Chapter 1 3

Far Eastern University
Institute of Tourism and Hotel Management

AY 2017-2018
SECRET GARDEN CAFÉ

Sta. Rosa Road-Tagaytay Brgy. Bucal, Silang Cavite
A Feasibility Study presented to the

Sampaloc, Manila
In Partial Fulfillment
of the Requirements in Facilities Design & Building Engineering
Bachelor of Science in Hotel and Restaurant Management
________________________________________
By:
Abriol, Charmaine
Abuso, Danville
Bautista, Rico Mae
Maximo, Jermeine Jorge
San Jose, Celina
Sureta, John Denver
Tindugan, Judy
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A. Concept
The researchers want to establish the Secret Garden Café in Silang Cavite. It is a
Garden themed café. The café serves different coffee drinks (hot and cold), gourmet
foods and desserts.A café is a type of restaurant which typically serves coffee and
tea, in addition to light refreshments such as baked goods or snacks. The term
"café" comes from the French word meaning "coffee". A café setting is known as a
casual social environment where you can find people
reading newspapers and magazines, studying, or chatting with others about current
events. It is known also regarded as a place where information can be exchanged.
DECOR
It was the sweetest, most mysterious-looking place any one could imagine. The
high walls which shut it in were covered with the leafless stems of climbing roses which
were so thick that they were matted together. There were other trees in the garden, and
one of the things which made the place look strangest and loveliest was the desk where
various drinks and pastries are served with roses decors had run all over them. This
secret garden cafe is located in the middle of the city that no one expected it but when
they were able to be inside it, it brings back the good old memories of their love stories
and any other memory that they made years ago.
FORM OF SERVICE
Our chosen form of service isAmerican or Plate Service. The food is served on guest's
plate in the kitchen itself in advance. All preparation for the food was made in the kitchen.
The food plates are then brought outside of the kitchen and will be served to the guest. It
is the common type of service in a coffee shop or café.
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B. Operational Concept
Mission
Secret Garden Restaurant aims to connect the people to a dream dining experience
in the same way the place is connected to food by providing the freshest food and
refreshing drinks in a captivating view.
Vision
To be established and trusted as the perfect restaurant that serves fresh cuisine in
the Philippines.
To be a leader in innovation, service and top quality experience.
To be among the most admired destination of people with its satisfying destination
and cuisine.
Our Values
To be nature enthusiast and to care with the environment
Integrity and excellence center
Pro-active community servants.
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LOCATION
Cortez street, Purok 6 SitioApiadBucal, Silang Cavite

Landmark: Casa de Celestina Resort
Our selected location is located in Silang, Cavite boundary of Tagaytay City. We chose
this location because we wanted a place that has an open air because of the concept of
a garden-like café. We wanted to build our café with a scenery of nature and for our
customer to feel the cold breeze of Tagaytay. This location is also perfect for our café
because Tagaytay is one of the most go-to tourist spot of many people.
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CHAPTER 2
Market Analysis
A. Demographic Data
B. Traffic Pattern
 Accessibility
Secret Garden is located along Sta. Rosa Road-Tagaytay, Barangay

Bucal, Silang Cavite. It is 63 kilometers away from Far Eastern University,
Manila. Our restaurant location is just few minutes away from Tagaytay City
Proper where all the famous go-to places and tourist spots are located. It is
also accessible by private vehicles and public vehicles such as tricycles.
 Street Routing
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Our restaurant location is accessible by public transportation through

these following routes:
 From Far Eastern University-Manila/Manila
1. Take UV/Jeep going to Rizal Park
2. Ride a bus to Tagaytay (Olivarez Terminal)
3. Ride a tricycle to Cortez St. Brgy. Bucal
 From Caloocan
1. Take the LRT-1 to Baclaran station.
 From Las Pinas

