INTRODUCTION

1.1. INTRODUCTION ABOUT THE MARKET SURVEY

Marketing is the process of communicating the value of a product or
service to customers, for the purpose of selling the product or service. It is a
critical business function for attracting customers. From a societal point of
view, marketing is the link between a society's material requirements and its
Economic patterns of response. Marketing satisfies these needs and wants
through exchange processes and building long term relationships. It is the
process of communicating the value of a product or service through
positioning to customers. Marketing can be looked at as an organizational
function and a set of processes for creating, delivering and communicating
value to customers, and managing customer relationships in ways that also
benefit the organization and its shareholders.

Marketing is the science of Choosing target markets through market

analysis and market segmentation, as well as understanding consumer buying
behavior and providing superior customer value. There are five competing
concepts under which organizations can choose to operate their business; the
production concept, the product concept, the selling concept, the marketing
concept, and the holistic marketing concept. The four components of holistic
marketing are relationship marketing, internal marketing, integrated
marketing, and socially responsive marketing. The set of engagements
necessary for successful marketing management includes, capturing marketing
insights, connecting with customers, building strong brands, shaping me
market offerings, delivering and communicating value, creating long-term
growth, and developing marketing strategies and plans

1
According to Philip Kotler,
"Marketing Research is systematic problem analysis, model building
and fact finding for the purpose of important decision-making and control in
the marketing of goods and services".

1.2 INTRODUCTION ABOUT THE COOL DRINKS

A cool drink is a drink that typically contains carbonated water, a
sweetener and a natural or artificial flavoring. The sweetener may be sugar,
high-fructose com syrup, fruit juice, sugar substitutes (in the case of diet
drinks) or some combination of these. Cool drinks may also contain caffeine,
colorings, preservatives and other ingredients. Cool drinks are called "cool" in
contrast to "hard drinks" (alcoholic beverages). Small amounts of alcohol may
be present in a cool drink, but the alcohol content must be less than 0.5% of
the total volume if the drink is to be considered non-alcoholic. Fruit juice, tea
and other such non-alcoholic beverages arc technically cool drinks by this
definition but are not generally referred to as such.

Cool drinks may be served chilled, over ice cubes or at room

temperature. In rare cases, some cool drinks, such as Dr Pepper, can be served
warm. Cool drinks are available in many formats, including cans, glass bottles
and plastic bottles (the latter in a variety of sizes ranging from small bottles to
large 2-litre containers). Cool drinks are also widely available at fast food
restaurants, movie theaters, convenience stores, casual dining restaurants, and
bars from soda fountain machines. Soda fountain drinks are typically served in
paper or plastic disposable cups in the first three venues. In casual dining
restaurants and bars, cool drinks are often served in glasses. Cool drinks may
be drunk with straws or sipped directly from the cups.

2
 Cool drinks are mixed with other ingredients in several contexts. In
Western countries, in bars and other places where alcohol is served (e.g.,
airplanes, restaurants and nightclubs) many mixed drinks are made by
blending a cool drink with hard liquor and serving the drink over ice. One
well-known example is the rum and coke, which may also contain lime juice.
At ice cream parlours and 1950s-themed diners, ice cream floats are often
sold. Two popular ice cream floats are the coke float and the root beer float,
which consist of a scoop of ice cream placed in a tall glass of the respectively
named cool drinks.

3
 COMPANY PROFILE

1916 is the origin of the

Legendary drink 'KALIMARK'
by its founder
Shri.P.V.S.K.Palaniappa Nadar
and P.Unnamalai Ammal. During that year they started their commercial
production of indigenous cool drinks, at Virudhupatti currently known as
Virudhunagar. While on a steady growth their sons, Shri.K.P.Rajendran,
Shri.K.P.Dharmarajan, Shri.K.P.Ganesan along with their sister
Smt.G.Dhamayandhi joined hands with the founder and with the idea of the
youngsters enlarged their business in various cities such as Madras (Chennai),
Madurai and Tirunelveli. The second decade family members introduced the
famous carbonated cool beverage 'BOVONTO' during the year 1959, which
created a big bang in the cool drinks market and gave the family a great
breakthrough and self identity.

