Background

Youtube has become the center for every viral topic, influencers, and important
issues around the world. Thousands of news,entertainment, music, and unique
events uploaded to the YouTube platform with a growing 1.8 billion viewers
every month. Not only serve as media to socialize and share stories through video,
YouTube has also become a major source of income for numerous people. No
wonder every year many young people and adults start to create their personal
YouTube channel to express their passion while making a living from the video's
adsense.

Countless people had became figures and influencers thanks to this video sharing
media. Even entertainer, politician, state officials and public figures have started
think of YouTube as a strategic social media ones must own to attract the
attention of public. Through this unique phenomenon, a new profession as a
maker and publisher of YouTube video called YouTuber emerged. According to
data provided by the socialblade.com, the number of YouTubers in the world in
2018 are 23 million channels and this number continues to grow alongside the
increasing level of YouTube’s popularity and users worldwide, specially in
Indonesia.

Motivation

Nowadays, it is really common for young people in Indonesia to say without

hesitation that his/her dream job is to become a YouTuber like his/her idol.
According to them, YouTuber is a profession that is both fun and rewarding. It
can generate a lot of money in a relatively easy way. Not only good and fun as a
profession, being a successful YouTuber usually also improves one's social status.
With the fast development of information technology and an increasing internet
reach throughout the world, YouTuber seems like a profession that will continue
to grow forever. Even so, every technology of course has its age. Will YouTuber
profession prospect remain good in the next ten years or twenty years? Will our
children and grandchildren know Youtuber as a profession like today? Through
this research, we will find out whether this YouTuber profession has good
prospects in the future or not and find out how to become a successful YouTuber,
especially in Indonesia.

Research Objective

- To know what type of YouTube content are the most effective to generate
income through YouTube's adsense

- To know what are the average age of a successful YouTubers, in terms of

income generated through YouTube's adsense

- To know where are the majority of successful YouTuber came from

- To know whether this profession as a YouTuber will still prospective in the

long-run or not