Name of the student YASHASH GUPTA

Class/ Section SECTION - B Date: 18-11-2019

Topic of Thesis  Development of Commercial Complex cum Exhibition

Centre, Ludhiana by GLADA

Typology of thesis Mixed Use

1. Introduction & Brief Description of the topic:

The development of Commercial Complex cum Exhibition Centre proposed by
Greater Ludhiana Area Development Authority (GLADA) will be designed to hold
convention, where individuals or groups gather to promote or share common
interests. Also, the project will be accommodating world class Exhibition Halls,
Outdoor Exhibition area, High Street Retail, Banquet hall, Commercial offices,
Recreational & Entertainment spaces and Serviced Apartments and other Technical
areas required.

Ludhiana has a GDP contribution of nearly 16% to the state’s GDP. It is an industrial
focal point for the state with presence of large number of large-scale, medium-scale
and small-scale industries. The city is called Punjab’s Manchester because of a well-
established industrial base with manufacturing hubs for machine parts, industrial
goods, woolens, hosiery, household appliances, bicycle and auto. Key players which
are established in Ludhiana include Hero Cycles, Aplab Limited (IT and
Electronics), Nahar Group (Textiles), Vardhman Group (Textiles), Prince Textile
Mills, Avon Cycles, Accurate India (Light Engineering Goods / Cycles) and PABLA
Bearings (Auto and Auto Components).

Ludhiana is connected to via Sahnewal Airport which provides direct connectivity to

Delhi. The city also has access through NH 44, NH5 and SH 11. The Eastern
Dedicated Freight Corridor is proposed to link Ludhiana with UP, Bihar and West
Bengal. This would boost the connectivity and help the economy of the city to grow
further by faster transportation of goods.

The MICE (Meeting, Incentives, Conventions, Exhibition) industry in the city is

majorly driven by industrial exhibitions and trade fairs. However, the city lacks
dedicated space for organizing such exhibitions. The events are held by creating
temporary structures across available open spaces. The proposed exhibition centre
would provide a focal point for exhibiting industrial goods that are manufactured in
and around Ludhiana and holding both small-scale and largescale exhibitions.
Further, the exhibition centre would also cater to associated conventions and
conference events happening in the city.

2. USP of the project:

It will be the first of its kind complex offering World class Exhibition Halls with
innovation in technology offering spaces to the nearby industries to hold their
upcoming events and conventions in Ludhiana. Also, the local residential area would
be taken in consideration and Recreational and Entertainment Spaces will be created
along a Banquet hall, Offices and Serviced Apartments.

3. Aim & Objectives:

To design a building which will function as Commercial Complex and Exhibition

Centre to meet the city requirements. Making it interactive with the surroundings at
different levels.

Objectives:
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