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  • Infografia Laura Daniela Alarcon Romero

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    Romanian retailers are seeking both economic and psychographic benefits through service, communication, and social responsibility. They aim to generate a strong brand image by offering attractive prices, good customer service, honest advice from knowledgeable staff, responsibility toward the environment, and additional convenient services. Customer surveys found a high degree of reliability in retailers that demonstrated communication, service, and social responsibility.

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    infografia sostenibilidad

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    INFOGRAFIA LAURA DANIELA ALARCON ROMERO

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    Romanian retailers are seeking both economic and psychographic benefits through service, communication, and social responsibility. They aim to generate a strong brand image by offering attractive prices, good customer service, honest advice from knowledgeable staff, responsibility toward the environment, and additional convenient services. Customer surveys found a high degree of reliability in retailers that demonstrated communication, service, and social responsibility.

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    22 views1 page

    Infografia Laura Daniela Alarcon Romero

    Uploaded by

    laura
    Romanian retailers are seeking both economic and psychographic benefits through service, communication, and social responsibility. They aim to generate a strong brand image by offering attractive prices, good customer service, honest advice from knowledgeable staff, responsibility toward the environment, and additional convenient services. Customer surveys found a high degree of reliability in retailers that demonstrated communication, service, and social responsibility.

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    © All Rights Reserved
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    SERVICE, COMMUNICATION AND SOCIAL RESPONSIBILITY,

    ROMANIAN RETAILERS

    economic (increase market share, profitability, turnover, etc .


    SEARCH FOR BENEFITS
    psychographic (increased customer confidence in
    The company's products and services, appropriate
    advice from the target group, improve the image
    of the retail chain,
    promote the company's awareness objectives)

    SEEK TO GENERATE A STRONG BRAND IMAGE FOR CUSTOMERS

    How?

    • attractive prices

    • good service from staff

    • good advice INVESTIGATION-SURVEYS (LIKERT SCALE)


    -Presence questionnaire
    • honesty in service
    People who shop regularly at grocery stores-1,048 results
    • responsibility for the environment
    high degree of reliability
    • range of additional services (consulting,
    • payments, parking, parks, etc) COMMUNICATION-SERVICE-SOCIAL RESPONSIBILITY

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