Certificate

This is to certify that the project work done on “Employee Engagement Survey” is an original
work carried out by Mr. Gaurav Mukherjee under my supervision and guidance. The project
report is submitted towards the partial fulfillment of two-years, full time Post Graduate Diploma
in Management.

This work has not been submitted anywhere else for any other degree/diploma.
The work carried out from 19th April, 2012 to 11th July, 2012 in GALLUP India Private Limited.

Name & Sign. of Industry Guide Name & Sign. of Faculty

Mr. Tanmoy Saha Mr. Sandeep Gupta
Interviewing Manager
Northern Region

Date: 22nd July, 2012

Student Name & Sign.

Gaurav Mukherjee
FIB1114
PGDM (IB)

1|Page
 Acknowledgement

I would like to express my sincere gratitude to GALLUP India Private Ltd. for
providing me an opportunity to learn. I am grateful to Mr. Tanmoy Saha, Interviewing Manager
Northern Region, a great support and a source of inspiration throughout my internship period.
Without his guidance and continuous support the projects could not have been completed
successfully.
I am grateful to them not only for they guiding me through this project on a day to day
basis, but also providing me unflinching support & endless resources while I tried to get a
foothold of my corporate experience.

It is indeed a moment of immense gratification for me to express my deepest gratitude

to Dr. J. K. Goyal (Director of Jagan Institute of Management Studies) and Dr. Sandeep Gupta
(Associate Professor) for providing me with an opportunity to carry out this project study and
help me create this report on “Employee Engagement Survey”.

I would also like to acknowledge the support of our college “Placement Cell” for
providing me valuable resources and my professors who taught me. Last but not the least, I
would like to thank my batch mates for providing a helping hand as well as continuous
encouragement and motivation throughout the project.

Gaurav Mukherjee
PGDM-IB FIB-1114
Jagan Institute of Management Studies

2|Page
 Declaration

I hereby declare that the Summer Training Project entitled “Employee Engagement

Survey”, submitted by me to GALLUP India Private Ltd., for Post Graduate Diploma in

Management 2011-2013 is absolutely general and consist of original work.

3|Page
 Table of Contents
S. No. Topic Page NO.

Executive Summary 5

About 6
GALLUP
Jim Clifton, Chair man and CEO 8
Working 9
Global Offices 13

About 14
TAJ Group
TAJ Hotels 1861
of Hotels

About 22
Coromandel
Products & Ser vices
Fertilizers 25
 Fertilizers
26
 Crop Protection
 Speciality Nutrients
27
 Retail

About 28
TI Cycles of
Products 31
India

Conclusion 33

4|Page
 Executive Summary

The two month internship project with GALLUP India Private Ltd. gave me a platform to
research and analyse all the kind of problems that could be encountered while working in an
organization.
GALLUP also helped me by providing opportunities to visit different organizations for the
“Engagement Survey”.
Where I not only visit and have the survey but I meet up with people at different designations
and understand the work culture being followed.

1. PRIMARY ROLE: Visit the place provided at scheduled time and conduct survey in the
given format.

2. SECONDARY ROLE: Analyse the customer satisfaction or brand equity in the market of
the product and services of the organization.

3. TERTIARY ROLE: Maintain a healthy CRM (Customer Relation Management) with

the organization where I had visited for survey.

In the whole of SIP I had to visit for Employee Engagement Survey to 3 organizations.
Following is the details of organizations and places :-

 TAJ Group of Hotels at Delhi, Agra, Chandigarh, Jodhpur and Varanasi.

 Coromandel Fertilizers at Ghaziabad.
 TI Cycles at Delhi and Noida

5|Page
GALLUP

Gallup is a progressive consulting firm that helps leaders at every level of business, government,
and society improve their organizational performance by understanding the voice of their
constituencies.

We have studied human thought, opinion, and behavior for more than 70 years. Our consultants
use this vast understanding of human behavior to help our clients drive positive change in their
companies and organizations across the public and private sector.

Specifically, we help clients exceed their goals by improving decision making, increasing
engagement, and maximizing the productivity and wellbeing of individuals.

Gallup has long been known as the preeminent public pollster around the globe. We have
coupled our expertise in collecting and researching the thoughts, behaviors, and opinions of the
world's citizens with strategic consulting methods to become the leading voice in the cutting-
edge field of behavioral economics.

By understanding the thoughts and behaviors of the world's 6 billion people, we help our clients
in every industry and sector drive positive change throughout the globe.

