Sales and Distribution Management

STIXFRESH

PGDM - BE 2018-2020

Submitted To: Dr. Ajeet Sharma

Submitted By: Jay Parmar

 The venture I am working upon is the sale of stickers which keeps fruits fresh

Name Stixfresh India

About Stixfresh is a sticker which are easy to use, all natural and safe to keep your fruit
Stixfresh fresh up to 14 days longer.

USP  Ingredients used within are all natural.

 Increases life of fruits and keeps it fresh up to 2 weeks.

 Patented product.

MRP Ranging from pack of Rs.20-40 depending on the type of pack.

Introduction:
Every year up to 50% of all food produced worldwide goes waste and so here is
the solution for that this is the sticker which is developed a simple all natural
and safe that keeps fruits fresh up to 2 weeks longer all you have to do is
simply apply to the surface it keeps fruits fresh longer without spoilage.

Market potential:
Every year on an average US household throws away $2200 of waste where in
fruits and vegetables make up $500 of that .from where they can come up to
$100 or less than that.

Potential Consumers:
Useful product for the following targeted consumers:

 Sources like farmers, processing units, exporters.

Particulars Daily Monthly Annually Growth Price Revenue
Expected per
unit

Year 1 5000 1500000 1800000 20 36000000

Year2 5500 165000 1980000 10% 20 39600000

Year3 6050 181500 2178000 10% 20 43560000

Year4 6655 199650 2395800 10% 20 47916000

Sales Forecast and Budget:

Territory:
As of the current situation of the product we are only focusing on the fruits like
mangos, apples, oranges, bananas, and will be sold according to their sources
in the state where they are available i.e. Gujarat,
Kashmir,mahashatra,Karnataka. For each city there would be a distributor
designated who in turn will appoint the retailers in the city and another
channel will be super markets which will be buying from us directly in bulk
quantities. And there will be a sales manager who will be taking care of
sales efforts and sales opportunities all-around of allocated sales personal.

Sales Organization:
As the company is depended on the sources and so the structure would
accordingly:
 Sales manager
personnel
manager

Sales personnel Sales personnel Sales personnel Sales personnel

Manager for North Manager for South Manager for East Manager for West

Sales Channel:
There would be majorly two sales channels for distribution which would be as
follow:

 B-to-B selling : The distribution in b-to-b would be done according to the

four zones North, South, East, West to the main sales distributers and
then further to the large retailers, hyper-markets in different states.
 B-to-C selling : The distribution in B-to-C would be done on online
marketplaces which includes all platform such as amazon, flipcart, and
our own online portal.

Sales Quota of Team Members:

Training and Motivating the Team:

Sales Promotion: