IMMACULATE CONCEPTION ACADEMY

City of Dasmariñas, Cavite

S.Y. 2018-2019
Table of Specification in Principles of Marketing
First Quarter
Number of Items: 50

Levels of Learning
Number Percentage Number
Lessons/Topics
of Hours of Items of Items Remembering Understanding Applying Analyzing Evaluating Creating
Chapter 1. Nature and Concept of
Management
1. Definition and functions of 1,2,3,4,5,6,7,8, 9,10,
management 12 40.0 20 11, 12, 13, 14, 15, 16,
2. Evolution of management theories 17, 18, 19, 20.
3. Functions, roles, and skills of a
manager
Chapter 2. The Firm and its
Environment - pp38-50
1. Environmental forces and
environmental scanning
2. The local and international business
4 16.67 8 24, 25, 26, 27, 28, 29 49, 50
environment of the firm 3. Phases
of economic development
4. Forms of business organization -
single proprietorship , partnership,
corporation
Chapter 3. Planning - pp = 54 -57
1. Definition and nature of planning 2.
Types of plans 3. Planning at
21, 22, 23,
different levels in the firm 4. 4 13.333 7
34,35,36,37
Planning techniques and tools 5.
Application of planning tools and
techniques 6. Decision making
Chapter 4. Organizing
1. Nature of organizations
30, 31, 32,
2. Types of organization structures -
41, 42, 43,
line, functional, divisional 3. 10 33.3 15 33, 38, 39, 40
44, 45, 46,
Organization theories and application
47, 48
4. Delegation - pp 84
5. Formal & informal organizations
30 50