CALAMBA DOCTORS’ COLLEGE

Km. 49 National Highway Brgy. Parian, Calamba City, Laguna 4027

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THE ESTABLISHMENT OF JAAAM COFFEE SALON

IN BRGY. PARIAN, CALAMBA, LAGUNA

A Project Feasibility Study

Presented to
The Senior High School Faculty of
CALAMBA DOCTOR’S COLLEGE

In Partial Fulfilment
of the Requirements For the Senior High School
ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND

By:

Cabalan, Mariel Dan

Galinato, Alexa Dei
Garcia, Aira Mae
Jardenaso, Alyssa Mae
Obdar, Justine Allyra

March 2019

ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND| FEASIBILITY STUDY

 CALAMBA DOCTORS’ COLLEGE
Km. 49 National Highway Brgy. Parian, Calamba City, Laguna 4027

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APPROVAL SHEET

This Project Feasibility Study entitled:

A PRODUCT DEVELOPMENT OF MORINGA-SQUASH NOODLES

prepared and submitted by Florante P. De Leon, Florante P. De

Leon, Florante P. De Leon, Florante P. De Leon, in partial fulfillment of
the requirements for Accountancy Business and Management (ABM)
Strand, has been examined and recommended for acceptance and
approval for ORAL EXAMINATION.

Florante P. De Leon, MBA,CB,CTT

Adviser

Approved by the Committee on Oral Examination with a grade of

_______________.

Chairman

Florante P. De Leon Florante P. De Leon

Member Member

Accepted and approved in partial fulfilment of the requirements for

Accountancy, Business and Management (ABM) Strand.

Principal

ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND| FEASIBILITY STUDY

 CALAMBA DOCTORS’ COLLEGE
Km. 49 National Highway Brgy. Parian, Calamba City, Laguna 4027

Page | iii

ACKNOWLEDGMENT

ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND| FEASIBILITY STUDY

 CALAMBA DOCTORS’ COLLEGE
Km. 49 National Highway Brgy. Parian, Calamba City, Laguna 4027

Page | iv
TABLE OF CONTENTS

Page

Title Page i

Approval Sheet ii

Acknowledgement iii

Table of Contents iv

List of Tables v

List Figures vi

List of Schedules vii

List of Exhibits viii

Executive Summary ix

Chapter

1 The Project Background and History

Introduction 1

Background of the Study 3

Framework of the Study 6

2 Technical Aspect

Product/Service Description 13

Production/Manufacturing Process 14

Service Capacity 17

ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND| FEASIBILITY STUDY

 CALAMBA DOCTORS’ COLLEGE
Km. 49 National Highway Brgy. Parian, Calamba City, Laguna 4027

Page | v
Service Cost 18

Labor Requirements 19

Plant Location 20

Plant Layout 21

Waste Disposal 22

3 Marketing Aspect

Description of the Service 23

Size of the Industry 24

Target Market 24

Market Segmention 25

Competitor Analysis 42

Demand Study 28

Supply Analysis 31

Marketing and Sales Activities 40

Marketing Program 41

4 Financial Aspect 45

Initial Capital 46

Projected Income Statement 47

Projected Statement of Financial Position 48

Statement of Cash Flows 49

Payback Period 50

Financial Analysis 51

5 Management Aspect 55
ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND| FEASIBILITY STUDY
 CALAMBA DOCTORS’ COLLEGE
Km. 49 National Highway Brgy. Parian, Calamba City, Laguna 4027

Page | vi
6 Socio-Economic Aspect 56

7 Summary of Findings, Conclusion

and Recommendation 57

References 58

Exhibit 59

Appendices

Appendix A-Adviser Appointment Form 60

Appendix B-Language Editor Appointment Form 61

Appendix C-Permission Letter to Conduct Study 62

Appendix D-Survey Questionnaire Cover Letter 62

Appendix E-Survey Questionnaire 63

Curriculum Vitae 64

ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND| FEASIBILITY STUDY

 CALAMBA DOCTORS’ COLLEGE
Km. 49 National Highway Brgy. Parian, Calamba City, Laguna 4027

Page | vii
LIST OF TABLES

Table

1 Service Capacity 17

2 Machinery and Equipment 18

2.1 Furniture and Fixture 19

2.2 Labor Cost 20

3 Competitor Analysis 26

4 Total Population 28

5 Projected Population 29

6 Projected Demand 29

7 Projected Demand in Pesos 30

8 Supply Analysis 31

9 Question no.1 32

10 Question no.2 32

11 Question no.3 33

12 Question no.4 34

13 Question no.5 34

14 Question no.5 34

15 Question no.6 35

16 Question no.7 36

17 Question no.7 36

18 Question no.7 37

19 Question no.7 38

20 Question no.8 39
ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND| FEASIBILITY STUDY
 CALAMBA DOCTORS’ COLLEGE
Km. 49 National Highway Brgy. Parian, Calamba City, Laguna 4027

Page | viii
21 Question no.9 39

22 Question no.10 40

ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND| FEASIBILITY STUDY

 CALAMBA DOCTORS’ COLLEGE
Km. 49 National Highway Brgy. Parian, Calamba City, Laguna 4027

Page | ix

LIST OF FIGURES

Figure

1 Framework of the study 6

2 Service Process (Hair Rebonding) 14

3 Service Process (Hair Relax) 15

4 Service Process (Hot Oil) 16

5 Service Process (Hair Dye) 17

6 Question no.1 32

7 Question no.2 32

8 Question no.3 33

9 Question no.4 34

10 Question no.5 34

11 Question no.5 34

12 Question no.6 33

13 Question no.7 38

14 Question no.8 39

15 Question no.9 39

16 Question no.10 40

ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND| FEASIBILITY STUDY

 CALAMBA DOCTORS’ COLLEGE
Km. 49 National Highway Brgy. Parian, Calamba City, Laguna 4027

Page | x

LIST OF EXHIBITS

Exhibit

1 Plant Location 20

2 Plant Layout 21

ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND| FEASIBILITY STUDY

 CALAMBA DOCTORS’ COLLEGE
Km. 49 National Highway Brgy. Parian, Calamba City, Laguna 4027

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EXECUTIVE SUMMARY

Title of the Study : ESTABLISHMENT OF PPLAEUN

LAUNDRY SHOP

Name of the Proponents :

Product Name/Name of Firm :

Location :

Adviser :

Introduction

1.1 Objectives
1.2 Key to Success

Company Summary

2.1 Form of Business ownership

2.2 Start-up Summary

Product and Services

Marketing Aspect

4.1 Market Segmentation

4.2 Target Market and Strategy
4.3 Competitor Analysis
4.4 Marketing Strategy

ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND| FEASIBILITY STUDY

 CALAMBA DOCTORS’ COLLEGE
Km. 49 National Highway Brgy. Parian, Calamba City, Laguna 4027

Page | xii

Financial Aspect
5.1 Major Assumption
5.2 Project Profit and Loss
5.3 Project Cash Flow
5.4 Project Balance Sheet
5.5 Financial Ratios

Management Aspect

6.1 Registration
6.2 Business Permit
6.3 Labor Requirements
6.4 Organizational Structure
6.5 Company and Management Policies

Socio-Economic Aspect

7.1 Vision
7.2 Mission
7.3 Social Benefits
7.4 Economic Benefits

ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND| FEASIBILITY STUDY