Professional Documents
Culture Documents
1
Senior High School
Chapter 1
Introduction
Dihydrogen monoxide (H2O) is one of the most basic needs of human survival,
more specifically, potable water. Water is needed in almost all sorts of human
excretion. Water comprises almost 70% of the human body. Without water, it
would be impossible for human existence; even evolutionary process would have
been altered. That is how important water is to man, and to the environment. But
available in the world, it is but necessary for every human being to conserve and
protect water and make potable water from severed waters. Water filtration is the
solids and gases from water. The goal is to produce water fit for a specific
purpose. Most water is disinfected for human consumption (drinking water), but
water filtration may also be designed for a variety of other purposes, including
applications.
STI- College Global City
2
Senior High School
Water filtration is the removal of contaminants from raw water to produce drinking
water that is pure enough for human consumption or for industrial use. Water is
used for a variety purposes like drinking, washing, bathing, recreation as well as
Water filtration systems do more for you than just provide you with drinking water
that does not have contaminants and anything that removes any amount of
particles, sediment, bacteria and removes the chlorine taste can be called water
filtration. It also gives you a steady supply of purified water that can be used for
other purposes, such as rinsing off vegetables and other produce, preparing
meals and brewing coffee or tea. This can help your foods and beverages taste
fresher and provide you with peace of mind that what you eat and drink is free of
potentially harmful contaminants. Mother Nature has given us many ways for
treating water and making it useful for everyday chores. Just like bananas, and
their peels. Banana peels are famous for causing slips, but now scientists find
they could keep pollutants from slipping into your water. Banana peels can be
metals and can be easily disposed by incineration. Banana peels are selected to
STI- College Global City
3
Senior High School
be prepared as a bio-adsorbent and contain high organic carbon (41.37%)
According to a 2007 World Health Organization (WHO) report, 1.1 billion people
lack access to an improved drinking water supply; 88% of the 4 billion annual
sanitation and hygiene, while 1.8 million people die from diarrheal disease each
year. The WHO estimates that 94% of these diarrheal disease cases are
filters, and solar disinfection, and storing it in safe containers could save a huge
As human industry has grown and water has become more contaminated,
water filters have emerged over the centuries in response to the growing
recognition of the need for pure, clean water to drink and the realization that such
water does not occur naturally. Water has greatly affected humanity and
STI- College Global City
4
Senior High School
civilization for millennia. Because water is so absolutely vital to our body systems,
we, as living beings, are entirely dependent upon water. In fact, this simple
substance, more than any other factor, guided the formation of civilization. Early
civilizations were clustered around water sources, and it was water that initiated
the first substantial agriculture in the Fertile Crescent, leading to more complex
For centuries, water availability guided the type of foodstuff that could be grown in
an area. Water was also the impetus and guiding force behind the first cross-
cultural interactions. Early trade was completely dependent upon water, for
water. They have been able to transport water to arid lands, stop and redirect
rivers, and even determine when, where, and how much rain will fall. Even with
This statement can be verified by looking at political struggles within the United
States over water resources or throughout the Middle East over access to limited
water. Concerning conflict in the Middle East, former World Bank Vice President
Ismail Serageldin stated in 2000, "Many of the wars of this [20th] century were
about oil, but the wars of the next century will be about water" (Smith, 2000). In
STI- College Global City
5
Senior High School
modern times, concerns over water quality remain supreme. Over the years,
scientists have discovered more and more contaminants in fresh water sources,
and these same scientists have noted a strong correlation between drinking water
contamination and many significant health problems. Due to the rampant impurity
of water and the crucial, physiological need for clean, fresh drinking water, several
Water filtration, one of the more viable and prominent of these treatment
alternatives, has something of a remarkable past. Historians believe that the use
From ancient times to the present, water filters have evolved out of necessity, first
to remove materials that affect appearance, then to improve bad tastes and finally
to remove contaminants that can cause disease and illness. Water filtration
systems are used in manufacturing and for home water treatment to remove
chlorine from drinking water and other impurities that we may not want like
community effort to bring water to a central supply. These waterworks were built
centuries before the birth of Christ. The bible contains several references to public
water supplies, one in Genesis gives an account of the herdsmen of Isaac striving
with the natives of the valley of Gerar for wells, one dug by Abraham around 1700
STI- College Global City
6
Senior High School
B.C. In the 8th century B.C., King Hezekiah of Judah brought water from a pool
identified as Siloam, through a 1,777 foot conduit to the city of Jerusalem. The
Romans built more than 200 aqueducts between 312 B.C. and 455 A.D., now
During the Middle Ages, few experiments were attempted in water purification or
filtration. Devout Catholicism throughout Europe marked this time period, often
known as the Dark Ages due to the lack of scientific innovations and experiments.
Because of the low level of scientific experimentation, the future for water
The Renaissance period, beginning in the late fourteenth century, ended the
scientific and intellectual stagnation of the Dark Ages and sparked a new period of
discovery. In this period, often called the Age of Discovery, several inventions
came about that greatly affected the world. Included among these inventions was
the microscope, a scientific innovation that greatly affected the history of water
filters.
The cup was designed to hide badly colored water from its user, causing the mud
to stick to its sides. Some of the more credible early water treatment methods
included boiling water before transporting it to war zones and filtering it through
STI- College Global City
7
Senior High School
wick siphons. The Greek and Romans too developed various methods for treating
water in order to control tastes and odor. Diophanes of the first century B.C.
advised putting macerated laurel into rainwater. Later, in the first century A.D.,
bad tasting water. The eighth century A.D. Arabian alchemist, Gerber, described
various stills for purifying water that used wick siphons-a method that required a
fibrous cord that would siphon water from one vessel to another.
