Introductory Page:

i). NAME AND ADDRESS OF BUSINESS:

Utopia’s Internet Café

ADDRESS OF BUSINESS:

Utopia’s Internet Café will be located in 51 Victoria St, Intramuros, Manila

ii). NAME AND ADDRESS OF PRINCIPLES:

Ms. Gerlen Mendoza

Tomana West Rosales, Pangasinan

09274962866

Ms. Joliane Reblora

Tomana West Rosales, Pangasinan

09288447767

Ms. Khirt Deang

09667921620

Carmen East Rosales ,Pangasinan

Mr. Marc Thatus Licudan

09565336077

Carmay East Rosales, Pangasinan

Mr. Karl Vincent Cabural

09364437149

Station District Rosales, Pangasinan

 iii). NATURE OF BUSINESS

Utopia’s Internet Café are all about services that will help our customers to enjoy the
place and have a great time. It provides a positive vibes, relaxing atmosphere and
entertainment.

iv). STATEMENT OF FINANCING NEEDED:

The total cost of setting a Café unit is estimated to be 1,106,433 pesos.

The total cost of Utilities is 88,500 pesos.

v). STATEMENT OF CONFIDENTIALLY OF REPORT:

The report is confidential and is the property owner and all content of plan should be
used with permission.

Executive Summary:

Utopia’s Internet Café are all about services that will help our customers to enjoy the place
and have a great time. It provides a positive vibes, relaxing atmosphere and entertainment. It
will be located in 51 Victoria St, Intramuros, Manila. From the name of our internet café itself,
Utopia, symbolizes that our café possesses highly desirable or nearly perfect qualities that will
benefits us, as the owner and reach the expectation of many. The Utopia’s Internet Café will
give you an open forum for communications and entertainment. With our high quality of
services, our customers will be fully contented and entertained. Our Business will be always
updated on trendy stuff that we can use to make our Café more interesting. We may be lack
of equipment but we will do everything we can to give the best services to our customer and
promised that our equipment and programs are always be updated and legal. Our café
provides limited foods and drinks that our customer will surely enjoy and satisfied with the
taste, plating and the price. Our targets will be students, teachers and visitors because the
location of our Internet Café is surrounded by many schools and universities that surely all the
hard works will payoff. Our mission is to earn maximum satisfaction by providing high quality
services to our dear customers at reasonable price. Our objectives are acquire necessary
equipment for our business, to be trusted and earn loyal customers, serve high quality service
to our customers and make our business grow. I can guarantee you that the future Utopia’s
Internet Café will be one of the most successful Internet Café in the Philippines. The Utopia’s
Internet Café is a partnership business that owned by Ms. Gerlen Mendoza, Mr. Marc Thatus
Licudan, Ms. Joliane Reblora, Mr. Karl Vincent Cabural and Ms. Khirt Deang. The services that
our internet café provides are printing, scanning, encoding, photo editing, video editing, CD/
DVD burning and download any files like videos, musics, pictures etc. The Utopia’s Internet
café will also provide customers with a unique and innovative environment for enjoying great
coffee, specialty beverages, and bakery items. Within the next 2-3 years we will buy advance
equipments and establish branches in different locations. Our personnel are Manager, Editor,
Computer Literate(person) and Staff members. Our employees will wear uniform and watch
their hygiene and we’ll make sure for the next 2-3 years our café will be a lot better.

Industry Analysis

i). MARCO ENVIRONMENT

 Economy:

There is no doubt that our customer will love our services as well as our place. Although there
is a lot of competitive in the world of business but our focus is the satisfactions, good feedback
and the priceless smile of our dear customer. We will adopting what is trending to provide you
more entertainment. I can also guarantee you that everything in our café is very affordable.

 Culture:

In the Philippines lots of stuffs are now trending because of social media. We find it that lots of
Pinoys are now interested or more likely addicted in movies, dramas(kdrama) and anime. So
we’re focusing on that, we want to keep our customers updated on what are the latest
dramas, anime, etc. through our services. Also, we’re trying our very best to make our café
worth to come.

 Technology and Legal

With our equipments and latest programs we will make sure that our customers will get what
they’re expecting in a legal way. We will make our customers satisfied with our high quality
services.

ii). SPECIFIC INDUSTRY ENVIRONMENT

We will not show any low qualities services and prove that we have our own way to innovate
or develop our business. We will always make sure to do our very best to provide a service
that will meets the customer expectations.

 Future:

The future Utopia’s Internet Café will be one of the most famous and successful Internet café
here in the Philippines. We will establish lots of branches in different locations and our café will
be well known by everyone.