1. From Alabang-Zapote Road, ride a jeep/bus to Alabang,
and get off at Manuela Metropolis Alabang (Metropolis
Mall).
2. Ride a jeep or bus to Balibago/Sta. Rosa via SLEX or
National Road (passes by SM Sta. Rosa).
3. From Balibago Terminal, ride a jeep to Tagaytay
(Olivarez Terminal)
 From Makati/Mandaluyong/Pasig
1. Take the MRT to Taft terminal station.
2. Ride a bus to Nasugbu.
3. Ask the driver to drop you off at Tagaytay (Olivarez
Terminal)
 From Muntinlupa
1. From the West Service Road or Alabang-Zapote Road,
ride a jeep to Manuela Metropolis Alabang (Metropolis
Mall).
2. Ride a jeep or bus to Balibago/Sta. Rosa via SLEX or
National Road (passes by SM Sta. Rosa)
3. From Balibago Terminal, ride a jeep to Tagaytay
(Olivarez Terminal)
 From Paranaque/Pasay
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1. Take the LRT-1 to Baclaran.

 From Quezon City

1. From Cubao, ride a bus to Batangas. Ask for the one that
will pass by Tagaytay and the rotonda circle of Tagaytay
City.
Terminal)
 From Taguig
1. From Net2, Market! Market!, or the Fort Open Field, ride
the Fort bus/shuttle to Ayala.
2. Take the MRT to Taft terminal station.
3. Ride a bus to Nasugbu.
Terminal)
 Visibility Nearby Roads
Our restaurant location is passed by one of the Philippines’

expressway which is South Luzon Expressway. To those customers who
will be coming from Metro Manila will be the one to utilize this expressway
towards Sta Rosa-Tagaytay Road. Customers that will be coming from
Batangas will take the Tagaytay-Nasugbu Highway.
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C. General Area Evaluation
 Climate
Tagaytay is experiencing moderate tropical monsoon climate with the average of

27.1 °C. In a year, the average rainfall is 2230 mm. Tagaytay is dry from December to
April and wet from May to November. Summers are moderate from March to May, with
the hottest temperatures at a normal of 30°C (86°F) at the pinnacle of April. Winters are
from December to February, are dim, foggy, and dry with the arrival of the rainstorm
downpours.
CLIMOGRAPH
TEMPERATURE GRAPH
Reference: https://en.climate-data.org/asia/philippines/sorsogon/tagaytay-492692/
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 Commercial Development
Secret Garden is located in Tagaytay , One of the most visited place near Metro
Manila. It is now a growing city wherein different establishments are being rise in a short
span of time. You can find food establishments such as Leslie’s restaurants, Café Vi O
La, rekados, Captain Tony’s Garden restaurant, and balinsasayaw. There is a lot of
banks nearby such as Metrobank, Bank of the Philippine Island (BPI) ,Philippine
National Bank (PNB), EastWest Bank, Union Bank, Chinabank,and Philtrust Bank.
There is a lot of hotels around the area and these are …………….. . In addition,
Tagaytay Medical Center is just 5 kilometers away from Secret Garden, there is also Dr,
Anillo General hospital and Estrella Hospital near the area.
With all of these establishments, Secret Garden is perfectly located in a developed area
where in can cater and gain possible customers.
 Transportation
The customers of Secret Garden may take different modes of transportation. If

they are going to commute, the easiest way to get there is by riding a Jeepney, Bus and
UV Express in Parañaque Integrated Terminal Exchange (PITX) heading to Tagaytay.
And also, private cars are also passable in the area.
 Utilities
Electricity Provider
Tagaytay City is being powered by the largest electric power distributer in the
Philppines, the Manila Electric Company or also known as Meralco.
Meralco celebrates 116 years of service in 2019. The Company is the largest
private sector electric distribution utility company in the Philippines covering 36 cities
and 75 municipalities. Its franchise area of over 9,685 km2 includes the country’s
industrial, commercial, and population centres. At year-end 2018 it recorded a market
capitalization of PhP428.3 billion (US$8.1 billion).
Water Supply
The water supply provider that caters all residence in Tagaytay City is Tagaytay
City Water District. (046)-413-1312
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Tagaytay City Water District, a service-oriented and socially conscious public

