LOUIS VUITTON

TABLE OF CONTENTS

SL.NO CONTENTS PAGE NO

1. Introduction

2. Legendry
history

3. History of the
brand

4. The brand and

its iconic bags

5. Steps taken by
the brand
towards
sustainability
 1.INTRODUCTION

The French high-end luxury fashion house and business Louis

Vuitton Malletier, also known as Louis Vuitton, was established
in 1854.

Picture 1. Image courtesy: google.com

Louis Vuitton 1821 – 1892

The majority of the brand's items bear the LV monogram, which

can be found on anything from high-end bags and leather goods
to ready-to-wear, shoes, watches, jewellery, accessories,
sunglasses, and books. One of the most globally renowned fashion
houses is Louis Vuitton. It offers its goods through independent
boutiques, lease divisions in upscale department stores, and the online
storefront on its website. From 2006 to 2012, Louis Vuitton was
recognised as the most valuable luxury brand in the world. The business
has more than 460 outlets worldwide and operates in 50 different
countries.
Vuitton himself got his big break as the official box-maker of Napoleon
Bonaparte’s wife before going to create luggage of his own. This
appointment attracted other high-profile clients among European elites.
 2.LEGENDERY HISTORY
BEGINING
The history of Louis Vuitton as a creator of trunks dates back to
before the firm was even established.
A 16-year-old Louis Vuitton came in Paris on foot and began
serving as Monsieur Maréchal's apprentice in 1837. The main
vehicles of transportation at the time were horse-drawn
carriages, ships, and railways, and luggage was handled
severely. Craftsmen were hired by travellers to pack and
safeguard their specific items.
At Monsieur Maréchal's Parisian atelier, Louis Vuitton soon
established himself as a respected craftsman. These were the
beginnings of his profession in an artisanal sector that required
skills to create custom boxes and, subsequently, trunks in
accordance with clients' requests. This was the basis of his
highly specialised trade. Before establishing his own studio at 4
Rue Neuve-des-Capucines next to the Place Vendome, Louis
Vuitton remained there for 17 years.
ASNIERES – THE LEGENDERY WORKSHOP
The Asnières location, which serves as the family home and the
company's birthplace, has represented the Vuitton family's
professional and personal success since 1859.

Picture 2. Image courtesy: Louisvuitton.com

Louis Vuitton's early success forced him to grow his business.
His atelier at Asnières was eventually opened as a result in
1859. With 20 workers when it first opened, the workshop was
located just northeast of Paris's centre. There were a little over
100 persons in 1900, and 225 in 1914.

Although the original atelier has grown over the years, including
the addition of the family home, it is still the location where items
are still made today. A private museum that includes the family
home has been preserved, but the Asnières business employs
170 artisans who make leather items and custom orders for
customers all over the world.
In 1886, Georges Vuitton revolutionized luggage locks with an
ingenious closing system that turned travel trunks into real
treasure chests. Travelers in the 1900s carried all of their
necessities in flat trunks and wardrobes, which regrettably
frequently attracted thieves. Louis Vuitton, a master trunk
manufacturer, wanted to help his customers safeguard the items
within their travel trunks.

Picture 3. Image courtesy: louisvuitton.com

A single lock system with two spring buckles was adopted in
1886 by father and son Georges. After years of research and
development, George patented this ground-breaking method.
Harry Houdini, the legendary American escape artist, was
challenged by George to break free from a Vuitton box and lock
in a public newspaper because his method was so successful.
Although Houdini couldn't handle the challenge, the lock's
efficiency is undeniable. Today, it is still in use.
 3.HISTORY OF THE BRAND

Vuitton established the Louis Vuitton brand in 1854 on Paris'

Rue Neuve des Capucines. The flat-topped trunks with Trianon
fabric that Vuitton introduced in 1858 were light and watertight.
Before Vuitton's trunks were invented, rounded-top trunks were
typically used to encourage water runoff and could not be
stacked. For travel, it was easy to stack them on top of one
another thanks to Vuitton's grey Trianon canvas flat trunk. Later,
several other luggage manufacturers copied the design and
aesthetic of Vuitton.

Picture 4. Vuitton’s grey trianon flat trunk. Image courtesy: vintage.com

Picture 5. Trianon canvas flat trunk Image courtesy: google.com

The business established its initial location on Oxford Street in London
by 1885. When Louis Vuitton passed away in 1892, his son Georges
Vuitton took over as CEO. After his father's passing, Georges Vuitton
launched an initiative to expand the business into a global corporation.