The current major concerns in regard to water quality are lead and disinfection
byproducts (Binnie et al, 2002). Lead is a key operational and treatment concern
other water quality and treatment issues. In fact, it seems that water disinfection
and protection from lead infiltration are at odds with each other. The pH level
required for disinfection must be below 8.0, but the pH level required to minimize
through the plumbing system. The solution to this problem may be the removal of
lead from plumbing systems, a factor that would completely revolutionize the
plumbing industry. The rising concern over chlorine byproducts is also likely to
affect the future of water filtration. It has long been recognized that chlorination of
STI- College Global City
8
Senior High School
water results in the formation of THMs. THMs are harmful chemicals that form as
a reaction between chlorine and natural, organic materials in water. The most
well-known of the THMs is the poison chloroform. This poisonous gas, detrimental
to the respiratory system when inhaled, is one of the most important reasons for
the installation of shower filters or whole house water filters. It is likely that future
research will find other byproducts of chlorination, and the use of chlorine for
Though these are all speculations, water filtration and treatment will, doubtlessly,
continue to evolve in the future. The most important future development may well
INPUT
treatment plants to whole house water filters, or a combination of the two systems.
The customer service skills of the sales representative as assessed by two groups of respondents classified as sales repres
Theoretical Framework
many cases to challenge and extend existing knowledge within the limits of critical
bounding assumptions. The theoretical framework is the structure that can hold or
describes the theory that explains why the research problem under study exist.
The theoretical framework is supposed to help the reader mage logical sense of
STI- College Global City
9
Senior High School
the relationship of the variables and factors that have been considered relevant
variables so that the reader can understand the theorized relationship between
This study anchored on both foreign and local claims based on their studies that
the water purification have been tested and proven to be effective in purifying dirty
waters.
Water are filtered to improve its quality and make it fit for human consumption.
Water filtration does not only kill the harmful bacteria found in dirty waters but it
also aims to make looks clear and removed all its impurities to make it more
acceptable to consumer.
With the positive reports and encouraging results of earlier studies made about
water purification using activated charcoal, the researcher find it interesting to find
out how the activated charcoal and all material needed affects the quality of dirty
most effective volatile organic compounds (VOC’s) taste and odor from water.
It is clean water.
Using the foregoing Theoretical Framework, the researcher came up with the
INPUT PROCESS
Dirty Waters Consume by the Water are filtered using water
residence in community. filter
Use different materials to
cleanse the water.
Analysis and Interpretation
OUTCOME
Water is free from the coliform bacteria to make
water safe for drinking.
of this study. The Input Box contains the study variables- Profile of the
This study also determined the customer service skills of the sales
representatives itself and their supervisors. These make up the Input Box.
1.1.age;
1.2.gender;
2. What are the characteristics of the samples of water in terms of:
2.1. Turbidity?
2.2. Ph?
2.3. Number of Coliform bacteria?
banana peel and activated charcoal in terms of turbidity, pH and number of the
coliform bacteria?
3.1. Turbidity?
3.2. Ph?
3.3. Number of Coliform bacteria?
water?
4. Does the water filter can help the people in times of disaster and
emergencies?
Hypothesis
coliform bacteria.
The product is called Water filtration. It is one of the most simplest product yet
very helpful to human society. Why? It is easy to use and easy to carry around. It
is a big help when in times of disaster like Land Slide, Flood and lack of distilled
this product because we are confident that it can help people in times of need.
There’s a possibility that it can solve or help reduce the water crisis that are
materials that are been use. This can be use in every areas, in every barangay.
We built this product because our focus is to lessen the people who lack distilled
water, because of poor poverty, it’s hard for them to buy a safe drinkable water,
However, this product is not famously known, because 80% of the population here
trust, what they don’t mostly know is that, water can be recycled again and again.
But these days we are more advance and high tech so we use technology to
The range of this product is not that long, because of its un-popularity. And the
word filtration, it means it only filters the water, removing the toxic chemicals that
are mixed in the dirty water , removing the dirt, slime and any other kinds of stuff
After the filtration when all the toxic chemicals are filtered, the last step to safely
drink this water is to heat it up, for what? For the bacteria’s to die. So that when
you drink it, you’ll have no problem getting worried about getting sick.
STI- College Global City
14
Senior High School
But for those people that have no choice, they can still drink the water. If they do
so, the results can be either you’re fine and you’re not. It depends in how your
Again, this product is cheap, easy to made and it is very helpful, if you can’t or you
don’t want to drink the recycled water, it can be use in any other way, Washing
This study hopes to create an impact on people’s health and the economy:
People's health - By not drinking filtered water, your body will struggle to flush out
the waste that collects in the body and this can cause many issues. Water helps
you to maintain and regulate your bodies temperature, metabolize body fat, helps
to digest your daily food, and flushes all the unwanted, bad toxins from your body
Economy - This study can help the poor families in our economy by maintaining
healthy health and saving money, it doesn't use any chemicals and processors. It
isn't expensive so that's why you can make it or create it by using your materials
at home
STI- College Global City
15
Senior High School
Environment - By using a water filtration system, you’re not only helping the
environment by reducing the disposal of plastic bottles in landfills, but you are also
helping yourself by ensuring the water you’re drinking is cleaner, fresher and
safer.
The Poor - The poor living in either rural areas or in the cities that can do water
filtration by themselves using charcoal, sand, pebbles and tissue paper which is
cash saving. Poverty won't be a hindrance for the poor to drink a clean and safe
water.
of information for the students to use in the pursuit of further verifications and
experimentations regarding the benefits that the activated charcoal could give to
us in water filtration.
Definition of Terms
by material in the water when a light is shined through the water sample. The
higher the intensity of scattered light, the higher the turbidity. PEOPLE ALSO ASK:
STI- College Global City
16
Senior High School
Turbidity is the measure of relative clarity of a liquid. It is an optical characteristic
the water when a light is shined through the water sample. The higher the
of the volume of voids over the total volume. It is a phenomenon that occurs in
trapped gas. Porosity causes a casting to leak and makes it unusable for holding
fixtures.
