Professional Documents
Culture Documents
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Chapter 1
Introduction
books, journals, and periodicals, and also films and recorded music in
which people can read, borrow, and refer to. Library was not the term
used back then, it was repository which was a practice as old as the
civilization. They were known and used by Greeks, Romans, North Africa
and Middle East. However they did not arise in Europe and America until
30,000 clay tablets found in ancient Mesopotamia date back more than
King Ashurbanipal. Then came the first public library for those with the
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proper scholarly and literacy qualifications, that was founded about
300bc, the Great Library of Alexandria. The library held nearly 750,000
scrolls from different places of the world. During 1600s and 1700s were
second largest library in the world was rebuilt by Sir Thomas Bodley in the
late 1500s. it was known as the Humphrey’s Library but was renamed as
the Bodlean Library. While the largest library was founded in 1759 as part
of the British Museum, the British Library. The earliest public library was
established at the London Guildhall in 1425. The first public lending library
founded in 1598. The Public Libraries Act was passed in England in 1850,
During World War II, libraries became important as it was the main
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In USA and Europe, public libraries started with a donation from many
realized that books, and the knowledge they provide, should not be for
just richness but for serving the public and for anyone who aspired to
learn. Because of this belief, they made books and money available to
Orendain, et al. (as cited by De Guzman and Santos, 2017), the quality of
one of the vital parts of a school system. It is one place where children
form basic concepts about the world, where dreams, aspirations, and
values are born and developed. But Philippines only had limited public
libraries. As of 2010, there were 155 academic libraries that were offered
but has no librarian while there were 1,224 public libraries that offered
1,400,000 volumes for its 1,595,194 users. There were 226 school libraries
total of 1,635 libraries that can be used with 8,588,851 volumes but has
16,826,049 users. Based on the given data, there was a 2:1 ratio of users
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and books. Clearly, the number of people who used libraries
ofusers. They also support lifelong learning. Public libraries also play a role
bookstores and coffee shops with books to be read yet not all of it
States, South Korea, and Japan have bookshops that let people lend their
books for hours or even days. There are few establishments like that in
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Manila only. Adapting it to other places will help providing people the
Business name is important since it will be the one that catches customers’
assure customers that the business will provide best service with an
library which lets the customers borrow books and other printed materials
but in a reasonable price. But certain things will make it stand and that
includes its quality service, and professionalism of its personnel for its
customers. Also, there will be food and beverages available for the
customers who want to satisfy their hunger and thirst while in the store. The
City. This Barangay has known in Calamba City, Laguna for it has many
schools established in the place. Lots of students are spotted in this are
Also, this place was practical for students in other places since the
transportation is accessible and cheap. This provides the business its target
market, not only students but other people like teachers and business
people. The location is urbanized for it has malls, public market, schools,
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Background of the Study
The selection of a good and feasible topic is the most crucial part of
students.
they would get related literatures for their study. The proponents thought
of going to libraries but they had realize that there were no enough public
City because it is suitable for new business to grow. The place has many
that may need the service of the shop. Also, the place is easy to reach by
vehicles since there are terminals of jeeps, tricycles and even buses that
will help people from nearby barangays and cities to go to the place.
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Statement of the Problem
1.1 Age
1.2 Gender
of?
3.2 Pricing;
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3.3 Competitor Analysis; and
target place?
proposed business?
economically?
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Conceptual Framework
Book Renting Shop are the technical aspect which discusses about the
basic and operation flow of the project; the market aspect which tackles
about the supply and demand of the service; the management aspect
that identifies the structure and type of organization; and the socio-
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Scope and Limitation
want to have books but can’t afford to buy or just need it for a while
that’s why no need to buy for it. The establishment will be placed at
Manila S Rd, Real, Calamba, 4027 Laguna (Crossing) near the Green Glass
Hotel and Saint Rose Transit. The respondents of the study will be students
from nearby school like PWU, STI, and Calamba Doctors’ College. The
business will also serve light food and drinks to customer who will stay at
the shop which the payment for these will be the other income of the
To students. Commonly, they are the ones who seek information and
knowledge in order to comply with their school activities. In this, the shop
will provide them an easy access of having the information that can help
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To teachers. They still look for information because they need it in order to
share it to their students. Also, they get exercises from the books to
To readers. For those who read to kill time and entertain themselves but
can’t afford to buy books that is too costly can be helped by providing
To writers. For those who aspire to write their own story and is needing
ideas and information to compose a great one that will enlighten others.
needing.
To country. The business will help the country’s economy and might
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Chapter 2
Methodology
Research Design
This design is fitted to this present study since the focus is providing a
solution for the lack of public library in Calamba which what the shop
libraries. In order to choose the sample participants, they have used the
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simple random sampling. They were able to survey 200 respondents in
Calamba City.