The brand introduced their iconic Monogram Canvas in 1896 and

obtained global patents for it.

The LV monogram and other graphic elements like quatrefoils and

flowers were based on the late Victorian era trend of using Japanese
Mon motifs.

4.THE BRAND AND ITS ICONIC BAGS.

• In 1901, the Louis Vuitton Company introduced the Steamer Bag, a

smaller piece of luggage designed to be kept inside Vuitton luggage
trunks.

The Louis Vuitton Building on the Champs-

Elysees opened in 1913. At the time, it was the
biggest retailer of travel accessories
worldwide.

Picture 6. First Vuitton

Steamer bag.

Picture 7. Champs-Elysees Vuitton building

Image courtesy: google.com
 • KEEPALL BAG

The Keepall bag was then presented in 1930. The Keepall was
introduced by Gaston Vuitton as the moderately sized weekender bag of
Louis Vuitton to accommodate the shifting travel habits of people at the
time. There are four sizes of the Keepall bag: 45, 50, 55, and 60. The
Keepall’s width in millimetres is indicated by these values. The first three
sizes are perfect for carrying on as hand luggage. Due of its sheer size,
the Keepall 60 is not permitted as a carry-on item on the aeroplane. It is
strongly advised that you use the Keepall 60 if you primarily travel by
road. In addition to a range of sizes, the Keepall is available in a variety
of hues and materials.

Picture 8. Image courtesy: fmasarovic.com

Picture 9. Image courtesy: xupes.com

The collection includes the Damier Ebene Keepall with brown
coated leather finishing, the Damier Azur Keepall with vachetta
leather, the Monogram canvas with Vachetta leather, the
Monogram Macassar Keepall with black coated leather
finishing, a variety of colours of Epi leathers, and numerous
limited editions. In addition, a luggage tag, padlock, and handle
clasp are included with Louis Vuitton Keepall bags.

Picture 10. Some of the rarest and most inspiring keepall pieces.

Image courtesy: pinterest.com

Cost of LV Keepall bags.
• LV KEEPALL 45 MONOGRAM CANVAS BAG: -
With strap - $1,350 USD
Without strap - $1,720 USD
• LV KEEPALL 50 MONOGRAM CANVAS BAG: -
With strap - $1,370 USD
Without strap - $ 1,740 USD
• LV KEEPALL 55 MONOGRAM CANVAS BAG: –
With strap - $ 1,390 USD
Without strap - $ 1,760 USD
• LV KEEPALL 60 MONOGRAM CANVAS BAG: -
With strap - $ 1,410 USD
Without strap - $ 1,780 USD

Monogram canvas Keepalls continue to be the most popular

designer carry-on choice among celebrities. It's remarkable how
much LV's Keepall appears to bridge barriers related to gender,
ethnicity, age, career type, and level of renown, ranging from
Kim Kardashian to Jane Fonda to Bradley Cooper.
Over the years, the Louis Vuitton Keepall has served as a model
for a number of well-known companies and worldwide artists,
including Stephen Sprouse, Yayoi Kusama, Supreme, and
more. Each of these artists has put their own unique stamp on
the traditional duffle bag. Creative director Virgil Abloh recently
recreated it in gigantic Damier with fresh colours and tones for
the Spring 2021 collection.
Given that the Keepall has been produced since the turn of the
century and is still admired by fashionistas everywhere, there
are a lot of high-quality examples available on the secondhand
and vintage market.
 • NOE B AG
LV unveiled the Noé bag in 1932. Champagne producers
originally used this bag to transport bottles of their product. The
Noé bucket bag is modelled after a style from 1932. A producer
of Champagne asked Gaston-Louis Vuitton to create a durable,
fashionable bag that would allow him to transport five bottles of
champagne. The distinctive shape, generous volume, and
drawstring closure of the original are all present in this version,
which is fashioned for contemporary life from body-friendly
Damier Azur canvas. The leather strap can be comfortably worn
across the shoulder. A popular “everyday bag,” the Noé can be
found in many different materials and prints, from Damier Azur
to Monogram and its variations, as well as a range of Epi
Leather colours.

Picture 11. image courtesy: invaluable.com picture 12.

