Stephen Farrell, Associate Director, Influencer

• Ketchum is one of the

world’s leading public
relations agencies. Our HQ
is in New York with more
than 2,400 employees in 70
countries, working within
106 offices and affiliates

• London, as our largest

office in Europe, acts as our
hub for this region. We have
offices in all of the major
European markets
 The Ketchum Maestro Process
Ketchum Maestro is our full service influencer marketing solution for clients merging data driven insights,
creativity and strategic thinking.

Plan Discover Deliver

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6

Set Audience ID and

Influencer and Contract Delivery and Amplify
Objectives Conversational
Platform ID Negotiation Evaluation
Context

Set objective/s Find where the Identify the type Negotiate the Deliver the Amplification
for the target of influencer/s to influencer fees and influencer consideration
influencer audience exist work with and the deliverables to collaboration and of the
collaboration and what they platforms their include in the evaluate influencer/s
based on are interested deliverables will contract performance deliverables
fulfilling a in that is brand be shared on
business need relevant
https://youtu.be/DhdQmDKTBgI
https://www.youtube.com/watch?v=F83pVDgPMhc
Thank You