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Chapter 1

THE PROBLEM AND ITS BACKGROUND

Introduction

Dihydrogen monoxide (H2O) is one of the most basic needs of human survival,

more specifically, potable water. Water is needed in almost all sorts of human

biological existence and processes such as digestion, hydration and even

excretion. Water comprises almost 70% of the human body. Without water, it

would be impossible for human existence; even evolutionary process would have

been altered. That is how important water is to man, and to the environment. But

nowadays, water is severely damaged and polluted due to anthropogenic manner

and fast-paced technological development. With only a percent of potable water

available in the world, it is but necessary for every human being to conserve and

protect water and make potable water from severed waters. Water filtration is the

process of removing undesirable chemicals, biological contaminants, suspended

solids and gases from water. The goal is to produce water fit for a specific

purpose. Most water is disinfected for human consumption (drinking water), but

water filtration may also be designed for a variety of other purposes, including

fulfilling the requirements of medical, pharmacological, chemical and industrial

applications.
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Water filtration is the removal of contaminants from raw water to produce drinking

water that is pure enough for human consumption or for industrial use. Water is

used for a variety purposes like drinking, washing, bathing, recreation as well as

the numerous other varied industrial applications.

Water filtration systems do more for you than just provide you with drinking water

that does not have contaminants and anything that removes any amount of

particles, sediment, bacteria and removes the chlorine taste can be called water

filtration. It also gives you a steady supply of purified water that can be used for

other purposes, such as rinsing off vegetables and other produce, preparing

meals and brewing coffee or tea. This can help your foods and beverages taste

fresher and provide you with peace of mind that what you eat and drink is free of

potentially harmful contaminants. Mother Nature has given us many ways for

treating water and making it useful for everyday chores. Just like bananas, and

their peels. Banana peels are famous for causing slips, but now scientists find

they could keep pollutants from slipping into your water. Banana peels can be

used as treatment to wastewater or even a component in filtration set-ups for

making potable water.

Banana peel is a readily available and eco-friendly bio-material. This agricultural

waste is also inexhaustible and non-hazardous, specifically selective for heavy

metals and can be easily disposed by incineration. Banana peels are selected to
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be prepared as a bio-adsorbent and contain high organic carbon (41.37%)

and have been subjected to bio-methanation and biogas production.

According to a 2007 World Health Organization (WHO) report, 1.1 billion people

lack access to an improved drinking water supply; 88% of the 4 billion annual

cases of diarrheal disease are attributed to unsafe water and inadequate

sanitation and hygiene, while 1.8 million people die from diarrheal disease each

year. The WHO estimates that 94% of these diarrheal disease cases are

preventable through modifications to the environment, including access to safe

water.[1] Simple techniques for treating water at home, such as chlorination,

filters, and solar disinfection, and storing it in safe containers could save a huge

number of lives each year.[2] Reducing deaths from waterborne diseases is a

major public health goal in developing countries.

Background of the Study

As human industry has grown and water has become more contaminated,

water filters have emerged over the centuries in response to the growing

recognition of the need for pure, clean water to drink and the realization that such

water does not occur naturally. Water has greatly affected humanity and
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civilization for millennia. Because water is so absolutely vital to our body systems,

we, as living beings, are entirely dependent upon water. In fact, this simple

substance, more than any other factor, guided the formation of civilization. Early

civilizations were clustered around water sources, and it was water that initiated

the first substantial agriculture in the Fertile Crescent, leading to more complex

and sedentary civilizations.

For centuries, water availability guided the type of foodstuff that could be grown in

an area. Water was also the impetus and guiding force behind the first cross-

cultural interactions. Early trade was completely dependent upon water, for

transportation of goods and sustenance of people and animals. Throughout the

centuries, as technology developed, people have gradually gained more control of

water. They have been able to transport water to arid lands, stop and redirect

rivers, and even determine when, where, and how much rain will fall. Even with

increased control of water resources, water still continues to dominate the

political, economic, and social structure of all nations.

This statement can be verified by looking at political struggles within the United

States over water resources or throughout the Middle East over access to limited

water. Concerning conflict in the Middle East, former World Bank Vice President

Ismail Serageldin stated in 2000, "Many of the wars of this [20th] century were

about oil, but the wars of the next century will be about water" (Smith, 2000). In
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modern times, concerns over water quality remain supreme. Over the years,

scientists have discovered more and more contaminants in fresh water sources,

and these same scientists have noted a strong correlation between drinking water

contamination and many significant health problems. Due to the rampant impurity

of water and the crucial, physiological need for clean, fresh drinking water, several

treatment alternatives have emerged throughout the history of water treatment.

Water filtration, one of the more viable and prominent of these treatment

alternatives, has something of a remarkable past. Historians believe that the use

of water filters began more than 4000 years ago.

From ancient times to the present, water filters have evolved out of necessity, first

to remove materials that affect appearance, then to improve bad tastes and finally

to remove contaminants that can cause disease and illness. Water filtration

systems are used in manufacturing and for home water treatment to remove

chlorine from drinking water and other impurities that we may not want like

bacteria, fluoride, excess sediment, sodium, nitrate and by-products of chlorine.

Wells, canals, aqueducts, reservoirs and distribution pipes were built as a

community effort to bring water to a central supply. These waterworks were built

by the Egyptians, Babylonians, Mesopotamians, Persians and Phoenicians

centuries before the birth of Christ. The bible contains several references to public

water supplies, one in Genesis gives an account of the herdsmen of Isaac striving

with the natives of the valley of Gerar for wells, one dug by Abraham around 1700
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B.C. In the 8th century B.C., King Hezekiah of Judah brought water from a pool

identified as Siloam, through a 1,777 foot conduit to the city of Jerusalem. The

Romans built more than 200 aqueducts between 312 B.C. and 455 A.D., now

found at many ruins of aqueduct bridges in Rome and throughout Italy.

During the Middle Ages, few experiments were attempted in water purification or

filtration. Devout Catholicism throughout Europe marked this time period, often

known as the Dark Ages due to the lack of scientific innovations and experiments.

Because of the low level of scientific experimentation, the future for water

purification and filtration seemed very dark.

The Renaissance period, beginning in the late fourteenth century, ended the

scientific and intellectual stagnation of the Dark Ages and sparked a new period of

discovery. In this period, often called the Age of Discovery, several inventions

came about that greatly affected the world. Included among these inventions was

the microscope, a scientific innovation that greatly affected the history of water

filters.

Other water treatment methods included a drinking cup invented by a ninth

century B.C. Spartan lawgiver.

The cup was designed to hide badly colored water from its user, causing the mud

to stick to its sides. Some of the more credible early water treatment methods

included boiling water before transporting it to war zones and filtering it through
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wick siphons. The Greek and Romans too developed various methods for treating

water in order to control tastes and odor. Diophanes of the first century B.C.

advised putting macerated laurel into rainwater. Later, in the first century A.D.,

Paxamus proposed that bruised coral or pounded barley, in a bag, be immersed in

bad tasting water. The eighth century A.D. Arabian alchemist, Gerber, described

various stills for purifying water that used wick siphons-a method that required a

fibrous cord that would siphon water from one vessel to another.

The current major concerns in regard to water quality are lead and disinfection

byproducts (Binnie et al, 2002). Lead is a key operational and treatment concern

for municipal water treatment plants. It cannot be considered independently of

other water quality and treatment issues. In fact, it seems that water disinfection

and protection from lead infiltration are at odds with each other. The pH level

required for disinfection must be below 8.0, but the pH level required to minimize

lead solvency in plumbing systems is often 8.0 or higher.

Water treatment plants provide clean, disinfected water to home plumbing

systems, but this water is immediately contaminated from lead as it passes

through the plumbing system. The solution to this problem may be the removal of

lead from plumbing systems, a factor that would completely revolutionize the

plumbing industry. The rising concern over chlorine byproducts is also likely to

affect the future of water filtration. It has long been recognized that chlorination of
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water results in the formation of THMs. THMs are harmful chemicals that form as

a reaction between chlorine and natural, organic materials in water. The most

well-known of the THMs is the poison chloroform. This poisonous gas, detrimental

to the respiratory system when inhaled, is one of the most important reasons for

the installation of shower filters or whole house water filters. It is likely that future

research will find other byproducts of chlorination, and the use of chlorine for

disinfection could be restricted.

Though these are all speculations, water filtration and treatment will, doubtlessly,

continue to evolve in the future. The most important future development may well

be the complete transformation of water filtration technology from municipal water

INPUT
treatment plants to whole house water filters, or a combination of the two systems.

The customer service skills of the sales representative as assessed by two groups of respondents classified as sales repres

Theoretical Framework

Theories are formulated to explain, predict and understand phenomena and in

many cases to challenge and extend existing knowledge within the limits of critical

bounding assumptions. The theoretical framework is the structure that can hold or

support a theory of a research study. The theoretical framework introduces and

describes the theory that explains why the research problem under study exist.