Escherichia coli. Escherichia coli (E. coli) bacteria normally live in the intestines
of healthy people and animals. Most varieties of E. coli are harmless or cause
relatively brief diarrhea. But a few particularly nasty strains, such as E. coli
O157:H7, can cause severe abdominal cramps, bloody diarrhea and vomiting.
You may be exposed to E. coli from contaminated water or food — especially raw
vegetables and undercooked ground beef. Healthy adults usually recover from
infection with E. coli O157:H7 within a week, but young children and older adults
STI- College Global City
17
Senior High School
have a greater risk of developing a life-threatening form of kidney failure called
limitless wants . The notion of scarcity is that there is never enough (of something)
those that are derived from human activities, as opposed to those occurring in
natural environments without human influences. The term is often used in the
instance, it is widely believed that the production of carbon dioxide is the primary
Nations.
policies and projects in the fields of science and technology in support of national
development.
Chapter 2
STI- College Global City
19
Senior High School
REVIEW OF RELATED LITERATURE AND STUDIES
The following literature and studies, both foreign and local, focused on the
supported, gave credence, and corroborated with the variables mentioned and
Foreign Literature
In their study entitled, “Bottled Water: Pouring Resources Down the Drain” .reveal
sustainability calls for halving the proportion of people lacking sustainable access
Meeting this goal would require doubling the $15 billion a year that the world
currently spends on water supply and sanitation. While this amount may seem
large, it paled to comparison to the estimated $100 million spent each year on
bottled water and that spent by consumers on the product itself, adequate public
water systems could be put in place for large portion of the world reducing
environment.
STI- College Global City
20
Senior High School
Hruday, E. and Pollard, S., (2006)
In their study entitled, “Risk Management for Assuring Safe Drinking Water”
explain that the safety does not mean the absence of any risk since to demand an
absolute standard would mean that no water would ever meet this standard and
thus no water could ever be considered safe. While it is clear from the literature
that consumers want water supplies that are 100% safe, with less clearis what
proportion of the population expect some uncertainty and thus accept less than
100% safety. It is not clear what levels of risk are acceptable to different types of
event. However, expert risk assessment does not seem to correspond with lay
assessment of risk Hobson. W., Knochel, M., Byington C., Young, P., Hoff, C., and
Buchi, K (2007) in their study on, “Bottled, Filtered, and Tap Water Use in Latino
ethnicity and surveys were given to parents at the pediatric clinic in Salt Lake City,
Utah. The population surveyed was monthly Hispanic (80%), and results showed
that 30.1% of parents never drank tap water and 42.2% never gave tap water to
their children. Results also showed the non-Hispanic parents were more likely to
drink tap water to themselves and to provide tap water to their children, while a
higher percentage of Hispanic thought that drinking tap water would make them
sick.
Botto(2009)
STI- College Global City
21
Senior High School
Made a study titled, “Tap Water vs. Bottled Water in a Footprint Integrated
the overall adverse impacts of six Italian bottled water companies as well as tap
water extraction. Italy is the third largest consumer of bottled water in the world
land, this study covers 10% of all the bottled water manufactures in Italy. This
methodology measures the ecological footprint, the water footprint and the carbon
footprint. Both the battled and tap water processes were broken down into four
Distribution.
was measured after the calculations were completed for all six of the companies.
An average was taken compared to that of tap water. Tap water values were
found to be almost 300 times lower than the average of the bottled water. In the
calculation of the carbon footprint, other greenhouse gases beside carbon dioxide
were also found. The advertised amount of water used in the production of bottled
Made a study on. “On Consumers’ Attitudes and Willingness to Pay for Improved
Drinking Water Quality and Infrastructure”, explains that the objective of this study
expectation that as individuals’ become more risk averse, their wiliness to reduce
STI- College Global City
22
Senior High School
the risk increases. Beside education, demographic characteristic and family
Made a study titled, “Full Length Research Paper towards a Successful Packaged
Water Regulation in Nigeria”, reveals that the importance of locally sourced, low-
in Nigeria, where public drinking water supply is endemic packaged drinking water
alternative water provisions that could allow contributions from local initiatives in
the drive towards achieving the water target of the Millennium Development
Goals. This form of drinking water is easy to get and the price is affordable but
people still worry about its purity. Successful regulation of the package water
In their study entitled, “Factors Determining Public Demand for Safe Drinking
Water (A Case Study of District Peshawar)”, the study reveals that the overtime
per capital water availability in the world as well as in Pakistan has been declining.
practices and demand for safe drinking water. The study further elaborated
STI- College Global City
23
Senior High School
households Willingness to Pay (WTP) for improved water quality and services in
district Peshawar of NWFP, Pakistan. Primary data was collected from 315
diseases were used to measure the households’ response towards the health risk
government while relatively less households (55.6%) were willing to pay in the
according to the simple about 76% households were not using any method for
proved that the role of awareness besides the income constant is the key
Foreign Studies
Scientist from the São Paulo State University in Brazil tested minced, dried
banana peel, commonly considered waste, for the extraction of copper and lead
ions from contaminated water. During these tests, scientists determined that it
took only about twenty minutes for the concentration of Cu and Pb to reach
STI- College Global City
24
Senior High School
equilibrium. The relatively high speed of reaching equilibrium in this process is
Castro (2011) and colleagues dried the peels in the sun for a week, ground them
and added them to river water containing known concentrations of copper and
lead. They found that the peels absorbed 97 percent of the metals after just one
hour. The peels were tested in the lab and worked perfectly. Eventually their
efficiency reduces, at which point the metals should be removed from the skins so
that they can be disposed of safely. Castro further said that, although the peels
were tested only on copper and lead, the material could also work on cadmium,
nickel and zinc. But he warned that this sort of filter is better suited to industrial
purposes and cannot be used for water purification at home as the extraction
capacity of banana skins depends on the particle size of the heavy metals — and
this is difficult to measure. With this constraint Miranda J. (2015) used the banana
peels as one of constituent for making a filtration structure for home use and the
Another set of scientists in Taiwan tested banana peels and other fruit peels for
their use as heavy metal extractors. Before the tests, the bananas were washed
more than five times to remove any dirt and moisture that may affect the results.
