Public Relations

Writing Samples.
Social Media.
Graphic Design.
Online Presence.
Table of Contents

WRITING SAMPLES
Yale-NUS Public Affairs
Disaster Preparedness in Nepal
Urban Resilience in Chennai

The Straits Times (Money Desk)

SOCIAL MEDIA MANAGEMENT

Gender and Sexuality Alliance (The G Spot)
Facebook posts
Publicity posters
Comments and replies

GRAPHIC DESIGN
Yale Data-Driven Environmental Solutions
Group
Infographics
Report cover designs

ONLINE PRESENCE
Association of Women for Action and
Research (AWARE)
WordPress
Media tracking
Electronic Direct Mail (EDM)
In my role as Public Affairs Student Associate, I worked with editors to highlight the important and
exciting research produced by faculty and students. I organized and conducted interviews, developed
story angles, and fact-checked their quotes once the story was ready.

The process taught me how to translate research that was often highly technical and discipline-specif-
ic into stories that are exciting for a more general audience. Thanks to skills training provided by my
supervisors, I had the chance to attend journalism workshops that taught me techniques such as using
a thought-provoking lead to draw readers in.

My job was also to link each person’s research to the key institutional messages of Yale-NUS College.
One key message was the importance of liberal arts to solving problems in an increasingly inter-con-
nected world, which my writing samples have sought to capture.

Finally, this job also honed my attention to detail. I learnt how to keep to a house style, to proof-read
and edit, and to give my best in creating an accurate, compelling story in general.

Left:
Further examples of
Latest@Yale-NUS
stories which I wrote
FACEBOOK POSTS

On behalf of the student society The G Spot, I

tracked news articles relating to the topics of
gender and sexuality at Yale-NUS, and crafted
engaging captions to reach our target audience.
POSTERS
(Left) I designed eye-catching posters to advertise club events.
Through the use of bright colours and striking graphics, I
conveyed our members’ sense of fun, bold individuality, and
expressiveness.

REPLIES

(Above) I also replied to comments and messages in a

friendly and professional manner.

RESULTS

The page saw a 221% increase in 28-day reach between

January and October 2017, increasing from 2,340 to 5,171
unique users who had our posts appear in their feed.

I also worked with the club chairman to experiment with

strategically boosting posts, with the highest level of paid
reach for a single post reaching 1,900 views (below).
 SCALING
In some of the world’s most emitting countries, cities and regions
are leading the way towards more ambitious climate action.
We looked at nine cases globally, where cities and states are going
UP beyond national climate policies to address climate change.
S U B - N AT I O N A L
CLIMATE ACTION
SCALING
In some of the world’s most emitting countries, cities and regions
British Columbia, Canada
CARBON TAX
Hamburg, Germany
INDUSTRY are leading the way towards more ambitious climate action.
Algeria, Oran
WASTE Rajasthan, India
RENEWABLE ENERGY
We looked at nine cases globally, where cities and states are going
California, United States Shenzhen, China
EMISSIONS TRADING
TRANSPORTATION
beyond national climate policies to address climate change.
Belo Horizonte, Brazil
WASTE

Acre, Brazil
FORESTRY AND LAND USE

Cape Town, South Africa

ENERGY EFFICIENCY
UP
S U B - N AT I O N A L
CLIMATE ACTION
California’s Advanced Clean Cars Program is expected to
reduce California’s greenhouse gas emissions by 289 million
metric tons of carbon dioxide equivalent in the year 2020.