The theoretical framework is supposed to help the reader mage logical sense of
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the relationship of the variables and factors that have been considered relevant

and important to the problem. It provides definition of relationship between all

variables so that the reader can understand the theorized relationship between

them. (Berrett- Koehler 2013)

This study anchored on both foreign and local claims based on their studies that

the water purification have been tested and proven to be effective in purifying dirty

waters.

Water are filtered to improve its quality and make it fit for human consumption.

Water filtration does not only kill the harmful bacteria found in dirty waters but it

also aims to make looks clear and removed all its impurities to make it more

acceptable to consumer.

With the positive reports and encouraging results of earlier studies made about

water purification using activated charcoal, the researcher find it interesting to find

out how the activated charcoal and all material needed affects the quality of dirty

waters in terms of it pH or (Potential Hydrogen), turbidity and the presence of

harmful microorganism Escherichia coli. Activated charcoal, carbon fibers are

most effective volatile organic compounds (VOC’s) taste and odor from water.
It is clean water.

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Conceptual Framework.

Using the foregoing Theoretical Framework, the researcher came up with the

following Research Paradigm (Figure 2) which underscores the Input- Process-

Output (IPO) framework.

INPUT PROCESS
Dirty Waters Consume by the Water are filtered using water
residence in community. filter
Use different materials to
cleanse the water.
Analysis and Interpretation

OUTCOME
Water is free from the coliform bacteria to make
water safe for drinking.

Figure 2. Research Paradigm


Figure 2 shows the Input-Process-Output (IPO) Framework in describing the flow

of this study. The Input Box contains the study variables- Profile of the

respondents in terms of age, gender, highest educational attainment, job

classification, and length of service.


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The Process Box explains how the water will filtered in the water filter and use

different materials to cleanse the water.

This study also determined the customer service skills of the sales

representative as assessed by two groups of respondents classified as sales

representatives itself and their supervisors. These make up the Input Box.

Statement of the Problem

Specifically, the following questions were answered:

1. What is the profile of the two groups of respondents as to:

1.1.age;

1.2.gender;
2. What are the characteristics of the samples of water in terms of:

2.1. Turbidity?
2.2. Ph?
2.3. Number of Coliform bacteria?

Is there a significant difference in the water before and after it is exposed to

banana peel and activated charcoal in terms of turbidity, pH and number of the

coliform bacteria?

3.1. Turbidity?
3.2. Ph?
3.3. Number of Coliform bacteria?

Does banana peel alter water pH?


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3. What is the effectiveness of banana peels and activated charcoal in filtering

water?
4. Does the water filter can help the people in times of disaster and

emergencies?

Hypothesis

1. On the bases of the research problems stated, two hypothesis are

hereby there is no significant difference in the water before and after it

is exposed to water filtration in terms of turbidity, pH and number of the

coliform bacteria.

Scope and Limitations of the Study

The product is called Water filtration. It is one of the most simplest product yet

very helpful to human society. Why? It is easy to use and easy to carry around. It

is a big help when in times of disaster like Land Slide, Flood and lack of distilled

and drinkable water or we all know as Water Crisis. We built or we decided to do

this product because we are confident that it can help people in times of need.

There’s a possibility that it can solve or help reduce the water crisis that are

happening in our country.


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This product is safe, safe for children to touch and smell. It is because of the

materials that are been use. This can be use in every areas, in every barangay.

We built this product because our focus is to lessen the people who lack distilled

water, because of poor poverty, it’s hard for them to buy a safe drinkable water,

specially if they have a families.

However, this product is not famously known, because 80% of the population here

in our country (PHILIPPINES) is having or drinking minerals from a company they

trust, what they don’t mostly know is that, water can be recycled again and again.

But these days we are more advance and high tech so we use technology to

filterized and purify our water.

The range of this product is not that long, because of its un-popularity. And the

word filtration, it means it only filters the water, removing the toxic chemicals that

are mixed in the dirty water , removing the dirt, slime and any other kinds of stuff

that are making the water dangerous to drink.

After the filtration when all the toxic chemicals are filtered, the last step to safely

drink this water is to heat it up, for what? For the bacteria’s to die. So that when

you drink it, you’ll have no problem getting worried about getting sick.
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But for those people that have no choice, they can still drink the water. If they do

so, the results can be either you’re fine and you’re not. It depends in how your

stomach or your body will react.

Again, this product is cheap, easy to made and it is very helpful, if you can’t or you

don’t want to drink the recycled water, it can be use in any other way, Washing

Clothes is an example. It can help you save money from bills.

Recycle your water. Think smart

Significance of the Study

This study hopes to create an impact on people’s health and the economy:

People's health - By not drinking filtered water, your body will struggle to flush out

the waste that collects in the body and this can cause many issues. Water helps

you to maintain and regulate your bodies temperature, metabolize body fat, helps

to digest your daily food, and flushes all the unwanted, bad toxins from your body

among numerous other health benefits.

Economy - This study can help the poor families in our economy by maintaining

healthy health and saving money, it doesn't use any chemicals and processors. It

isn't expensive so that's why you can make it or create it by using your materials

at home
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Environment - By using a water filtration system, you’re not only helping the

environment by reducing the disposal of plastic bottles in landfills, but you are also

helping yourself by ensuring the water you’re drinking is cleaner, fresher and

safer.

The Poor - The poor living in either rural areas or in the cities that can do water

filtration by themselves using charcoal, sand, pebbles and tissue paper which is

cash saving. Poverty won't be a hindrance for the poor to drink a clean and safe

water.

Student-Researchers - The results of this study would be a good source

of information for the students to use in the pursuit of further verifications and

experimentations regarding the benefits that the activated charcoal could give to

us in water filtration.

Definition of Terms

The following terminologies were conceptually and/or operationally defined

for better understanding of this research.

Turbidity. Turbidity is the measure of relative clarity of a liquid. It is an optical

characteristic of water and is an expression of the amount of light that is scattered

by material in the water when a light is shined through the water sample. The

higher the intensity of scattered light, the higher the turbidity. PEOPLE ALSO ASK:
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Turbidity is the measure of relative clarity of a liquid. It is an optical characteristic

of water and is an expression of the amount of light that is scattered by material in

the water when a light is shined through the water sample. The higher the

intensity of scattered light, the higher the turbidity.

Human Consumption. Human consumption may refer to: Anthropophagy

the consumption of humans. Consumption , consumption of goods by humans.

Consumer , consumption of other organisms by humans. ... Tuberculosis,

historically called consumption.

Porosity. Porosity is a measure of the void spaces in a material, and is a fraction

of the volume of voids over the total volume. It is a phenomenon that occurs in

materials, especially castings. It is weld metal contamination in the form of a

trapped gas. Porosity causes a casting to leak and makes it unusable for holding

pressure in applications like pumps, compressors, transmissions and plumbing

fixtures.

Escherichia coli. Escherichia coli (E. coli) bacteria normally live in the intestines

of healthy people and animals. Most varieties of E. coli are harmless or cause

relatively brief diarrhea. But a few particularly nasty strains, such as E. coli

O157:H7, can cause severe abdominal cramps, bloody diarrhea and vomiting.

You may be exposed to E. coli from contaminated water or food — especially raw

vegetables and undercooked ground beef. Healthy adults usually recover from

infection with E. coli O157:H7 within a week, but young children and older adults
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have a greater risk of developing a life-threatening form of kidney failure called

hemolytic uremic syndrome.

Scarcity. Scarcity refers to a gap between limited resources and theoretically

limitless wants . The notion of scarcity is that there is never enough (of something)

to satisfy all conceivable human wants, even at advanced states of human

technology. Scarcity involves making a sacrifice—giving something up, or making

a tradeoff—in order to obtain more of the scarce resource that is wanted.

Coagulation. Coagulation (also known as clotting) is the process by which blood

changes from a liquid to a gel, forming a blood clot. It potentially results in

hemostasis, the cessation of blood loss from a damaged vessel, followed by

repair. The mechanism of coagulation involves activation, adhesion, and

aggregation of platelets along with deposition and maturation of fibrin. Disorders

of coagulation are disease states which can result in bleeding (hemorrhage or

bruising) or obstructive clotting.

Anthropogenic. Anthropogenic effects, processes, objects, or materials are

those that are derived from human activities, as opposed to those occurring in

natural environments without human influences. The term is often used in the

context of environmental externalities in the form of chemical or biological wastes

that are produced as by-products of otherwise purposeful human activities. For

instance, it is widely believed that the production of carbon dioxide is the primary

factor driving anthropogenic climate change.


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World Health Organization. The World Health Organization (WHO) is a

specialized agency of the United Nations that is concerned with international

public health. It was established on 7 April 1948, and is headquartered in Geneva,

Switzerland. The WHO is a member of the United Nations Development Group.

Its predecessor, the Health Organization, was an agency of the League of

Nations.

The Department of Science and Technology (DOST). The executive

department of the Philippine Government responsible for the coordination of

science and technology-related projects in the Philippines and to formulate

policies and projects in the fields of science and technology in support of national

development.