 Trends In Industry

In the Philippines, kdrama, anime and kpop are on fire. Especially, Kpop Boy Group, Kpop
stands from Korean Pop. An example of Kpop Boy Group is BTS. BTS also known as
the Bangtan Boys, is a seven-member South Korean boy band formed in Seoul in 2013.
Originally a hip hop group, their musical style has evolved to include a wide range of genres.
Their lyrics, often focused on personal and social commentary, touch on the themes of mental
health, troubles of school-age youth, loss, the journey towards loving oneself, and individualism
that makes them very different to other boy group. Their work features references to
literature and psychological concepts and includes an alternative universe storyline. Popular
for their live performances, the group have staged several world tours. Therefore, I conclude
here in Philippines, lots of filipina and filipinos, mostly, teenagers, are fangirls and fanboys

 Growth:

We have no experience on business but we are studying hard and working hard
to make our business grow. We will start from the bottom and will do everything
to reach the top. We will focus on what do customers want nowadays, and
that’s how our business grow.

Competitors Analysis:

Internet café are not that famous these days, so we will make our business different from what
they knew about internet café is. We will focus on what do mostly teenagers and adult wants,
and to thrives for the better. We will do everything to catch many attention as we can, to
keep our customer contented and satisfied with our services. Even though we were just
starting and others entrepreneurs were already started, even if they are already succeeded,
we will do everything we can to make sure to catch up and surpassed them as soon as
possible. Team works makes dream works.

iii). MARKET SEGMENTATION SUMMARY:

Market segmentation is the process of dividing a market of potential customers into groups, or
segments, based on different characteristics. The segments created are composed of consumers
who will respond similarly to marketing strategies and who share traits such as similar interests,
needs, or locations.
 22%

Students 45%
Teachers

Office Worker 18%

Nearby Neighborhood

15%

Target marks:
The students, teachers and visitors will be our target.

General Business Description

 Our Vision Statement:

To have a very unique and high quality services that also provides a budget friendly snacks
and drinks that everyone can afford.

 Our Mission Statement:

To earn maximum satisfaction by providing high quality services to our dear customers at
reasonable price. We’ll ensure that all our customer will be respected.

 Our Objectives:
1. Acquire equipment necessary for business
2. Make sure to serve a clean and tasty snacks
3. Marketing strategies aimed to build a solid base of loyal customers
 4. Make sure to provide the best and high quality service.
5. Create an atmosphere where each person can work as a team member, with clear
goals and high standards that profits everyone.

 Key To Success
1. Great employees make for a great Internet Café
2. Manage that treats every employees equally. We can create an atmosphere where
employee’s love coming to work and earn good money.
3. The products and services are high quality that may appeal to all ages of the family as
well as single adults and teenagers.

 Core values:
1. Respect the staff and the customers
2. Teamworks makes dream works
3. Trust each other
4. Positive Energy

Operational Plan
Description Of The Company Operation:
 We will have a piece of paper that contains our services for our services for our
customer to do what kind of services do they want
 All services will be done in one-three days it depends on the chosen service
 All staff members will find customers and the editor and downloader itself will do
their job.
 All employees will wear uniform
 A high level of hygiene will be maintained.

Market Plan:

Product And Service:

 The product will be affordable.
 The service will be high quality
 The service will be done as you expected.
 The product will be worth it as its price.

Price:
 The price will be based on what kind of service and how hard the service is.
  We will make a reasonable price for our service.

Promotion:
 Distributing flyers in targeted areas.
 Putting posters.
 Online Advertisement through social media.

Placement:
 Easy to locate.
 Outlet approachable with convenience.

People
 Recruiting a staff that has an appropriate interpersonal skills to deliver customer
services.
 Recuiting editor who can handles advance video edit.
 Recuiting IT expert who can download any flies in the web
 Recuiting a staff who can manage an internet café.

Process:
 Identify and develop procedures for all staff, as per their assigned scope of work.
 Observe.
 Hygiene codes
 Ethical codes
 Updates training on a regular basis.
 Rewarding based on clearly stated performance measure.

Physical Evidence:
 Nice and clean staff uniforms
 Maintain high hygiene levels
 Temperature manage at a comfortable level in all seasons.
 Bright and comfortable lightning
 Light background music.
 Having a peaceful and relaxing atmosphere.
Gurilla Marketing Techiques:
 Print a flyers that lets people know who we are and what we have to offer.
 Special offers display on notice board.
 Putting up a controversial Political slogan to get noticed.
 Giving coupons and rewards.
 Create an online community e.g. Facebook, where we can interact with our customer.

ORGANIZATION PLAN: CEO

Manager

Computer Editor
Literate

Staffs

 Utopia’s Internet Café is a business partnership.

IDENTIFICATION OF CAPITAL:
We have four key executive members on staff.