utility agency, professionally manned by highly motivated workforce, shall be a partner
towards the sustainable development of Tagaytay City and its environs by providing
people access to sufficient and clean drinking water, and appropriate sewerage services
with due consideration to the viability of its operation. It cater 34 barangays in Tagaytay
City and 4 Municipality outside Tagaytay City.
Drainage
The drainage system of Tagaytay City is currently under the Malabanan
Services.
Malabanan has different services to offer to every houses and commercial units
of Tagaytay city. They have all kinds of plumbing repair such as Clogged Drains,
Clogged Toilet, Leaky Faucets, weak Water Pressure, Running toilet, Cleaning and
installation of septic tank, all kinds of declogging, siphoning of septic tank and also
draining of waste water. They can through this number (046) 413 1720
Communication
There are different telecommunication provider in Tagaytay City, these are Globe
Telecom, Bayan Telecommunications, Smart Telecom, cable Link and PLDT. All of
these provider gives fast and reliable service that can cater all the users around
tagaytay city.
Fire Protection
Tagaytay City is under the proptection of Tagaytay City Fire Station located in
Risanto M. De Los Reyes Ave, Kaybagal South, Tagaytay, Cavite. Their contact
number is (046) 483 1193.
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D. Local Area Evaluation
 Visual/ Appear Attraction
Picnic Groove
Locale featuring picnic areas in a scenic hilltop setting, plus zip lines & horseback
riding. Located in Barangay Sungay, Tagaytay, Luzon, Philippines
Sky Ranch
Is a network of amusement parks in the Philippines located in Nasugbu Hwy,

Kaybagal South, Tagaytay, CavitePalace in the Sky
Palace in the Sky
Is a historical urban park in Tagaytay, Cavite, Philippines. The park was

converted from an incomplete mansion. Located in Tagaytay - Calamba Rd, Tagaytay,
Cavite
Taal Volcano Crater
It is one of the most historical volcano in the Philippines with 33 eruptions and
second most active volcano.
Puzzle Mansion
It is a museum that collects jigsaw puzzle that recognize as the biggest museum
in world based on Guinness. Located in Cuadra Street, Brgy. Asasin, Tagaytay, Cavite
Mahogany Market
A public market located in 9082 G.P. Enrile St. Purok 145, Tagaytay, 4120 Cavite
Pink Sister Convent
A catholic church that helds a mass on Sundays and a convent of sisters with
tranquil environment. Located in Brent Road, Tagaytay City, Cavite
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 Big Institution
SMDC Wind Residence is located in Aguinaldo Highway, Barangay Maharlika

West, Tagaytay City
Ayala Malls Serin is located in - Silang Crossing East, 4120 Tagaytay City.
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Taal Vista Hotel is located in 60 Emilio Aguinaldo Hwy, Kaybagal South, Tagaytay,
4120 Cavite
Olivares College is located in Tagaytay, 4120 Cavite
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 Proximity to Retail Centres
There are different retailers near the area, Santis delicatessen is the nearest with
just (4) four kilometres away from Secret Garden. There are two supermarkets nearby,
the Puregold Supermarket and Waltermart Supermarket are just few minutes away. In
addition, Public market is also reachable or also called the Mahogany Market. The
Secret Garden is absolutely in the location that can easily buy or get enough supplies.
 Direct Competitors
Balay Dako it is a restaurant that proudly serves Filipino dishes and classic Tagaytay
food.
It is owned by Chef Tony Boy Escalante. It is located in Nasugbu High way, Tagaytay,
4120 Cavite. They serve from 6:00 am to 9:00 pm and with approximate of 1,200 pesos
per two pax.
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Bag of Beans it is a café and restaurant located in 115 Aguinaldo Highway, Mendez
Crossing West, 4120 Tagaytay City. It has rustic and romantic surrounding with
approximate of 1,000 pesos per two pax.
 Indirect Competitors
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Starbucks, Red Ribbon, Mc Donald’s’ Infiniti Tea, Jollibee, and Mang Inasal are
considered as our indirect competitors because they are selling fast food products and
have a different service.
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D. SWOT Analysis
Strengths weakness
Opportunities Threats
Secret Garden is located at Tagaytay, where the tourist attraction like “Taal
Volcano” is located,
together with the cold weather. That’s why many tourists come our location to relax and
chill from their
stressed days. With that, we can easily reach our target income, since the location is
also accessible for everyone. We have a larger space for dining, where can
accommodate a large groups of people,
Family and relatives. Guests can feel the nice air and good ambiance since our dining
area is outside of
the restaurant. We are always making sure that our food is safe and well trained staffs.
Since, we have a same concept restaurant in Tagaytay. We have a lot of competitors
and we lack of promotion in social media. One factor of restaurant opportunity is the
entertainment. We give them a good ambiance, while enjoying a soft instrument music.
By that. We can make sure that guests. Will go to our restaurants even if it’s far away
from their places. There are similar concepts and services of our restaurants but we can
improve. Our weaknesses to be able to be satisfied our guests and might visit again our
restaurant and might be
well known restaurant in Tagaytay. Similar menu is also a threat.
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CHAPTER 3
Technical Components
A. Menu
This is the list of foods and beverages that consists of healthy ingredients and
seasoning which will be perfect for the garden-like concept of the restaurant
because it gives connection to the nature. Our restaurant offers different cuisine to
serve different variety of food to our customers.
Main Dish:
Seafood Paella - The restaurant presents the fresh sea foods from the lake that
would captivate the taste buds of every customer in the restaurant. It has Omega-3
fatty acids that are required for healthy human development. The chefs in Garden
Restaurant have taken the creative liberty to put together some of the most unique
and awe inducing dishes for even the most well traveled visitors.
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Pork Kare- kare - This recipe