6|Page
7|Page
Jim Clifton, Chairman and CEO

Since 1988, Jim Clifton has served as CEO of Gallup, a leader in organizational
consulting and public opinion research. His most recent innovation, the Gallup World Poll, is
designed to give the world's 7 billion citizens a voice in virtually all key global issues. Mr.
Clifton has pledged to continue this effort to collect world opinion for 100 years in 150
countries.

Under Mr. Clifton's leadership, Gallup has achieved a fifteenfold increase in its billing volume
and expanded Gallup from a predominantly U.S.-based company to a worldwide
organization with 40 offices in 30 countries and regions.

Mr. Clifton is the creator of The Gallup Path, a metric-based economic model that establishes the
linkages among human nature in the workplace, customer engagement, and business outcomes.
This model is used in performance management systems in more than 500 companies worldwide.
He is also the author of many articles and of the book The Coming Jobs War.

Mr. Clifton serves on several boards and is Chairman of the Thurgood Marshall College Fund.
He has received honorary degrees from Jackson State, Medgar Evers, and Bellevue Universities.

8|Page
Working of GALLUP

Gallup's four divisions –

 Gallup Poll,
 Gallup Consulting,
 Gallup University,
 Gallup Press

- strive to help clients accomplish their goals and realize positive outcomes. GALLUP
integrate these four divisions throughout the organization as a whole, providing clients
with the most dynamic solutions and service possible.

GALLUP Poll
The Gallup Poll has built its reputation on delivering relevant, timely, and visionary research on
what people around the world think and feel. Gallup Poll consultants assist leaders to identify
and monitor behavioral economic indicators worldwide that directly affect vital decisions at
various levels of leadership.

Gallup associates who work within this division:

 Consult with leaders at every level of government, media, business, and academia using a
source of intelligence for a changing world.
 Collect and deliver timely and extensive research about what people around the world are
thinking.
 Measure public opinion about virtually every political, social, and economic issue and provide
those thoughts and ideas to leaders across the globe via content on Gallup.com and through
client consulting.
 Develop and execute the Gallup World Poll, a global research initiative unrivaled in its
breadth, depth, and magnitude.

9|Page
GALLUP Consulting

Gallup associates who work within this division:

 Consult with leaders at every level of government, media, business, and academia using a
source of intelligence for a changing world.
 Collect and deliver timely and extensive research about what people around the world are
thinking.
 Measure public opinion about virtually every political, social, and economic issue and provide
those thoughts and ideas to leaders across the globe via content on Gallup.com and through
client consulting.
 Develop and execute the Gallup World Poll, a global research initiative unrivaled in its
breadth, depth, and magnitude.

GALLUP University

Gallup University is a leading provider of degree and non-degree programs in management

education and leadership development. Gallup University offers a complete curriculum on
managing employee and customer assets and the factors that drive individual and organizational
performance.

Gallup associates who work within this division:

 Offer degree programs and continuing education for more than 50,000 managers, leaders,
sales professionals, and employees each year.
 Provide these students with a highly innovative and unique approach to professional
development.
 Teach participants a curriculum built on The Gallup Path, a business model created after more
than 30 years of research into the knowledge, strategies, and best practices that have the
greatest impact on improved business performance.
 Deliver classroom courses and content at one of Gallup University's campuses, on site at
client organizations, and via any enterprise-level software application.

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GALLUP Press

Gallup Press educates and informs the people who govern, manage, teach, and lead the world's 6
billion citizens. In addition to offering books on groundbreaking management, social, and
political research, Gallup Press produces the Gallup Management Journal, a monthly online
business publication with actionable insights for business leaders and serious management
thinkers.

Gallup associates who work within this division:

 Write and edit books and publications that further disseminate Gallup's expertise and research
in management and social and political research.
 Produce literary materials Gallup's consultants and, in turn, the company's clients use to
further their education and experience with Gallup's practices and research.

Employee Engagement
A Leading Indicator of Financial Performance

The world's top-performing organizations understand that employee engagement is a force that
drives performance outcomes. In the best organizations, engagement is more than a human
resources initiative -- it is a strategic foundation for the way they do business.

Research by Gallup and others shows that engaged employees are more productive. They are
more profitable, more customer-focused, safer, and more likely to withstand temptations to
leave. The best-performing companies know that an employee engagement improvement
strategy linked to the achievement of corporate goals will help them win in the marketplace

11 | P a g e
Customer Engagement
Unleashing the Potential for Growth

What strategy does your organization use to engage its customers? And how do you know
whether your efforts are paying off?

World-class organizations unleash their potential for growth by optimizing their customer
relationships. Organizations that have optimized engagement have outperformed their
competitors by 26% in gross margin and 85% in sales growth. Their customers buy more, spend
more, return more often, and stay longer.