The study was conducted around the area of Calamba City. The
them to conduct the study. Also, the population of Calamba City was
There were 200 respondents that were surveyed for the study. The
respondents were chosen using simple random sampling. They were high
students are more likely to look for information for their school activities like
respondents for them to answer the questionnaire. The collected data will
be tabulated and will serve as the basis for the other aspect of this study
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Chapter 3
Technical Aspect
flow of the project. This factor responds to the technicalities and basic
machineries, tools and equipment that will be used are enumerated with
Service Description
Shop is a library-like shop that will let people lend books that they needed
customers bring the book outside of the shop for at most 3 days since
some public libraries restricted people from bringing the borrowed books
home. Also, the shop offers different services and incentives that will
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The proposed business is named “KinaBOOKasan” was originated
day or future and “Book” since it is what the business offers. The business
name wants to imply to the customers that the business is concern about
help them to gain knowledge and that their future will be bright if they
entertainment, that will help them in seeking for information they needed.
Service Process
when renting a book from the shop. It starts from the registering on the
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Plant size
The plant measures forty-eight square meters (48 sq. m.) which will
be located at Brgy. Real (Crossing), Calamba City. The rental for the plant
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Plant schedule
The business will be open for 6 days weekly from Monday to Thursday and
for the lunch break from 12:00 n. n. to 12:30 pm. The overtime for workers
shall depend on the need of the customers and of course on their choice.
Table 1
Operating Days
Production Capacity
the business within the day is 160. Each customer has 2 books to be
borrowed, thus, to compute for the daily supply, the borrowed books will
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Table 2
Supply of Books
Production Cost
Expenses (Daily)
Utilities P 0,808.00
Salaries P 2,984.00
Rent P 0,549.00
Total P 6,190.00
( )
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Table 3
Table 4
Office Equipment
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Table 5
Table 6
Office Supplies
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Table 7
Labor Requirements
business. They will act as admin officers that will monitor the business and
its operation. In connection to this, they all agreed not to receive any
salary but all revenue that will be generated will be divided equally
among them.Since the partners will be the admin officers, they will only
hire employees for the other position. The labor requirement is shown
below.
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Table 8
Labor Requirements
Plant Location
City. The following are the reasons why the proponents chose the place to
Urbanized area
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Plant Layout
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Waste Disposal
The business will limit the use of plastic and other non-
biodegradable materials. The waste that the plant may produce will be
colored papers since customers may use it while doing their work. Papers
segregated with colored. The company will look for garbage collectors
who will handle for the proper disposal of waste and will pay them for their
service.
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Chapter 4
Marketing Aspect
This chapter will help to know the marketing aspect of the business.
The marketing aspect will serve as the basis of the financial section
through the projected demand. This includes the service description, size
Service Description
KinaBOOKasan: Book Renting Shop that will allow customers to lend books
that can be taken at home. Also, the shop offers foods and drinks to those
customers that will be staying at the shop. It will also let customers use its
KinaBOOkasan: Book Renting Shop will give its customers reliable and
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were many fallacious articles spreading in the internet that can be
are 454,486 total populations Calamba City has which is 39.10% of it are
students. This data gives the proponents to have a look on how large the
market in the city. The growth rate of Calamba City is 3.14% per year. The
city has many publishing companies that can be the suppliers of books.
There are also publishing house on nearby cities rthat are accessible and
affordable. There are different bookshops in the city and it has a total of
increase, it is an advantage for the business that many people will need
Target Market
The target market of the business consists of the citizen within the
area of Brgy. Real, Calamba City. The business targets people who seeks
information on the daily basis of their lives most especially students since
they are the ones who study different things and do some works that
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Price Study
The total daily expenses acquired by the business is Php 6,190 and
offered over 320 books which were lend for Php 25 each book.
Market Segmentation
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Customers are classified into their demographic, psychological,
that was conducted. The income are the average value a person can
have. The education were based from the classifications from the age. For
simplest ones, that’s why they needed reliable and credible resources.
Information they gathered will help them gain knowledge and awareness
more. For the behavioural, people are mostly thrifty so they prefer to
borow or rent a book for a cheaper price rather than buying it then it will
be used just once. Facilities, price and availability of the books are
Competitor Analysis
The following establishments are the bookstores that are near from the
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Table 10
Competitor Analysis
No. of
Name Price (Php) Facilities
available
Well-lit and ventilated. Tables,
KinaBOOKasan:
chairs and couches may
Book Renting 5750 25 per hour
used if staying. Offers
Shop
computer services.
National Well-lit and airconditioned.
Bookstore – SM 5400 150 – 3000 First floor are filled with books
Calamba that are arranged by genre.
Well-lit and airconditioned.
Booksale – SM
3200 75 – 900 Small space. Arranged by
Calamba
genre.
Well-lit and airconditioned.
Pandayan
Only a section in the stores
Bookstore – Imall 4032 130 – 2500
where the books can be
Canlubang
found. Arranged by genre.
SWOT Analysis
Table 11
SWOT Analysis
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Demand Study
This involves the estimation of market demand for the outputs of the
undertaking.
Table 12
The table shows the total population of Calamba City for the years
2014-2018. Year 2015 has the largest increase of population with a total
percentage of 3.62% while on the year 2016 and 2017 denotes the lowest
noted that the average increase/decrease of population for the past four
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Table 13
year data then dividing by the projected current population. The average
method.
