Case Study On Sustainability In Telecom Industry
Lavanya K N
Dept. of TCE,
BMS College of Engineering,
Bengaluru,India
lavanyaknm@gmail.com
Nischitha B R
Dept. of TCE,
BMS College of Engineering,
Bengaluru, India.
brnischitha@gmail.com
Abstract — In any business sustainability is an important issue
and it can be a key distinguisher in any organisation. Like any
other industries, sustainability plays a key role in
telecommunication industry.in recent years telecommunications
is also an essential need of human beings.it as an important role
in connecting people all over the earth, their business and
processing information. Along with these telecommunication
technologies has its footprint on economic, social and political
aspects of the country and its people. This paper includes details
about telecommunications systems and data centres energy
consumption which is increasing drastically. Because of limited
and uncertain power condition, green telecom towers were
introduced.
The telecommunication sector witnessed substantial growth in
the number of subscribers in India during last few years. As
energy required to power telecom towers is increasing, use of
renewable energy to this will improve its market in India. Some
of the business tactics should be used to increase internet users in
rural areas, such as offering affordable services with low costs,
encourage entrepreneurs from rural areas. This helps in
obtaining sustainability by encouraging local community to
obtain additional revenue. In this paper, we are going to provide,
the recent review of general environment in the Telecom sector,
approach towards sustainable Telecom and an overview of the
sustainability risks and challenges. We then show the drivers of
sustainability of the telecommunication sector and the ways to
achieve them.
Keywords— Green tower; Energy efficiency; Sustainbility;
Telecommunication sector.
I. INTRODUCTION
In today’s world food water and shelter are not only the
ones that are in the competition of survival. In the race for
ascendancy in the industrial area there are major two patterns.
One is to fulfil the basic domestic needs and demands of
people. Second one is to use the present world as a resource
for maximizing the profits.
Telecommunication is not only the factor of connecting
businesses and processing business across the globe but the
basic need of the people. As telecom being the one important
contributor towards world’s economy, it has to face the
challenges from tough rivalries of the competitors.
Ramya Shree D
Dept. of TCE,
BMS College of Engineering,
Bengaluru, India.
ramya6100@gmail.com
T Asha
Dept. of TCE,
BMS College of Engineering,
Bengaluru, India.
ashathota40@gmail.com
One needs to be maintaining his own level and crossing
the competitors to survive in the industrial world which is
nothing but being sustainable. Being Sustainable is to
maintain at same rate and satisfying the present needs with
protecting the future needs. An approach towards the
sustainable telecom industry mainly addresses the critical
issue of climate change and prospects of contribution from
telecommunication sector. It all mainly emphasises on the
energy efficiency, and directions for optimisation of the
network efficiency to satisfy the demands.
Over the past two decades, Indian telecom has undergone
a transition to become world’s second largest
telecommunication market with over more than 1 billion
subscribers connected by 4,50,000 towers and with an
investment of around 4lakh crore. The contribution of the
mobile sector to GDP is over 6.5percent which is likely to
increase to 8.2 percent by 2020.innovation being one of the
main to sustain in this world; the growing technologies such
as 5G, artificial intelligence, virtual reality contribute for
sustainability.
II. LITERATURE SURVEY
Sustainability is a crucial business problem and it also the
potential key factor in differenciating the organization. It has
ability to create and protect enterprise value and drive growth
and innovation. In recent years, telecommunications sector
have become an essential and important need of human life
and also it plays key roles in connecting people, businesses
and processing the business information around the world.
The Indian telecom sector has seen an exponential growth in
the past few years.
The objective of the research [1] shows that the
telecommunications industry is one of the important sectors of
the world economy. Telecom industries under goes many
challenges due to heavy competition in this field.
This paper[2], shows that there is great improvement in
the teledensity in 2015-16 and also the capital of the each
company is increased there by as a return they are getting
good amount of income also.
 The paper [3], show cases that there are enormous
potentional from broadband for growth towards envirnomet,
social and economical. Since there is exponential growth in
traffic its necessity to maintain it, so new novel technology is
been introduced by green tower by the name called Green
touch. This makes efficient use of energy this helps in
sustaining the industry.