uses pork shank (pig’s leg) or pata along with some veggies. It is noticeable that the
sauce in this kare-kare is thicker and chunkier compared to different recipes. The
chef also tried adding more crushed peanuts that adds life to this dish and goes well
with white rice.
Chicken Garlic Mushroom - The restaurant have an easy and delicious comfort
food at its finest. Lightly floured boneless chicken breasts are pan fried in butter and
oil until golden and crispy before being added to a mouth-watering garlic cream
sauce. Filled with caramelized flavor, the chef made sure that everyone will go home
with a fulfilled stomach.
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is one of the Filipino favorite dish. The cut of pork belly in this dish is seasoned and
then roast until the skin is crisp, the outer layer is crunchy and the inside is still
tender. The words "melt in your mouth" are thrown around a lot in reference to pork
belly.
Appetizer:
Mushroom Spring Roll this recipe composed of freshly cut of vegetables. These
vegetables like carrots, mushrooms, beans sprouts is a necessity in a human body
as it supports our immune system. If you’re looking for healthy party food, this is the
great appetizer to serve for you.
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Sweet Potato Empanada - The filling uses sweet potato as well as other veggies
and the empanada dough is a buttery and delicious. Sweet potatoes gives us more
nutrition other than people think because they are a good source of vitamins B and
c.
Onion Rings - Our restaurant offers this kind of appetizer. This recipe is composed
of onion that dipped into the batter or bread crumbs that makes the onion crispy. It
will not really taste onion because of the batter around the onion overwhelm the
onion flavour.
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Pasta:
Aglio Olio - Means oil and garlic. This pasta is an olive oil-based it is rich in good fat
and cooked with fresh ingredients like garlic and chilli.
Sea Food Spaghetti - fresh mussels, shrimps and scallops are the best
combination with pasta together with its tomato sauce. Sea foods has a combination
of vitamins and minerals along with lean protein that is good to our body.
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Salted Egg Carbonara - The soft, creamy texture of salted eggs goes perfectly with the
sauce. It has a nice combination of salty taste of salted egg and creamy sauce.
Chicken Pesto Pasta Freshly made pesto sauce with those fresh ingredients like
basil, pine nut, olive oil garlic and parmesan cheese which is good to our body that
gives healthy addition to any diet and it gives natural flavor of herbs.
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Garden Salad Made with fresh vegetables in the restaurant’s backyard that are will
give everyone a fresh feeling. Lettuce, bell peppers, jalapeno peppers, all possible
varieties of tomatoes, peas, green beans, cucumbers (regular and pickling), carrots,
radishes, zucchini, pumpkins, gourds, melons (water and cantaloupe), and several
herbs are the best vegetables every customer will savior.
Pineapple Juice This is a delicious, healthy, nutritious and sweet flavored juice
drink that is no sugar and preservatives added and filled with health-related
advantages and benefits as it is full of with lots of numerous vitamins and minerals
which are very advantageous, beneficial, essential, important and significant on our
daily cleansing, cooling, filtering and refreshment.
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Lemon / Red / Honey-blend Iced Tea This is a flavored sweetened cold tea drink
that has been chilled or cooled, blended and glazed with either lemon, red or honey
which will provide bursting, mouth-watering and zesting, freshness, refreshment and
relaxation, while consuming and taking our snack food products.
Four Seasons Juice This is the bursting, cooling, healthy and refreshing
combination of the different selections and variations of the numerous different
blended, flavored and seasoned sweet fruits in a form of a juice. The consumer or
customer that will acquire and purchase some of our product offerings will
experience and taste the tropics of orange, apple and grape flavors.
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B. Management
General Manager who will be responsible for overseeing all of the restaurant's
operations, which includes hiring and firing staff, purchasing food, supplies and
equipment, and dealing with suppliers and vendors. The general manager also
oversees maintenance and upkeep of the dining areas, kitchen, and exterior
grounds of the restaurant; scheduling of staff; decisions regarding the menu;
budgeting, accounting, payroll, and other financial matters; promoting and
advertising the restaurant; and dealing with the legal and regulatory issues
involved in running a business. He/ She must have a good communication skill to
entertain customer’s demands. Must have a 4years degree of Bachelor of
Science in Business Administration or Bachelor of Science in Hotel and
Restaurant Management.
Head Chef- is the one who is responsible for Controlling and directing the food
preparation process and any other relative activities. Constructing menus with
new or existing culinary creations ensuring the variety and quality of the servings
and Approving and “polishing” dishes before they reach the customer. He/She
must be proven experience as head chef exceptional proven ability of kitchen
management, ability in dividing responsibilities, Leadership skills and monitoring
progress, Outstanding communication and leadership skills, Up-to-date with
culinary trends and optimized kitchen processes and a degree in Culinary Arts
with the Supervision of the head chef .
Chefs- to help and support making dishes in the restaurant. Chef responsibilities
include studying recipes, setting up menus and preparing high-quality dishes.
You should be able to delegate tasks to kitchen staff to ensure meals are
prepared in a timely manner. Also, you should be familiar with sanitation
regulations. Ultimately, you’ll prepare and deliver a complete menu that delights
our guests. Ability to remain calm and undertake various tasks Excellent time
management abilities, Up-to-date knowledge of cooking techniques and recipes,
Familiarity with sanitation regulations, Culinary school diploma preferred.
Steward who are assigned to wash dishes and equipment used by the chefs.
Waiters – they are the one who will accommodate our customers. They should
contain the following duties and responsibilities: Provide excellent customer
services, Always strive towards best customer satisfaction, Greet customers and
present menus, Make suggestions based on their preferences, Take and serve
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food/drinks orders, Up-sell when appropriate, Arrange table settings, Keep tables
clean and tidy at all times, Check products for quality, Deliver checks and collect
payments, Cooperate and communicate with all serving and kitchen staff. They
should have experience as a waiter or waitress, Experience with developing a
constructive working and interpersonal relationships with colleagues and
customers, X years of experience with a cash register and any ordering
information system, Critical thinker and problem-solving skills, Good time-
management skills, Great interpersonal and communication skills, Active
listening, Good physical condition, Customer-centric, High school diploma; food
safety training will be considered a plus.
Security Guards –T-to ensure our customers safety we will be hiring that will
have a day shift and night shift. He/she should be Take accurate notes of
unusual occurrences, Report in detail any suspicious incidents, Patrol randomly
or regularly building and perimeter, Monitor and control access at building
entrances and vehicle gates, Watch alarm systems or video cameras and
operate detecting/emergency equipment, Perform first aid or CPR. The
requirements will be, proven work experience as a security guard or relevant
position, Trained security officer with diploma, Ability to operate detecting
systems and emergency equipment, Excellent knowledge of public safety and
security procedures/protocols, Surveillance skills and detail orientation, Integrity
and professionalism and High school degree
C. Method of Execution - Our method of execution will be the Just in Time

