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1. Consider the short-run equilibrium of a perfectly competitive market. The market demand schedule
for a particular product is shown as follows:
The market is perfectly competitive and there are 1000 firms in the industry. Each firm has the
same cost structure described by the following table:
2. The Silk Street attracts approximately 20,000 visitors daily (from 9am to 9pm) on weekdays and
between 50,000 and 60,000 on weekends as of 2006. Many of the stalls have over the years gained
local and international reputation for selling counterfeit luxury designer brands at relatively low
prices.
In an opinion piece published in The Wall Street Journal on 17 June, 2008, Chinese Vice-Premier
Wang Qishan mentioned that Beijing’s Silk Market has gone “through rectification and has since
become a distribution centre of famous brands”. But in reality, many stalls have carried on selling
counterfeit luxury designer brands despite growing pressures from the Chinese government and
famous brand name companies.
According to the article, the problem persists because of weak enforcement of the intellectual
property law. “In reality the cost of proving a criminal charge is very high,” said National
Copyright Administration deputy director – general Xu Chao. “It’s very difficult, hence the limited
number of criminal arrests.” (Source: SCMP, July 7, 2008)
(a) Consider the counterfeiters industry, which is highly competitive. Suppose the government
runs a confiscation program to arrest the counterfeiters from time to time. The program
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can only arrest limited number of counterfeiters. What would happen to the profits and
prices of the remaining firms, which were not arrested in short run?
(b) What would be the long run adjustment in the market after the confiscation program? Is
this kind confiscation program an effective way to deal with the piracy problem?
(c) Many people suggested other measures to be more effective, e.g. educating the youngsters
about the importance of protecting the intellectual property rights were more effective
ways to deal with piracy in long run. Do you agree?
3. A report published in Hong Kong Economics Times on 11 June 2008 concerns the fishing market in
Hong Kong. It is reported that the diesel price increased by 2.4 times in a year, which raised the
cost of fishing significantly. How would this regulation affect the market and individual fishermen
in the short run and long run?
(a) Hi-Tech Printing Company employs an extra-ordinary manager that sharply reduces the
cost of administrative costs (i.e. fixed cost in the short run). What happens to Hi-Tech’s
profits and the price of books in short run? Will it attract new firms to enter the market in
long run?
(b) Suppose you were the owner of Hi-Tech. What is the maximum amount that you would
offer to keep the extra-ordinary manager to your own firm?
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Market
P
30 SS
25
20
15
10
5 D
0
200,000 250,000 300,000 350,000 400,000 450,000 500,000 550,000
Q
20 20
15 15
SAC
AVC
10 10 d = MR = P
5 5
D
0
0
200,000 250,000 300,000 350,000 400,000 450,000 500,000
Q
550,000 0 100 200 300 400 500 600q
In short run, a firm in perfect competition has to decide “Produce or not (Shutdown)”
2.
(a) Short run effect on remaining firms after confiscation program (Fig 1):
o Initially, in long run equilibrium: P = LAC = LMC = SAC = SMC: Zero equilibrium profit.
o Confiscation program decreases the supply of counterfeit goods, shifting the market supply curve
from S1 to S2, resulting in higher market price (P2).
o Although market quantity drops, the profit maximizing output level of each remaining firm
increases to the corresponding output level where MC1 = MR2.
o At the new output level, each remaining firm is making economic profit.
(b) Long run effect on remaining firms after confiscation program (Fig 1):
(c) Effect on remaining firms if consumers change their preference due to education (Fig 2 & Fig 3):
o Initially, in long run equilibrium: P = LAC = LMC = SAC = SMC: Zero equilibrium profit.
o Education successfully lowers the demand for counterfeit goods shifting the market demand curve
from D1 to D2, lowering the market price (P2).
o Both the market quantity and the profit maximizing output level of each remaining firm drops,
resulting in an economic loss in short run.
o Long-run adjustment: Some of the existing exit the market due to the economic loss. It reduces
supply from S2 to S1. It stops when price goes back to its original level (P1).
o The individual firm is making zero economic profit again.
o Although market quantity drops, the profit maximizing output level of each individual firm
decreases to the corresponding output level where LMC = SMC = MR1.