The grandsons and great grandsons of the founders took active part in
the business of 'Kalimark' together and stretched their business all over
Tamilnadu. During the decade all the products of kalimark were sold in pet
bottles and all members have installed pet bottle machines in then factories,
and developed their own markets, to meet out the market demand. The two
families Shri.K.P.Rajendran and Shri.K.P.Dharmarajan son's took active part
in floating the new Private Limited Company 'Kalis Sparkling Water Pvt. Ltd.'
at Madurai.

There are Lakhs and Lakhs of satisfied customers who enjoy the Quality
and Taste every day, which is the main motto of 'Kalimark' and is to be
maintained in the years to come. A chance visit to a petty shop in affluent

4
Besant Nagar, Chennai, brought 30-year-old Deepak Chander a portion of
unexpected joy recently. While waiting for his change, he spotted a bottle of
Kalimark Bovonto at the store. The tangy, grape-flavoured, light soda drink
has remained this foodie and poker enthusiast's favourite since he first tasted it
as a boy. "I was so excited to find it in the city. I love the flavour," he says.
"Though I've lived hi Chennai all along, my father's native place is
Kanchipuram. "We spent summer vacations there and die fridge would always
be stocked with Bovonto. I had not seen it in the city until now. Every time T
look at a bottle of Bovonto, my memories of the summer holidays come
flooding back," he adds with a laugh.

Stalled by P.V.S.K. Palaniappan in 1916, the company was named after

his father, Kaliappan, who was a coffee and cardamom exporter. Palaniappan,
who was 23 at the time, wanted to step away from his father's business and try
something different. "The idea struck him when he saw cool drinks
manufactured by Spencer's being sold on board trains (Spencer's and Co.,
founded in 1865, was a store that retailed imported goods—it catered to
British expatriates and the Indian elite). When he mooted the idea of
manufacturing a local brand to his circle of friends, it was met with an
enthusiastic response," says his grandson K.P.R. Sakthivel, proprietor, Kali
Aerated Water Works, Chennai, and the eldest member of the family today.

With his wife Unnamallai Ammal’s help, Palaniappan bought a hand-

operated machine which could inject gas into water and pressurize it after 100
turns of the .1 machine's lever. Three bottles of soda could be cranked out of
it. These were then removed and corked by hand. With shopkeepers
encouraging him to ramp up production, Palaniappan moved the unit out of his
house and into his first factory in Virudhunagar district in 1916, the same year
he had started the unit at home.
5
 Subsequent units opened at a gap of every four years, in Madurai,
Tirunelveli, Tiruchirappalli, Kumbakonam, Chennai and Karaikudi. "Al that
lime, a dozen was equal to 14 numbers. Our marketing strategy was for
shopkeepers to buy a dozen but pay only for 12 bottles. The business was not
affected even during the freedom struggle. Our glass bottles were imported
from Germany," Sakthivel notes. As the business flourished Palaniappan's
sons K.P. Rajendran, K.P. Dharmarajan and K.P. Ganesan, along with then"
sister G. Damayanthi Amnial and her son G.Soundarapandian—helped him
oversee it until his death in 1964. Four of Rajendran's children and
Dharmarajan's five sons then stepped into the business.

Sakthivel, Rajendran's eldest son, joined the firm at the Chennai unit in
1971 after completing his college education. His cousins, K.P.D. Rajendran
and K.P.D.Krishnamoorthy, began looking after the Tirunelveli and
Tiruchirappalli units in 1972 and 1973, respectively. Soundarapandian was in
charge of the unit at Kumbakonam while K.P.R. Nageswaran, Salcthivel's
brother, looked after the unit in Karaikudi.

6
Name of the Founder : Mr. P.V.S.K. Palaniaappa Nadar
Mr. P.Unnamalai
Sons : Mr. K.P.Rajendran,
Mr. K.P.Dharmarajan,
Mr. K.P.Ganesan
Name of the Manufacturer : Kali Aerated Water Works
Place : Virudhunagar
Year : 1916
Presently Managed By : HI & IV Generation

7
 PRODUCT PROFILE

Introduction about the Bovonto

Bovonto is a cool drink popular in South India, especially Tamil Nadu

with a select fan following it is manufactured and marketed by Kali Mark
(Kalis Sparkling Water (P) Ltd.), which has offices and bottling plants at
several locations in Tamil Nadu. At present it has put up a distribution point at
Chennai.