Picture 13.image courtesy: picture 14. Imagecourtesy:bragmybag.com

Fmasarovic.com
 • SPEEDY BAG
The Speedy, which made its debut as the Express in 1930, was
first offered under the name Speedy 30, which referred to its
centimetre-based width. The bag was developed rapidly in the
brand's Monogram pattern the year after it was initially launched
in canvas.

Picture 15 & Picture 16. Image courtesy: Louisvuitton.com

According to fashion mythology, Audrey Hepburn created the
beloved Speedy 25 in 1965. Hepburn recognized something in
the Speedy that led to the bag becoming popular in society.
Some little details make a big impact and result in a long-lasting,
stylish purse and travel buddy. The leather is effectively
protected by the honey-brown cotton canvas lining from the
inside out.The top handles' rolled leather is used with durability
in mind. The bag is furnished with the ultimate luxury—a single
hanging pocket that provides a convenient location to store
goods you need to keep track of.
The bag is offered in sizes ranging from 25 cm to 40 cm in width,
however the original 30 cm size continues to be the most
popular.

Picture 17. Image courtesy: pinterest.com

Since then, the bag has remained one of Louis Vuitton's best-
selling items and stands as a testament to the brand's
impeccable design sense combined with the collaborative spirit
of cultural icons. As a response to this cycling fad, the brand
introduced the Speedy Bandoulière in 2011. Bandoulière
translates as "with a strap" in French. The bag's most notable
feature was its lengthy shoulder strap, which allowed the
Speedy to be worn both crossbody and over the shoulder style.

Picture 18 & picture 19 image courtesy: louisvuitton.com

The new edition was given an almost sporty pragmatism thanks to a two-
way zipper and additional leather stripes running along the side of the
bag. Wider, sportier straps, smaller sizes, and the traditional Monogram
pattern are still available for the style. Since its inception, the Speedy has
won over the hearts of artists and brand supporters. The first time Marc
Jacobs and Stephen Sprouse worked together was for the spring 2001
collection of Louis Vuitton. The classic Monogram print served as the
background for letters painted in graffiti style. 2009 saw the couple work
together once more.

Picture 20. Image courtesy: collection.maas.museum

Picture 21. Image courtesy: Pinterest .com
All the prints and designs of Louis Vuitton Speedy bag.

Picture 22. Image courtesy: Pinterest.com

 • ALMA BAG

After the Speedy, the Alma was Louis Vuitton's second handbag. The
Louis Vuitton Alma is a genuinely iconic bag that epitomizes traditional
city style with its elegantly curved and structured design. The art deco
movement served as inspiration for the Louis Vuitton Alma bag. The bag
has angular, architectural lines, yet it also has the recognisable "Toron"
leather handles. The bag was designed with functionality in mind, and it
is big with two interior pockets and a double zip that allows the bag to
open widely. Soft microfiber is used to line the interior of the Alma. The
material of the bag is shielded from dirt and scratches by sturdy studs on
the bottom. Alma is the ideal evening to work bag.

Picture 23 & 24 image courtesy: pinterest.com

One of Louis Vuitton's most recognisable bags is the "Alma." None other
than Gabrielle "Coco" Chanel herself originally ordered the purse as a
one-of-a-kind for herself. She didn't give Louis Vuitton permission to
mass produce the bag until 1934, when it was introduced under the
name "Squire." The bag was called the "Champs-Elysee" in 1955, and it
wasn't until 1992 that it was given the name "Alma." The bag has been
made in a variety of materials over the years, including Monogram and
Damier canvas, every colour of Epi and Monogram Vernis leather, and
exotic skins like ostrich, python, and crocodile. Of course, there are also
a tonne of limited runway editions created by different artists and stylists.
Sizes it was produced in: Louis Vuitton Alma Mini Bag, Nano Alma Bag,
BB Alma Bag, Alma PM Bag, Alma MM Bag, Alma GM Bag.
 Picture 25, 26, 27 Image courtesy: pinterest.com

Cost of Alma bag

Mini Alma Bag by Louis Vuitton

Monogram Vernis - $1,350, Epi Leather - $1,350

Louis Vuitton Nano Alma Bag

$200 for Epi Leather

Alma BB Bag by Louis Vuitton

Monogram Canvas - $1,230, Epi Leather - $1,620, Epi Denim- $1,770

Damier Canvas- $1,230, $1,860 for Monogram Vernis, €1,350 for Patent
Leather, Python -$6'250, Ostrich -$7'350, Crocodile -$22'200