Brand Engagement
Married to the Brand

Companies spend millions of dollars every year trying to court customers. They invest in flashy
advertising, celebrity endorsements, loyalty programs, and Web sites. And they spend millions
more trying to build their businesses through elaborate relationship management software.

Most marketers still aren't emotionally connecting with consumers. Too often, they fail to build
enduring brand relationships.

In studying behavioral economic factors related to brand performance, Gallup scientists have
uncovered fundamental truths about brand relationships. This learning reveals what companies
need to do to increase the power and performance of their brands. Great brands are able to
capitalize on these fundamental truths, creating and sustaining vital emotional connections with
their target constituencies

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 Global Offices

Gallup has subsidiary operations in more than 20 countries, covering 75% of the world's GNP.
These operations are owned and managed by Gallup and directed by nationals of each country.
This common ownership provides the kind of dedicated, focused operations necessary for the
execution of complicated multicountry projects.

Every Gallup office operates under the same high standards. Gallup's unified global ownership
ensures that clients in each country benefit from our depth of international experience, industry
leadership, innovation, and worldwide operating standards, combined with the country-specific
expertise that only Gallup can provide.

Office locations by region/country:

 Africa Australia Belgium Brazil
 Canada China Colombia Costa Rica
 Croatia Czech Republic Dominican Rep. Europe
 Germany Hong Kong Hungary India
 Italy Korea Lithuania Malaysia
 Mexico Middle East New Zealand Poland
 Romania Singapore Spain Thailand
 United Arab Emirates United Kingdom United States

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TAJ Group of Hotels

The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj
Hotels Resorts and Palaces and is recognised as one of Asia's largest and finest hotel company.
Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its
first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian
hospitality, completed its centenary year in 2003.

Taj Hotels Resorts and Palaces comprises 93 hotels in 55 locations across India with an
additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri
Lanka, Africa and the Middle East.

Spanning the length and breadth of the country, gracing important industrial towns and cities,
beaches, hill stations, historical and pilgrim centres and wildlife destinations, each Taj hotel
offers the luxury of service, the apogee of Indian hospitality, vantage locations, modern
amenities and business facilities.

IHCL operate in the luxury, premium, mid-market and value segments of the market through the
following:
Taj (luxury full-service hotels, resorts and palaces) is our flagship brand for the world's most
discerning travelers seeking authentic experiences given that luxury is a way of life to which
they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic
beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the
tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong
memories.

Taj also encompasses a unique set of iconic properties rooted in history and tradition that deliver
truly unforgettable experiences. A collection of outstanding properties with strong heritage as
hotels or palaces which offer something more than great physical product and exceptional
service. This group is defined by the emotional and unique equity of its iconic properties that are
authentic, non- replicable with great potential to create memories and stories.

14 | P a g e
Taj Exotica is our resort and spa brand found in the most exotic and relaxing locales of the
world. The properties are defined by the privacy and intimacy they provide. The hotels are
clearly differentiated by their product philosophy and service design. They are centered around
high end accommodation, intimacy and an environment that allows its guest unrivalled comfort
and privacy. They are defined by a sensibility of intimate design and by their varied and eclectic
culinary experiences, impeccable service and authentic Indian Spa sanctuaries.

Taj Safaris are wildlife lodges that allow travelers to experience the unparalleled beauty of the
Indian jungle amidst luxurious surroundings. They offer India's first and only wildlife luxury
lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience
based on a proven sustainable ecotourism model.

Vivanta by Taj Hotels & Resorts span options for the work-hard-play-hard traveller across
metropolitan cities, other commercially important centres as well as some of the best-loved
vacation spots. Stylish & sophisticated, Vivanta by Taj delivers premium hotel experiences with
imagination, energy & efficiency. It's the flavour of contemporary luxury, laced with cool
informality and the charming Taj hospitality. Created for the cosmopolitan global traveller and
bon vivant, Vivanta by Taj Hotels & Resorts create experiences that will amuse, invigorate &
inspire you. Vivanta revels in a spirit that presents the normal with an unexpected twist.
Experiences which make you pause & appreciate the hidden beauty in life! It challenges your
expectations of a hotel and unfolds multiple layers of delight. Innovative cuisine concepts, the
smart use of technology & the challenge to constantly engage, energize and relax you all add up
to make Vivanta by Taj the new signature in hospitality.

The Gateway Hotel (upscale/mid-market full service hotels and resorts) is a pan-India network
of hotels and resorts that offers business and leisure travelers a hotel designed, keeping the
modern nomad in mind. At the Gateway Hotel, we believe in keeping things simple. This is why,
our hotels are divided into 7 simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and
Explore.