 Goal:
To have an awesome skills and knowledgeable management staff which function as a
team.
 Position Qualifications Job Description

Must be alert at all times. Must The manager must report

be atleast have 2 years directly to the owner. They will
experience on managing stiff. be responsible for overall
Manager Must high social skills and management for the staff. They
leadership. Must be 18 years old must report all changes and
and above happenings in the business
directly to the owner.
The requirements of the The editor will edit on what the
position requires 2 years customers wants to edit. The
experience in video editing and editor must have video editing
must be interested on video programs to edit videos. Must
Editor editing. Must know atleast 5 have all equipments to make a
video editing software like after video more interesting and
effects, filmora, etc. they must awesome. Their responsible on
be atleast 18 years old and the customers satisfactions.
above.
The requirements of the They are responsible for
position require to be an expert customers who wants to
on computers. They must know download files in the internet.
Computer Literate (person) how to download, upload, etc They must know how to
on the web. Must understand download things online to
the online and computer world. satisfy the customers. They will
Must know how to advertise be responsible for online
online (social media). Must be advertisement through social
18 years and old above. media.
The staff members must know They are responsible for taking
how to convince and entertain care of the customers. They
the customers. They must have must entertain and convince
a good attitude towards the the customers to try our
Staff Member customers. They rae required to business offers. They must
have high social skills. They answer all the question that the
must be 18 years old and above. customers ask and they must
assist the customers.

Personnel Salary
Manager 9 900

Editor 9 600

Computer Literate(person) 7 200

Staff members 4 500

Ownership
The Utopia’s Internet Café is a partnership.
Business Partners: Ms. Gerlen Mendoza
Mr. Marc Thatus Licudan
Ms. Khirt Deang
Mr. Karl Vincent Cabural
Ms. Joliane Reblora

LOCATION AND SIZE OF A BUSINESS

Location: 51 Victoria St, Intramuros, Manila.

We want to start our business here at Intramuros, Manila. We will start a small
branch then when our business is successful we will establish branches in different locations.
Services and Products
Descriptions of services and products:
Our Utopia’s Internet Café will offer download service, it means download any files that are
downloadable(videos, musics, pictures, etc.), video editing(average editing and advance
editing), printing, CD/ CVC burner, Scanning, Encoding and different kind of snacks and drinks
to choose.

Amount

Internet/Games Php. 20/hr

Download Movie: Php.15 (maximum of 2 hr)

Series: Php. 50 (maximum of 16
episode)
Music: Php. 5

Printing L: Php. 5 per page

S: Php. 4 per page

Scanning Php. 10

Photocopy L: Php. 1 per page

S: Php. 1.75 per page

Video editing Php. 478 per hr

Encoding Php. 13 per page

 Amount

Chips Php. 30 (Mr. Chips, Piatos, Nova, Vcut)

Php. 25 (Cracklings)
Php. 90 (Pringles)

Pastries Php. 25 (Fluffy Mamon)

Php. 32 (Chiffon Cake, Marble Cake,
Heavenly Choco)
Php. 31(Cheesy Ensa)

Mineral Water Php. 15 per bottle

Chocolate Drinks Php. 30 per bottle

Soft Drinks Php. 18 per bottle

Juice Php. 15 per bottle

KEY FEATURE OF PRODUCTS AND SERVICES:

 All our services will be high quality, we will give our best shot to satisfy our
customers.
 Internet access and advance programs will be used for our services.

Future Product And Services

 Within the next 2-3 years we will buy an advance equipments.
 We will be serving you different kinds of snack around world.
 We will innovate everything inside our café
 We will establish different branches in different locations.
ASSESSMENT OF RISK:
SWOT ANALYSIS:
The following SWOT analysis capture the key strength and
weaknesses within the Utopia’s Internet Café and allow us to
examine the strength, weaknesses, opportunities and threats
that’s lie to our business Utopia’s Internet Café.

Strength Weaknesses

 Strong management  Beginner

 Fast and efficient  Weak Appearance
 Unique and High Quality  Outdated Technology
services  Weak brand name
 Advance Access  Poor presence
 Internet Access  Small branch
 Lack of Equipments

Opportunities Threats

 Online Market  Political risk

 New service
 Enhance Employees skills
 Establish bigger branch
 Acquire more experience
 Near at schools/universities
 Government Regulations
 Intense Competition
 Plagiarism
 Bankruptcy
Starting Capital:

Shareholders Number of Shares

Reblora 250 000

Cabural 250 000

Licudan 250 000

Mendoza 250 000

Deang 250 000

Total of Number of shares is :

1 250 000

Expenses:
Monthly Expenses

Foods 16 000

Utilities 17 000

Rent 18 000

Internet Connection 2 500

Wages 35 000

Total: 88 500
INVESTMMENT:

Total

Place set up 35 000

Logo 20 000

Marketing 10 000

PC Equipment 595 105

Kitchen Equipment 19 068

Funiture 190 000

Permits 15 000

Software 115 600

Other Resources 60 660

Tota: 1 060 433