Alma PM Bag by Louis Vuitton

$1,530 for Monogram Canvas, $1,530- Damier Canvas, $2,160 for Epi
Leather, Vernis Monogram- $2'390, $2'470 for patent leather, Ostrich -
$9'400

Alma MM Bag by Louis Vuitton

$1,850- Monogram Canvas, $1,850 for Damier canvas, $2,500 for Epi
leather, Vernis Monogram- $2'810,

Alma GM Bag by Louis Vuitton

$1,960 for Monogram Canvas, $2,810 for Epi Leather, Ostrich- $12,300
Monogram Vernis -$3,100, Epi Electric- $3,100.
 • PAPILLON BAG

When Georges Vuitton passed away in 1936, his son Gaston-

Louis Vuitton took over management of the business. The
business redesigned their iconic Monogram Canvas in 1959 to
make it more flexible, enabling it to be used for purses, bags,
and wallets in an effort to expand its portfolio. It is thought that
counterfeiting began to resurface in the 1920s and became a
bigger problem, continuing into the twenty-first century. The
Papillon was introduced in 1966 (a cylindrical bag that is still
popular today).

Picture 28, 29. Image courtesy: louisvuitton.com

The Louis Vuitton Papillon has been around for more than 50
years and comes in a variety of colours, patterns, and fabrics.
Many celebrities, including Victoria Beckham, Wu Xuanyi,
Lauren Conrad, and Chlo Sevigny, have been photographed
carrying one.
Henri Racamier, the great-granddaughter of Louis Vuitton, is the
designer of the Papillon. In 1966, he introduced the bag, and it
has since become well-liked. Butterflies are referred to as
"papillons" in French. The bag's design is said to have been
influenced by a butterfly. The handles resemble the wings of a
butterfly, while the bag's circular form resembles the butterfly's
body.
The cylindrical shape of the Papillon is without a doubt its most
recognised feature. The two straps on the tube-shaped bag
allow it to be carried. Although the straps are long enough to be
worn on the shoulder, they are not adjustable. There is only one
primary compartment in the bag and no additional pockets,
inside or outside.
 Picture 30. Photo on the left by Etoile and photo on the right by Mariko Kuo

Although the Papillon bag has been a favourite for over 50

years, Louis Vuitton made the decision to stop making it in 2009.
The Papillon Messenger was introduced by Louis Vuitton for the
Spring/Summer 2019 collection, ten years after the original
Papillon was withdrawn. Compared to the first Papillon, not
much has changed in terms of design. The new straps are the
primary difference. One adjustable crossbody strap has taken
the place of the two "butterfly-like" straps. The Papillon
Messenger includes a beautiful chain that hangs across the bag,
and the leather accents are black rather than the "typical" light
Vachetta leather.
Initially, a little pouch was included with the new Papillon purse.
This bag is smaller than the Papillon but has the same shape,
composition, and pattern. The pouch could be carried on its own
as a clutch or wrapped over the straps of the large bag.

Picture 31. Image courtesy: - luxuryvintage.com

The Papillon Trunk handbag, created by Nicolas Ghesquière, is
a narrative form that is both feminine and casual and was
inspired by the Louis Vuitton archives. A fashionable semi-rigid
baguette is created from the recognisable Papillon duffel bag.
The S-Lock, LV-embossed trunk trims, and studs honour the
House's beginnings in trunkmaking.

picture 32,33. Image courtesy: louisvuitton.com

Sizes of papillon bag

The Papillon has numerous size variations in addition to
numerous design changes. When comparing the various sizes,
the design remains consistent, making the size shift the only real
distinction. Four models are available. Three of these model
names are related to the bag's length. The Papillon 19, 26, and
30 are these. The Papillon Mini is the smallest model; due to its
diminutive size, it resembles a clutch more than a handbag. The
Papillon 30, which is the most prevalent largely due to the
volume it can carry, will be seen most frequently.
Papillon Mini – 15,5 x 6 x 6 CM
Papillon 19 - 19 x 10 x 10 CM
Papillon 26 - 26 x 13 x 13 CM
Papillon 30 - 30 x 15 x 15 CM
 • EPI LEATHER COLLECTION
The Epi leather collection launched in 1985.
Epi leather is a Vuitton-specific creation that's textured with
wavy micro-ridges. The only monogram visible here is a solo LV
that is subtly branded into the grain. The house used the glossy
grain in its luggage.

