Professional Documents
Culture Documents
INTERNSHIP
LOGBOOK
Name : .......................................................................................................................................
Company : .......................................................................................................................................
Roll No :
Industry :
Product(s) Offered :
Target Respondents :
SIP LOG BOOK
TABLE OF CONTENTS
Introduction ........................................................................................1
Hints & Tips: Your Internship ..............................................................2
Week 1 Diary .......................................................................................3
Week 2 Diary .......................................................................................7
Week 3 Diary ..................................................................................... 11
Week 4 Diary ..................................................................................... 15
Week 5 Diary ..................................................................................... 19
Week 6 Diary ..................................................................................... 23
Week 7 Diary ..................................................................................... 27
Week 8 Diary ..................................................................................... 31
Evaluation by Host Company Staff .................................................... 35
Host Company Reference.................................................................. 36
SIP LOG BOOK
Introduction
Thank you for using this Internship Logbook. It records the progress of the Internship.
BASIC UNDERSTANDING
1. Understand that your internship includes Learning the functions of Business and
conducting Market Research
2. You need to learn the functions of the business as per the weekly schedule
mentioned in this log-book
3. At least two hours in a day is to be spent on conducting Market Research
4. For any clarifications required on the process, you may contact your Internal Mentor
Message: INTERNS
1. This logbook will help to record your experiences and achievements on this
placement. It is required to be filled in completely.
2. Scan and email this Logbook to your internal mentor every week so that it will assist
your internal mentor to track the progress of your Internship.
3. A minimum unbroken 8 weeks, with a total 400 hours, is required to complete this
internship.
Message: EXTERNAL MENTOR
1. Please help the Interns to complete the appropriate pages of this logbook to enable
them to reflect their experiences and to have a record for us upon returning to
college.
2. Sections, such as the Evaluation and Reference, require your input. Your signature on
a weekly basis is also required.
3. Please contact the Internal Mentor or Placement Officer for any queries.
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Week 1 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Organisation Orientation)
1. To understand and evaluate the industry and the company in SCPS approach
2. To understand the typical functions of the sales and distribution
3. To study the last 3 years annual reports to understand the financial performance of
the organisation
4. To understand the product-mix of the company with respect to various regions
5. Understand the personal selling process adopted and relate it with the classroom
learning.
6. Understand the reporting structure
(Note: Please record all the above learnings on a daily basis in the respective columns
below)
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Week 2 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Pricing and Purchasing Orientations in B2B)
1. Understand the purchasing orientations of the company while purchasing various products
2. Understand the purchasing practices
3. Understanding the DMU (Decision Making Unit) in formal purchasing Function
4. Factors influencing Pricing Decision
5. Pricing Methods – Strategies and Policies
(Note: Please record all the above learnings on a daily basis in the respective columns
below)
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Week 3 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Organisational Buying Behaviour)
(Note: Please record all the above learnings on a daily basis in the respective columns
below)
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Week 4 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Buyer-Seller Relationship Management)
1. Relationship strategy followed and adopted
2. CRM practices followed in the company
3. Various methods used in influencing business customers
4. Customer Service issues in B2B
(Note: Please record all the above learnings on a daily basis in the respective columns
below)
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Week 5 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Understanding the Sales and Distribution Process-1)
1. Customer Prospecting
2. Pre-Approach
3. Approaching Techniques
4. Product Presentation
(Note: Please record all the above learnings on a daily basis in the respective columns
below)
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Week 6 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Understanding the Sales and Distribution Process-2)
1. Objection Handling
(Note: Please record all the above learnings on a daily basis in the respective columns
below)
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Week 7 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Market Research and New Product Development)
1. Role of Market research in B2BMarkets
2. Demand Forecasting and Sales Forecasting
3. New Product Development Process
4. Impact of Technology and Innovation in New Product Development
5. Role of customization in B2B Markets
(Note: Please record all the above learnings on a daily basis in the respective columns
below)
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Week 8 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Summarize learnings and Submission project report)
Students need to summarize their learnings and outcomes from the earlier weeks and
complete the research project report as per the given guidelines.
(Note: Please record all the above learnings on a daily basis in the respective columns
below)
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Additional comments
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Congratulations!
Good Luck!
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