The drink is mildly carbonated and has a tangy grape-cola taste. Kali
Mark is a regional-level player and is one of the very few indigenous cool-
drink manufacturers in India that survived the onslaught of take-overs by
multinational giants Pepsi and Coca Cola, during the mid-1990s. Other than
Bovonto, the company also used to produce cool drinks like Trio, Solo and
Frutang. The company still maintains a low profile in areas of marketing
advertising. It has a minimal online presence.

When Pepsi and Coke entered the market, they sold 300 ml bottles at Rs
5, while Bovonto sold for Rs 8. Kalimark maintained its price. Kalimark is an
Rs.100 crore brand now. Bovonto does not do much aggressive marketing;
they mostly rely on word of mouth. Kalirnark. Recently to increase then-
penetration they started to appear in TV shows. Bovonto presents a Tamil
mega serial (Nadhaswaram) in sun TV and a gaming show in Vijay TV. The

8
parent company of Bovonto has manufacturing units in eight places in Tamil
Nadu The company lacks economy of scale, but the strengths of the company
include great product, a popular brand and strong distribution.

Bovonto, being Tamil Nadu's favourite drink has established its taste
and quality since a very long time. The drink gives a tangy grape cola taste
which is slightly carbonated. Unlike other sodas, Bovonto has mild ingredients
that makes the drink taste more delicious and less carbonated.

The product Bovonto came into existence in 1916, in Virudhunagar

under Mr. P.V.S.K. Palaniappa Nadar. The company is being run by the fourth
generation of the family. During the 1990s, almost all of the local cool drinks
were either bought or driven out of business by aggressive pricing and
marketing by foreign competitors. But Kalimark made a strong ground in
Tamil Nadu with almost all small players out of the game. Recently Kalimark
group has reinvented itself with modern technology for production. The shape
of Bovonto pet bottle was redesigned and production was increased. During
the decade the cool drinks are sold in pet bottles and have installed pet bottle
machines, and developed their own markets, to meet out the market
demand.They took active part in floating the new Private Limited Company
"Kalimark Product".

Bovonto is a cool drink popular in south India, especially Tamilnadu.

The drink gives a tangy grape cola taste which is slightly carbonated. It
contains Citric acid, Synthetic food colours and added nature identical, natural
and artificial mixed flavourinng substance. Bovonto is ideal cool drink for
everyone and it comes with really good taste, cannot compare with other
drinks. Once tasted bovonto will never try other beverages. Bovonto cool
beverage is available hi 500ml and 1.5litre bottle.
9
Bovonto Ingredients
 Carbonated Water
 Sugar,
 Citric Acid E330 and Contains permitted Natural Colour 150d
 Synthetic food colours E133,122,124,102.
 Contains Permitted Class II preservative E211 Contains added nature
Identical, Natural and Artificial mixed flavourinng substances.

Nutrition Facts
Bovonto Serving Size : 1 Bottle
Calories : 64
Total Carbohydrates : 16g
Sugars : 16g

Bovonto Health Concern & Safety Measures

 Overall Hazard
 Reproductive toxicity
 Allergies & Immune toxicity
 Use Restrictions

Requirement
 200ml, 250ml, 300ml. 500ml, 1.5 Lts

10
Products

Kalimark Clear Lemon

 300ml, 500ml
 The refreshing clear lemon has a sharp taste which does not forget to hit
you straight on your taste buds making the juice tasty and appetising.
Prepared under highly hygienic conditions, this drink satisfies the love
for lemon. Clear Lemon acts as an energy carbonated drink for all age
groups.

Kalimark Frutang
 250ml, 500ml, 1.5 Lts
 Quench your thirst for taste by drinking Frutang made from ripe
mangoes. Fresh from the trees, the mango tasting non alcoholic drink
has its nature’s best handpicked mangoes added as one of the main
ingredient in Frutang. Prepared under highly hygienic conditions, this
drink sure satisfies the love for mangoes. Making it a perfect summer
drink, Frutang stands out to be one of the most selling Kalimark product
among people.