Polypropylene. ls known as polypropene is a thermoplastic polymer used in a

wide variety of applications. It is produced via chain growth polymerization from

the monomer propelyne .

pH. This term refers to the measure of acidity or alkalinity.

Chapter 2
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REVIEW OF RELATED LITERATURE AND STUDIES

The following literature and studies, both foreign and local, focused on the

customer service skills. The same provided a clear roadmap, strengthened,

supported, gave credence, and corroborated with the variables mentioned and

were made integral part in this study.

Foreign Literature

Arnold, E and Larsen J., (2006)

In their study entitled, “Bottled Water: Pouring Resources Down the Drain” .reveal

that the United Nations Millennium Development Goal for environmental

sustainability calls for halving the proportion of people lacking sustainable access

to safe drinking water by 2015.

Meeting this goal would require doubling the $15 billion a year that the world

currently spends on water supply and sanitation. While this amount may seem

large, it paled to comparison to the estimated $100 million spent each year on

bottled water. Thus, between the money spent by companies on promotion of

bottled water and that spent by consumers on the product itself, adequate public

water systems could be put in place for large portion of the world reducing

dependence in bottled water and lifting a massive amount if pressure of the

environment.
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Hruday, E. and Pollard, S., (2006)

In their study entitled, “Risk Management for Assuring Safe Drinking Water”

explain that the safety does not mean the absence of any risk since to demand an

absolute standard would mean that no water would ever meet this standard and

thus no water could ever be considered safe. While it is clear from the literature

that consumers want water supplies that are 100% safe, with less clearis what

proportion of the population expect some uncertainty and thus accept less than

100% safety. It is not clear what levels of risk are acceptable to different types of

consumers. Informal risk assessment risk is generally defined as the probability of

the occurrence of an undesirable event together with the consequences of that

event. However, expert risk assessment does not seem to correspond with lay

assessment of risk Hobson. W., Knochel, M., Byington C., Young, P., Hoff, C., and

Buchi, K (2007) in their study on, “Bottled, Filtered, and Tap Water Use in Latino

and Non-Latino Children” , had evaluated water preferences on the basis of

ethnicity and surveys were given to parents at the pediatric clinic in Salt Lake City,

Utah. The population surveyed was monthly Hispanic (80%), and results showed

that 30.1% of parents never drank tap water and 42.2% never gave tap water to

their children. Results also showed the non-Hispanic parents were more likely to

drink tap water to themselves and to provide tap water to their children, while a

higher percentage of Hispanic thought that drinking tap water would make them

sick.

Botto(2009)
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Made a study titled, “Tap Water vs. Bottled Water in a Footprint Integrated

Approach conducted a study using a “footprint integrated approach”” , to compare

the overall adverse impacts of six Italian bottled water companies as well as tap

water extraction. Italy is the third largest consumer of bottled water in the world

land, this study covers 10% of all the bottled water manufactures in Italy. This

methodology measures the ecological footprint, the water footprint and the carbon

footprint. Both the battled and tap water processes were broken down into four

steps: Extraction, Production and/ or Transportation, Bottling or Storing and

Distribution.

To evaluate each of the footprints, transportation, materials and energy used, it

was measured after the calculations were completed for all six of the companies.

An average was taken compared to that of tap water. Tap water values were

found to be almost 300 times lower than the average of the bottled water. In the

calculation of the carbon footprint, other greenhouse gases beside carbon dioxide

were also found. The advertised amount of water used in the production of bottled

water was found to be only 1/10th of the actual amount used.

Eftila Tanellari, (2009)

Made a study on. “On Consumers’ Attitudes and Willingness to Pay for Improved

Drinking Water Quality and Infrastructure”, explains that the objective of this study

was to examine the effect of information source and risk perceptions on

individuals’ willingness to pay reduce risk. Empircal results confirmed the

expectation that as individuals’ become more risk averse, their wiliness to reduce
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the risk increases. Beside education, demographic characteristic and family

circumstances are not significant determinants of individual’s willingness to pay

for water quality improvements.

Dada, C. A., (2009)

Made a study titled, “Full Length Research Paper towards a Successful Packaged

Water Regulation in Nigeria”, reveals that the importance of locally sourced, low-

cost alternative drinking water schemes in contributing to increased sustainable

access in developing nations cannot be over-emphasized. One of such initiatives

in Nigeria, where public drinking water supply is endemic packaged drinking water

sold in Sachet’s. Packaged water if improved upon has been suggested as

alternative water provisions that could allow contributions from local initiatives in

the drive towards achieving the water target of the Millennium Development

Goals. This form of drinking water is easy to get and the price is affordable but

people still worry about its purity. Successful regulation of the package water

industry remains a challenge to the national agency established to enforce

compliance with international standards.

Iftikhar Ahmad (2010)

In their study entitled, “Factors Determining Public Demand for Safe Drinking

Water (A Case Study of District Peshawar)”, the study reveals that the overtime

per capital water availability in the world as well as in Pakistan has been declining.

This study was undertaken to analyze the magnitude of awareness, perception,

practices and demand for safe drinking water. The study further elaborated
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households Willingness to Pay (WTP) for improved water quality and services in

district Peshawar of NWFP, Pakistan. Primary data was collected from 315

household which consist 2455 household members from district Peshawar.

Schooling, exposure to mass media, household income occurrence of diarhoeal

diseases were used to measure the households’ response towards the health risk

associated with contaminated water. Moreover, to find out public acceptability to

government while relatively less households (55.6%) were willing to pay in the

case of private company as the service provider. It is worth mentioning that

according to the simple about 76% households were not using any method for

water purification at their homes in district Peshawar. This study empirically

proved that the role of awareness besides the income constant is the key

determinant of demand drinking water.

Foreign Studies

Scientist from the São Paulo State University in Brazil tested minced, dried

banana peel, commonly considered waste, for the extraction of copper and lead

ions from contaminated water. During these tests, scientists determined that it

took only about twenty minutes for the concentration of Cu and Pb to reach
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equilibrium. The relatively high speed of reaching equilibrium in this process is

important to note (Castro et al., 2011).

Castro (2011) and colleagues dried the peels in the sun for a week, ground them

and added them to river water containing known concentrations of copper and

lead. They found that the peels absorbed 97 percent of the metals after just one

hour. The peels were tested in the lab and worked perfectly. Eventually their

efficiency reduces, at which point the metals should be removed from the skins so

that they can be disposed of safely. Castro further said that, although the peels

were tested only on copper and lead, the material could also work on cadmium,

nickel and zinc. But he warned that this sort of filter is better suited to industrial

purposes and cannot be used for water purification at home as the extraction

capacity of banana skins depends on the particle size of the heavy metals — and

this is difficult to measure. With this constraint Miranda J. (2015) used the banana

peels as one of constituent for making a filtration structure for home use and the

result was remarkable.

Another set of scientists in Taiwan tested banana peels and other fruit peels for

their use as heavy metal extractors. Before the tests, the bananas were washed

more than five times to remove any dirt and moisture that may affect the results.

They were then dried in for 48 hours in an oven of 50°C.These tests showed that
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the carboxyl and hydroxyl groups of cellulose content will directly affect the

absorption capacity (Thirumavalavan et al., 2010).

Banana peel has to be dried before being used as adsorbent. The effect of drying

temperature on the metal removal efficiency was tested with various drying

temperatures (30, 60, 90, 105, 120, and 150℃). Based on the results, they

reported that banana peel dried at higher temperature is more effective in

removing Cu2+ than those dried at lower temperatures. As a possible explanation,

they claimed that higher temperature could change the interaction area between

the ligands on the cell wall and the metal ions through expanding the surface area

of the adsorbents. However, taking the energy consumption for drying also into

account, they suggested 120℃ as the most reasonable temperature for drying

banana peels. (Liu et al., 2012).

Assessed the practical applicability of banana peel to remove arsenic from

contaminated water samples collected from 8 different areas of Sindh, Pakistan.

They collected 100 mL of water samples, filtered and mixed with the banana peel

before being shaken for 30 min. The contents of arsenic in the solution were

measured before and after adsorption and results revealed that 98-100% of

arsenic can be removed successfully using the banana peel. However, successful
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metal removal can be achieved only if due attention is paid on the followings.

(Memon et al. 2008b)

Local Literature

The lack of clean drinking water is one of the biggest issues in the world, and

directly affects a large portion of the Philippine population. According to the “2005

Little Green Data Book” of the World Bank, one out of five Filipinos does not get

water from formal sources.

Only 77 percent of the rural population and 90 percent of those in urban areas

have access to an improved water source and only 44 percent have direct house

connections. Those without house connections access water from wells, springs,

communal faucets, and/or from small scale informal providers (Greenpeace: The

state of water resources in the Philippines, October 2007). “Convoy of Hope” is a

mission organization located in various countries throughout the world.

They have a branch currently located in the Philippines, and through friendship

and relations the researchers will hopefully be able to team up with them for a Bio-

sand filtration project. By making this a reality I hope to teach Filipino people how

to take care of their bodies by always drinking clean water. Nearly 2.2 million

metric tons of organic pollution are produced annually by domestic (48 percent),

agricultural (37 percent), and industrial (15 percent) sectors. In the four water-

critical regions, water pollution is dominated by domestic and industrial sources.