They were then dried in for 48 hours in an oven of 50°C.These tests showed that
STI- College Global City
25
Senior High School
the carboxyl and hydroxyl groups of cellulose content will directly affect the
Banana peel has to be dried before being used as adsorbent. The effect of drying
temperature on the metal removal efficiency was tested with various drying
temperatures (30, 60, 90, 105, 120, and 150℃). Based on the results, they
they claimed that higher temperature could change the interaction area between
the ligands on the cell wall and the metal ions through expanding the surface area
of the adsorbents. However, taking the energy consumption for drying also into
account, they suggested 120℃ as the most reasonable temperature for drying
They collected 100 mL of water samples, filtered and mixed with the banana peel
before being shaken for 30 min. The contents of arsenic in the solution were
measured before and after adsorption and results revealed that 98-100% of
arsenic can be removed successfully using the banana peel. However, successful
STI- College Global City
26
Senior High School
metal removal can be achieved only if due attention is paid on the followings.
Local Literature
The lack of clean drinking water is one of the biggest issues in the world, and
directly affects a large portion of the Philippine population. According to the “2005
Little Green Data Book” of the World Bank, one out of five Filipinos does not get
Only 77 percent of the rural population and 90 percent of those in urban areas
have access to an improved water source and only 44 percent have direct house
connections. Those without house connections access water from wells, springs,
communal faucets, and/or from small scale informal providers (Greenpeace: The
They have a branch currently located in the Philippines, and through friendship
and relations the researchers will hopefully be able to team up with them for a Bio-
sand filtration project. By making this a reality I hope to teach Filipino people how
to take care of their bodies by always drinking clean water. Nearly 2.2 million
metric tons of organic pollution are produced annually by domestic (48 percent),
agricultural (37 percent), and industrial (15 percent) sectors. In the four water-
viruses, makes water unfit for drinking and recreational use, threatens biodiversity,
and deteriorates overall quality of life. Known diseases caused by poor water
newspapers is going up. However, awareness regarding the need for improved
connection to a sewerage system where they are easily available, is very low. The
annual economic losses caused by water pollution are estimated at Php67 Billion
(US$1.3 billion). These include Php3 billion for health, Php17 billion for fisheries
water-related laws, but their enforcement is weak and beset with problems that
different agencies and Local Government Units (LGUs). A Clean Water Act is now
general public and all other concerned by standards cover requirements for the
Systems both Government and Private entities, health and sanitation authorities
and the general public and all other concerned by standards cover requirements
Philippine Clean Water Act of 2004 states that the State shall pursue a policy of
economic growth ina manner consistent with the protection, preservation and
revival of the quality of our fresh, brackish and marine waters. To achieve this end,
the framework for sustainable development shall be pursued. This includes the
use of water for domestic purposes like drinking and potable water and also water
treatment.
Local Studies
supported by six water springs along the slope of Mt. Banahaw (Orijola, 2009).
STI- College Global City
29
Senior High School
This municipality has enough water supply due to periods of long rainfall, which
has a poorly managed water distribution System because it is not overseen by the
Banahaw. Second, there are houses and piggeries with poorly constructed septic
tanks and waste disposal systems in the upland area. Lastly, water distribution
pipelines are almost 50 years old or more with some running through or
(e.g. Cr (VI)), and bacteria in their water. Bamboo, a native plant of the
Philippines, has been chosen to provide housing for the filtration materials
because of its strength and durability. Coconut shell derived activated carbon (AC)
and citricidal (grapefruit seed extract) have been identified as filter materials for
AC has a characteristic large surface area that has been shown to perform well in
the adsorption of chlorine and volatile organic compounds (VOCs) from water.
Because the Philippines is one of the largest sources of the coconut tree.
STI- College Global City
30
Senior High School
The study was conducted to evaluate the impact of Bio sand Filter (BSF) on
access to safe drinking water in the poor communities of the Philippine regions.
Specifically, this endeavor aimed to describe the efficacy of the BSF as water
drinking water.
equipment that will minimize the cost and time of producing activated carbon used
Russell Pili, senior science research specialist of the DOST’s Philippine Council
for Industry and Energy Research and Development (PCIERD), said the new
activated carbon reactor has a capacity of 15 kilograms per hour compared to the
Robert Nelson Leung, 11, recently placed fresh banana peels in a container filled
with water taken from the community of Balatoc in Itogon town in Benguet
that the polluted water became much cleaner because the peels had absorbed
the lead, copper and iron that had contaminated the liquid.
This study was conducted at the Chemistry Laboratory of the Physical Sciences
Catarman, Northern Samar. Three banana species samples were collected from
different species of banana fruit were collected from San Julian, Eastern Samar.
The fruits were shredded off with the peels and the peels were collected and
washed with distilled water. After washing, the peels were sun dried for 1 week.
After drying the peels, a modified filtration material was used made mostly of
banana peels and polypropylene bottles. All three species of banana peels were
dried and made into filtration set-up. The dried banana fruit peels filter was then
These set-ups are now used for determining water properties before and after
filtration process.
Synthesis
The objective of the present work was to explore the effectiveness of banana peel
and other materials for water purification (activated charcoal, pebbles ,sand).