Table 14
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Table shows the historical demand of books for the years 2014-2018.
It further shows that given the market acceptability of 70% the demand
Table 15
Projected Demand
pieces for the years 2019-2023. It can be noted that the projected
The proponents were able to obtain the 89% market acceptability based
projected demand above implies that the total demand for books
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Table 16
The table shows the total demand in pesos for the years 2019-2023.
The projected demand in pesos increases over time. Year 2019 has the
Year 2023 has the highest projected increase in demand with Php
Supply Analysis
consider all the direct and indirect expenses that will be incurred when
doing the proposed business. This would also determine the total capacity
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Table 17
Supply Analysis
The table shows the supply analysis for the KinaBOOKasan: Book
Renting Shop in thers of the business capacity. Also depicted from the
table above the estimated service process time to avail the books and
Table 18
Table above shoes the projected supply in pesos for the years 2019-
2023. The projected supply increase as the quantity deman increases. The
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Demand and Supply Analysis
Table 19
Total
Year Supply Supply % Unmet Demand
Demand
2019 249,594 96,640 38.72% 152,954
2020 257,556 99,660 38.69% 157,896
2021 265,772 102,982 38.75% 162,790
2022 274,251 106,304 38.76% 167,947
2023 282,999 109,626 38.74% 173,373
Average Unmet Demand 162,992
Table above shows the total demand and supply gap or unmet
demand for the years 2019-2023. The unmet demand increases since the
total demand and supply also increase over years. The average amount
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Results of survey
Table 20 Figure 4
Respondents' Answer %
No 54 27%
the market.
Table 21 Figure 5
Respondents' Answer %
190
Yes 95%
No 10 5%
200
Total 100%
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The table shows that amopng the 200 respondents, 95% of them
Table 22 Figure 6
Respondents' Answer %
1-2 books 150 75%
3-4 books 37 18.5%
4-6 books 8 4%
Other 5 2.5%
Total 200 100%
While 18.5% of the respondents read 3-4 books and 4% read 4-6 books.
The remaining 2.5% read more than 6 books in a day. The result can be
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4. How many hours do you spend in a day reading books?
Table 23 Figure 7
Respondents' Answer %
half an hour 87 43.5%
1-2 hours 76 38%
3-4 hours 22 11%
4-6 hours 7 3.5%
Other 8 4%
Total 200 100%
The table shows that among the 200 respondents, 43.5% of them
are reading books for half an hour which has the highest percentage. It
is followed by 1-2 hours with 38%. The answer that got the least
percentage is 4-6 hours. The result can be used to know the production
Table 24 Figure 8
Respondents' Answer %
Once 109 54.5%
Twice 53 26.5%
Three
20 10%
times
Four times 8 4%
Five times 5 2.5%
Six times 0 0.0%
Everyday 2 1%
Other 3 1.5%
Total 200 100%
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The table shows that among the 200 respondents, majority of
them read books once in a week with 54.4%. There is only 1% of the
respondents that answer everyday. The result implies that there is a low
Table 25 Figure 9
Respondents' Answer %
The table shows that among the 200 respondents, 64% of them
prefer to borrow a book with 64% rather than buying a book which is
36%. This can be noted that there is a high market acceptability of the
business.
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7. Are you willing to rent a book?
Table 26 Figure 10
Respondents' Answer %
No 65 32%
The table shows that among the 200 respondents, majority of the
respondents are willing to rent aa book with 68% while the remaining
32% are not. This implies that the market accept the service the business
Service
Figure 11
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The graph shows that among the 200 repondents, 80.5% of them
Price
Figure 12
them answered that the price is very important with 64.5%. Price is really
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Facilities
Figure 13
73% of them agree that facilities are very important for them to go to
the business. Having well-lit and well-ventilated place will make the
Availability of books
Figure 14
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The graph shows that among the 200 respondents, majority of
Since books are the main product the business can offer, it must be
Table 27 Figure 15
Respondents' Answer %
No 23 11%
them are willing to try the service the business offers woth 89%. This
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10. At what price are you willing to spend to rent a single book for an
hour?
Table 28 Figure 16
Respondents' Answer %
10 82 41%
15 32 16%
20 44 22%
25 19 9.5%
30 13 6.5%
Other 10 5%
Total 200 100%
The table shows that among the 200 respondents, 41% of them
answered that they are willing to spent Php 10 to rent a single book for
avail the service above Php 30. The result can be used as basis in
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Marketing and Sales Activities
The KinaBOOKasan: Book Renting Shop will utilize the most app
ropriate media to reach the customes. The business will use personal
promote the product. Also, flyers and pamphlets will be given to advertise
the business. The business will also have a website that can be access by
the customers to see any updates about the list of available books. The
Marketing Program
objectives. The five P’s stand for broad area (product, price, placement,
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The business will provide a membership card that can be registered for
only Php 100. This card will give the customers more benefits from the