The paper [5] framework was to show concern for
increasing energy consumption worldwide by data centers and
telecommunication systems that to precisely the management
of the thermal energy. Now we have been using costlier
cooling systems whereas which leads to unsustainbility, so it
is very important to overcome this by providing future
bottlenecks at component level, which increases modularity,
reliability of the company.
This paper is to know the ICT impact on the society and
industry and how to get rid of it. The methods which is
showned in this paper helps is defining the negative impact of
ICT and also to know the positive effects by the
dematerialization. This methods checks ICT gain, ICT power
consumption and ICT contribution towards global
consumption.
III. APPROACH TOWARDS SUSTAINABLE TELECOM
Government aim of creating a digital India with smart
cities, telecom infrastructure acts as a back bone for
facilitating connectivity across the wide locations of India. So
the Indian telecom towers are required to be operational all
the time. To provide quality services to the consumers in an
uninterrupted way for which continuous power supply is
required. The main issue for this is the limited availability of
electricity in rural and urban geographical locations of India,
so one has to install alternative means of power for providing
the connectivity to the mobile towers through diesel gensets,
battery banks.
Fig. 1. Steps to attain Sustainability
A. Energy efficiency
In order to improve the efficiency of the available energy
the major solutions are defined: optimize technology
consumption, reduction of power loss, utility optimisation,
passive sharing.
[1] Optimize technology consumption: The energy that is
being consumed by the updated technology must be used
optimally. The BTS that are being deployed must be energy
efficient. The high temperature Outdoor site base transceiver
station should be used.
[2] Reduction of power loss: The high efficient rectifiers
must be used. The intelligent power management systems
must be us. Inverter AC s should be deployed for power
alternative.
[3] Utility optimisation: The indoor sites should be
converted to outdoor sites since they consume less energy and
no cooling is required. The replacement of air conditioning
with air cooling.
Passive sharing: the power plant and power management
systems should be shared. Usage of energy efficient batteries
such as Li-On batteryand even usage of shared generators.
B. Zero diesel
The reduction in usage of diesel leads to diesel
elimination.
For attaining a zero diesel energy generation there are
several ways one can deploy in the infrastructure such as
conversions of the indoor sites to outdoor sites, battery
improvements, and extra battery capacity at site, fast charging
batteries, air cooling solutions such as NCU, NCU-T and
mobile battery solutions.
C. Green grid
The national grid in the electricity sector of India has an
installed capacity of 330.15GW of which 30.8% is constituted
by renewable plants. Further in order to fulfil the large gap
between electricity demands vs. supply, there is a need to
increase the renewable sources supply in grid. So that it will
ensure continuous and uninterrupted supply of electricity and
further reduce the carbon emission.
For the renewable energy sources deployment we need to
use solar power at feasible location, usage of biomass, fuel
cell, wind energy and some of the challenges faced are space
constraints, rapid urbanization.
IV. RISKS AND CHALLENGES.
The Telecoms business is highlighted by exceedingly
achieving rates of advancement in a quickly changing
innovative viewpoint. This is related with the tremendous
game plan of manageability dangers and difficulties for
Telecoms specialist organizations.
Supportability dangers are related with four classifications:
Environment, Health and security, Supply Chain and general
Corporate Responsibility prerequisites.
A. Environment
The dangers under the earth division are administration of
e-squander, so legitimate transfer of unsafe waste is vital.
Information development Vitality and carbon di oxide
outflows and related vitality costs. Controls like EU set of
accepted rules for server farms and ICT segment supplement
for the GHG Bookkeeping Convention will put the
supportability in danger
B. Health and Safety
The risks under health and safety are transport related
incidents like accidents will affect the sustainability,
infrastructure development and operations in emerging
markets, ensuring adequate reporting of incidents like
contractors, informal labour and suppliers, Auditing health
and safety performance across an organization and also it
includes concerns regarding radiation affects and associated
impacts.
Appropriately maintaining sustainability risks can result in
cost decrement which can be achieved through enhanced
environmental and health and safety conduct (resulting in
death loss, accidents and lost workdays).