Kalimark Ginger Beer

 200ml, 300ml, 500ml
 Who doesn’t like something that tastes ginger. Kalimark Ginger gives
the drink a healthy and a poised taste that makes the drink taste more
like ginger soda. The carbonated soda mixed with the taste of ginger
essence makes the drink strong. Under circumstances of indigestion,
Ginger soda is the best drink that one should hold on to. The ginger
taste will enhance the body mobility by making a healthy improvement
for the throat and stomach.
11
Kalimark Panneer
 200ml, 300ml, 500ml, 1.5 Lts
 Kalimark Panneer is ‘love’ in a bottle. Rose essence mixed with
carbonated water gives a traditional preparation of this drink containing
the essence of real rose petals. Giving a soothing and a lovely taste to it,
the drink improves the taste buds of oneself. Increasing high levels of
tasty essence to it, Kalimark Panneer gives a gentle yet strong taste
making the soda taste like heaven.

Kalimark Cloudy Lemon

 200ml, 300ml, 500ml
 Kalimark Cloudy Lemon is a bittersweet soft drink with a mild rounded
taste of lemon. It is refreshing and a great taste experience for anyone
who enjoys a good lemon drink. The lemon taste will enhance the body
mobility by making a refreshment to the mind.

12
 OBJECTIVES OF THE STUDY

 To study about the preferences and need the customer on the product of

Kalimark Bovonto soft drinks.

 To study about the channel of distribution.

 To Study the consumers preferences for Bovonto.

 To know the reason to buy Bovonto Drinks.

 To determine the consumers' perception on the taste, price and

advertisements.

 To study about the sales and marketing report.

13
 RESEARCH METHODOLOGY

In this survey, convenient sampling method is used. 100 persons are

chosen for the study in Chinnamanur Town in Theni District to constitute the
sample of consumers for the study. Under convenient sampling whoever is
available, willing and whose co-operation is fully available were taken as
respondents for the study. It is kept as a rough guideline and depending on the
respondent's nature of response, the sequence of questions and the number of
sub-questions for probing the respondents mind-varied. Hundred respondents
from various places in the study are interviewed. The data from the
respondents is collected during me month February 2016. The interpretation of
the data is made using simple percentage, tabulation etc.,

Scope
What aspects are to be covered in the research are to be highlighted in
brief in this section of methodology. A justification for limiting the research
work to these limits is to be provided in this section.

Research Design
It gives details about, the exploratory, explanatory or descriptive or
experimental nature of the research work. Why particular design is used and
what is its importance is also put in this section. According to David J. Luck a
research design is defined as, "A series of advanced decisions that taken
together, comprise a master plan or model for the conduct of an investigation".

Data Collection Method

Whether secondary or primary data is to be collated is explained. A
copy of the questionnaire or schedule used is to be attached in appendix and its
importance is highlighted in this getting.

14
Primary Data
Primary data are obtained by a study specifically designed to fulfill the
data needs of the problem at hand, such data are original in character and arc
generated in large number of surveys conducted mostly by government and
also by some individual, institutions and research bodies.

Secondary Data
Data that are not originally collected but rather obtained from published
or unpublished sources are known as secondary data. The secondary data
constitute the chief materials on the basis of which statistical work is carry out
in many investigations.

Sampling Plan
Who is to be surveyed, how many are to be surveyed, how are they
selected and how are they reached. All these details are to be given in this
section "It is a small piece of the population obtained by a probability process
that mirrors, with known precision, the various patterns and bob-classes of the
population".

i. Sample Unit
I chose my sampling area at Chinnamanur Town for market survey of
the Bovonto cool drinks.

ii. Sample Size

The sample size taken for the survey is 100 respondents.

iii. Tools Used for Analysis

The collected data were interpreted using percentage analysis method.

15
 DATA ANALYSIS AND INTERPRETATION

DATA INTERPRETATION
Interpretation refers to the task of drawing inference from the collected
facts. After an analytical our experimental study. For the survey the collected
data are analyzed and interpreted by the percentage analysis method. This
attempt to organize and summaries data in order to increase results.

Usefulness in such a manner that enable the research to relate critical

points with the study objectives. Sometimes these organizing and
summarizing of .data collected through the use of sample, the reliability of the
summery estimates is required to be determined. In this survey the collected
data are analyzed and interrelated by the percentage analysis method.

Percentage Analysis Method:

Percentage method to special kind of ratio percentage is used in making
comparison between two or more series of data percentage are used to
describe relationship.