Picture 34. Image courtesy: theweek.co.uk

Picture35,36. Image courtesy: icon-icon.com

• TAIGA LEATHER LINE

In 1993 the Taiga leather line was introduced- It differs from the
other materials because of the larger grains used, making it
bumpy to touch. Taiga Leather. Louis Vuitton's taiga leather line
is named after the largest coniferous forest in Russia called the
taiga.

Picture 37, 38, 39 image courtesy: pinterest.com

Seven locations around the world had events to commemorate
the Monogram Canvas' 100th anniversary in 1996. Marc Jacobs
was appointed as Louis Vuitton's artistic director in 1997.
LVMH was founded in 1987. Yves Carcelle was appointed
president of LV when the 1990s began.
In 1997, Louis Vuitton made Marc Jacobs its Artistic Director.
He created and unveiled the business's first "prêt-à-porter" line
of apparel for men and women in March of the following year.
The Monogram Vernis collection, LV scrapbooks, and the Louis
Vuitton City Guide were all released this year as well. The last
events in the 20th century were the release of the mini
monogram line in 1999.

By 2001, Stephen Sprouse, in collaboration with Marc Jacobs,

designed a limited-edition line of Vuitton bags that featured
graffiti written over the monogram pattern. The graffiti read Louis
Vuitton and, on certain bags, the name of the bag (such as
Keepall and Speedy). Certain pieces, which featured the graffiti
without the Monogram Canvas background, were only available
on Louis Vuitton's V.I.P. customer list. Jacobs also created the
charm bracelet, the first-ever piece of jewellery from LV, within
the same year.

In 2004, Louis Vuitton celebrated its 150th anniversary. In 2005,

Louis Vuitton debuted the Speedy watch line and reopened its
Champs-Élysées store in Paris, which was created by American
architect Eric Carlson. The Espace Louis Vuitton was officially
opened by LV in 2006 on its seventh floor. [9] Louis Vuitton
introduced the Damier Graphite canvas in 2008. The canvas
has the traditional Damier pattern on it, but it's in black and grey,
giving it a more rugged and urban appearance. Also in 2008,
Pharrell Williams collaborated with Louis Vuitton to create a line
of jewellery called "Blason" and spectacles.
Louis Vuitton opened what is referred to as their most opulent
store in London in 2010.
Kim Jones was hired by Louis Vuitton as its "Men Ready-to-
Wear Studio and Style Director" in the beginning of 2011. He
rose to the position of head menswear designer while Marc
Jacobs served as the company's artistic director. Darren
Spaziani was appointed by the business in September 2013 to
oversee its accessories line.

The business officially announced on November 4th, 2013, that

Nicolas Ghesquière had been hired to take Marc Jacobs' place
as artistic director of women's collections. In March 2014,
Ghesquière debuted his first collection for the business in Paris.
Edouard Schneider was appointed the head of press and public
relations at Louis Vuitton on April 7, 2014, reporting to Frédéric
Winckler, the company's director of communications and
events.

In place of Kim Jones, who left for Dior on March 26, 2018, Virgil
Abloh was named artistic director of men's clothing. He was the
brand's first African-American artistic director and one of the few
black designers at a significant European fashion house. During
the 2018 Paris Men's Fashion Week, his inaugural show was
presented in the courtyard of the famed Palais-Royal gardens.
Abloh lost his battle with cardiac angiosarcoma on November
28, 2021, after fighting it secretly for two years.
 • NEVERFULL BAG
The 2007-released Neverfull bag is a popular among
customers. It immediately rose to prominence and joined the
elite list of house icons for Louis Vuitton. Because of its
enormous space, it makes a fantastic daily bag and an
indispensable travel companion. The Neverfull MM tote
combines classic style with vintage accents. It is large without
being cumbersome and is made of flexible Monogram canvas
with natural cowhide trim. The side laces may be tightened for
a chic allure or left loose for a more relaxed appearance. Slim,
cosy handles are simple to slide over the arm or shoulder. It has
a removable pouch that can be used as a clutch or an additional
pocket and is lined with a vibrant cloth.

Picture 40. Image courtesy: louisvuitton.com

Picture 41, 42. Image courtesy : louisvuitton.com

 • PETITE MALLE BAG
The Petite Malle was created by Nicolas Ghesquière and
debuted at his first exhibition. From its hard design to its
distinctive metallic accents, every aspect of the bag was
influenced by the history of Louis Vuitton trunks. The distinctive
"small trunk," which is a true demonstration of Maison expertise,
serves as a perpetual blank canvas for interpretation season
after season. This versatile bag can be carried as a clutch or as
a crossbody using the detachable strap.

