Introducing

BASF - The Chemical Company

Deisi Christianti
May 4th, 2009
At a glance

BASF – The Chemical Company

(Badische Anilin und Soda Fabrik)
▬ The world’s leading chemical
company
▬ Offers intelligent system solutions
and high-value products
for almost all industries
▬ Employees: + 97,000

▬ 6 Verbund sites & 330 production sites

worldwide
▬ We aim to constantly increase the value
of our company and combine economic
success with social responsibility &
environmental protection.

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Strong tradition

Since 2004
The Chemical Company
1965 – 2004
From Ludwigshafen to the world
1953 – 1965
The beginning of the plastics age
1945 – 1953
Reconstruction and new beginning
1925 – 1945
New high-pressure syntheses
1901 – 1925
The age of fertilizers
1865 – 1901
Founding of BASF – the age of dyes
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 BASF worldwide
The world’s leading chemical company

Antwerp

Ludwigshafen

Nanjing
Freeport
Geismar Kuantan

Verbund site Key production site

BASF 6 Verbund sites:
• Ludwigshafen, Germany
• Antwerp, Belgium
• Geismar, Louisiana
• Freeport, Texas
• Nanjing, China
• Kuantan, Malaysia
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BASF in Asia Pacific

▬ Customers in more than

China
15 countries
S. Korea
Japan ▬ Approx. 13,700 employees
Pakistan
Bangladesh Taiwan
Thailand Hong Kong
India Vietnam

Malaysia Regional headquarters

Singapore Verbund site
Indonesia Major chemical production site
Asia Pacific service center
R&D center
Australia
# Due to the close proximity of some production sites,
a dot may represent more than one site.
* By location of customer

New Zealand
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BASF in Indonesia

Head Office or Plant Rep Office Field Rep. Location

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BASF in Indonesia

PT BASF Indonesia

Cengkareng Site Cikarang Site

Current productions: Current production:
Polymer Dispersions & Construction chemicals:
Head Office Process Chemicals admixtures & cementitious products

Total Employees : 442 as of end of April 2009

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BASF Indonesia
Production Facility

Magnetic Tape Sicomin (Pb/Cr Pigment) Pigment Dispersion Masterbatch

1977 - 1997 1977 - 2002 1977 - 2005 1993 - 2005

Vitamin Premix Polymer Dispersion Crop Protection Construction Chemicals

1989 - 2007 1990 - current 2001 - current 2008 - current

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We help customers to be more successful

Seminar on Fortification of Cooking Oil Plasticizer Seminar, 21 Nov 2008 Indonesia Leather & Footwear
with Vit. A, 21 Apr 2009 Exhibition, 12-15 Aug 2008

National Mass Spray, 8 Aug 2008 Seminar “Painting a Greener Future” IndoBuildTech Expo, 11-15 July 2007
16 July 2008
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Commitment to Sustainable Development

Governor of DKI Jakarta awarded PT BASF Indonesia a Good Predicate Domestic waste segregation and BASF won Platinum Circular & Golden
Company in environmental management in 2006 & 2007. transportation to waste recycling facility. Award during the Responsible Care®
Award 2007 held by Indonesia National
Committee for Responsible Care®.

Inauguration of BASF Tsunami Projects in Banda Aceh and Nias, July 2008, which marks the completion of BASF Kids’ Lab - introducing chemistry through
BASF largest CSR project in Asia Pacific. hands on experiment for children.
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BASF segments

Performance Functional Agricultural

Chemicals Plastics Oil & Gas
Products Solutions Solutions

Performance Dispersions Crop

Inorganics Catalysts Oil & Gas
Polymers & Pigments Protection

Petro- Poly- Care Construction

chemicals urethanes Chemicals Chemicals

Inter- Paper
Coatings
mediates Chemicals

Performance
Chemicals

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 Where is
BASF?

• In the apple tree: our

Regalis® is used to
improve quality and yield of
apple trees.
• In the father & child: daily
intake of Vitamin C protects
your family from cold and
bring happines to life.

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 Where is
BASF?

• In the wall: Micronal® PCM

ensures intelligent
temperature management for
perfect room condition.
• On the roof: POLYCERAM
protects roof surfaces from
soiling from raindrop, so your
building will always look good
without high maintenance
cost.

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Where is
BASF?

• On the hair: the Luviflex® silk

in the hairsprays makes your
hair soft and silky smooth.
• On the face: the color cosmetics
and personal care products with
our RefleckTM Multidimensions
provide a shimmering and
sparkling effects.

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Where is
BASF?

• In the duck: we have

Hexamol DINCH® that
makes PVC toys safe for
your baby.
• In the baby: food with
Vitamin A & DHA helps
your children play, learn and
develop healthily and
inteligently.

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Where is
BASF?

• In the bread: our

Propionic Acid can
prevent molding so you
can enjoy fresher, tastier
bread.
• On the refrigerator: the
Polystyrol 2710 enhances
the toughness of the inner
liner in the refrigerators so
that they become more
durable.
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 Where is
BASF?

• In the automotive interior

trim: Palatinol® 10-P
makes your car seats non-
sticky, odorless and
windscreen less foggy.
• In the dashboard:
Elastoflex flexible foam is
light-weight and noise
absorbent, making your car
more fuel-efficient and your
rides more comfortable.
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Where is
BASF?

• In the plastic bag: plastic

bags made with Ecoflex® is
biodegradable, making them
more friendly to the
environment.
• On the dress: Sokalan® is a
dye transfer inhibitor in
detergent that stops color
clothing from staining other
laundries during wash, making
white whitier and color
brighter.
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 Where is
BASF?

• In ski binders: our

Ultramid® in ski binders
secure your boots to skis for
safer skiing, even down the
toughest slope.
• In the bed linen: using
Cosinel in bed linen fabric
will always keep excellent
shape and stay soft after
wash.
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 Where is
BASF?

• In the TV screen: LCD

screens with our Paliocolor®
liquid crystals will deliver
sharper images and brighter
colors.
• In the jeans: BASF‘s
Hydrosulfites/Blankit® not
only turn cotton fabric into
fashionable blue jeans, they
also top the chart when it
comes to eco-friendliness.
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 Where is
BASF?

• On the car surface: our Liquid

Metal Bascoat gives your car a
silk texture and attractive liquid
silver metalic appearance.
• On the car surface: our
Scratch Resistance Coatings
can help make your car stay
shiny for much longer.

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Where is
BASF?

• In the running shoes: our

Elastollan® in the shoes
soles will give you supperior
cushioning support.
• On the athletic track: athletic
track with Elastan® optimize
shock absorption. Athletes will
then safe energy and
minimize injuries.
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 Where is
BASF?

• On the t-shirt: Sokalan® is a

dye transfer inhibitor in detergent
that stops color clothing from
staining other laundries during
wash, making white whitier and
color brighter.
• On the face: Uvinul® used in
the skin care lotions will protect
your face from sunburn, aging
and darkening.
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Where is
BASF?

• In the motorcycle engine: our

Innovative Catalytic Solutions
reduce engine emissions so we can
all breathe fresher air.
• In the high rise building:
GLENIUM® is used to enhance
buildings‘ strength to protect our
lives and properties.
• In the fuel: by harmonizing bio-fuels
and other blends of fuels, our
Keropur® improves fuel economy
drivability, lowers emissions and
maintenance cost.
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Where is
BASF?

• In the paint: Acronal® ECO

is low odor and can greatly
improve indoor air quality
during and after painting.
• In the wall: Micronal® PCM
ensures intelligent
temperature management for
perfect room condition.

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 Visit us:
www.basf.com
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