Nestle mission statement

Nestle mission statement is “the world’s leading nutrition, health, and wellness company. Our
mission of “Good Food, Good Life” is to provide consumers with the best tasting, most
nutritious choices in a wide range of food and beverage categories and eating occasions, from
morning to night.” According to the statement, nestle prioritizes the experiences of customers so
its customer oriented. It contains three major components: -
 Boosting health
 Improving lives
 Improving communities
If we analyze the mission statement according to the nine characteristics mentioned above, it
contains only four characteristics out of nine.
“the world’s leading nutrition, health, and wellness company (markets). Our mission of “Good
Food, Good Life” (philosophy) is to provide consumers with the best tasting, most nutritious
choices (self-concept) in a wide range of food and beverage categories and eating occasions, from
morning to night (products and services).”