STI- College Global City
32
Senior High School
According to Liu(2012) the banana peels should be dried before being used as
absorbent. Based on the results, they reported that banana peel dried at higher
temperatures. Also, Leung R (2011) discovered that the polluted water became
much cleaner because the peels had absorbed the lead, copper and iron that had
The researchers discovered during research that the banana peels can be used
as water filters up to 8 times and still be effective, so you’re getting some serious
bang for your buck there. Further research can also be carried out to study the
After all, the banana peels, activated charcoal and carbon and sand can be used
to filter water for survival. They are more effective than most other methods for
removing heavy metals from water. This doesn’t mean, however, that they’re
useful for killing bacteria, so you still need to use other water purification to make
RESEARCH METHODOLOGY
This chapter discusses the methods and procedures used in this study, the
procedure of how the study is investigated; tools use to gather the data as well as
to the problem. The researcher assessed the customer service skills of the sales
current situation and may help to uncover new facts and meaning through
(Polit & Hungler 1999). This involves the collection of data that will provide an
Table 1
Sales
Supervisors Representatives
Category Frequency Percent Frequency Percent
26 to 30 0 - 5 16.7
31 to 35 0 - 3 10.0
36 to 40 0 - 19 63.3
41 to 45 10 55.6 2 6.7
46 and above 8 44.4 1 3.3
Total 18 100.0 30 100.0
The Table above enumerates the age of the two groups of respondents.
Most (f= 10, 55.6 percent) of the supervisor- respondents are already in their early
40’s (between 41 and 45 years old), while the others (f= 8, 44.4 percent) are
already seniors (46 years old and above). On the other hand, majority (f= 19, 63.3
percent) are in their late 30’s (between 36 and 40 years old), and few (f= 5, 16.7
percent) are still young or those within the 26 and 30 year- old bracket. This data
STI- College Global City
35
Senior High School
infers that the employees are just in the right age and position like other business
industries.
Table 2
Sales
Supervisors Representatives
Category Frequency Percent Frequency Percent
Male 5 27.8 7 23.3
Female 13 72.2 23 76.7
Total 18 100.0 30 100.0
representatives) females. This data proves that females are most preferred in jobs
that require interaction with the clients/ customers; as females are thought to be
Sales
Supervisors Representatives
Frequenc Frequenc
Category y Percent y Percent
technical/
vocational 0 - 5 16.7
bachelor’s 3 16.7 22 73.3
master’s degree 15 83.3 3 10.0
Total 18 100.0 30 100.0
foregoing table. Almost all (f= 15, 83.3 percent) of the supervisor- respondents
that Arrow, Limited has high regard for education that may be reflected in their
Table 4
Sales
Supervisors Representatives
Frequenc Frequenc
Category y Percent y Percent
frontline 4 22.2 22 73.3
support 12 66.7 5 16.7
after- sales 2 11.1 3 10.0
Total 18 100.0 30 100.0
Service Department of Arrow, Limited. A substantial number (f= 12, 66.7 percent)
of the supervisor- respondents are assigned as Support; four (f= 4, 22.2 percent)
are supervising the Frontline operations, and two or 11.1 percent are taking- care
of the After- Sales. The sales representative- respondents however, are mostly (f=
22, 73.3 percent) are in the Frontline office of the Customer Service Department
of Arrow, Limited, while a few (f= 5 and 3; 16.7 and 10.0 percent) are assigned in
Support and After- Sales. This infers that the Customer Service Department of the
company invests heavily in frontline service or ensuring the best experience for
their clients.
STI- College Global City
38
Senior High School
Table 5
Sales
Supervisors Representatives
Frequenc Frequenc
Category y Percent y Percent
2 to 4 years 0 - 3 10.0
5 to 7 years 0 - 15 50.0
8 to 10 years 3 16.7 12 40.0
11 years and
above 15 83.3 0 -
Total 18 100.0 30 100.0
Table 5 engages the Length of Service of the respondents. Majority (f= 15,
83.3 percent) of the supervisor- respondents have been working with Arrow,
Limited for more than 11 years; while three or 16.7 percent for more than 8 but
less than 10 years. The sales representative- respondents on the other hand, are
mostly 5 to 7 years’ (f= 15, 50.0 percent) length of service; while a substantial
number (f=12, 40.0 percent) for at least 8 to 10 years. This information indicates
Sampling Technique
that have one or more characteristics in common that are of interest to the
research study and to which the results would apply (Cardwell 1999: 179). Thus,
the population is the group to which the researcher would like to make references.
population and the objective of the study. This type of sampling can be very useful
in situations when you need to reach a targeted sample quickly, and where
sampling for proportionality is not the main concern. Purposive sampling method
may prove to be effective when only limited numbers of people can serve as
primary data sources due to the nature of research design and aims and
objectives.
Instrumentation
STI- College Global City
40
Senior High School
The research instrument is basedon the standardized instruments of the
respondents that are deemed necessary. The parts in the said instrument followed
statistical tools used in the study through the Statistical Package for Social
Frequency Distribution (f). This tool was used to facilitate the tallying and
formula was used to determine the same based on the variables determined.
Where:
f = Frequency
N = Total Population
100 = constant
Skills of the Sales Representatives at Arrow, Limited. The Weighted Mean was
TWF
WM = -------------------------
Where:
WM = Weighted Mean
TWF = Total Weighted Frequency
N = Total Population
examines whether two samples are different and is commonly used when the
STI- College Global City
42
Senior High School
variances of two normal distributions are unknown. This test determined the
Where:
x́ 1= mean of sample 1
x́ 2 = mean of sample 2
n1 = number of subjects in sample 2
Arrow Electronics Asia- Singapore, a four-point Likert scale were used that
determined the perception of the two groups of respondents. The following rating
Chapter 4
the customer service skills of the sales representatives at Arrow Electronics Asia-
Table 6
Customer Service Skills of the Sales Representatives in terms of Customer
Focus
Sales
Supervisors
Indicator Reps. TWM VI
WM VI WM VI
The Sales Representative…
shows strong commitment to provide our customers 2
1 M S M
with excellent service. .52 3.67 3.10
believes that our customers are important to us, our 2
2 M S M
department, our agency, and the State in general. .58 3.27 2.93
feels that we know and understand what excellent 2
3 M M M
customer service is. .90 2.89 2.90
has a good understanding of what our customers expect 2
4 M M M
and require .67 3.00 2.84
believes that their job providing customer service is 2
5 M M M
very important, and they understand why. .54 3.25 2.90
understands that they are the primary person who will
2
6 be working with the customers to solve their problem or M M M
.89 2.57 2.73
answer their questions.
believes that they are members of a team of
2
7 representatives in their unit who work together on M M M
.99 2.98 2.99
behalf of our customers.
8 knows that the company has a process in place in the 2 IO IO IO
event that they don’t have an answer or ready solution, .40
2.43 2.42
STI- College Global City
45
Senior High School
and they’ll use it.
sees that they are responsible to see that our
2
9 customers' issues or problems are addressed whether IO M M
.46 2.69 2.58
or not they are the one with the answer.
wants to deal with our customers' issues correctly the 2
10 M M M
first time they deal with them. .55 2.59 2.57
M M M
Overall Mean 2.65 2.93 2.79
Legend: 3.26- 4.00= Strong (S); 2.51- 3.25= Moderate (M); 1.76- 2.50= Improvement Opportunity (IO); 1.00- 1.75= Not
Applicable (NA); WM= Weighted Mean; VI= Verbal Interpretation
Table 6 discusses the Customer Service Skills of the Sales
believing that they are members of a team of representatives in their unit who
work together on behalf of our customers (WM= 2.99), feeling that they know and
that they are the primary person who will be working with the customers to solve
their problem or answer their questions (WM= 2.89). However, the sales
responsible to see that our customers' issues or problems are addressed whether
or not they are the one with the answer (WM= 2.46), and has a process in place
in the event that they don’t have an answer or ready solution, and they’ll use it
(WM= 2.40).
loyalty and satisfaction that proved to be the major determinant for long term
provided answers by Anderson et. al. (2013) who states that companies need to
‘Moderate’ in Customer Service Skills, owing to the overall mean of 2.93. Among
their ‘Strong’ points, however, is their ability to show strong commitment to provide
our customers with excellent service (WM= 3.67), and in believing that our
customers are important to us, our department, our agency, and the State in
general (WM= 3.27). On the other hand, the items that need further ‘Improvement
Opportunity’ is in the area of knowing that the company has a process in place in
the event that they don’t have an answer or ready solution, and they’ll use it
companies offer important reference materials for the employees. The goal of
which is to ensure that customer needs are met and issues/ problems addressed.
Table 7
Customer Service Skills of the Sales Representatives in terms of Personal
Characteristics
Sales
Supervisors TWM VI
Indicator Reps.
WM VI WM VI
S S S
Overall Mean 3.44 3.56 3.50
Legend: 3.26- 4.00= Strong (S); 2.51- 3.25= Moderate (M); 1.76- 2.50= Improvement Opportunity (IO); 1.00- 1.75= Not
Applicable (NA); WM= Weighted Mean; VI= Verbal Interpretation
STI- College Global City
48
Senior High School
Table 7 presupposes the Customer Service Skills of the Sales
Characteristics. This means that the sales representative- respondents are Strong
as to applying high ethical standards as they fulfil their job roles and functions
(WM= 2.90), and acting confident in their abilities to do their job and in their
interactions with our customers and co-workers (WM= 3.89). However, the sales
customers, even when their actions are difficult to handle (WM= 2.55), and in
showing respect for our customers and our co-workers (WM= 3.00), as among the
the component of human interaction in the service delivery that consists of human
behavior and attitudes. The foregoing findings engages Looy et al (2013) who
emphasizes that customers are not one dimensional in judgment, because a lot of
integrates that the employees are able to manage the stress of their job well, even
STI- College Global City
49
Senior High School
when things get tough (WM= 3.97), and acting confident in their abilities to do
their job and in their interactions with our customers and co-workers (WM= 3.90).
pressure without becoming stressed.Resilient people are the one you can count
on to come through when the stakes are high. Resilient people respond
resourcefully to change. Rather than fight change and hang on to old, outdated
ways, they respond to change with confidence and flexibility. This is typically the
quality of resilient people think of when they hear the term. The more resilient
people are, the more quickly they’re able to recover from a setback, make the
best of the new situation, and become a “new and improved” version of
Table 8
Customer Service Skills of the Sales Representatives in terms of Customer
Service Challenges
Sales TW V
Supervisors
Indicator Reps. M I
WM VI WM VI
views every customer as a unique
1 individual with a need to fulfil, problem to S S S
solve, or an issue to address. 3.59 3.75
3.90
Discovers effectively and try to understand
2 M S S
their customer's point of view. 3.08 3.60 3.34
knows how to recognize the signs of
3 emotional communication (anger, fear, guilt, S S S
etc.). 3.50 3.67 3.59
knows ways to diffuse a customer's
4 emotional "charge" and move the M M M
interaction to a problem-solving process. 3.04 3.07
3.09
does not add to an emotional interaction by
5 S S S
reacting emotionally to it themselves. 3.48 3.57 3.53
knows that some of their customers have
difficulty with the issues or problems they
6 present to them and prepares themselves S S S
to handle the stress associated with tough 3.45 3.40
interactions. 3.34
focuses on the results they can achieve by
solving their customer's difficult problems
7 S S S
and keep these goals firmly in front of them 3.90 3.91
at all times. 3.91
does not use judgmental or blaming
8 behavior when they interact with customers S S S
who are experiencing difficulties. 3.50 3.58
3.65
recognizes and knows what to do when
they encounter customers who create
difficult circumstances, such as dishonest
9 M M M
interactions, abusive behavior, and 3.05 3.07
defensive/attacking verbal and nonverbal
communication. 3.09
STI- College Global City
51
Senior High School
respondents, the overall mean of 3.46, rated as Strong, leads to the sales
encounter customers who have special needs including the elderly, the disabled,
customers from different cultures, and people who speak English as a second
language or don't speak English at all (WM= 3.97), and focusing on the results
they can achieve by solving their customer's difficult problems and keep these
goals firmly in front of them at all times (WM= 3.90). Both this ‘Strong’ points were
process (WM= 3.04), and in recognizing and knowing what to do when they
Table 9
Summary of Customer Service Skills of Sales Representatives
Sales
Indicator Supervisors Reps. TWM VI
WM VI WM VI
Customer Focus 2.65 M 2.93 M 2.79 M
Personal Characteristics 3.44 S 3.56 S 3.50 S
Customer Service Challenges 3.46 S 3.57 S 3.51 S
Characteristics with 3.44; both rated as ‘Strong’; and ‘Moderate’ with 2.65 as to
Customer Focus.
