STRATEGIC MARKETING PLAN FOR E-PANIPURI FRANCHISE

 BRAND POSITIONING OF THE RESTAURANT

So, what is the outlet or restaurant offering exactly? Does the restaurant identify themselves
with the people in their area or rather do they identify with the offerings. Hence the restaurant
has to be sure about the target audience.

 LOCATION OF THE OUTLET

Location of the outlet matters the most for its marketing and attracting its customers. If the
outlet is located in a crowded place then it will surely attract many customers rather than the
outlet in a remote area.

 MAKE A STATEMENT WITH YOUR UNIQUE SELLING POINT

The biggest potential that most investors see is the USP or the unique selling point, which can be
anything from making the best Panipuri stuffing in town to using different flavors of Manipuri
water in the menu for your E-Panipuri cart.

 EMAIL MARKETING

Start an email marketing program and create a monthly/annual schedule so that your posts are
relevant and spaced out through a period. E-mailers are quick and easy to send and all that you
need are email listings of potential as well as current customers.

 SOCIAL MEDIA MARKETING

People love clicking pictures of food. So not only are you posting pictures of your food and
events but people are also posting reviews of your food with pictures.

 HOSTING EVENTS AT YOUR RESTAURANTS

You can host food festivals and seasonal or occasional events and give offers on menu which will
attract customers to try out Panipuri.

 PROMISE TO PROVIDE BEST QUALITY PRODUCT

People always look for best quality product if they are spending money on it. It should be worth
the money a customer is paying for it.

These are the marketing plan one should keep in mind when introducing a product or service in
the market. These parameters help to attract as many customers and help in being the market
leader.

HOW TO MANAGE RESTAURANT STAFFS

The owner or the manager of a restaurant has huge responsibilities which are not easy.
Restaurant managers need to manage restaurant staff, controlling the finance and providing the
best customer services.

 A well cultured manager knows how to behave with its junior employees.

 The owner should keep an eye on all the things going on within its restaurant and if any
problem persist then he should go through the origin of the problem

 After knowing what the actual problem is the owner should talk to its employees
regarding the same and ask for the suggestions.

 If any employee is facing problem in work the owner should listen to him and try to
resolve it calmly.

 The owner should always guide its employees and should deal with the workers
patiently.

 The owner should not impose his will on others.

 The workers should always be appraised for their work so that it will give them
motivation to work more efficiently.
 The owner should always ask for the feedbacks from its employees about the working
culture, rules and regulations persisting.