow music playing
beer
3 The boy who didn’t None Slow music playing
use Bigote ends up
getting beer fizz on
his moustache unlike
the Bigote user

4 Girl walks in, sees Girl to the Bigote Music stops

both the boys and user
accepts the boy with : I like your clean
clean moustache than moustache
the dirty moustache
5 She walks out with non Bigote user Silence
the Bigote user : cribbing
6 A five second AD Swosh Swosh
that gives a message Bigote
saying before you Before you spoil your
spoil your goatee use goatee use Bigote
Bigote
 RADIO SPOT
DURATION: 20 Seconds
Advertiser: Bigote

SOURCE SOUND

Do you enjoy beer, but you end up

wearing most of it on your
moustache and beard? Don't ruin
ANNOUNCER
your moustache we bring in your
bigote reach for bigote. Works on all
sized moustache.