STI- College Global City
53
Senior High School
On the other hand, the sales representative- respondents agree that
2.93).
Table 10
Differences in the Assessments of the Grouped Respondents on the
Customer Service Skills of the Sales Representatives
t- P-
Indicator value Value Decision Remarks
Customer Focus -2.06 0.0459 Reject Ho Significant
Personal Characteristics -0.62 0.5407 Accept Ho Not Significant
Customer Service
Challenges -0.81 0.4262 Accept Ho Not Significant
Customer Focus’ t-value of -2.06 with a computed P-value of 0.0459 lesser than
the Probability Value at 0.05 leads to reject the null hypothesis that there is no
significant difference. In other words, the supervisors are one in pronouncing that
Rationale:
which inform the way one operate in working life. The skills are a natural
training program equips the Customer Service employee in better serving their
Chapter 5
Summary
and managers. The results will be made integral in providing an employee training
null hypothesis that there is no significant difference in the assessments of the two
STI- College Global City
58
Senior High School
groups of respondents on the customer service skills of the sales representatives
was tested.
effectively measures the skills of the said target respondents. The frequency,
percentage, weighted mean, and the T-Test of Two (2) Independent Samples.
Findings
behalf of our customers (WM= 2.99), feeling that they know and
understanding that they are the primary person who will be working with
customers' issues or problems are addressed whether or not they are the
one with the answer (WM= 2.46), and knowing that the company has a
process in place in the event that they don’t have an answer or ready
and in believing that our customers are important to us, our department,
our agency, and the State in general (WM= 3.27). On the other hand, the
that the company has a process in place in the event that they don’t have
an answer or ready solution, and they’ll use it (WM= 2.43). In this case,
reference materials for the employees. The goal of which is to ensure that
customer needs are met and issues/ problems addressed. This in turn
standards as they fulfil their job roles and functions (WM= 2.90), and acting
confident in their abilities to do their job and in their interactions with our
our customers, even when their actions are difficult to handle (WM= 2.55),
and in showing respect for our customers and our co-workers (WM= 3.00),
integrates that the employees are able to manage the stress of their job
well, even when things get tough (WM= 3.97), and acting confident in their
abilities to do their job and in their interactions with our customers and co-
Service Challenges’ the overall mean of 3.46, rated as Strong, leads to the
they encounter customers who have special needs including the elderly,
the disabled, customers from different cultures, and people who speak
and focusing on the results they can achieve by solving their customer's
STI- College Global City
61
Senior High School
difficult problems and keep these goals firmly in front of them at all times
(WM= 3.90). Both this ‘Strong’ points were agreed by the sales
verbal and nonverbal communication (WM= 3.05), as among the items that
need to be improved.
As assessed by the supervisor- respondents, the total weighted mean of
lesser than the Probability Value at 0.05 leads to reject the null hypothesis
needs of the customers. On the other hand, the two other indicators-
null hypothesis.
Conclusions
sales representatives’ as ‘Moderate’. This means that believe that they are
our customers, feels that they know and understand what excellent customer
service is, and understands that they are the primary person who will be working
with the customers to solve their problem or answer their questions. However, the
STI- College Global City
63
Senior High School
sales representatives need ‘Improvement Opportunities’ in terms of seeing that
they are responsible to see that our customers' issues or problems are addressed
whether or not they are the one with the answer, and knowing that the company
has a process in place in the event that they don’t have an answer or ready
their ability to show strong commitment to provide our customers with excellent
service, and in believing that our customers are important to us, our department,
our agency, and the State in general. On the other hand, the items that need
further ‘Improvement Opportunity’ is in the area of knowing that the company has
a process in place in the event that they don’t have an answer or ready solution,
and they’ll use it. In this case, standard operating procedures established by
companies offer important reference materials for the employees. The goal of
which is to ensure that customer needs are met and issues/ problems addressed.
they fulfil their job roles and functions, and acting confident in their abilities to do
STI- College Global City
64
Senior High School
their job and in their interactions with our customers and co-workers. However, the
our customers, even when their actions are difficult to handle, and in showing
respect for our customers and our co-workers, as among the weak points, which
difficulties.
Characteristics as Strong. This information integrates that the employees are able
to manage the stress of their job well, even when things get tough, and acting
confident in their abilities to do their job and in their interactions with our
Service Challenges’ were rated as Strong. This leads to the sales representatives’
who have special needs including the elderly, the disabled, customers from
different cultures, and people who speak English as a second language or don't
speak English at all, and focusing on the results they can achieve by solving their
customer's difficult problems and keep these goals firmly in front of them at all
times. Both this ‘Strong’ points were agreed by the sales representative-
respondents themselves.
Customer Focus.
Focus is significant. This infers that the supervisors are one in pronouncing that
potential in fully understanding the needs of the customers. On the other hand,
STI- College Global City
66
Senior High School
the two other indicators- Personal Characteristicsand Customer Service
Recommendations
Anderson, Eugene W., Claes Fornell, and Donald R. Lehmann (2013). "Customer
Satisfaction, Market Share and Profitability: Findings from Sweden," Journal of
Marketing, 58
Barrick, M.R., Mount, M.K. (2010). The big five personality dimensions and job
performance: A meta-analysis. Personnel Psychology
Carmeli, A., Meitar, R., Weisberg, J. (2016). Self-leadership skills and innovative
behaviour at work. International Journal of Manpower, 27(1)
Chen, S.C., Wu, M.C., Chen, C.H. (2010). Employee’s personality traits, work
motivation and innovative behavior in marine tourism industry. Journal of Service
Science and Management
Cronin, H. & Taylor, D. (2014). The NEO Personality Inventory Manual. Odessa,
FL: Psychological Assessment Resources. Costa, P.,
Cronin, H., Brady, J. and Hult, Y. (2015). Synthesizing and Building On the Efforts
To Conceptualize The Effects Of Quality, Satisfaction, Empirical Assessment
Davidow, K. (2013). From catalog to classification: Murray’s needs and the five-
factor model. Journal of Personality and Social Psychology.
