II.4.

Chanel’s competitors

There are a lot of redoubtable competitors of Chanel - a top luxury brand in the
world such as Louis Vuitton, Gucci, Hermes, Prada, but the two main ones are
Louis Vuitton and Gucci.

1. Louis Vuitton
_ Louis Vuitton (LV) is a French fashion and luxury retail company founded
in 1854 by Louis Vuitton.

_ Like Chanel, Vuitton sells a range of different product lines such as shoes,
bags, accessories, ready- to-wear clothing and jewellery, making it one of the
most valuable luxury brands in the world
 _Louis Vuitton is famous for travel bags ranging from trunks to suitcases and
holdalls

2. Gucci
_ Gucci ( House of Gucci) is a Italian luxury brand of fashion and leather
goods. It was founded by Guccio Gucci in Florence, Italy in 1921.

_ Gucci is famous for their floral and insect- based designs, giving a new,
fresh garden feeling. Gucci and Chanel are quite different in styles as Gucci
produced more patterned, bright items which are the polar opposite of Chanel.
However, they both sit near the top of the luxury fashion market.