Leidy j.

Murillo ceballos
Johamurilloc@icloud.com
PROGRAMA NEGOCIACIÓN INTERNACIONAL
Learning activity 1.

EVIDENCE 1:
Summary “Approach to diagnostics of marketing complex of industrial Enterprise”

SUMMARY

In the article "Approach to diagnostics of marketing complex of industrial enterprise,"

the authors Tatiana Maksimova & Elena Shapran, discuss about the development of the
economic system in Ukraine and the relationships between competition require decision-
making activities or tasks, among which is the diagnosis of the marketing activities of the
company which is very important, because it is subject to the economic activity of the
company that influences the administrative decision-making.

However, it is evident that there is limited to no information on this topic, since there
are few investigations that are dedicated to know what is the diagnosis of the marketing
companies.

Since it does not have adequate knowledge and insufficient information to be able to
address this issue, as a result of this, priority is not given of marketing in companies and
therefore, it is difficult to envision possible solutions to the question the diagnosis of
marketing companies.

Determining the current state of the economic activity, allows an anticipated work
plan, recommendations and procedures, which are aimed at the improvement of the
marketing or to prevent the occurrence of events that affect the operation of the proposals.

The marketing in the company is complex, because it should be adapted to the real
property or properties of the object, it must be constantly alert to the factors that affect
and changes in the environment, and in order to establish recommendations for
improvement of their state.
 REFERENCE

Tatiana Maksimova & Elena Shapran. Approach to diagnostics of marketing complex of

industrial enterprise. (2010). Volodymyr Dal East-Ukrainian National University,
Lugansk, Ukraine. Available at: https://bit.ly/2G58WgN