production method, also called a lean production. This method relies on signals
given at different points in the production process that tell the manufacturer when
to make the next part. It means if the customer places an order, there’s still a lot
of processes going through before the customer gets it. Example, if a customer
orders any beverage. Then the staff will give 15 minutes before the order is
serve. We will serve the product on time, with the best quality and most satisfying
tastes. The restaurant operating hours will be 10 A.M to 10 P.M We will assure
people that we will provide fresh raw materials and ingredients in making our
house specialties and monitors it’s cost by computing daily expenses to make
sure that there is a profit. Our sales plan is to establish and maintain position with
our local customers. The strategy is to build more customers in order to increase
revenue. Sales in our business is client service. It is repeat business. We will
focus on making all our customers happy with our food, service and
entertainment options. Comparing monthly sales from present will help us identify
the profit or loss in that we can have an urgent action for improvement.
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D. Design and Layout Plan
 Perspective- Building (Front View)
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Establishment Layout
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b. Layout/Blue print
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Kitchen Layout
C. Interior Design
Kitchen Design
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 Motif
Our motif will be based on a Garden. We will give our customers a place for family and
friends that would go to Tagaytay to celebrate significant life events or just to simply
have meals together and experience the warmth and calming feeling that our garden
themed restaurant can give. The colors of our restaurant will be earth tones and greens
because according to color psychology green has a strong relation with nature and it
gives a soothing, relaxing feeling to someone who sees this color and helps to calm our
minds. This is why we came up with an idea of putting up a Garden Themed
Restaurant.
 Furnitures and Fixtures