No. Of Respondents
Percentage = ———————————— x 100
Total respondents

16
 DATA ANALYSIS AND INTERPRETATION

TABLE-1

RESPONDENTS LIKE COOL DRINKS

No. of
S.No. Particulars Percentage
Respondents

1. Yes 90 90

2. No 10 10

Total 100 100

Source: Primary Data

Among the 100 Respondents

 90% of the respondents like cool drinks.
 10% of the respondents don’t like cool drinks.

17
 CHART-1

RESPONDENTS LIKE COOL DRINKS

100 90

90

80

70

60

50

40

30

20 10

10

0
Yes No

18
 TABLE-2

RESPONDENTS PREFERENCE BRAND IN COOL DRINKS

No. of
S.No. Particulars Percentage
Respondents
1 Bovonto 60 67

2 Fanta 10 11

3 Slice 10 11

4 Pepsi 10 11

Total 90 100

Source: Primary Data

Among 100 Respondents

 67% of respondents prefer in Bovonto brand.
 11% of respondents prefer in Fanta brand.
 11% of respondents prefer in Slice brand.
 11% of respondents prefer in Pepsi brand.

19
 CHART-2

RESPONDENTS PREFERENCE BRAND IN COOL DRINKS

100

90

80
67
70

60

50

40

30

20 11 11 11

10

0
Bovonto Fanta Slice Pepsi

20
 TABLE-3

RESPONDENTS OPINION ABOUT THE REASON FOR

PREFERRING IN BOVONTO
No. of
S.No. Particulars Percentage
Respondents
1 Taste 30 50

2 Brand Name 15 25

3 Quality 10 16

4 Digestion 5 8

Total 60 100

Source: Primary Data

Among 60 Respondents
 50% of respondents prefer Bovonto for its Taste.
 25% of respondents prefer Bovonto for its Brand Name.
 16% of respondents prefer Bovonto for its Quality.
 8% of respondents prefer Bovonto because it helps in digestion

21
 CHART-3

RESPONDENTS OPINION ABOUT THE REASON FOR

PREFERRING IN BOVONTO

100

90

80

70

60
50
50

40
25
30
16
20
8
10

0
Taste Brand Name Quality Digestion

22
 TABLE – 4

RESPONDENTS OPINION ABOUT THE GATHERING

KNOWLEDGE IN BOVONTO
No. of
S. No. Particulars Percentage
Respondents
1 TV Advertisement 32 53

2 Friends 18 30

3 Magazine 10 16

Total 60 100

Source: Primary Data

Among 60 Respondents
 53% of respondents are gathering knowledge from TV Advertisement.
 30% of respondents are gathering knowledge from Friends.
 16% of respondents are gathering knowledge from Magazine.

23
 CHART – 4

RESPONDENTS OPINION ABOUT THE GATHERING

KNOWLEDGE IN BOVONTO

100

90

80

70

60 53

50

40 30
30
16
20

10

0
TV Advertisement Friends Magazine

24
 TABLE-5

RESPONDENTS OPINION ABOUT PURCHASING PLACE IN

BOVONTO
No. of
S. No. Particulars Percentage
Respondents
1 Supermarket 38 63

2 Bakery 12 20

3 Juice Shop 10 16

Total 60 100

Source: Primary Data

Among 60 Respondents
 63% of respondents purchase from Supermarket.
 20% of respondents purchase from Bakery.
 16% of respondents purchase from Juice Shop.

25
 CHART-5

RESPONDENTS OPINION ABOUT PURCHASING PLACE IN

BOVONTO

100

90

80

70 63

60

50

40

30 20
16
20

10

0
Supermarket Bakery Juice Shop

26
 TABLE-6

RESPONDENTS OPINION ABOUT THE PURCHASING QUANTITY

IN BOVONTO FOR EVERY TIME
No. of
S.No. Particulars Percentage
Respondents
1 500ml 15 25

2 1 litre 28 46.66

3 1.5 litre 17 28.33

Total 60 100

Source: Primary Data

Among 60 Respondents
 25% of respondents are purchase in 500ml for every time.
 46.66% of respondents are purchase in 1 litre for every time.
 28.33% of respondents are purchase in 1.5 Litre for every time.

