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  • Perceived Value

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    yuniardwir
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    The document discusses factors that influence tourists' behavioral intentions. It mentions perceived value and perceived quality can impact behavioral intention based on studies by Schiffman, Moretti, and Shibury. Perceived value is influenced by service and convenience while perceived quality is influenced by kindness, efficiency, assistance, and competence of service according to Shibury. Moretti also found behavioral intention is impacted by intention to return and word of mouth for both golfers and tourists.

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    kerangka pemikiran

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    perceived value

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    The document discusses factors that influence tourists' behavioral intentions. It mentions perceived value and perceived quality can impact behavioral intention based on studies by Schiffman, Moretti, and Shibury. Perceived value is influenced by service and convenience while perceived quality is influenced by kindness, efficiency, assistance, and competence of service according to Shibury. Moretti also found behavioral intention is impacted by intention to return and word of mouth for both golfers and tourists.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    6 views1 page

    Perceived Value

    Uploaded by

    yuniardwir
    The document discusses factors that influence tourists' behavioral intentions. It mentions perceived value and perceived quality can impact behavioral intention based on studies by Schiffman, Moretti, and Shibury. Perceived value is influenced by service and convenience while perceived quality is influenced by kindness, efficiency, assistance, and competence of service according to Shibury. Moretti also found behavioral intention is impacted by intention to return and word of mouth for both golfers and tourists.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Customer Value Perceived Value

    Schiffman (2012) • Service


    • Convenient
    Behavioral Intention
    Moretti (2015)

    Sport Tourism • Intention to Return


    Sport Consumer
    • Word of Mouth
    Marketing Behaviour
    (for Golfers)
    Smith (2008) • Word of Mouth
    (for Tourists’)
    Perceived Quality
    (Service)
    Expected Service Moretti (2015)
    Sport Service
    • Kindness
    Quality
    • Efficien
    Perceived Service • Assistan Diteliti

    • Competen Tidak
    Shibury. et al (2003) Diteliti
    Moretti (2015) Hubungan
    Feedback

    GAMBAR 2.5
    KERANGKA PEMIKIRAN PENGARUH PERCEIVED VALUE DAN
    PERCEIVED QUALITY TERHADAP GOLF TOURISTS BEHAVIORAL INTENTION

    38

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