Dolgova, E., van Olffen, W., van den Bosch, F., Volberda, H. (2010), The
Interaction between Personality, Social Network Position and Involvement in
Innovation Process.
Ennew, C. & Binks, Martin (2010). “The Impact of Service Quality and
Characteristics on Customer Retention: Small Businesses and their Banks in UK”
British Journal of Management
STI- College Global City
70
Senior High School
Fontana, M. (2008). Consumer Behavior Points to a Multi-Optional Society. Future
Banker, 2/2.
Fornell and Rust (2012). Customer Service Skills Model. 12th Ed., NY: Prentice
Hall.
Hong et al. (2007). Customer Service Skills of Frontline Employees. Great Britain:
Pearson Education Limited. 2nd edition.
Howcroft, et.al. (2011). Attitude and The Usage and Adoption of Home-Based
Banking. Research in Organizational Behavior. Greenwich, CT: JAI Press. p169-
211.
Hsieh, H.L., Hsieh, J.R., Wang, I.L. (2011). Linking personality and innovation:
The role of knowledge management. World Transactions on Engineering and
Technology Education, 9(1)
Krashen, L. (2006). Customer satisfaction: how can I measure it? Total Quality
Management. 12(7/8):867-872.
Looy et. al. (2013). Customers’ Dimensional Judgment. Journal of Retailing, Vol.
69. pp.193-215.
Maackoy, J. (2016). The factor structure of the 16PF: Twelve primary and three
secondary factors. Personality and Individual Differences, 10(9)
MacMillan, T. (2014). Why I advocate the five factor model: Joint factor analysis of
NEO-PI with other instruments. In: Buss, D., Cantor, R., editors. Personality
Psychology: Recent Trends and Emerging Directions. New York: Springer-Verlag.
McCrae, R.R. (2012). Four ways five factors are basic. Personality and Individual
Differences
Oliver, et. al. (2012). Consumer satisfaction to mediate consumer learning. Quality
Management Journal, Vol. 7, Issue 4.
Palangkaraya, A., Stierwald, A., Webster, E., Jensen, P. (2011). Examining the
Characteristics of Innovative Firms in Australia. Melbourne: A Report for the
Australian Government Department of Innovation, Industry, Science and
Research, Intellectual Property Research Institute of Australia, The University of
Melbourne
Parasuraman, Y. (2015). Tangible goods have defined and measured quality with
increasing levels of precision. International Business and Management
Rabin, D. (2015). Assessing creativity with divergent thinking tasks: Exploring the
reliability and validity of new subjective scoring methods. Psychology of
Aesthetics, Creativity and the Arts
STI- College Global City
74
Senior High School
Stollings (2015). The Four Generations in the Workforce. British Journal of Social
and Clinical Psychology, 16(3), 241-248
Sureshchandar et. al., (2013). The Concept of Quality. New York: Holt, Rinehart &
Winston.
Sureshchander et. al. (2012). The Complicated Behavior of Employees and the
Customer’s Perception of the Service Quality. Journal of Retailing, 76, 260.
Tam, L. (2014). Customers are the Primary Source of Profit for Most of the Firms.
Annual Review of Psychology, 41(1), 417-440.
STI- College Global City
75
Senior High School
Tan, G. (2004). Creativity, divergent thinking, and openness to experience.
Journal of Personality and Social Psychology, 52(6), 1258-1265.
Walliman, J. (2015). Survey: The Most Common and Popular Method in Business
Research. Missouri: Gelncoe Partners.
Woodruff, Y. & Albert, M. (2011). Stability and change in the big five personality
domains: Evidence from a longitudinal study of Australians. Psychology and Aging
Online Resources
http://www.ehow.com
STI- College Global City
77
Senior High School
APPENDICES
RESEARCH INSTRUMENT
Gender :
____ male _____ female
Educational Background :
____ bachelor’s ______ master’s degree _____doctorate
____ technical/ vocational ______ others______________ (pls. specify)
Job classification :
____ frontline ______ support ______ after- sales
____ others ____________________ (pls. specify)
Length of Service :
____ 1 year and below ______ 2 to 4 years ______ 5 to 7 years
____ 8 to 10 years ______ 11 years and above
Customer Focus
The Sales Representative… S M I N/A
1. shows strong commitment to provide our customers with excellent
service.
2. believes that our customers are important to us, our department,
our agency, and the State in general.
STI- College Global City
78
Senior High School
3. feels that we know and understand what excellent customer service
is.
4. has a good understanding of what our customers expect and
require.
5. believes that their job providing customer service is very important,
and they understand why.
6. understands that they are the primary person who will be working
with the customers to solve their problem or answer their
questions.
7. believes that they are members of a team of representatives in their
unit who work together on behalf of our customers.
8. knows that the company has a process in place in the event that
they don’t have an answer or ready solution, and they’ll use it.
9. sees that they are responsible to see that our customers' issues or
problems are addressed whether or not they are the one with the
answer.
10. wants to deal with our customers' issues correctly the first time
they deal with them.
Personal Characteristics
The Sales Representative… S M I N/A
1. has patience with our customers, even when their actions are
difficult to handle.
2. shows respect for our customers and our co-workers.
6. Shows efficiency in all aspects of their job and handle their time very
well.
7. applies high ethical standards as they fulfiltheir job roles and
functions.