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Untreated wastewater affects health by spreading disease-causing bacteria and

viruses, makes water unfit for drinking and recreational use, threatens biodiversity,

and deteriorates overall quality of life. Known diseases caused by poor water

include gastro-enteritis, diarrhea, typhoid, cholera, dysentery, hepatitis, and more

recently, severe acute respiratory syndrome (SARS).

The number of water-related health outbreaks including deaths reported in

newspapers is going up. However, awareness regarding the need for improved

sanitation and water pollution control, reflected by the willingness-to-pay and

connection to a sewerage system where they are easily available, is very low. The

annual economic losses caused by water pollution are estimated at Php67 Billion

(US$1.3 billion). These include Php3 billion for health, Php17 billion for fisheries

production, and Php47 for tourism.

Losses due to environmental damage in pollution, the Philippines has many

water-related laws, but their enforcement is weak and beset with problems that

include: inadequate resources, poor database, and weak cooperation among

different agencies and Local Government Units (LGUs). A Clean Water Act is now

being deliberated in the congress. Philippine Standards for Drinking Water

1993(PNSDW 1993) under the provision of Chapter II Section9 of PD 856,

otherwise known as the Code on Sanitation of the Philippines is designed to guide

the waterworks Officials, Developers and Operators of Water Supply Systems


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both Government and Private entities, health and sanitation authorities and the

general public and all other concerned by standards cover requirements for the

acceptable values of the determined parameters Operators of Water Supply

Systems both Government and Private entities, health and sanitation authorities

and the general public and all other concerned by standards cover requirements

for the acceptable values of the determined parameters in measuring water

quality. These parameters include microbiological, physical, chemical and

radiological compositions of the water. The standard also delineates values

established in conforming with the medical and health implication of the

parameters as opposed to values established purely to satisfy aesthetic

requirements (DENR Administrative Order No.26-A,Series 1994)

Philippine Clean Water Act of 2004 states that the State shall pursue a policy of

economic growth ina manner consistent with the protection, preservation and

revival of the quality of our fresh, brackish and marine waters. To achieve this end,

the framework for sustainable development shall be pursued. This includes the

use of water for domestic purposes like drinking and potable water and also water

treatment.

Local Studies

The domestic water requirement of Nagcarlan, Laguna in the Philippines is

supported by six water springs along the slope of Mt. Banahaw (Orijola, 2009).
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This municipality has enough water supply due to periods of long rainfall, which

percolates through Mt. Banahaw before reaching Nagcarlan. However, Nagcarlan

has a poorly managed water distribution System because it is not overseen by the

National Water Resources Board (NWRB) of the Philippines.

As a result many sources of contamination exist due to this lack of management.

First, there is uncontrolled application of pesticides by several farmers planting on

the top of Mt.

Banahaw. Second, there are houses and piggeries with poorly constructed septic

tanks and waste disposal systems in the upland area. Lastly, water distribution

pipelines are almost 50 years old or more with some running through or

submerged in polluted canals.

These sources of contamination result in the presence of pesticides, heavy metals

(e.g. Cr (VI)), and bacteria in their water. Bamboo, a native plant of the

Philippines, has been chosen to provide housing for the filtration materials

because of its strength and durability. Coconut shell derived activated carbon (AC)

and citricidal (grapefruit seed extract) have been identified as filter materials for

pesticide and heavy metal removal and bacterial disinfection, respectively.

AC has a characteristic large surface area that has been shown to perform well in

the adsorption of chlorine and volatile organic compounds (VOCs) from water.

Because the Philippines is one of the largest sources of the coconut tree.
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The study was conducted to evaluate the impact of Bio sand Filter (BSF) on

access to safe drinking water in the poor communities of the Philippine regions.

Specifically, this endeavor aimed to describe the efficacy of the BSF as water

system in the household and also as a bio-innovative technology for poverty

alleviation. It also intended to reveal the effectiveness of household (HH) BSF in

terms of the defined characteristics of the model as mechanism on access to safe

drinking water.

The Department of Science and Technology (DOST) has developed sophisticated

equipment that will minimize the cost and time of producing activated carbon used

for water and air purification.

Russell Pili, senior science research specialist of the DOST’s Philippine Council

for Industry and Energy Research and Development (PCIERD), said the new

activated carbon reactor has a capacity of 15 kilograms per hour compared to the

current 12 kg per hour.

Robert Nelson Leung, 11, recently placed fresh banana peels in a container filled

with water taken from the community of Balatoc in Itogon town in Benguet

province, host to many of the country’s oldest mines.


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After a full day, the Grade 6 pupil of Baguio Achievers Academy here discovered

that the polluted water became much cleaner because the peels had absorbed

the lead, copper and iron that had contaminated the liquid.

This study was conducted at the Chemistry Laboratory of the Physical Sciences

Department of the College of Science, University of Eastern Philippines,

Catarman, Northern Samar. Three banana species samples were collected from

various locations in San Julian, Eastern Samar, Philippines. Samples of three

different species of banana fruit were collected from San Julian, Eastern Samar.

The fruits were shredded off with the peels and the peels were collected and

washed with distilled water. After washing, the peels were sun dried for 1 week.

After drying the peels, a modified filtration material was used made mostly of

banana peels and polypropylene bottles. All three species of banana peels were

dried and made into filtration set-up. The dried banana fruit peels filter was then

brought to the Chemistry Laboratory of the Physical Sciences Department of the

College of Science, University of Eastern Philippines, Catarman, Northern Samar.

These set-ups are now used for determining water properties before and after

filtration process.

Synthesis

The objective of the present work was to explore the effectiveness of banana peel

and other materials for water purification (activated charcoal, pebbles ,sand).
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According to Liu(2012) the banana peels should be dried before being used as

absorbent. Based on the results, they reported that banana peel dried at higher

temperature is more effective in removing Cu2+ than those dried at lower

temperatures. Also, Leung R (2011) discovered that the polluted water became

much cleaner because the peels had absorbed the lead, copper and iron that had

contaminated the liquid.

The researchers discovered during research that the banana peels can be used

as water filters up to 8 times and still be effective, so you’re getting some serious

bang for your buck there. Further research can also be carried out to study the

effectiveness of Banana peel adsorbent in removal of other metallic compounds

that are present in industrial waste water.

After all, the banana peels, activated charcoal and carbon and sand can be used

to filter water for survival. They are more effective than most other methods for

removing heavy metals from water. This doesn’t mean, however, that they’re

useful for killing bacteria, so you still need to use other water purification to make

it more clean and safe to drink. Banana peels as a water filteration is

recommended to use because it is affordable and it is easy to make.


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Chapter 3

RESEARCH METHODOLOGY

This chapter discusses the methods and procedures used in this study, the

procedure of how the study is investigated; tools use to gather the data as well as

the statistical treatment employed.

Research Methods Used

This study usedthe descriptive researchmethod due to the appropriateness

to the problem. The researcher assessed the customer service skills of the sales

representatives at Arrow Electronics Asia-Singapore Proprietary Limited forthe

purpose of having a reference on employee training program.

Descriptive research is a type of research that describes what exists in a

current situation and may help to uncover new facts and meaning through

observation, description and documentation of the situation as it normally occurs

(Polit & Hungler 1999). This involves the collection of data that will provide an

account or description of individuals, groups or situations.


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Respondents of the Study

The respondents of the study included the sales representative of Arrow

Electronics Asia-Singapore Proprietary Limited and their supervisors. Below is the

distribution of the respondents of the study.

Table 1

Distribution of Respondents as to Age

Sales
Supervisors Representatives
Category Frequency Percent Frequency Percent
26 to 30 0 - 5 16.7
31 to 35 0 - 3 10.0
36 to 40 0 - 19 63.3
41 to 45 10 55.6 2 6.7
46 and above 8 44.4 1 3.3
Total 18 100.0 30 100.0

The Table above enumerates the age of the two groups of respondents.

Most (f= 10, 55.6 percent) of the supervisor- respondents are already in their early

40’s (between 41 and 45 years old), while the others (f= 8, 44.4 percent) are

already seniors (46 years old and above). On the other hand, majority (f= 19, 63.3

percent) are in their late 30’s (between 36 and 40 years old), and few (f= 5, 16.7

percent) are still young or those within the 26 and 30 year- old bracket. This data
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infers that the employees are just in the right age and position like other business

industries.

Table 2

Distribution of Respondents as to Sex

Sales
Supervisors Representatives
Category Frequency Percent Frequency Percent
Male 5 27.8 7 23.3
Female 13 72.2 23 76.7
Total 18 100.0 30 100.0

The sex of the respondents is presented in Table 2. The female supervisor

and sales representative- respondents are mostly (f= 13 supervisors, 23 sales

representatives) females. This data proves that females are most preferred in jobs

that require interaction with the clients/ customers; as females are thought to be

more accommodating and patient than their male counterparts.