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LAC
SAC
P2
MR2
P1
MR1
D
Q2 Q1 Q q1 q2 q
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LAC
SAC
P1
MR1
P2
MR2
D
D2
Q2 Q1 Q q2 q1 q
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LAC
SAC
P1
MR1
P2
MR2
D2 D1
Q3 Q2 Q1 Q q2 q1 q
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3.
The increase in diesel price increases both the variable cost in the short run. In the long-run, the total cost
will increase.
(a) Short run effect of the increase in diesel price on fishing industry in HK (Fig 4):
o Initially, in long run equilibrium: P = LAC = LMC = SAC1 = SMC1: Zero equilibrium profit.
o The increase in diesel price increases the firms’ marginal cost. Shifts SMC1 to SMC2 and SAC1 to
SAC2.
o The market supply curve shifts up by the same vertical amount as the MC (why?) from S1 to S2.,
resulting in a higher market price (P2).
o Both the market quantity and the profit maximizing output level of each firm drops.
o At the new output level, each firm is making economic loss.
o Depending on its AVC, some firms may shutdown if p < AVC.
(b) Long run effect of the increase in diesel price on fishing industry in HK (Fig 5)
o In short run equilibrium: Economic Loss.
o Long-run adjustment: The loss incurred by the existing firms induces some firms to exit the
market. Exit decreases the supply of electronic equipment until the price increases to P3 so that
there is economic profit is zero again.
o Although market quantity drops, the profit maximizing output level of a remaining firm increases
at which LMC2 = SMC2 = MR3.
o At this output level, each firm is making zero economic profit again.
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S2
S1
SMC2
SMC1
SAC2 LAC2
SAC1 LAC1
P2
MR2
P1 MR1
Q2 Q1 Q q2 q1 q
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S3
S2
S1
SMC2
SMC1
SAC2 LAC2
P3 LAC1
P2 SAC1
MR2
P1 MR1
Q3 Q2 Q1 Q q2 q3 q1 q
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4.
(a) Figure 4 shows the Hi-Tech’s initial situation, with long-run average cost LAC1, long-run marginal
cost LMC, and price P1. The short-run cost curves are not shown in the diagram to avoid too many
lines in the diagram. The extra-ordinary manager reduces Hi-Tech’s average cost to LAC2, but the
price remains at P1 since other firms can’t use the new process. It is because Hi-Tech is a very
small firm and cannot affect the market price. Thus Hi-Tech remains producing at q1 where LMC
= MR and earns positive economic profits. It will not attract new firms to enter the market in long
run since new firms cannot make profit without the extra-ordinary manager. Hi-Tech’s economic
profit will not be driven away by new entrants and therefore can exist even in the long run.
(b) In part (a), your economic profit (say $50, 000) will not be driven away even in long run, but your
long run economic profit is zero in part (b). Therefore, other firms will try getting your technology
so as to make profit. To keep it for your exclusive use, the maximum amount you are willing to
spend should be the economic profit (the $50,000) that you can enjoy in part (a), which is the
benefit of having such special technology. Even if you want to pay less, other firms will try to get
this resource from you and competition will drive the cost of keeping it for exclusive use to
$50,000. In economics, we call this economic rent. This is the economic surplus that is attributable
to an extraordinarily productive input or technology whose supply is limited. It is often confused
with economic profit. Therefore, in long run, Hi Tech’s economic profit is still zero, because the
part of economic rent is in fact the opportunity cost that you have to pay so as to keep the
extraordinarily productive input or technology.
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Market Hi-Tech
P S P ($)
SMC
SAC1
SAC2
P1
MR1
D
Q1 Q q1 q
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