F. Improved human and intellectual
The employee turn over rates are been affected by the
increased service provider’s social and environmental risks

C. Supply Chain
Increased outsourcing do services and footprint in VI. REVIEW OF GENERAL ENVIRONMENT IN THE
emerging markets, reduced control of supply chain, supplier TELECOM SECTOR
audits and engagement and benchmarking supplier The Telecom Sector witnessed substantial growth in the
performance, conflict minerals issues which include gold, tin number of subscribers during last three years. . At the end of
and tantalum and updating procurement policies regularly to financial year 2015- 16, the overall telecom subscribers has
account for risks in supply chain in emerging markets will increased to 1058.86 million which was 996.49 Million at the
have a great effect on sustainability. end of financial year 2015-16.There was drastic increase
during Dec-17, it was increased from 1,185.88 million at the
D. General corporate responsibility
end of Nov-17 to 1,190.67 million at the end of Dec-17.
Adequate reporting will be made in case of stakeholder TABLE 1
engagement, interactive reporting in line with materiality OVERALL SUBSCRIBER BASE AND TELE DENSITY
assessments and verification of reports. Fraud and corruption
PARTICULARS WIRELESS WIRELINE TOTAL WIRELESS +
(example: Bribery act), training and awareness for employees, WIRELINE
implementation of group level policies into regional/site
level/supplier action increasing customer awareness and Total 1033.63 25.22 1058.86
demand will put the sustainability of telecom service provider Subscribers
at a huge risk. (Million)
Urban 588.79 20.90 609.69
V. DRIVERS OF SUSTAINABILITY Subscribers
(Million)
The approach that is adopted by the organization to manage Rural 444.84 4.32 449.17
the sustainability risk are the key drivers. Subscribers
(Million)
A. Reputation and brand strength Overall Tele 81.38 1.99 83.36
In any of the industry the brand and the reputation density
contributes over a 10 percent of the overall marketing value Urban Tele 148.73 5.28 154.01
of the company of which 45 percent is dependent on the density
social performance of a Telecom service provider. Rural Tele 50.88 0.49 51.37
density
B. Competitive advantage and productivity
The survey of the 16 inustrialised countries revealed that During the year 2015-16, more than 50 million
around 50 percent of the sustainability behaviour is dependent subscribers have submitted their porting requests to different
on the innovation. service providers for availing MNP facility. With this the
C. Improved shareholder value MNP requests increased to 209Million at the end of March
2016.
The increasing profit for a long term and reducing the average Tele density: The tele-density at the end of March,
cost of the capital is contributed by the sustainability risk 2016increased to 83.36from 79.38 with recording an increase
management and the share holders demand the proof of the of 3.98 from previous year. Growth of tele density since 2011
future investment statergies and the early warning risk is shown in Fig.2.
management process for the risk factors such as climate
change.
D. Operational efficiency
The risk that rises due to the strikes, boycotts and greater
regulatory scrutiny often becomes the major effect on the
finance if the sustainability concern is not adrresed properly.
E. Financial efficiency
 Fig. 2. Growth of teledensity
Since there is exponential growth in teledensity ,there
should be increase in the income also, so now will see the few
companies income growth from 14-15 to 15-16 and the
sustained company of the year. This is represented using Fig.3
Fig. 3. Revenue of majar telecom service providers
VII. CONCLUSIONS
Our paper main objective is to show, how telecom
industry is sustained for so long time. Although outline of the
telecom achieved the success, many operators couldn’t retain
their virtue and status for long time in this industry. It’s not
difficult to attain sustainability unless new technologies are
being introduced.
This paper identified the general needs of the telecom
industry which contains multi-displinary design, reliability
and modularity of the system. Need of power for a bit data
can be reduced by initiating cloud computing and green tower.
Research on green tower made commercial entity
difficult because of these factors: risk unique technologies,
uncertainty in regularity and most important time to
implement the environmental risks.
Now we know, how telecom industry evolved from
wired to wireless, broadband and it is providing 4G network
all over the country this kind of evolution made this industry
to sustain for so long time apart from this its main is to
provide connectivity to all the people instead of their class
and region.
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