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Table 3

Distribution of Respondents as to Highest Educational Attainment

Sales
Supervisors Representatives
Frequenc Frequenc
Category y Percent y Percent
technical/
vocational 0 - 5 16.7
bachelor’s 3 16.7 22 73.3
master’s degree 15 83.3 3 10.0
Total 18 100.0 30 100.0

The highest educational attainment of the respondents is reflected in the

foregoing table. Almost all (f= 15, 83.3 percent) of the supervisor- respondents

have completed a master’s degree; while 22 or 73.3 percent of the sales

representative- respondents have at least a bachelor’s degree, and three or 10.0

percent have managed to finish an advanced study. This information indicates

that Arrow, Limited has high regard for education that may be reflected in their

criteria for promotions.


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Table 4

Distribution of Respondents as to Job Classification

Sales
Supervisors Representatives
Frequenc Frequenc
Category y Percent y Percent
frontline 4 22.2 22 73.3
support 12 66.7 5 16.7
after- sales 2 11.1 3 10.0
Total 18 100.0 30 100.0

Table 4 shows the job classification of the respondents in the Customer

Service Department of Arrow, Limited. A substantial number (f= 12, 66.7 percent)

of the supervisor- respondents are assigned as Support; four (f= 4, 22.2 percent)

are supervising the Frontline operations, and two or 11.1 percent are taking- care

of the After- Sales. The sales representative- respondents however, are mostly (f=

22, 73.3 percent) are in the Frontline office of the Customer Service Department

of Arrow, Limited, while a few (f= 5 and 3; 16.7 and 10.0 percent) are assigned in

Support and After- Sales. This infers that the Customer Service Department of the

company invests heavily in frontline service or ensuring the best experience for

their clients.
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Table 5

Distribution of Respondents as to Length of Service

Sales
Supervisors Representatives
Frequenc Frequenc
Category y Percent y Percent
2 to 4 years 0 - 3 10.0
5 to 7 years 0 - 15 50.0
8 to 10 years 3 16.7 12 40.0
11 years and
above 15 83.3 0 -
Total 18 100.0 30 100.0

Table 5 engages the Length of Service of the respondents. Majority (f= 15,

83.3 percent) of the supervisor- respondents have been working with Arrow,

Limited for more than 11 years; while three or 16.7 percent for more than 8 but

less than 10 years. The sales representative- respondents on the other hand, are

mostly 5 to 7 years’ (f= 15, 50.0 percent) length of service; while a substantial

number (f=12, 40.0 percent) for at least 8 to 10 years. This information indicates

that the company may have a low attrition rate.


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Sampling Technique

Best and Khan (1993:13) defines a population as a ‘group of individuals

that have one or more characteristics in common that are of interest to the

researchers’. The population is a ‘group of people who are the focus of a

research study and to which the results would apply (Cardwell 1999: 179). Thus,

the population is the group to which the researcher would like to make references.

Purposive sampling technique was used in this study. A purposive sample

is a non-probability sample that is selected based on characteristics of a

population and the objective of the study. This type of sampling can be very useful

in situations when you need to reach a targeted sample quickly, and where

sampling for proportionality is not the main concern. Purposive sampling method

may prove to be effective when only limited numbers of people can serve as

primary data sources due to the nature of research design and aims and

objectives.

Instrumentation
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The research instrument is basedon the standardized instruments of the

Customer Service Model Questionnaire which is divided into 3 components that

effectively measures the skills of the said target respondents.

The instrument is tailor-fitted by the researcher to gather the profiles of the

respondents that are deemed necessary. The parts in the said instrument followed

the same sequence as the specific questions posed in Chapter 1.

Data Gathering Procedures

A letter was sent to the head of operations of the Customer Service

Department of Arrow Electronics Asia-Singapore Proprietary Limited.Upon

approval, the researcher facilitated the survey questionnaire to theemployees of

the said department.Afterwards, the gathered data were organized, tallied,

analyzed and interpreted.

Statistical Treatment of Data

The frequency distribution, percentage, weighted mean, T-testwere the

statistical tools used in the study through the Statistical Package for Social

Science (SPSS) version 20.0.

Frequency Distribution (f). This tool was used to facilitate the tallying and

counting of frequencies falling under the profile categories.


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Percentage (%). This tool was used to find out the part of the whole

respondents’ assessment based on the frequency/tally gathered. The following

formula was used to determine the same based on the variables determined.

----------------------- x 100 = Percentage

Where:
f = Frequency
N = Total Population
100 = constant

Weighted Mean (WM).Thiswas used to determine the Customer Service

Skills of the Sales Representatives at Arrow, Limited. The Weighted Mean was

computed using the formula:

TWF

WM = -------------------------

Where:
WM = Weighted Mean
TWF = Total Weighted Frequency
N = Total Population

T-Test of Two (2) Independent Samples. Is a two-sample t-test that

examines whether two samples are different and is commonly used when the
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variances of two normal distributions are unknown. This test determined the

significant differences in the assessments of the two groups of respondents. The

following formula was employed:

Where:

x́ 1= mean of sample 1
x́ 2 = mean of sample 2
n1 = number of subjects in sample 2

s12 = variance of sample 1


s22 = variance of sample 2

Arbitrary Scale of Values

To determine the customer service skills of the sales representatives of

Arrow Electronics Asia- Singapore, a four-point Likert scale were used that

determined the perception of the two groups of respondents. The following rating

and verbal interpretation used is presented below:

Score Verbal Interpretation Description

4 Strong (S) This describes the sales


representativepossessing the all
the skill or most of the time
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3 Moderate (M) This describes the sales


representative to be possessing
the skill partly or some of the time

2 Improvement This describes the sales


Opportunity representative as possessing the
skill very little or not at all

1 Not Applicable (N/A) Not applicable to the sales


representative at this time
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Chapter 4

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

This Chapter presents the analysis and interpretation of data pertaining to

the customer service skills of the sales representatives at Arrow Electronics Asia-

Singapore Proprietary Limited.

Customer Service Skills of the Sales Representatives

Table 6
Customer Service Skills of the Sales Representatives in terms of Customer
Focus
Sales
Supervisors
Indicator Reps. TWM VI
WM VI WM VI
The Sales Representative…
shows strong commitment to provide our customers 2
1 M S M
with excellent service. .52 3.67 3.10
believes that our customers are important to us, our 2
2 M S M
department, our agency, and the State in general. .58 3.27 2.93
feels that we know and understand what excellent 2
3 M M M
customer service is. .90 2.89 2.90
has a good understanding of what our customers expect 2
4 M M M
and require .67 3.00 2.84
believes that their job providing customer service is 2
5 M M M
very important, and they understand why. .54 3.25 2.90
understands that they are the primary person who will
2
6 be working with the customers to solve their problem or M M M
.89 2.57 2.73
answer their questions.
believes that they are members of a team of
2
7 representatives in their unit who work together on M M M
.99 2.98 2.99
behalf of our customers.
8 knows that the company has a process in place in the 2 IO IO IO
event that they don’t have an answer or ready solution, .40
2.43 2.42
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and they’ll use it.
sees that they are responsible to see that our
2
9 customers' issues or problems are addressed whether IO M M
.46 2.69 2.58
or not they are the one with the answer.
wants to deal with our customers' issues correctly the 2
10 M M M
first time they deal with them. .55 2.59 2.57

M M M
Overall Mean 2.65 2.93 2.79
Legend: 3.26- 4.00= Strong (S); 2.51- 3.25= Moderate (M); 1.76- 2.50= Improvement Opportunity (IO); 1.00- 1.75= Not
Applicable (NA); WM= Weighted Mean; VI= Verbal Interpretation
Table 6 discusses the Customer Service Skills of the Sales

Representatives in terms of Customer Focus. The overall mean of 2.65, rated as

‘Moderate’ according to the supervisor- respondents in terms of Customer Focus,

points to ‘Moderate’ Customer Service Skills of the sales representatives as to

believing that they are members of a team of representatives in their unit who

work together on behalf of our customers (WM= 2.99), feeling that they know and

understand what excellent customer service is (WM= 2.90), and understanding

that they are the primary person who will be working with the customers to solve

their problem or answer their questions (WM= 2.89). However, the sales

representatives need ‘Improvement Opportunities’ in terms of seeing that they are

responsible to see that our customers' issues or problems are addressed whether

or not they are the one with the answer (WM= 2.46), and has a process in place

in the event that they don’t have an answer or ready solution, and they’ll use it

(WM= 2.40).

It is imperative that customer issues or problems are addressed outright.

This is emphasized in Spreng (2016) that the same is essential to Customer

loyalty and satisfaction that proved to be the major determinant for long term

survival and financial performance of the company.


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Further, anent to addressing customer’s issues or problems, this problem is

provided answers by Anderson et. al. (2013) who states that companies need to

develop an environment inside the organization that is more prone towards

meeting service quality standards according to the customer requirements.

