Matrimony Date:

11.07.2019
Identity Design questionnaire

1. Matrimony Full Name

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2. Describe your product or service.

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3. What are the core values?

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4. What are your ten adjectives to describe your Matrimony / System?

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5. Describe your Matrimony / System using one word only.

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6. Describe your Matrimony / System using two words now.

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7. If a popular magazine did an article on your Matrimony / Service / System,

what would be the ideal headline?
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8. Who are your main competitors?

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 9. In what way do you differ from your competition?
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a. System :

b. Expertise :

c. Years in business :

d. Location :

e. Customer service :

f. Other - please describe bellow :

10. Who is your target/existing audience / Parents / Individuals etc.?

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11. What is the overall message you want to convey them?

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12. What is, or could be your tag line/slogan?

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13. Is there a unique story behind the Matrimony / System ?

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14. Are there any colours or visuals/symbols/icons that you particularly

love/hate?
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15. What style of logos appeal to you?

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 16. Please, list here at least 3 logo designs that you like.
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LOGO ATTRIBUTE For this section, it's all multiple choice between 2 words. You
select the closest choice that you'd like reflected in your logo. From 17 to 30

17. Necessity / Luxury

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18. Expensive Economical

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19. Formal / Casual

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20. Exotic / Commonplace

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21. Discreet / Aggressive

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22. Hi Tech Industrial / Home made

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23. Heritage Ground / Breaking

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 24. Modern / Classic
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25. Quiet / Loud

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26. Simple / Complex

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27. Sub‐dued / Bright

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28. Black and White / Colourful

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29. Feminine / Masculine

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30. Raw / Refined

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