BSB42415 Certificate IV in

Marketing and communication

BSBMKG417
Apply marketing communication across a
convergent industry
Task 1

Business College at International House

RTO Code: 91109 CRICOS 02623G
Level 1, 203 Clarence St, Sydney NSW 2000 | Floor 1, 237 Oxford St, Bondi Junction NSW 2022
3 Searcy St, Darwin NT 0800 | Level 6, 601 Bourke St, Melbourne VIC 3000
info@ihBC.edu.au| www.ihBC.edu.au
Questioning Assessment

Candidate Instructions

You will complete questions for purposes of formal assessment as per the questions outlined in the
questioning record below, and any additional probing or clarification questions required by the assessor.
The Knowledge Activity is designed to confirm your competency for all the required knowledge in the unit of
competency.

Task Details
There is no restriction on the length of the question responses, or time restriction in completing the
assessment. It is anticipated however that the assessment will take approximately 2 hours to complete,
and word limit is unit as a guide only.

The assessment may be re-attempted on two further occasions (maximum three attempts in total). All
assessments must be resubmitted 3 days within receiving your unsatisfactory grade. You must clearly
indicate “Re-submission” on your resubmitted work.

You must complete all questions unassisted by the assessor or other personnel but may refer to reference
material as may be needed.

All questions must be answered satisfactorily for the assessment to be completed satisfactorily.
For any assessment conducted that is incomplete, or without satisfactory performance, the assessment will
need to be completed again after further training support. This may be simply to focus on question areas
not achieved in the prior assessment.

Evidence to be collected

Answer the activity in as much detail as possible, considering your organisational requirements.
In undertaking this assessment task, you as the candidate are providing consent for your work to be
reviewed for the purposes of formal assessment in the unit(s) of competency. If you have concern regarding
this permission, please discuss this with your assessor prior to undertaking the task.

To provide you with an opportunity to show you have the required knowledge
Objective
for this unit.

Business College at International House

RTO Code: 91109 CRICOS 02623G
Level 1, 203 Clarence St, Sydney NSW 2000 | Floor 1, 237 Oxford St, Bondi Junction NSW 2022
3 Searcy St, Darwin NT 0800 | Level 6, 601 Bourke St, Melbourne VIC 3000
info@ihBC.edu.au| www.ihBC.edu.au
 Candidate Declaration

Candidate name:

Trainer’s name:

Date:
Assessment declaration: I declare that no part of this assessment has been copied from another person’s
work, except where clearly noted on documents or work submitted.
I declare that no part of this assessment has been written for me by another
person. I understand that plagiarism is a serious offence that may lead to
disciplinary action.

Candidate signature:

Your trainer and assessor will be grading your work and provide you with constructive feedback
on Canvas.

Business College at International House

RTO Code: 91109 CRICOS 02623G
Level 1, 203 Clarence St, Sydney NSW 2000 | Floor 1, 237 Oxford St, Bondi Junction NSW 2022
3 Searcy St, Darwin NT 0800 | Level 6, 601 Bourke St, Melbourne VIC 3000
info@ihBC.edu.au| www.ihBC.edu.au
 Task 1: Knowledge Questions

What are the characteristics of and key differences between traditional and
Question 1
convergent approaches to marketing communication?

Answer:

Explain how customers take a central and empowered role within convergent
Question 2
marketing

Answer:

Question 3 List the impact of convergence on the traditional siloed industry.

Answer:

Identify the current key technologies and distributed services that impact on
Question 4
convergent solutions

Answer:

List the type of experts and business networks appropriate to a convergent

Question 5
marketing solution

Answer:

List current legislation, regulation and organisational policy relevant to the field
Question 6
of marketing communication

Answer:

Business College at International House

RTO Code: 91109 CRICOS 02623G
Level 1, 203 Clarence St, Sydney NSW 2000 | Floor 1, 237 Oxford St, Bondi Junction NSW 2022
3 Searcy St, Darwin NT 0800 | Level 6, 601 Bourke St, Melbourne VIC 3000
info@ihBC.edu.au| www.ihBC.edu.au