[Day 1]

“Engage with the conversation your audience is having, where they want to have it!"

Why messenger marketing?

 The customer journey progress faster because people psychologically feel the urge to reply
faster through messenger than email
 Building a bot is much easier than building a traditional web funnel
 Message open rate is much higher (above 70%) than emails (around 20%) which means most of
the messages sent through emails are not even opened by the receiver.
 The content of an email message and facebook message can be same but the way the message
is delivered is not the same. Thus, we can send the same message in messenger for much more
effective result.
 People likes to have short messages, messenger is the most suitable for this type of messaging
where it feels more like a conversation.
 People are tired of browsing through the links or landing pages shared by other business entities
for lead magnets (A lead magnet is some information which is valuable for the potential
customers). After going to these landing pages, they are even asked to provide their first name,
last name, email address etc. That’s why they tend avoid such links or landing pages. Thus
instead of sending peoples links, we can serve the same purpose through messengers.

[Day 2]

Options in ManyChat Dashboard Tab

 Active subscriber are the people available to chat now. In other words, it’s the number of
people that has opened a message thread with the facebook page.
 Net Subscriber shows the difference between the number of subscriber gained and the number
of subscribers lost in a particular day
 Subscriber and unsubscribe option show both the number of subscriber and unsubscribe
simultaneously for a selected specific period.

[Day 3]

Options in ManyChat Audience Tab

 In the Audience tab, information about current facebook page subscriber are shown. E.g.
subscribers’ name in facebook, avatar, gender, their time zone, country, language, when they
 subscribed, tags that are associated with the users (Keywords that will indicate the subjects or
topics an user is interested in), how they opted in (Definition is given below).
 Opt in/Opting in: It is a form of consent given by the facebook users to contact them via
messenger with product information, promotion and other activities like these. This consent can
be given by many ways. Some of them are: 1. If an user comments on a post, facobook will allow
the page to initiate a conversation with that user. 2. If a facebook user directly messages to the
facebook page, facebook gives the permission to communicate with them. 3. If a user visits a
facebook page and click the “Get Started” option in welcome screen, it allows the page to
communicate with the users.
 The subscriber list can be filtered using single or multiple criteria. E.g . When the subscriber was
last active, their language, tags associated with them, gender, locale etc. This option can really
helpful while making a short list of people to send a particular blog/promotion that will interest
them.
 If a facebook user sends a message via an ad or checkbox plugin and don’t reply to the follow
up message, they will not be counted as a subscriber.

[Day 4]

Bot Setting Introduction

 ‘Greeting message’ is the message that is shown to the users when the click ‘Get Started’
option. In this message, a brief introduction of the page is shown within 160 letters
 ‘Disable Bot’ will disable the bot, in this situation, the bot will not interact with the subscribers.
Thus all the conversation will have to be conducted by human.
 Live chat are the conversations that are being conducted by human without the bot.
 ‘Close All’ option in the Live Chat section will stop all the live chats and will be conducted them
by bot
 ‘Notify Admin’ option in the Notification section is an option for the pro users. This tool notifies
the admin when a bot triggers the need of human interaction in a conversation.

[Day 5]

ManyChat Main Menu

 Main menu is the persistent navigation menu and ‘conversion starters’ for chat bot. This option
lets the user manage the quick message options that is shown when a facebook user opens the
chat box of a page.
 3 items can be set as the main menu conversation starter. And sub-menus are limited to 5.
 Main menu items should be like ‘What is this page?’ or ‘How it works?’ or ‘How do I get
started?’
 Multiple messages with attached videos, pictures, audio files, links and even typing break
between messages can be sent as replies for the main menu items
 ‘Quick reply’ are the pre-determined replies shown to the user in order to reply to the replies of
main menu items. It is an optional part.
 Flow builder option is an easy way to manage different replies associated with different options.
It give a whole vison of main menu items and the replies and actions associated with each
menu, sub-menu items, quick replies etc