15 | P a g e
As travel often means more hassle than harmony, more stress than satisfaction, modern travelers
are looking for smarter choices. Driven by our passion for perfection, we welcome our customers
to a refreshingly enjoyable and hassle-free experience, anytime, everywhere. Offering the highest
consistency in quality, service and style we set new standards and take the unwanted surprises
out of traveling. Our warm welcomes make our guests feel at home, away from home and our
crisp and courteous service empowers them to get more done with greater effectiveness and
control. And through our unrivalled network we provide service that is effortless, simple, never
overwhelming, always warm.

Ginger (economy hotels) is IHCL's revolutionary concept in hospitality for the value segment.
Intelligently designed facilities, consistency and affordability are hallmarks of this brand targeted
at travelers who value simplicity and self-service.

Taj Hotels Resorts and Palaces is committed to replicate its domestic success onto international
shores with plans to build an international network of luxury hotels, which will provide an
exemplary product-service combination and in the process create a global brand. The current
international portfolio includes luxury resorts in the Indian Ocean, business and resort
destinations in the Middle East and Africa, serviced apartments in the UK, the first hotel in
Australia and three a top-end luxury hotels in the US.

Throughout the Company's expansion, its mandate has been twofold: to infuse a sense of Indian
heritage and culture within each diverse property, while also anticipating the needs and desires of
the sophisticated traveller. Over the years, the Taj has won international acclaim for its quality
hotels and its excellence in business facilities, services, cuisine and interiors.

The Taj strengthened its presence in the Indian Ocean rim with the Exotica Brand. The Taj
Exotica was evolved as part of Taj Hotels Resorts and Palaces intent to position it as a brand that
is clearly differentiated by its product philosophy and service design. The Taj Exotica Resort and
Spa, in Maldives is centered on high-end accommodation, intimacy and an environment that
allows its guest's unrivalled comfort and privacy.

16 | P a g e
Taj Hotels further expanded its global footprint by securing management contracts at Palm
Island, Jumeirah in Dubai, Saraya Islands in Ras Al Khaimah, Aldar Group in Abu Dhabi, UAE
Langkawi in Malaysia and Thimpu in Bhutan. The most significant additions to the portfolio
have been The Pierre, the iconic landmark hotel on New York's Fifth Avenue, Taj Boston and
Blue, Sydney.

The presence of Taj Hotels Resorts and Palaces internationally has been developed through a
network of Taj regional sales and PR offices in the United Kingdom, France, Germany, Italy,
Dubai, Singapore, Australia, Japan, Russia and the United States of America.
At the Taj Hotels Resorts and Palaces luxurious living and fine dining find common ground.
Whether it is introducing exotic world cuisines to India or taking authentic Indian fare to the
world, the Taj Hotels Resorts and Palaces is renowned for the eclectic culinary experiences it
brings to its guests. Through a vast repertoire of award-winning restaurants, legendary recipes
from royal kitchens and celebrated food festivals, the Taj has pioneered innovation in fine dining
across the world.

Taj Hotels also promise a whole new experience of tranquillity and total 'wellness', through Jiva
Spas a unique concept, which brings together the wisdom and heritage of the Asian and Indian
Philosophy of Wellness and Well-being. Rooted in ancient Indian healing knowledge, Jiva Spas
derive inspiration and spirit from the holistic concept of living. There is a rich basket of fresh and
unique experiences under the Jiva Spa umbrella of offering, Yoga and Meditation, mastered and
disseminated by accomplished practitioners, authentic Ayurveda, and unique Taj signature
treatments. Royal traditions of wellness in service experiences, holistic treatments involving
body therapies, enlivening and meaningful rituals and ceremonies and unique natural products
blended by hand, come together to offer a truly calming experience.

IHCL operates Taj Air, a luxury private jet operation with state-of-the-art Falcon 2000 aircrafts
designed by Dassault Aviation, France; and Taj Yachts, two 3-bedroom luxury yachts which can
be used by guests in Mumbai and Kochi, in Kerala.

17 | P a g e
IHCL also operates Taj Sats Air Catering Ltd., the largest airline catering service in South
Asia, as a joint venture with Singapore Airport Terminal Services, a subsidiary of Singapore
Airlines.
Additionally, it operates the Indian Institute of Hotel Management, Aurangabad since 1993.
The institute offers a three-year diploma, designed with the help of international faculty and has
affiliations with several American and European programmes.