Wooden Stackable chair and Black stackable metal chair
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Round Black laminate table and Aria Square table
Hanging light bulbs and hanging plants
 Decibels
The ideal sound for normal conversation is around 50-60. Our restaurant is an
open area and our ideal sound is 55-60 because we want our customers to feel at
home, having a good time with their friends or family.
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 Uniforms
For our uniform, we will use a light blue and green tone to emphasize our garden
themed restaurant. The female staffs will be wearing light blue long-sleeves, navy blue
pants and waist line apron, while the male staffs will be wearing also light blue long-
sleeves, navy blue pants and neck strap apron.
36

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Far Eastern University

Institute of Tourism and Hotel Management

SECRET GARDEN CAFÉ

A Feasibility Study presented to the

Cortez street, Purok 6 SitioApiadBucal, Silang Cavite

Secret Garden is located along Sta. Rosa Road-Tagaytay, Barangay

Our restaurant location is accessible by public transportation through

 From Las Pinas

1. Take the LRT-1 to Baclaran.

 From Quezon City

 Visibility Nearby Roads

Our restaurant location is passed by one of the Philippines’

C. General Area Evaluation

Tagaytay is experiencing moderate tropical monsoon climate with the average of

The customers of Secret Garden may take different modes of transportation. If

Tagaytay City Water District, a service-oriented and socially conscious public

D. Local Area Evaluation

 Visual/ Appear Attraction

Is a network of amusement parks in the Philippines located in Nasugbu Hwy,

Palace in the Sky

Is a historical urban park in Tagaytay, Cavite, Philippines. The park was

Taal Volcano Crater

SMDC Wind Residence is located in Aguinaldo Highway, Barangay Maharlika

Olivares College is located in Tagaytay, 4120 Cavite

 Proximity to Retail Centres

Pork Kare- kare - This recipe

C. Method of Execution - Our method of execution will be the Just in Time

D. Design and Layout Plan

 Perspective- Building (Front View)

 Furnitures and Fixtures

Wooden Stackable chair and Black stackable metal chair

Round Black laminate table and Aria Square table

Hanging light bulbs and hanging plants

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