Professional Documents
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B. Analysis
What is a persuasive speech?
How must a persuasive speech be done?
III. Strategies What techniques should be used to make a speech
appealing.
C. Abstraction
Review of Ethos, Logos, and Pathos
1. Ethos relates to the credibility of a speaker. Speakers
develop ethos by
o appearing competent, trustworthy, and dynamic;
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Daily Lesson Log
o sharing their credentials and/or relevant personal
experience;
o presenting a balanced and non-coercive argument;
o citing credible sources;
o using appropriate language and grammar;
o being perceived as likable; and
o appearing engaged with the topic and audience
through effective delivery.
2. Logos relates to the reasoning and logic of an argument.
Speakers appeal to logos by
o presenting factual, objective information that
serves as reasons to support the argument;
o presenting a sufficient amount of relevant
examples to support a proposition;
o deriving conclusions from known information; and
o using credible supporting material like expert
testimony, definitions, statistics, and literal or
historical analogies.
3. Pathos relates to the arousal of emotion through speech.
Speakers appeal to pathos by
o using vivid language to paint word pictures for
audience members;
o providing lay testimony (personal stories from self
or others);
o using figurative language such as metaphor,
similes, and personification; and
o using vocal variety, cadence, and repetition.
D. Application
Comprehension questions:
How did you find the speech?
What can you say about the speaker?
Did she achieve her purpose?
What strategies did she use to achieve her purpose?
IV. Assessment The teacher gives time for students to present their work.
V. Assignment The teachers gives feedback on the student’s work.
VI. Remarks