TAJ Hotels
Taj Hotels, Resorts and Palaces is an international hospitality group with strong roots in India.
For over 100 years, we have built our reputation on legendary properties, unparalleled facilities
and impeccable service. We operate in the luxury, premium, mid-market and value segments of
the market through our following brands:

Taj (luxury full-service hotels, resorts and palaces) is our flagship brand for the world's most
discerning travelers seeking authentic experiences given that luxury is a way of life to which
they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic
beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the
tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong
memories.

Taj also encompasses a unique set of iconic properties rooted in history and tradition that deliver
truly unforgettable experiences. A collection of outstanding properties with strong heritage as
hotels or palaces which offer something more than great physical product and exceptional
service. This group is defined by the emotional and unique equity of its iconic properties that are
authentic, non- replicable with great potential to create memories and stories.

Taj Exotica is our resort and spa brand found in the most exotic and relaxing locales of the
world. The properties are defined by the privacy and intimacy they provide. The hotels are
clearly differentiated by their product philosophy and service design. They are centered around
high end accommodation, intimacy and an environment that allows its guest unrivalled comfort

18 | P a g e
and privacy. They are defined by a a sensibility of intimate design and by their varied and
eclectic culinary experiences, impeccable service and authentic Indian Spa sanctuaries.

Taj Safaris are wildlife lodges that allow travelers to experience the unparalleled beauty of the
Indian jungle amidst luxurious surroundings. They offer India's first and only wildlife luxury
lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience
based on a proven sustainable ecotourism model.

TAJ LUXURY RESIDENCES For over a hundred years, Taj Hotels, Resorts and Palaces have
played host to discerning travellers from around the world. Renowned for its warm hospitality,
the spirit of the Taj is now found embodied in the Taj Luxury Residences.
Taj Wellington Mews, Mumbai, offer luxuriously furnished apartments for short visits or
extended stays. Equipped with modern household amenities, the spacious apartments offer a
personal butler service, round-the-clock concierge service and 24-hour baby-sitting service,
taking care of every comfort.

A range of recreation options, including an attached swimming pool, well-equipped fitness

centre and a rejuvenating spa, complements state-of-the-art business facilities and conference
services, while the comprehensive security measures assure complete privacy and safety.
Elegant, comfortable and exquisitely finished, Taj Luxury Residences combine warmth with a
flawless service that can only be the Taj.

Taj Wellington Mews Luxury Residences, Mumbai

Situated in South Mumbai - just minutes away from the city's commercial centres - Taj
Wellington Mews Luxury Residences offers 80 exquisitely designed and fully furnished
residences, and is spread over 2.6 acres of beautifully landscaped garden.
Upper Upscale Hotels (full-service hotels and resorts) provide a new generation of travelers a
contemporary and creative hospitality experience that matches their work-hard play-hard
lifestyles. Stylish interiors, innovative cuisine, hip bars, and a focus on technology set these
properties apart.

19 | P a g e
The Gateway Hotel (upscale/mid-market full service hotels and resorts) is a pan-India network
of hotels and resorts that offers business and leisure travelers a hotel designed, keeping the
modern nomad in mind. At the Gateway Hotel, we believe in keeping things simple. This is why,
our hotels are divided into 7 simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and
Explore.

As travel often means more hassle than harmony, more stress than satisfaction, modern travelers
are looking for smarter choices. Driven by our passion for perfection, we welcome our customers
to a refreshingly enjoyable and hassle-free experience, anytime, everywhere. Offering the highest
consistency in quality, service and style we set new standards and take the unwanted surprises
out of traveling. Our warm welcomes make our guests feel at home, away from home and our
crisp and courteous service empowers them to get more done with greater effectiveness and
control. And through our unrivalled network we provide service that is effortless, simple, never
overwhelming, always warm.

20 | P a g e
Coromandel Fertilizers

Coromandel International Limited is in the business segments of Fertilisers, Speciality Nutrients,

Crop Protection and Retail.

Coromandel manufactures a wide range of fertilisers and markets around 2.9 million tons making
it a leader in its addressable markets and the second largest phosphatic fertiliser player in India.
In its endeavour to be a complete plant nutrition solutions company, Coromandel has also
introduced a range of Speciality Nutrient products including Organic Fertilisers.

The Crop Protection business produces insecticides, fungicides and herbicides and markets these
products in India and across the globe. Coromandel is the second largest manufacturer of
Malathion and only the second manufacturer of Phenthoate.
Coromandel has also ventured into the retail business setting up more than 425 rural retail
centers in the agri and lifestyle segments.