27
 CHART-6

RESPONDENTS OPINION ABOUT THE PURCHASING QUANTITY

IN BOVONTO FOR EVERY TIME

100

90

80

70

60
46.66
50

40
28.33
25
30

20

10

0
500ml 1 litre 1.5 litre

28
 TABLE-7

RESPONDENTS OPINION ABOUT THE QUALITY LEVEL IN

BOVONTO
No. of
S.No. Particulars Percentage
Respondents
1 Excellent 40 66.66

2 Better 10 16.66

3 Poor 10 16.66

Total 60 100

Source: Primary Data

Among 60 Respondents
 66.66% of respondents say that the Bovonto quality is excellent
 16.66% of respondents say that the Bovonto quality is better.
 16.66% of respondents say that the Bovonto quality is poor.

29
 CHART-7

RESPONDENTS OPINION ABOUT THE QUALITY LEVEL IN

BOVONTO

100

90

80
66.66
70

60

50

40

30
16.66 16.66
20

10

0
Excellent Better Poor

30
 TABLE-8

RESPONDENTS OPINION ABOUT THE PRICE LEVEL IN

BOVONTO
No. of
S.No. Particulars Percentage
Respondents
1 High 5 8.33

2 Reasonable 40 66.66

3 Low 15 25

Total 60 100

Source: Primary Data

Among 60 Respondents
 8.33% of respondents say that the Bovonto price is high.
 66.66% of respondents say that the Bovonto price is reasonable.
 25% of respondents say that the Bovonto price is low.

31
 CHART-8

RESPONDENTS OPINION ABOUT THE PRICE LEVEL IN

BOVONTO

100

90

80
66.66
70

60

50

40
25
30

20
8.33
10

0
High Reasonable Low

32
 TABLE-9

RESPONDENTS OPINION ABOUT THE MARKET MOVEABLE

POSITION OF BOVONTO
No. of
S.No. Particulars Percentage
Respondents
1 Fast 30 50

2 Medium 16 26

3 Slow 14 23

Total 60 100

Source: Primary Data

Among 60 Respondents
 50% of respondents' opinion about the market moving level is fast.
 26% of respondents' opinion about the market moving level is Medium.
 23% of respondents' opinion about the market moving level is slow.

33
 CHART-9

RESPONDENTS OPINION ABOUT THE MARKET MOVEABLE

POSITION OF BOVONTO

100

90

80

70

60
50
50

40
26
30 23

20

10

0
Fast Medium Slow

34
 TABLE-10

RESPONDENTS OPINION ABOUT THE CONSUMPTION TIME OF

BOVONTO
No. of
S.No Particulars Percentage
Respondents
1 During Summer 48 81.66

2 Festivals 7 11.66

3 Parties 5 8.33

Total 60 100

Source: Primary Data

Among 60 Respondents
 81.66% of respondents are consuming in summer time.
 11.66% of respondents are consuming in festivals time.
 8.33% of respondents are consuming in parties.

35
 CHART-10

RESPONDENTS OPINION ABOUT THE CONSUMPTION TIME OF

BOVONTO

100

90 81.66
80

70

60

50

40

30

20 11.66
8.33
10

0
During Summer Festivals Parties

36
 TABLE-11

RESPONDENTS OPINION ABOUT THE USING PERIOD IN

BOVONTO
NO. OF
S.No. PARTICULARS PERCENTAGE
RESPONDENTS
1 Below 1 year 20 33
2 1-2 year 8 13.33
3 2-3 years 25 41.66
4 Above 3 years 7 11.66

TOTAL 60 100

Source: Primary Data

Among 60 Respondents
 33% of respondents are using Bovonto for 1 year.
 13.33% of respondents are using Bovonto from 1-2 years.
 41.66% of respondents are using Bovonto from 2-3 years.
 11.66% of respondents are using Bovonto above 3 years.

37
 CHART-11

RESPONDENTS OPINION ABOUT THE USING PERIOD IN

BOVONTO

100

90

80

70

60

50 41.66

40 33

30

20 13.33 11.66

10

0
Below 1 year 1-2 year 2-3 years Above 3 years

38
 TABLE-12

RESPONDENTS OPINION ABOUT THE BOVONTO EASILY

AVAILABILITY IN YOUR AREA
No. of
S.No. Particulars Percentage
Respondents
1 Yes 50 83.77

2 No 10 16.66

Total 60 100

Source: Primary Data

Among the 60 Respondents

 83.77% of the respondents say that Bovonto easily available in our area.
 16.66% of the respondents say that Bovonto not available in our area.

