Professional Documents
Culture Documents
50k a month.
50 strategy sessions who show up. Close 20%
Cost per application
500
50 leads a month -
Referral mojo
Ads
Organic - might take three months to build up. Checking in. Helping, people who you can help after
building authority in groups.
Hyper-organic
Pitch
Referral Question
“Who do you know...?” Then get real specific. For example, if you coach women entrepreneurs
who have run at least one successful business, you could say, “I have a space for one client right
now and I only take on new clients by referral from people I trust. So, who do you know who an
entrepreneur with a proven track record of success is—but who is at this moment facing the
challenge of transitioning to a new business?”
I’m not in the business of serving x, y, and z who don’t think x is possible. It’s bad for business
to get the majority of people to become top 2%er’s. Better to take someone in the top ten percent
and show them how to focus on the small fraction of what they do that makes a BIG difference
in their lives, and their clients lives, so all can reap the benefits.
Promotions -
Over benefits, KTL (in Kevin Nation’s post) and DRAMATIC DIFFERENCE (where do you
excel beyond and above all others in terms of difference, how is it new?)
Super-functional value of your product > in other words, who or what are they going to become
VIA your product?