The Company clocked a turnover of Rs.9,823 crore in 2011-12 (USD 1.93 billion as on March
31, 2012).

Coromandel was ranked among the top 20 best companies to work for by Business Today and
was also voted as one of the ten greenest companies in India by TERI, reflecting its commitment
to the environment and society.

Coromandel is a part of the Rs. 22,314 crores (USD 4.4 billion as on March 31, 2012)
Murugappa Group.

21 | P a g e
 Products & Services

Coromandel has multi-locational production facilities and manufactures & markets a wide range
of Phosphatic Fertilisers, Crop Protection Products, Speciality Nutrients like Sulphur Pastelles,
Water Soluble Fertilisers, Micro Nutrients and Organic Fertilisers. The Company exports its
Crop Protection products to countries across the globe. Coromandel also provides agri input
solutions to the farmers and offers life-style products through its rural retail centers. The
Company is managed by competent and committed professionals and is known for fostering a
climate of high performance and continuous improvement.

FERTILIZERS

Coromandel is a leading manufacturer of phosphatic fertilisers with plants located at

Visakhapatnam & Kakinada in Andhra Pradesh and Ennore & Ranipet at Tamil Nadu. The range
of products manufactured at these plants include:

Gromor 14-35-14

 Contains nitrogen phosphate and potash.

 Highest total nutrients content (63%)

 N&P ratio same as DAP. But 14-35-14 has extra 14% potash.

 Highest in phosphate (35%)

 Best for cotton, groundnut, chilly, soyabeans, potato, etc.

 Not suitable for tobacco and grapes.

22 | P a g e
 Gromor 28-28-0

 Complex with highest N&P in 1:1 ratio.

 Unique granulation by coating prilled urea with ammonium phosphate layer.

 Such granule configuration ensures efficient utilisation of nutrients.

 Highly suitable for paddy, wheat.

Gromor 20-20-0-13

 A high analysis complex Fertiliser containing all the three major nutrients - Nitrogen, Phosphate
and Potash, was launched by Coromandel in March 2003.

 This complex contains Phosphate and Potash in the ratio of 1:1, the highest
among the NPK Fertilisers. Its unique features being:

Paramfos 16-20-0-13

 Ammonium Phosphate Sulphate containing Nitrogen, Phosphate and Sulphur.

 It is the most preferred Fertiliser in drill-sown areas.

ParryGold

 Ammonium Phosphate Sulphate Containing Nitrogen and Phosphate in 1:1

ratio.

 It is an ideal Fertiliser for all crops grown in Sulphur deficient soils.

23 | P a g e
 Parry Super (Single Super Phosphate)

 First chemical Fertiliser to be manufactured in India.

 Favoured Fertiliser for dry land areas.

 Controls acidity in soil and increase productivity.

DAP

 GODAVARI DAP (NP 18:46) is a complex fertiliser containing two

major plant nutrients - Nitrogen and Phosphorus.

10:26:26

 Godavari 10:26:26 is a high analysis complex fertiliser containing all the three major plant
nutrients viz. Nitrogen, Phosphate and Potash. Godavari 10:26:26 contains
phosphate and potash in the ratio of 1:1

12:32:16

 Godavari 12:32:16 is a complex fertiliser containing all three major

plant nutrients viz. Nitrogen, Phosphate and Potash.

24 | P a g e
 14:35:14

 GODAVARI 14:35:14 is a complex fertiliser containing all three major plant nutrients viz.
Nitrogen, Phosphate and Potash. This is the only complex having highest
total nutrient content among all the NPK complex fertilisers (63 %).

Crop protection

Coromandel manufactures and markets Crop Protection products including Insecticides,

Fungicides, Herbcidies and Plant Growth Regulators. The Crop Protection portfolio includes
several popular brands that enjoy leadership status in India and abroad. Coromandel constantly
engages in reviewing its product mix to give the best fit. The Company has a strong R&D team
for developing technologically superior and environmentally safe Crop Protection formulations
like SC, WDG and Gel Micro emulsions. Coromandel exports its Crop Protection products to
various countries and also has tie-ups with Multinationals like Nihon Nohyaku Co. Ltd.,
Syngenta, DuPont, BASF, FMC and Otsuka for marketing their products in India.
Coromandel produces its Crop Protection products at its plants in Ankleshwar & Navi Mumbai
(Technicals) Ranipet & Jammu (Formulations)

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Speciality Nutrients

Introduction of high yielding crop varieties (HYV), intensive cropping together with a shift in
high analysis NPK fertilisers in mid-sixties brought in a stirring revolution to increase crop
production in the country, but at the same time heavy withdrawal of essential plant nutrients
through bumper harvests made soil resource fatigue. The deficiencies of micronutrients became a
serious obstacle in achieving optimum yield.