39
 CHART-12

RESPONDENTS OPINION ABOUT THE BOVONTO EASILY

AVAILABILITY IN YOUR AREA

100
83.77
90

80

70

60

50

40

30 16.66
20

10

0
Yes No

40
 TABLE-13

RESPONDENTS FEEL ABOUT ANY SIDE EFFECTS IN USING

PERIOD
No. of
S.No. Particulars Percentage
Respondents
1. Yes 10 16.66

2. No 50 83.33

Total 60 100

Source: Primary Data

Among the 60 Respondents

 16.66% of the respondents feel that the side effects in using period.
 83.33% of the respondents feel that no side effects in using period.

41
 CHART - 13

RESPONDENTS FEEL ABOUT ANY SIDE EFFECTS IN USING

PERIOD

100
83.33
90

80

70

60

50

40

30
16.66
20

10

0
Yes No

42
 TABLE-14

RESPONDENTS OPINION RECOMMENDING THE

BOVONTO TO OTHERS

No. of
S.No. Particulars Percentage
Respondents

1. Yes 50 83.33

2. No 10 16.66

Total 60 100

Source: Primary Data

Among the 60 Respondents

 83.33% of the respondents expect the changes in Bovonto.
 16.66% of the respondents not expect the changes in Bovonto.

43
 CHART-14

RESPONDENTS OPINION RECOMMENDING THE

BOVONTO TO OTHERS

100
83.33
90

80

70

60

50

40

30 16.66
20

10

0
Yes No

44
 TABLE-15

RESPONDENT OPINION ABOUT THE EXPECTING CHANGES IN

BOVONTO
No. of
S.No. Particulars Percentage
Respondents
1 Packing 25 41.66

2 Extra Quantity 22 36.66

3 Price Offer 13 33.33

Total 60 100

Source: Primary Data

Among 60 Respondents
 41.66% of respondents expect the changes in packing.
 36.66% of respondents expect the changes in extra quantity.
 33.33% of respondents expect the changes in price offer.

45
 CHART - 15

RESPONDENT OPINION ABOUT THE EXPECTING CHANGES IN

BOVONTO

100

90

80

70

60

50 41.66
36.66
33.33
40

30

20

10

0
Packing Extra Quantity Price Offer

46
 TABLE-16

RESPONDENTS OPINION ABOUT RECOMMEND BOVONTO TO

OTHERS
No. of
S.No. Particulars Percentage
Respondents
1. Yes 50 83.33

2. No 10 16.66

Total 60 100

Source: Primary Data

Among the 60 Respondents

 83.33% of the respondents are recommending to others.
 16.66% of the respondents are not recommending to others.

47
 CHART-16

RESPONDENTS OPINION ABOUT RECOMMEND BOVONTO TO

OTHERS

100
83.33
90

80

70

60

50

40

30 16.66
20

10

0
Yes No

48
 TABLE-17

RESPONDENT SATISFACTION LEVEL OF THE PRODUCT

S.No. Particulars No. of Respondents Percentage

1. Yes 50 83.33

2. No 10 16.66

Total 60 100

Source: Primary Data

Among 60 Respondents
 83.33% of the respondents arc fully satisfaction in this product.
 16.66% of the respondents are not satisfaction in this product.

49
 CHART - 17

RESPONDENT SATISFACTION LEVEL OF THE PRODUCT

100
83.33
90

80

70

60

50

40

30 16.66
20

10

0
Yes No

50
 TABLE-18

RESPONDENTS ARE KNOWN THE DIFFERENT COMPETITOR

BRAND
No. of
S.NO. Particulars Percentage
Respondents
1 Fanta 25 41.66
2 Pepsi 15 25
3 Slice 10 16.66
4 Appy Fizz 10 16.66

Total 60 100

Source: Primary Data

Among 60 Respondents
 41.66% of respondents are known the Fanta brand.
 25% of respondents are known the Pepsi brand.
 16.66% of respondents are known the Slice brand.
 16.66% of respondents are known the Appy Fizz brand.

51
 TABLE-18

RESPONDENTS ARE KNOWN THE DIFFERENT COMPETITOR

BRAND

100

90

80

70

60

50 41.66
40
25
30
16.66 16.66
20

10

0
Fanta Pepsi Slice Appy Fizz

52
 FINDINGS

 90% of the respondents like cool drinks.