That’s a nearly 65 percent reduction British Columbia, Canada

in the state’s total passenger vehicle
emissions in 2013. CARBON TAX
Hamburg, Germany
INDUSTRY

Since its adoption of a carbon tax, British Columbia’s

fuel consumption has decreased, even as its GDP grew
faster than the national GDP. Algeria, Oran
WASTE Rajasthan, India
RENEWABLE ENERGY

California, United States Shenzhen, China

Reduced deforestation in the state of Acre, the third
TRANSPORTATION EMISSIONS TRADING
smallest of Brazil’s 27 states, has led to a reduction of

62 of
million
tons
Belo Horizonte, Brazil
...equivalent to Finland’s entire CO2 emissions in
CO2
2012. WASTE
2
338,424 km Acre, Brazil
INFOGRAPHICS
5.5 million people
FORESTRY AND LAND USE

Cape Town, South Africa I worked extensively with Professor Angel Hsu,
Rajasthan, a renewable energy leader, ENERGY EFFICIENCY
supplies approximately
Director of the Yale Data-Driven Solutions Group, to
of India’s total
installed solar
28% capacity. translate data to visually pleasing infographics.
Shenzhen’s climate goals are more ambitious than
China’s national targets, resulting in the lowest These infographics were part of the report titled
carbon intensity of major Chinese cities. Shenzhen
has pledged to: California’s Advanced Clean Cars Program is expected to
Peak emissions reduce California’s greenhouse gas emissions by 289 million
“Scaling Up: Local to Global Climate Action”, a white
in 2022

Lower its carbon intensity metric tons of carbon dioxide equivalent in the year 2020. paper produced by Yale University in collaboration
by
in 2015, going
with R20 Regions of Climate Action, The Stanley
21 % beyond That’s a nearly 65 percent reduction
the national
Foundation,
target of
16% in the state’s total passenger vehicle
emissions in 2013. USC Schwarzenegger Institute for State and Global
What if these policies were adopted at the national level? Policy. This monumental report represented an
If countries adopted these policies at the national level, they would reduce 2020
emissions by 1 gigaton. important step forward in creating a global plan
1 gigaton equals:
against climate change.
The entire 2012 emissions of Germany
357,021 km2
81 million people
The annual emissions of
Since its adoption of a carbon tax, British Columbia’s
263 coal-fired
x65 x65 x65 x65 power plants fuel consumption has decreased, even as its GDP grew
faster than the national GDP.

A year’s emissions from the global coal mining sector

Reduced deforestation in the state of Acre, the third

smallest of Brazil’s 27 states, has led to a reduction of
 Municipal Solar Scorecards for Connecticut
Background Scorecard goals
Solar PV is the fastest growing clean energy sector in the
United States, and Connecticut residents have been keen to
capitalize on the benefits. Conneticut’s residential solar PV
project volume has more than doubled every year for the
past three years.
With new policies that expand the state’s goal for residential
solar PV deployment to 300 megawatts, both municipalities
and installers will be busy meeting residential
SCALING UP solar demand in coming years.

To assist municipalities in developing policies and procedures

Local to Global Climate Action In Connecticut...
Over 8,000 households
have installed solar on their
roofs or in their yards.
5,500 more are in the process of going solar.
For municipal governments, growth in residential solar
PV adoption essentially means staff will be devoting
more time to solar permits and inspections.
that support residential solar deployment and facilitate
straightforward solar installation, the Yale Environmental
Performance Index is creating a Municipal Solar Scorecard
System for Connecticut. These scorecards will provide data-
driven and comprehensive insights into the state of solar
power in all of Connecticut’s cities and towns.
The scorecards will assess how effectively municipalities
manage the solar permitting processes. They will also
illuminate the extent to which municipal programs and
regulations are supportive of residential solar installations.

Why are scorecards needed?

As with any index, the scorecards cannot capture all nuances. But they will be an effective way to identify potential issue areas
in a way that is useful to elected officials, municipal staff, residents, and installers. The Solar Scorecards will identify where each
municipality is doing well and where and how it can optimize its processes. But in the end, peers will provide the best advice.
The scorecards identify high-performing peer municipalities that can serve as models to be replicated.

Indicators
Demand for data-driven and The Scorecards will assess how well municipalities perform
comprehensive analysis is driven by... in six broad action-oriented categories.
• Piecemeal analyses of solar barriers in Connecticut Within these areas, we will transparently score municipal
municipalities; performance on over a dozen indicators.
• Limited resources within municipalities to assess solar
performance and identify best practices;
• Recognition that residential solar permitting is increasing
and that municipalities affect overall solar installation costs
and diffusion rates;
• High demand for solar by Connecticut residents; Time Process Performance
• Understanding that one solution may not work for all
municipalities.