The intensification of agriculture in India has led to the increasing removal of secondary and
micronutrients from the soil and multiple nutrient deficiencies, which are becoming a major
constraint to further increase in production. This is essentially due to nutrient removals far in
excess of nutrient additions.

The greatest blame for soil nutrient depletion rests with unbalanced fertiliser application
consisting of large N applications without a matching amount of other nutrients. What farmers
have in fact been doing in many areas, year after year, is to use N (urea) as a shovel to extract the
soil reserves of other nutrients, particularly K, P, S and in several cases micronutrients as well. It
is the depletion of nutrients which has resulted in large increases in crop response to P and K
with the passage of time. The real alarming situation is that in many cases even the
recommended application of fertilisers results in soil nutrient depletion because they turn out to
be sub-optimal for supporting high-yielding intensive cropping systems.

Major Nutrient Management Issues

Inadequate and unbalanced use of fertilisers

Increasing deficiencies of secondary and micronutrients

Nutrient mining: Potassium mining a major threat

Low fertiliser use efficiency

Low factor productivity

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A significant drop in the yield and quality of crops in the country has brought into focus the need
for promoting balanced use of fertilisation and educating the Indian farmer about the deficiencies
of secondary and micronutrients in the soil. A top of the agenda item for Agri-input Companies
is nutrient management.

In its endeavor to be a complete plant nutrition solution company, Coromandel has, in addition to
its existing farming services, also introduced a range of Speciality Nutrient products.
To give a focused thrust to marketing of speciality nutrients, Coromandel has a Speciality
Nutrients division (SND). This business compliments the Company's efforts in improving the
Indian farm productivity by supplementing / correcting secondary and micro nutrient deficiency
prevailing in Indian soils and focuses on the marketing of concept products for Indian
agriculture.

In its efforts to promote balanced fertilisation Coromandel intends to be a complete plant

nutrition solution Company by adding speciality nutrients/ fertilisers to its portfolio and now
offers various customised products to its customers.

Retail
The retail arm of Coromandel was started in the year 2007 with 2 outlets and in 2008-09 the
Company expanded it to over 425 retail centers in rural Andhra Pradesh. The retail centers carry
both agri and lifestyle products:

The entire range of agri inputs like fertilisers, Crop Protection products, secondary and
micronutrients, seeds, sprayers, mechanized farm services, veterinary feed, as well as, soil
testing for major nutrients, field visits for crop diagnosis, technical advice at the retail center as
well as on the toll-free help line "Hello Gromor", insurance, education, free expert technical
training on agriculture and other subjects, through its Mana Gromor retail centers.

Lifestyle products, FMCG (non-foods & foods), apparels, footwear, consumer durables, general
merchandise, home furnishings, accessories, luggage, stationary, books and toys, through its
Mitra retail centers.

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TI Cycles

The Murugappa Group

Founded in 1900, the Rs. 22314 Crores (USD 4.4 billion) Murugappa Group is one of India's
leading business conglomerates. The Group has 28 businesses including eight listed Companies
actively traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group
include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd.,
Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd.,
Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd.,
Tube Investments of India Ltd., and Wendt (India) Ltd.

Market leaders in served segments including Abrasives, Auto Components, Cycles, Sugar, Farm
Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, the Group has forged strong
alliances with leading international companies like Groupe Chimique Tunisien, Foskor, Cargill,
Mitsui Sumitomo, Morgan Crucible and Sociedad Química y Minera de Chile (SQM). The
Group has a wide geographical presence spanning 13 states in India and 5 continents.

Renowned brands like BSA, Hercules, Ballmaster, Ajax, Parry’s, Chola, Gromor and Paramfos
are from the Murugappa stable. The organization fosters an environment of professionalism and
has a workforce of over 32,000 employees.

The TII Heritage

The Group traces its origins to 1898, when Dewan Bahadur A M Murugappa Chettiar went as an
apprentice to Burma (now Myanmar). Quick to learn financial skills and Burmese, he realized he
was destined to greater achievements; he founded a firm in Moulmein, a large port-city in Lower
Burma. This grew into a prosperous family-owned business, with interests in Banking, Rubber
and Trade, covering Malaya (Malaysia), Ceylon (Sri Lanka), Indonesia and Vietnam.

