Scribd Logo
Upload

Welcome to Scribd!

  • B 19 Teaching Plan-TLEM Marketing

    Uploaded by

    Naeem Aijaz Yousfani
    4 views1 page
    This document outlines a tentative teaching plan for a Marketing course taught by Naeem Aijaz Yousfani. The plan lists 12 topics to be covered over 28 lectures from July 29 to November 22 for a first year batch of students. Topics include marketing concepts, environment, research, segmentation, consumer behavior, and the marketing mix of product, price, place, and promotion.

    Original Description:

    Teaching Plan

    Copyright

    © © All Rights Reserved

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines a tentative teaching plan for a Marketing course taught by Naeem Aijaz Yousfani. The plan lists 12 topics to be covered over 28 lectures from July 29 to November 22 for a first year batch of students. Topics include marketing concepts, environment, research, segmentation, consumer behavior, and the marketing mix of product, price, place, and promotion.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    B 19 Teaching Plan-TLEM Marketing

    Uploaded by

    Naeem Aijaz Yousfani
    This document outlines a tentative teaching plan for a Marketing course taught by Naeem Aijaz Yousfani. The plan lists 12 topics to be covered over 28 lectures from July 29 to November 22 for a first year batch of students. Topics include marketing concepts, environment, research, segmentation, consumer behavior, and the marketing mix of product, price, place, and promotion.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    MEHRAN UNIVERSITY OF ENGINEERING AND TECHNOLOGY, JAMSHORO

    FRM-001/00/QSP-004
    DEC. 01, 2001
    INSTITUTE INFORMATION & COMMUNCATION TECHNOLOGIES
    TENTATIVE TEACHING PLAN

    Name of Teacher: Naeem Aijaz Yousfani


    Subject: Marketing Batch:B19- TLEM Year: 1ST Semester: 2ND
    Term start Date 29-07-2019 Term suspension Date: 22-11-2019
    No. of
    S# TOPICS Lectures
    required
    1 Marketing Concept. 2
    2 Marketing environment. 2
    3 Planning and research in marketing. 2
    4 Market segmentation and targeting. 2
    5 Consumer behavior. 2
    6 Industrial marketing. 2
    7 Product planning. 4
    8 Product-Mix. 2
    9 Pricing 2
    10 Distribution, Placement. 2
    11 Promotional Mix. 2
    12 Marketing in global scenario. 4
    Total No. of Lectures 28

    Signature of Teacher: Dated: 10-07-2019

    Remarks of DMRC:

    Signature of Chairman Dated:

    You might also like