We want your input into how the scorecards can be i

designed to help your community. Please contact daniel.
macri@yale.edu to provide feedback or ask questions.
Availability of Cost Policy
information

COVER DESIGN FLYERS

The report, whose cover I also designed (left), was I continued assisting Prof Hsu on other projects,
presented to Governor Arnold Schwarzenegger such as her Solar Scorecards for Connecticut. I
(center) used icons to fit information into a single-page
flyer while still maintaining visual appeal.
WORDPRESS SITE MEDIA TRACKING

In my internship at the Association of Women for Action and Research (AWARE), I was in charge of directly updating their Wordpress site. I uploaded
articles and chose suitable cover images to be featured. I also designed and added the petition banner in the right column for the SHOUT (Sexual
Harrassment Out) campaign.

I also was in charge of media tracking, in which I would update the Latest Women World News on the website with three new articles daily which I
found from various online news sources. I used Google News alerts to find relevant pieces.
To: complexblunder@gmail.com

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Tolerance Has Its Virtues But We Must Go Beyond It
On November 16, the International Day for Tolerance, AWARE reflected on
what tolerance really means in our pluralistic society. Read our insights
here.

December 2012

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WHAT'S ON
The Menace Of Workplace Sexual Harassment
Follow on Twitter Workplace Sexual Harassment is right under our nose and it's time we do
something about it. AWARE needs your support to push for better laws. KAPAP Women's 10-Week Self-Defence Course
Forward to a Friend
Learn more about our report and campaign here or visit shout.org.sg. From 21 Jan to 1 Apr 2013, come down and learn how to protect yourself in
various situations. Size, strength and exertion don't matter. Find out more
here.
Any questions,
comments or
suggestions?
NEWS & VIEWS
Send an email to
aware@aware.org.sg
Taking A Stand Against Sexual Violence Managers' Guide To Dealing With Workplace Sexual Harassment
At SlutWalk 2012, AWARE President Winifred Loh called for greater action to If your company is interested in learning how to protect its employees from
stop victim blaming and slut shaming. Read her speech here. workplace sexual harassment, join us at our course on 25 Jan to find out
HELPLINE
what you can do improve the situation. Get the details here.
1800-774-
5935
(Mon - Fri: 3pm -
9:30pm)

The Right To Protection From Marital Rape

On Human Rights Day, our Research & Advocacy team called on the State
AWARE Centre to uphold the right of married women to be protected from marital rape as a follow on Twitter | friend on Facebook | forward to a friend
fundamental human right. Read more here.
Blk 5 Dover Crescent
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#01-22
Singapore 130005

Tel +65) 6779 7137 ELECTRONIC DIRECT MAIL

Fax (+65) 6777 0318 AWARE Applauds State's Signing Of The CRPD
The Singapore Government is to be commended for signing the Convention
www.aware.org.sg Another of my tasks as intern was to send out the monthly
on the Rights of Persons with Disabilities, joining 154 other countries that
have already done so. Read more here. updates newsletter. In the process, I learnt Electronic Direct
Mail best practices and tools. I crafted short
Email Marketing by headlines and
Unsubscribe This message was sent to complexblunder@gmail.com
blurbs offrom:2-3 sentences per item and scaled images down to
thumbnail size. I also learnt how to use the iContact tool to
Association of Women for Action and Research of Singapore | Block 5 Dover Crescent #01-22 |
Proceed With Caution On Social Egg Freezing
Singapore, SGP 130005 , Singapore
modify a pre-existing template and insert new content.
Should women have the choice to freeze their eggs so that they can have
children later? AWARE urges the Ministry of Health to consider the various
issues surrounding reproductive technologies. Read our suggestions
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 Michelle Lee Yan Yee
+65 82181281
michelle.lee@u.yale-nus.edu.sg