 67% of respondents prefer in Bovonto brand.

 50% of respondents prefer Bovonto for its Taste.

 53% of respondents are gathering knowledge from TV Advertisement.

 63% of respondents purchase from Supermarket.

 46.66% of respondents are purchase in 1 litre for every time.

 66.66% of respondents say that the Bovonto quality is excellent

 66.66% of respondents say that the Bovonto price is reasonable.

 50% of respondents' opinion about the market moving level is fast.

 81.66% of respondents are consuming in summer time.

 41.66% of respondents are using Bovonto from 2-3 years.

 83.77% of the respondents say that Bovonto easily available in our area.

 83.33% of the respondents feel that no side effects in using period.

 83.33% of the respondents expect the changes in Bovonto.

 41.66% of respondents expect the changes in packing.

 83.33% of the respondents are recommending to others.

 83.33% of the respondents arc fully satisfaction in this product.

 41.66% of respondents are known the Fanta brand.

53
 SUGGESTIONS

 A little more of local advertisement would increase the local sales for

Bovonto.

 The advertisement should indulge the consumers to drink Bovonto any

time throughout the year.

 They may introduce varieties of flavors.

 Kalimark industries may bring a variety of new tastes in Bovonto cool

drinks.

 Alteration in the packaging style would increase the demand of

purchase.

 Reduction in the price of Bovonto will make it move taster in the

market.

54
 LIMITATIONS

 The survey was limited only to Chinnamanur City.

 The survey conducted only among the limited size of samples.

 This study was in the geographical area of Chinnamanur Town. So, this

project cannot suit for other areas.

 Some respondents feel irritated to answer the questions.

 Faced more difficulties in gathering data.

55
 CONCLUSION

From the field survey, I came to know about the consumer's preference
and their needs of "Bovonto Cool Drinks". This survey method is the best
method for collecting information regarding the product and opinion of the
customers. Market survey is essential to start any business. So each and every
graduate should have thorough the knowledge about the market condition. I
have gained a broad knowledge during this survey. I hope this survey
experience will be a step to build up my carrier in future.

56
 BIBLIOGRAPHY

Marketing - Dr. N. Rajan sanjith R. Nair

Marketing Research - A. Mustafa

Research Methodology - Philip Kotler

Websites:

 www.kalimark.com

 www.google.com

57
 A STUDY ON CONSUMER USAGE AND SATISFACTION
REGARDING BOVONTO COOL DRINKS IN CHINNAMAINUR
TOWN
Name: Age:

Address: Mob.:

QUESTIONNAIRE

1. Do you like Cool Drinks

a. Yes b. No

2. If yea, which brand of Cool drinks do you like?

a.Bovonto b. Slice c. Pepsi d. Fanta

3. Why do you prefer Bovonto?

a. Taste b. Brand Name c. Quality d. Digestion

4. Where did you get the knowledge about Bovonto?

a. TV Advertisement b. Friends c. Magazine

5. Where did you purchase Bovonto?

a. Supermarket b. Bakery c. Juice Shop

6- Whal is the quantity of Bovonto you purchase each time?

a.500ml b. 1 litre c. 1.5 litre

7. What is your opinion about the quality of Bovonto?

a. Excellent b. Better c. Poor

8. What do you feel about the price of Bovonto?

a. High b. Reasonable c. Low

58
9. What is your opinion about the market movement of Bovonto?

a. Fast b. Medium c. Slow

10. When do you consume Bovonto?

a. Summer b. Festivals c. Parties

11. For how long are you consuming Bovonto?

a. 1 year b. 1-2 years c. 2-3 years d. Above 3 years

12. Is the product available in your area?

a. Yes b. No

13. Have you experienced any side effects while consuming Bovonto?

a. Yes b. No

14. Do you expect any changes in Bovonto?

a. Yes b. No

15. if yes, what kind of changes do you expect?

a. Packing b. Extra Quantity c. Price Offer

16. Would you like to recommend this product to others?

a. Yes b. No

17. Are you satisfied with this product?

a. Yes b. No

18. Do you know the competitor brands of this product?

a. Fanta b. Pepsi c. Slice d. Appy Fizz

19. Give any suggestions. .......................................................................

59