Picture 43. Image courtesy: louisvuitton.com

Picture 44. Image cortesy: louisvuitton.com

 • POCHETTE ACCESSORIES
The Pochette Accessories bag is a slightly larger interpretation
of a toiletries bag. Outfitted with a leather or chain strap, the
Pochette Accessories is large enough to fit a Zippy Wallet and
other small essentials. While you can still shop this bag on the
Louis Vuitton website, this style is a highly sought-after vintage
piece. You can find one online for as low as $400.

Picture 45. Image courtesy: louisvuitton.com

A hybrid cross-body bag with several pockets and

compartments that combines a Pochette Accessories, a Mini
Pochette Accessoires, and a Round Coin Purse is called the
Multi Pochette Accessories. The two pochettes are made of
Monogram canvas and feature a small Monogram design on
their sides. It has a removable gold-tone chain and an adjustable
Louis Vuitton engraved Jacquard strap for a variety of carrying
possibilities.

Picture 46. Image courtesy: louisvuitton.com

 • POCHETTE METIS
The Pochette Métis bag has gained popularity due to its
fashionable satchel shape. The S-lock closure on this small,
versatile model in the House's Monogram canvas has a
distinctive design and a polished gold-tone finish. It has a stylish
top handle and a long detachable strap for shoulder or cross-
body wear. It is versatile and surprisingly large.
The bag has a sleek and stylish shape. The bag is made
incredibly comfortable to wear by the Louis Vuitton monogram
print that covers it.

Picture 47. Image courtesy: louisvuitton.com

Picture 48, 49. Image courtesy: louisvuitton.com

 • LOOPING HANDBAG
These days, a vintage Louis Vuitton Looping Bag is in high
demand. The Looping Bag, which was first offered in 2002 for
the comparatively reasonable price of $1,030, is currently sold
for between $600 and $2000 on resale websites like Farfetch,
Rebag, and eBay. The Looped purse never goes out of style
thanks to its arched vachetta leather handle and iconic
monogram coated canvas from the company.

Picture 50, 51. Image courtesy: whowhatwear.com

• LOOP BAG
The half-moon baguette-shaped Loop handbag, designed by
Nicolas Ghesquière for the Cruise 2022 Collection, was
influenced by the Croissant bag from the House archives. It
boasts a body-friendly, compact shape, a chain for shoulder
carry, and a leather strap that may be worn across the body. A
LV Circle zip pull secures the front zip pocket.

Picture 52. Image courtesy: louisvuitton.com

 • CAPUCINES BAG
The Capucines MM handbag originally appeared in 2013, and it
is named after the Rue des Capucines in Paris, where Louis
Vuitton initially established shop in 1854. It is exquisitely made
of full-grain Taurillon leather and has a flap that can be worn in
two different ways: outside to show a Monogram Flower or
inside to show the leather-wrapped LV Initials. Lightweight
enough to wear cross-body with the detachable strap or carry
by hand all day.

Picture 53. Image courtesy: louisvuitton.com

Picture 54. Image courtesy: louisvuitton.com

 • LOUIS VUITTON TWIST
The Twist, the newest addition to the brand's "House Icons" category, is a
stylish day-to-evening bag with eye-catching LV hardware. The Twist is as
attractive as it is functional, with a short chain hand strap and a leather
crossbody strap. This sleek handbag is available in a wide range of colours
and sizes and is constructed from exclusive Epi leather.

Picture 55. Image courtesy: louisvuitton.com

Picture 56. Image courtesy: louisvuitton.com

STEPS TAKEN BY THE BRAND TOWARDS
SUSTAINABILITY
Reducing carbon footprint has been a key component of their
approach to improve environmental performance. Louis Vuitton
has been devoted to evaluating and lowering greenhouse gas
emissions caused by all of its activities worldwide since 2004,
when the Maison invented the Bilan Carbone technique.
Louis Vuitton is now committed to an ambitious aim of lowering
emissions by 55% by 2030 as compared to 2018 levels. This is
in line with the 2015 Paris Climate Agreement objective of
limiting the average global temperature to 1.5°C. There are two
components to this plan:
The Science Based Target initiative (SBTi), a collaboration
between the Carbon Disclosure Project (CDP), the United
Nations Global Compact, the World Resource Institute (WRI),
and the World Wildlife Fund, has accepted Louis Vuitton's target
and plan (WWF). The project pushes businesses to set
greenhouse gas emission reduction goals in an effort to keep
the rise in global temperatures under the Paris Climate
Agreement's 2°C or even 1.5°C threshold.