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The outbreak of the World War II and subsequent political upheavals in the region cut short the
firm’s growth. While a good portion of its hard earned fortunes were lost, the family had the
foresight to move significant assets to India; this financial prudence ensured that the business
would rebound after the disaster. And rebound it did.
Back home in India, the Group had engaged in businesses like Rubber, Steel cabinets, Yarn and
other traded goods. But the real major industrial opportunity came soon after Independence.

Political Independence spawned Economic Independence: and AMM Murugappa Chettiar,

Dewan Bahadur’s eldest son (and by then, head of the family) was quick to realise it. His vision
was to start a business that would manufacture a product for the common man which they could
sell in large numbers. Thus, in 1949, TI Cycles of India (TICI) was born in collaboration with TI
of UK. It was the Group’s first of many successful Joint Ventures and also its first foray into
large scale manufacturing. Later, as a measure of backward integration two more companies
were formed: Tube Products of India (TPI) in 1955, to make steel tubes for bicycle frames and
TI Diamond Chain (TIDC) in 1960 to make bicycle chains. Over a period of time these two
businesses have moved up the value chain from bicycle parts to higher technology products.

In 1959, Tube Investments of India (TII) was formed by merging TI Cycles of India and Tube
Products of India. TI Diamond Chain was merged with the parent company, in 2004. In 1962, the
company saw a potential to leverage its engineering skills to address the market for roll formed
metal products. So a new unit called TI Metal Forming was created to realize this potential; to
this day it is recognized as the pioneer in this business.

Meanwhile, the Management was also progressively Indianised. The first Board of Directors had
equal representation from Indian promoters and TI-UK. TI-UK divested a major portion of its
share holdings in two tranches in 1978 and 1985 by mutual agreement. TI-UK continued to hold
a minority shareholding and participated in the management with a representative in the Board of
Directors till 2001. Today TII is an Indian company with a global outlook.

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During the 1990s TII made many bold acquisitions to enhance its presence in its core businesses.
The most notable, was the case of Satavahana chains, a sick BIFR company that was turned
round to a highly profitable unit. Other success stories were the acquisition of a Japanese Tube
plant and a German Chains plant which were re-erected in Chennai to address the growing
export markets.
A successful GDR issue in 1994 increased its financial muscle and accelerated both acquisitions
and expansions. Capacities were increased in all its units to meet the growing customer demands.

In the six decades of its existence, TII has built significant skills in engineering and metallurgy,
which is fully supported by a central R&D function. A Total Quality Management approach has
ensured a satisfied community of customers and TII is the preferred supplier in all the markets it
operates. TII continues the tradition of financial discipline and prudence set by the founding
fathers. It is this tradition that has earned TII the unique distinction of uninterrupted dividend
distribution since 1954.

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Products

BSA stands for style, fun and comfort. There are several models catering to consumer segments
ranging from kids, ladies and other premium end customers. BSA Ladybird, BSA SLR, BSA
Champ, BSA Mach are trendsetters and icons in their respective categories. It signifies the joy of
cycling. Excitement and comfort go hand in hand with BSA. Today, BSA is an intrinsic part of
the Indian family.

Our first brand is still as young as ever, signifying strength and passion. It is rugged, robust and
is for the rough and tough. Hercules stands for a unique pride of possession. The range of
Hercules Roadeo and Hercules MTB Turbodrive have been pioneers in the bicycles category
catering to the youth. The range of Hercules Ryders is for urban adults for them to ride towards a
healthier, happier self. The Hercules Popular brand of "standard" bicycle is a market leader in the
segment.

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Track and Trail is the ultimate destination for everything in cycles - from the best of international
bicycles and world-class accessories to a network of people with expertise on technology,
performance and the intricacies of cycling. For mountain, road and hybrid bikes, you can choose
from Cannondale, Bianchi or Schwinn – world-class brands known for incomparable designs,
superior comfort and ease of riding. We also have an exciting range of BMX and MTB cycles
from GT and Mongoose for those who like a bit of adventure in their lives.

Faster, lighter and stronger than any cycle every created in India, Montra brings international
standard carbon frame bike for the first time in India. It is designed and manufactured
ingeniously and is a part of the flagship range of TI cycles under Track and Trail. Montra,
meaning “My Track” is the bike that lets you ride our your aspirations, that lets you choose your
own path.

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 Conclusion

In the whole process I have been through many learning phases which I will like to describe in
certain points.

 Time Management
 Attire
 Way of proper communication (via email or on phone)
 Posture during work
 Importance of report submission at the end of work
 Behavior inside an organization
 Sharing of information between both the companies (say: GALLUP with TAJ)
 Using proper accent and language while speaking to higher authorities in the organization
 Importance of being genuine towards the organization
 Giving value to the products and services of the organization

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