Objective Domains: Digital Marketing

Meta Certified Digital

Marketing Associate
The successful candidate has the foundational knowledge and skills

Manage Workbook Options and Settings

necessary to implement and manage digital marketing strategies, including
establishing a digital presence, the fundamentals of advertising, managing
different types of digital advertisements, and reporting to measure and
improve marketing outcomes. This test will be an entry point into the
Meta certification program, with additional opportunity to pursue further
professional certifications from Meta.
This is a certification for entry-level marketing professionals, advertising
and marketing students, interns, etc. The exam targets secondary and
immediate post-secondary students, including early-career professionals.
The successful candidate is qualified to create and manage digital
marketing campaigns across the Meta platforms, with at least 150 hours of
instruction and hands-on experience.

1. Understanding the Value of Meta

1.1 Identify the many different Meta technologies.

1.2 Communicate the value of Meta technologies for businesses.

2. Establishing a Platform Presence

2.1 Identify the steps and follow the process to establish a business
presence on Meta.

2.2 Explain the process for setting up a business ad account.

2.3 Identify best creative practices for mobile.

3. Advertising Fundamentals
3.1 Understand and identify the difference between an ad and a
Facebook Page post.

3.2 Identify the structural components of a Meta campaign.

3.3 Explain the importance of aligning business goals with Meta campaign
objectives.

3.4 Communicate the purpose and value of the Meta Pixel.

3.5 Explain the payment structure for Facebook ads and where ads
appear.

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 Objective Domains Meta Certified Digital Marketing Associate

3.6 Identify how Meta protects the privacy of people’s data.

3.7 Understand common ad policies.

4. Creating and Managing Ads

4.1 Explain the differences between tools for creating and managing ads.

4.2 Identify the available settings at the campaign, ad set and ad level.

4.3 Identify the appropriate Meta campaign objectives to achieve business

goals.

4.4 Identify capabilities related to targeting ads to audiences.

4.5 Determine appropriate ad format(s) given a specific scenario.

4.6 Identify options for budgeting and scheduling.

4.7 Determine the relationship between a campaign’s budget and projected

results.

5. Reporting
5.1 Identify campaign results using ad reporting tools.

© 2023 Certiport, Inc. Certiport and the Certiport logo are registered trademarks of Certiport Inc. All other trademarks and registered trademarks are the property of their respective holders.