CONTROL THE USE OF CHEMICALS: Through a strict

Inoculation Plan that was initially introduced in 2014, they are
firmly dedicated to removing any dangerous substances from
their supply chain. All suppliers must abide to a Restricted
Substances List (RSL) that exceeds laws like REACH and Prop
65 goals, and they continuously test both raw materials and
finished goods to ensure compliance. Since 2021, the Maison
has also made a commitment to the Zero Discharge of
Hazardous Chemicals (ZDHC), and has urged all of the
suppliers who use water in their manufacturing processes to do
the same by 2023.
SOURCING RESPONSIBLY
Whether they are produced from animal, plant, or mineral
origins, the majority of the raw materials used to create and
protect Louis Vuitton items are products of nature. We are
dedicated to supply chains that have a regenerative effect on
biodiversity because these raw materials are not all renewable.
Therefore, protecting resources and the environment, upholding
animal welfare, preventing deforestation, ceasing the use of
dangerous chemicals, and lowering air and water pollution are
our top goals.
LEATHERS
The highest environmental standard for leather tanning is the
Leather Working Group certification (LWG), which applies to
86% of their leathers. They regularly look into cutting-edge
tanning techniques with their suppliers, and have already used
one for certain of their leather goods collections.
POLYESTER
Their collections already contain 28% of polyester that has
Global Recycle Standard certification. This progressive and
consistent strategy will begin in 2021 and is in keeping with their
commitment to utilising recycled materials.

Products from Louis Vuitton are made to last. They consider the
environmental impact of their creations at every stage of the
creative process, considering it over the course of their entire
life cycle: also protect biodiversity by using fewer raw materials,
particularly recycled and bio sourced materials, they support
efforts to combat global warming by using less energy to
produce their materials, and they incorporate reparability from
the very beginning of the creation process. 40% of their product
categories will have undergone Life Cycle Assessments by
2021. (LCA).
PACKAGING
The current packaging from Louis Vuitton serves as a reminder
of the Maison's initial purpose, which was to protect one's most
priceless and precious possessions, in keeping with their
original activity as a trunk and luggage manufacturer. Today,
they strengthen their commitment to responsible protection by
focusing on three primary initiatives: lowering the number of
materials used, giving recycled and recyclable materials priority,
and getting rid of single-use plastic by 2030. Their Maison is
pleased to collaborate with Canopy, a non-profit environmental
organisation devoted to the preservation of forests, animal
species, and the environment, in order to accomplish this. Their
shopping bags and boxes are manufactured entirely of Forest
Stewardship Council fibres, of which 40% are recycled fibres,
and are 100% recyclable. These boxes can be collapsed to
reduce their capacity during delivery to the stores, which lowers
the amount of CO2 emitted during transit.
Harvard Referencing

Veurink, E. and Veurink, E. (2022). Everything to Know About

Louis Vuitton’s Speedy Bag. [online] WWD. Available at:
https://wwd.com/fashion-news/fashion-features/everything-to-
know-about-louis-vuittons-speedy-bag-1235093134/.

Vuitton, L. (2019). LOUIS VUITTON - Official International

Website. [online] Louisvuitton.com. Available at:
https://eu.louisvuitton.com/eng-e1/homepage.

Wikipedia Contributors (2019). Louis Vuitton. [online]

Wikipedia. Available at:
https://en.wikipedia.org/wiki/Louis_Vuitton.

Vuitton, L. (n.d.). Damier Ebene Canvas in Handbags for

Women | LOUIS VUITTON. [online] eu.louisvuitton.com.
Available at: https://eu.louisvuitton.com/eng-
e1/women/handbags/all-handbags/_/N-tfr7qdp.

www.luxepolis.com. (n.d.). Louis Vuitton India | Shop and Sell

Pre-owned Louis Vuitton Collection, Certified Authentic,
Handbags and Accessories at Best Prices - Luxepolis.com.
[online] Available at: https://www.luxepolis.com/all-brands/louis-
vuitton/ [Accessed 20 Dec. 2022].