Assignment title: Kingdom of Valour Assessor: Liz Sardari

Assignment Launch Date: 05/10/19 IV Date of 05/10/19

Brief:
Assignment Deadline: 12/12/19 Project Number: 1

Scenario:

Tencent have approached you to develop marketing material for their new isometric kingdom building
game Kingdom of Valour. To effectively market their product, you will need to create a suite of
marketing materials that appeal to a specific audience.

Throughout the following project you will be required to apply a wide range of skills including research,
drawing, illustration, animation and 3D modelling to create the suite of marketing material.

Learning Outcome and Assessment Criteria (AC)

1. Understand the audience for a range of creative media production activities.

1.1 Use research to understand audiences for a range of media activities.
1.2 Select and compare a range of communication methods and skills for creative production.

2. Be able to use knowledge and skills for creative production.

2.1 Demonstrate the use of media processes and skills to affect outcomes in media activity.
2.2 Assess the effectiveness of selected methods and skills in communicating to an audience.

AC3: 1.1, ,1.2, 2.1, 2.2

Research

 Product Research Sheets

 Audience Research
 Market Research

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Pre-Production

Inspired from research…

 Moodboards
 MindMaps
 Initial Character Sketches
 Character Illustrations
 3D Models
 Logo Designs
 Background Design

Production & Post Production:

Essential Tasks

 Logo
 Poster
 3D Animated advert with audio

Extended Level Tasks

 (App Icon)
 (Achievements)
 (Slip Case)
 (Top up card)

Evaluation / Reflection:

 Ongoing reflective portfolio writing

 Summative critique of project

Evidence Required for Submission:

□ Product Research
□ Asset Research
□ Market Research
□ Audience Research
□ Moodboards
□ MindMaps
□ Logo
□ Poster
□ Completed Animation Featuring Sound Considerations
□ A written summary (500 words minimum) assessing the effectiveness of selected methods and
skills in communicating your final idea to an audience and it’s suitability for purpose

Method of Submission:

Blog (Wix/Weebly), files and links with all the required content above.

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