The sales representative- respondents were honest in rating themselves as

‘Moderate’ in Customer Service Skills, owing to the overall mean of 2.93. Among

their ‘Strong’ points, however, is their ability to show strong commitment to provide

our customers with excellent service (WM= 3.67), and in believing that our

customers are important to us, our department, our agency, and the State in

general (WM= 3.27). On the other hand, the items that need further ‘Improvement

Opportunity’ is in the area of knowing that the company has a process in place in

the event that they don’t have an answer or ready solution, and they’ll use it

(WM= 2.43). In this case, standard operating procedures established by

companies offer important reference materials for the employees. The goal of

which is to ensure that customer needs are met and issues/ problems addressed.

This in turn improves customer satisfaction measurement in developing,

monitoring, and/or evaluating product and service offerings, as well as for

evaluating, motivating, and/or compensating employees.


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Table 7
Customer Service Skills of the Sales Representatives in terms of Personal
Characteristics

Sales
Supervisors TWM VI
Indicator Reps.
WM VI WM VI

has patience with our customers, even when


1 M M M
their actions are difficult to handle. 2.55 2.89 2.72
shows respect for our customers and our
2 M M M
co-workers. 3.00 3.09 3.05
possesses positive attitude and outlook
3 about their job, our customers, and our S S S
agency. 3.50 3.70 3.60
acts confident in their abilities to do their job
4 and in their interactions with our customers S S S
3.89 3.90
and co-workers. 3.90
manages the stress of their job well, even
5 S S S
when things get tough. 3.68 3.97 3.83
Shows efficiency in all aspects of their job
6 S S S
and handle their time very well. 3.54 3.87 3.71
applies high ethical standards as they fulfil
7 S S S
their job roles and functions. 3.90 3.92 3.91
follows through with our customer to ensure
8 M M M
that they are happy with our services 3.14 3.07 3.11
shows deep concern with the company, the
9 S S S
management, and co-employees 3.56 3.54 3.55
helps in the maintenance of the company's
10 S S S
facilities, equipment, and amenities 3.65 3.61 3.63

S S S
Overall Mean 3.44 3.56 3.50
Legend: 3.26- 4.00= Strong (S); 2.51- 3.25= Moderate (M); 1.76- 2.50= Improvement Opportunity (IO); 1.00- 1.75= Not
Applicable (NA); WM= Weighted Mean; VI= Verbal Interpretation
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Table 7 presupposes the Customer Service Skills of the Sales

Representatives in terms of Personal Characteristics. The overall mean of 3.44,

according to the supervisor- respondents, is rated as Strong in Personal

Characteristics. This means that the sales representative- respondents are Strong

as to applying high ethical standards as they fulfil their job roles and functions

(WM= 2.90), and acting confident in their abilities to do their job and in their

interactions with our customers and co-workers (WM= 3.89). However, the sales

representatives have ‘Moderate’ Customer Service Skills as putting up with our

customers, even when their actions are difficult to handle (WM= 2.55), and in

showing respect for our customers and our co-workers (WM= 3.00), as among the

weak points, which the sales representative- respondents themselves agree as

having challenges or difficulties.

On a careful inspection of the dimensions of quality, a major focus rests on

the component of human interaction in the service delivery that consists of human

behavior and attitudes. The foregoing findings engages Looy et al (2013) who

emphasizes that customers are not one dimensional in judgment, because a lot of

other factors influence service quality, most researchers agree on these

dimensions of service quality as a measure of service quality.

The sales representative- respondents themselves rate their Personality

Characteristics as Strong, with an overall mean of 3.56. This information

integrates that the employees are able to manage the stress of their job well, even
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when things get tough (WM= 3.97), and acting confident in their abilities to do

their job and in their interactions with our customers and co-workers (WM= 3.90).

Stress, as mentioned in the foregoing, points to the definition of Lee (2016),

Resilience refers to a person’s capacity to handle difficulties, demands, and high

pressure without becoming stressed.Resilient people are the one you can count

on to come through when the stakes are high. Resilient people respond

resourcefully to change. Rather than fight change and hang on to old, outdated

ways, they respond to change with confidence and flexibility. This is typically the

quality of resilient people think of when they hear the term. The more resilient

people are, the more quickly they’re able to recover from a setback, make the

best of the new situation, and become a “new and improved” version of

themselves because of it.


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Table 8
Customer Service Skills of the Sales Representatives in terms of Customer
Service Challenges
Sales TW V
Supervisors
Indicator Reps. M I
WM VI WM VI
views every customer as a unique
1 individual with a need to fulfil, problem to S S S
solve, or an issue to address. 3.59 3.75
3.90
Discovers effectively and try to understand
2 M S S
their customer's point of view. 3.08 3.60 3.34
knows how to recognize the signs of
3 emotional communication (anger, fear, guilt, S S S
etc.). 3.50 3.67 3.59
knows ways to diffuse a customer's
4 emotional "charge" and move the M M M
interaction to a problem-solving process. 3.04 3.07
3.09
does not add to an emotional interaction by
5 S S S
reacting emotionally to it themselves. 3.48 3.57 3.53
knows that some of their customers have
difficulty with the issues or problems they
6 present to them and prepares themselves S S S
to handle the stress associated with tough 3.45 3.40
interactions. 3.34
focuses on the results they can achieve by
solving their customer's difficult problems
7 S S S
and keep these goals firmly in front of them 3.90 3.91
at all times. 3.91
does not use judgmental or blaming
8 behavior when they interact with customers S S S
who are experiencing difficulties. 3.50 3.58
3.65
recognizes and knows what to do when
they encounter customers who create
difficult circumstances, such as dishonest
9 M M M
interactions, abusive behavior, and 3.05 3.07
defensive/attacking verbal and nonverbal
communication. 3.09
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recognizes and knows what to do when


they encounter customers who have
1 special needs including the elderly, the
S S S
0 disabled, customers from different cultures, 3.97 3.94
and people who speak English as a second
language or don't speak English at all. 3.90
S S S
Overall Mean 3.46 3.57 3.51
Legend: 3.26- 4.00= Strong (S); 2.51- 3.25= Moderate (M); 1.76- 2.50= Improvement Opportunity (IO); 1.00- 1.75= Not
Applicable (NA); WM= Weighted Mean; VI= Verbal Interpretation
Table 8 indulges the Customer Service Skills of the Sales Representatives

in terms of Customer Service Challenges. According to the supervisor-

respondents, the overall mean of 3.46, rated as Strong, leads to the sales

representatives’ abilities in recognizing and knowing what to do when they

encounter customers who have special needs including the elderly, the disabled,

customers from different cultures, and people who speak English as a second

language or don't speak English at all (WM= 3.97), and focusing on the results

they can achieve by solving their customer's difficult problems and keep these

goals firmly in front of them at all times (WM= 3.90). Both this ‘Strong’ points were

agreed by the sales representative- respondents themselves.

However, the supervisor- respondents rated the sales representative-

respondents (which they agree) as ‘Moderate’ in terms of knowing ways to diffuse

a customer's emotional "charge" and move the interaction to a problem-solving

process (WM= 3.04), and in recognizing and knowing what to do when they

encounter customers who create difficult circumstances, such as dishonest

interactions, abusive behavior, and defensive/attacking verbal and nonverbal

communication (WM= 3.05), as among the items that need to be improved.


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The aforementioned ability of the employee to deal with the customer’s

emotional charge is described by Zarate (2016) as fight or clash, when people

disagree, because they see a situation differently. Differences in perception are

due to differences in needs, values, personality, preferences and interests,

orientation, education or training, or background experiences. Conflicts normally

occur between sales and marketing, marketing finance, marketing and

manufacturing, production and quality control, and etc.; It is important to practice

professionalism in handling conflict situation.

Table 9
Summary of Customer Service Skills of Sales Representatives

Sales
Indicator Supervisors Reps. TWM VI
WM VI WM VI
Customer Focus 2.65 M 2.93 M 2.79 M
Personal Characteristics 3.44 S 3.56 S 3.50 S
Customer Service Challenges 3.46 S 3.57 S 3.51 S

Table 9 presents the summary of Customer Service Skills of Sales

Representatives. As assessed by the supervisor- respondents, the total weighted

mean of 3.46 accrues to the ability of the sales representative- respondents as

‘Strong’ in handling Customer Service Challenges, followed by the Personal

Characteristics with 3.44; both rated as ‘Strong’; and ‘Moderate’ with 2.65 as to

Customer Focus.
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On the other hand, the sales representative- respondents agree that

handling Customer Service Challenges are their strength, followed by Personal

Characteristics (WM= 3.50), but ‘Moderate’ in terms of Customer Focus (WM=

2.93).

Differences in the Assessments of the Grouped Respondents

Table 10
Differences in the Assessments of the Grouped Respondents on the
Customer Service Skills of the Sales Representatives

t- P-
Indicator value Value Decision Remarks
Customer Focus -2.06 0.0459 Reject Ho Significant
Personal Characteristics -0.62 0.5407 Accept Ho Not Significant
Customer Service
Challenges -0.81 0.4262 Accept Ho Not Significant

Table 9 indicates the Differences in the Assessments of the Grouped

Respondents on the Customer Service Skills of the Sales Representatives. The

Customer Focus’ t-value of -2.06 with a computed P-value of 0.0459 lesser than

the Probability Value at 0.05 leads to reject the null hypothesis that there is no

significant difference. In other words, the supervisors are one in pronouncing that

the sales representatives’ Customer Service Skills as to Customer Focus can

further be developed through training and education so as to reach their fullest


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potential in fully understanding the needs of the customers. On the other hand,

the two other indicators- Personal Characteristics (t-value= -0.62, P- Value=

0.5407) and Customer Service Challenges (t-value= -0.81, P-value= 0.4262)

leads to accept the null hypothesis.

Proposed Training Program for Sales Representatives

Rationale:

Customer Service Skills is a major component of competencies. This

includes the possession of technical knowledge, practical behaviors and attitudes

which inform the way one operate in working life. The skills are a natural

progression, building on aspects of the person specificationin greater detail. This

training program equips the Customer Service employee in better serving their

clienteles that is directly aligned with the Company’s goals.

Objective Strategies Activity Duration


Understands the Understands the Seminar on 2 hours
contribution their role
business makes to the success of
Understanding
environment in the business the goals of
which the Understands the Customer Service
needs for the business
business to generate increased
operates income and Focus Group 3 hours
and considers understands how their Discussions on
team can support this
the wider impact the current
Questions actions
of their where appropriate and business
decisions and identifies more cost- practices
actions effective approaches
Meets the
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expectations of
customers without
compromising budgets
Gets message Clear when they Role Playing 3 hours
communicate
across in a Constructive and
persuasive way positive in what they Teambuilding 5 hours
have to say exercises
Involved at meetings,
asks questions, listens
and gives information
when appropriate
Keeps an open Invites regular Focus Group
feedback on
mind and adapts performance from team
Discussions on
to changes in members and the Working
the working customers Environment
Quickly turns new
environment ideas into clear and
effective improvements
Looks for better ways Brainstorming
of doing things and
suggests improvements
Shares their ideas
with colleagues and
seeks support from
management
in developing those
ideas
Understands Demonstrates Role Playing
common courtesy even
customer needs when customer is
and builds difficult or demanding Focus Group
effective Responds promptly to Discussions on
customer requests and
customer whenever possible
Building
relationships within agreed Relationships with
timeframes Customers
Assesses customer
needs accurately by
listening /sensitive
questioning
Keeps promises made
to customers
Shows awareness of
who their customers are
Builds own and Identifies what Understanding 5 hours
learning and
others’ development they need
oneself and
confidence, to do their job others: A
knowledge and effectively Teambuilding
Is flexible and willing
skills to adapt and learn
Exercise
Participates fully in
reviews and in agreed Focus Group 3 hours
SMART development
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objectives Discussions on
Seeks and responds
positively to feedback
Difficulties/
regarding their learning Challenges
and development Encountered in
Feedback
Mechanisms
Prioritizes and Overcomes obstacles Focus Group 4 hours
to ensure work gets
orders activities done on time
Discussions on
to get results Prioritizes workload to Workload
meet important Assignments 2 hours
objectives
Motivates and
encourages people to
achieve planned results
If appropriate to role,
manages team
effectively, delegating
work to use
resources to best effect
Informs colleagues of
changes in priorities and
helps them to plan their
workload
Monitors progress and
puts effort in where it is
most needed
Works with Actively participates Teambuilding 5 hours
within the team
others towards Helps others within
Exercises towards
shared goals the team, sharing improving
cooperatively workload Cooperation and
and Communicates openly Participation
and effectively with
collaboratively other team members
with other teams Focuses on shared
goals playing a full part
in their successful
completion
Is reliable and aware
that consequences of
own behavior affect
others within the team
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Chapter 5

SUMMARY, FINDINGS, CONCLUSIONS, AND RECOMMENDATION

This section shows the summary, findings, conclusions, and

recommendations on the study pertaining to the Customer Service Skills of the

Sales Representatives at Arrow Electronics Asia- Singapore Proprietary Limited.

Summary

The customer service skills of the sales representatives at Arrow

Electronics Asia- Singapore Proprietary Limited were assessed by its supervisors

and managers. The results will be made integral in providing an employee training

program to improve the customer service skills of its representatives. Specifically,

questions on the two groups of respondents’ assessment on the customer service

skills of the sales representatives in terms of Customer focus, Personal

Characteristics, and Customer Service Challenges were answered. Further, the

null hypothesis that there is no significant difference in the assessments of the two
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groups of respondents on the customer service skills of the sales representatives

was tested.

This study used the descriptive research method due to the

appropriateness to the problem where the sample- respondents were purposively

chosen. The research instrument is based on the standardized instruments of the

Customer Service Model Questionnaire which is divided into 3 components that

effectively measures the skills of the said target respondents. The frequency,

percentage, weighted mean, and the T-Test of Two (2) Independent Samples.

Findings

Following are the findings of this study:

Customer Service Skills of the Sales Representatives

 The overall mean of 2.65, rated as ‘Moderate’ according to the supervisor-

respondents in terms of Customer Focus, points to ‘Moderate’ Customer

Service Skills of the sales representatives as to believing that they are

members of a team of representatives in their unit who work together on

behalf of our customers (WM= 2.99), feeling that they know and

understand what excellent customer service is (WM= 2.90), and

understanding that they are the primary person who will be working with

the customers to solve their problem or answer their questions (WM=

2.89). However, the sales representatives need ‘Improvement


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Opportunities’ in terms of seeing that they are responsible to see that our

customers' issues or problems are addressed whether or not they are the

one with the answer (WM= 2.46), and knowing that the company has a

process in place in the event that they don’t have an answer or ready

solution, and they’ll use it (WM= 2.40).


The sales representative- respondents were honest in rating themselves as

‘Moderate’ in Customer Service Skills, owing to the overall mean of 2.93.

Among their ‘Strong’ points, however, is their ability to show strong

commitment to provide our customers with excellent service (WM= 3.67),

and in believing that our customers are important to us, our department,

our agency, and the State in general (WM= 3.27). On the other hand, the

items that need further ‘Improvement Opportunity’ is in the area of knowing

that the company has a process in place in the event that they don’t have

an answer or ready solution, and they’ll use it (WM= 2.43). In this case,

standard operating procedures established by companies offer important

reference materials for the employees. The goal of which is to ensure that

customer needs are met and issues/ problems addressed. This in turn

improves customer satisfaction measurement in developing, monitoring,

and/or evaluating product and service offerings, as well as for evaluating,

motivating, and/or compensating employees.


 The overall mean of 3.44, according to the supervisor- respondents, is

rated as Strong in Personal Characteristics. This means that the sales


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representative- respondents are Strong as to applying high ethical

standards as they fulfil their job roles and functions (WM= 2.90), and acting

confident in their abilities to do their job and in their interactions with our

customers and co-workers (WM= 3.89). However, the sales

representatives have ‘Moderate’ Customer Service Skills as putting up with

our customers, even when their actions are difficult to handle (WM= 2.55),

and in showing respect for our customers and our co-workers (WM= 3.00),

as among the weak points, which the sales representative- respondents

themselves agree as having challenges or difficulties.


The sales representative- respondents themselves rate their Personality

Characteristics as Strong, with an overall mean of 3.56. This information

integrates that the employees are able to manage the stress of their job

well, even when things get tough (WM= 3.97), and acting confident in their

abilities to do their job and in their interactions with our customers and co-

workers (WM= 3.90).


 Customer Service Skills of the Sales Representatives in terms of Customer

Service Challenges’ the overall mean of 3.46, rated as Strong, leads to the

sales representatives’ abilities in recognizing and knowing what to do when

they encounter customers who have special needs including the elderly,

the disabled, customers from different cultures, and people who speak

English as a second language or don't speak English at all (WM= 3.97),

and focusing on the results they can achieve by solving their customer's
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difficult problems and keep these goals firmly in front of them at all times

(WM= 3.90). Both this ‘Strong’ points were agreed by the sales

representative- respondents themselves.


However, the supervisor- respondents rated the sales representative-

respondents (which they agree) as ‘Moderate’ in terms of knowing ways to

diffuse a customer's emotional "charge" and move the interaction to a

problem-solving process (WM= 3.04), and in recognizing and knowing what

to do when they encounter customers who create difficult circumstances,

such as dishonest interactions, abusive behavior, and defensive/attacking

verbal and nonverbal communication (WM= 3.05), as among the items that

need to be improved.
 As assessed by the supervisor- respondents, the total weighted mean of

3.46 accrues to the ability of the sales representative- respondents as

‘Strong’ in handling Customer Service Challenges, followed by the

Personal Characteristics with 3.44; both rated as ‘Strong’; and ‘Moderate’

with 2.65 as to Customer Focus.


