SRI SARADA NIKETAN COLLEGE OF SCIENCE FOR WOMEN, KARUR – 05.

MODEL EXAMINATION (CIA – III) April – 2019

Department : Business Administration Time : 3 hours
Class : III BBA Maximum : 75 Marks
Subject : Services Marketing Date : 22/10/19-FN
Subject Code : 16MBEBB1 Day : Tuesday
SECTION – A (10×2 = 20 Marks)
Answer ALL the questions
1. Define Services.
2. What is meant by the goods?
3. What is services design?
4. Define target market.
5. What is service capacity planning?
6. What is Physical evidence
7. Mention any two factors affecting pricing decisions.
8. List the 7P’s of service marketing mix elements.
9. Mention any two importance of place in services
10. Who is a service personnel?
SECTION – B (2×5 = 10 Marks)
Answer ALL the questions
11. (a) Explain the difference between Goods and Services.
(OR)
(b) Explain the role of service marketing in the economy.
12. (a) Explain the service marketing system.
(OR)
(b) How can analyse the opportunities for service marketing.
13. (a) Explain the types of service capacity planning
(OR)
(b) What are the constraints in managing services capacity?
14. (a) What are the objectives of Pricing?
(OR)
(b) Explain the various concept of service product.
15. (a) Explain the objectives of service promotion.
(OR)
(b) Explain the strategies for banking service advertisement.
SECTION – C (3×10 = 30 Marks)
Answer any THREE questions
16. Explain the classification of services.
17. Discuss the factors affecting pricing decissions.
18. Explain the marketing mix of hospitals.
19. Describe the marketing management process for services.
20. Briefly explain the types of service capacity planning.
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Number of Students:
7

PRINCIPAL COE HOD QPS

(S.SARADHAMANI)