ORGANIC PROMOTIONAL INBOUND AT EVERY STAGE

INBOUND MARKETING STRATEGY OF BUYER’

It initiates the process of attracting potential
customers towards your company even before •prospect customer-
experiencing a problem,
the buyer is actually ready to make the research to understand the
purchase. awareness problem.
Its basic strategy involves making early stage
(According to HubSpot data)
contact through various modes of pull
marketing like search engine
optimization(SEO), content marketing, blogs, •identifying and naming the
events, social media and so on. It enables problem ; educational
creating a brand preference. research to solve the
consideration problem.
Unlike the traditional outbound tv stage
advertisements, spamming emails and other
push marketing techniques, the concept of
inbound marketing does not revolve around •decided solution-
renting of attention. Rather they’re focused on researching and short
building awareness and building relationships. listing from various
decision available vendors; making
These methods center upon providing the final purchase decision.
stage
educational, entertaining and welcoming
content to the consumers; in difference to the
traditional open invitations to engage. And the
best part is inbound relies on brain and not on
budget! Inbound marketing makes the exact
precise answers available to what they want,
to customer.
SOME EXAMPLES
OF GREAT Starbucks uses beautiful visuals to make
customers long for a warm cup of coffee.
INBOUND Its facebook page is actively indulged in
activities like job postings, contests and
MARKETING even an international app.
Taco bell’s creative use of its twitter and social
media strategy has set its consistent brand
image. Its clever use of staying in touch with
customers is unignorable!

TECHNIQUES
USED TODAY
(SOCIAL MEDIA)
(BLOGGING) MICROSOFT
 The visual quality of the
Microsoft website has changed
the stereotype of B2B
marketing as boring!
 Contrasting to following a
traditional blog template, each
post is customised with
animated graphics, illustrations
and much more.
 The stories being posted
cannot fail to impress.
 Even though there are a huge
number of resources with a
brand like Microsoft,
Its blog still sets high standards
for product storytelling.
(WEBSITE, NETFLIX
EMAILS)  Innovative marketing strategy,
embracing changes with
 Relevant, original and
personalised content to
engage with consumers
online.
 Encouragement of customer
interaction and appreciation.
 Original and authentic content
of its own in addition to
existing movies.
(PERSONALISED SPOTIFY
EMAILS)
 Master of personalised
emails.
 Only helpful content
related customised
emails.
 Recipients feel a sense of
reward for listening to
what they love, thanks to
Spotify’s inbound art in
doing so.
 Favourite albums and
other personalisations!
 Conclusion
The use of inbound
marketing solutions and
their demand is pretty
evident from the article
above. Outbound is not
dead or unoperational
but for online
businesses, being aware
of inbound and
practising it is truly
undeniable!