On the other hand, the sales representative- respondents agree that

handling Customer Service Challenges are their strength, followed by

Personal Characteristics (WM= 3.50), but ‘Moderate’ in terms of Customer

Focus (WM= 2.93).

Differences in the Assessments of the Grouped Respondents


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 The Customer Focus’ t-value of -2.06 with a computed P-value of 0.0459

lesser than the Probability Value at 0.05 leads to reject the null hypothesis

that there is no significant difference. In other words, the supervisors are

one in pronouncing that the sales representatives’ Customer Service Skills

as to Customer Focus can further be developed through training and

education so as to reach their fullest potential in fully understanding the

needs of the customers. On the other hand, the two other indicators-

Personal Characteristics (t-value= -0.62, P- Value= 0.5407) and Customer

Service Challenges (t-value= -0.81, P-value= 0.4262) leads to accept the

null hypothesis.

Conclusions

The supervisor- respondents in terms of Customer Focus, assessed the

sales representatives’ as ‘Moderate’. This means that believe that they are

members of a team of representatives in their unit who work together on behalf of

our customers, feels that they know and understand what excellent customer

service is, and understands that they are the primary person who will be working

with the customers to solve their problem or answer their questions. However, the
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sales representatives need ‘Improvement Opportunities’ in terms of seeing that

they are responsible to see that our customers' issues or problems are addressed

whether or not they are the one with the answer, and knowing that the company

has a process in place in the event that they don’t have an answer or ready

solution, and they’ll use it.

The sales representative- respondents were honest in rating themselves as

‘Moderate’ in Customer Service Skills. Among their ‘Strong’ points, however, is

their ability to show strong commitment to provide our customers with excellent

service, and in believing that our customers are important to us, our department,

our agency, and the State in general. On the other hand, the items that need

further ‘Improvement Opportunity’ is in the area of knowing that the company has

a process in place in the event that they don’t have an answer or ready solution,

and they’ll use it. In this case, standard operating procedures established by

companies offer important reference materials for the employees. The goal of

which is to ensure that customer needs are met and issues/ problems addressed.

This in turn improves customer satisfaction measurement in developing,

monitoring, and/or evaluating product and service offerings, as well as for

evaluating, motivating, and/or compensating employees.

According to the supervisor- respondents, the sales representative-s are

rated Strong in Personal Characteristics. This means that the sales

representative- respondents are Strong as to applying high ethical standards as

they fulfil their job roles and functions, and acting confident in their abilities to do
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their job and in their interactions with our customers and co-workers. However, the

sales representatives have ‘Moderate’ Customer Service Skills as putting up with

our customers, even when their actions are difficult to handle, and in showing

respect for our customers and our co-workers, as among the weak points, which

the sales representative- respondents themselves agree as having challenges or

difficulties.

The sales representative- respondents themselves rate their Personality

Characteristics as Strong. This information integrates that the employees are able

to manage the stress of their job well, even when things get tough, and acting

confident in their abilities to do their job and in their interactions with our

customers and co-workers.

Customer Service Skills of the Sales Representatives in terms of Customer

Service Challenges’ were rated as Strong. This leads to the sales representatives’

abilities in recognizing and knowing what to do when they encounter customers

who have special needs including the elderly, the disabled, customers from

different cultures, and people who speak English as a second language or don't

speak English at all, and focusing on the results they can achieve by solving their

customer's difficult problems and keep these goals firmly in front of them at all

times. Both this ‘Strong’ points were agreed by the sales representative-

respondents themselves.

However, the supervisor- respondents rated the sales representative-

respondents (which they agree) as ‘Moderate’ in terms of knowing ways to diffuse


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a customer's emotional "charge" and move the interaction to a problem-solving

process, and in recognizing and knowing what to do when they encounter

customers who create difficult circumstances, such as dishonest interactions,

abusive behavior, and defensive/attacking verbal and nonverbal communication,

as among the items that need to be improved.

As assessed by the supervisor- respondents the sales representative-

respondents are ‘Strong’ in handling Customer Service Challenges, followed by

the Personal Characteristics (both rated as ‘Strong’); and ‘Moderate’ as to

Customer Focus.

On the other hand, the sales representative- respondents agree that

handling Customer Service Challenges are their strength, followed by Personal

Characteristics, but ‘Moderate’ in terms of Customer Focus.

The difference in assessments of the grouped respondents as to Customer

Focus is significant. This infers that the supervisors are one in pronouncing that

the sales representatives’ Customer Service Skills as to Customer Focus can

further be developed through training and education so as to reach their fullest

potential in fully understanding the needs of the customers. On the other hand,
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the two other indicators- Personal Characteristicsand Customer Service

Challenges leads to accept the null hypothesis.

Recommendations

Following are the recommendations to improve the Customer Service Skills

of the Sales Representatives at Arrow, Limited:

1. That Arrow, Limited Management teams, especially the Customer

Service Department provide a training program towards enhancing the

relationship of the employees with the clients, improving customer care

delivery, addressing issues/ and concerns of the customers. Standard

Operating Procedures or Agreements be established as easy reference

for the employees. Investments in these training and development

programs may increase employee productivity and ultimately increase

Sales and Profits.


2. The training programs for enhancing Customer Service Skills be used

as referencefor all business entities engaged in customer service or any

business that involves customer interaction.


3. Customer Service Practitioners proactively engage and submit

themselves in trainings, seminars, workshops that may enhance their

capabilities. That they inculcate in themselves transparency and

openness to change carry out the expected output of their profession.


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4. Future Researchers engage in similar topics of hybrid focus that

effectively connect the gap that may be left unresolved. Certain

inadequacies, at least, may give insights and encouragement to

undertake a validation and follow up study.


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APPENDICES

RESEARCH INSTRUMENT

Part I. Respondent’s Profile.


Age :
____ 25 and below _____ 31 to 35 _____ 41 to 45
____ 26 to 30 _____ 36 to 40 _____ 46 and above

Gender :
____ male _____ female

Educational Background :
____ bachelor’s ______ master’s degree _____doctorate
____ technical/ vocational ______ others______________ (pls. specify)

Job classification :
____ frontline ______ support ______ after- sales
____ others ____________________ (pls. specify)

Length of Service :
____ 1 year and below ______ 2 to 4 years ______ 5 to 7 years
____ 8 to 10 years ______ 11 years and above

Part II. Customer Service Skills Assessment on the Sales Representatives.

S = Strong. This describes the sales representativepossessing the all the


skill or most of the time.
M = Moderate. This describes the sales representative to be possessing the
skill partly or some of the time.
I = Improvement opportunity. This describes the sales representative as
possessing the skill very little or not at all.
N/A = Not applicable to the sales representative at this time.

Customer Focus
The Sales Representative… S M I N/A
1. shows strong commitment to provide our customers with excellent
service.
2. believes that our customers are important to us, our department,
our agency, and the State in general.
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3. feels that we know and understand what excellent customer service
is.
4. has a good understanding of what our customers expect and
require.
5. believes that their job providing customer service is very important,
and they understand why.
6. understands that they are the primary person who will be working
with the customers to solve their problem or answer their
questions.
7. believes that they are members of a team of representatives in their
unit who work together on behalf of our customers.
8. knows that the company has a process in place in the event that
they don’t have an answer or ready solution, and they’ll use it.
9. sees that they are responsible to see that our customers' issues or
problems are addressed whether or not they are the one with the
answer.
10. wants to deal with our customers' issues correctly the first time
they deal with them.

Personal Characteristics
The Sales Representative… S M I N/A
1. has patience with our customers, even when their actions are
difficult to handle.
2. shows respect for our customers and our co-workers.

3. possesses positive attitude and outlook about their job, our


customers, and our agency.
4. acts confident in their abilities to do their job and in their interactions
with our customers and co-workers.
5. manages the stress of their job well, even when things get tough.

6. Shows efficiency in all aspects of their job and handle their time very
well.
7. applies high ethical standards as they fulfiltheir job roles and
functions.

Customer Service Challenges


The Sales Representative… S M I N/A
1. views every customer as a unique individual with a need to fulfil,
problem to solve, or an issue to address.
2. Discovers effectively and try to understand their customer's point
of view.
3. knows how to recognize the signs of emotional communication
(anger, fear, guilt, etc.).
4. knows ways to diffuse a customer's emotional "charge" and move
the interaction to a problem-solving process.
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5. does not add to an emotional interaction by reacting emotionally to
it themselves.
6. knows that some of their customers have difficulty with the issues
or problems they present to them and prepares themselves to
handle the stress associated with tough interactions.
7. focuses on the results they can achieve by solving their customer's
difficult problems and keep these goals firmly in front of them at all
times.
8. does not use judgmental or blaming behaviour when they interact
with customers who are experiencing difficulties.
9. recognizes and knows what to do when they encounter customers
who create difficult circumstances, such as dishonest interactions,
abusive behaviour, and defensive/attacking verbal and nonverbal
communication.
10. recognizes and knows what to do when they encounter customers
who have special needs including the elderly, the disabled,
customers from different cultures, and people who speak English
as a second language or don't speak English at all.

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