Welcome to Orientation!

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Agenda
18:30-18:40 Welcome Welcome

18:40-19:00 Founder Introductions 30 second intro

19:00-20:30 Program Orientation Overview, Do‘s & Dont‘s ☺

20:00 (food)

20:30-20:45 Climate Track Kai Malkwitz

20:45-21:00 Short Message from Rikke The Power of Feedback

21:00-21:20 Q&A Questions?

21:20-21:35 President Election

21:35 Drinks Bar

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 CONGRATULATIONS

YOU MADE A CHOICE

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 NOW THE
REAL WORK STARTS

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30 SECOND INTRO:
1) Your Name
2) One sentence
about your
background
3) The Problem
you are solving
4) Why you want
to be a founder

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 Our Mission
To empower communities of talented and motivated
people to launch enduring and impactful
technology-enabled companies worldwide.

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 Humanity is facing many

big problems

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 We cannot rely on just government

Entrepreneurs can fix

the world’s problems

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 Can you…

Change 1,000,000 lives?

Create 100+ jobs?
Run it 10+ years?
Make an impact!
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Already have an idea/ business/ product?

FI helps everyone in the

“pre-seed” stage
(“Advanced” and “Standard” tracks)

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The Path Forward
Ideation Validation Seed Scale

VC Firms

End Result: End Result: End Result: End Result:

idea product or MVP traction user and/or

a founder(s) full-time team improved product revenue growth
first validation go-to-market seed funding team expansion
initial traction scale
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 The Founder Institute is hard,

because building an
enduring company is
harder
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 High impact businesses can require

70+ Hours per week

FI asks you to work on your business for

25+ Hours per week

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 “Founder Institute
pushed me to levels
I didn’t know I was
capable of”
Ernest Yap, FI Graduate
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 >60% of you won’t
complete the program
That’s a good thing … for you

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 Top 2 reasons people drop out

1. Not Ready
(not ready for work involved in building something meaningful)

2. Weak idea
(not getting satisfactory ratings from experienced startup mentors)

FI helps you realize hard truths fast!

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 If you dropout before third session
Get a full refund

If you drop out after the third session

Put your course fee towards
a future program
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 But we know that

you can do it

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 Our admissions is very accurate

Over 30,000 people have

taken the test (9 languages)

Results correlated with the

real world performance of
3000+ Graduates

85% accuracy in predicting

entrepreneurial success

Founder Institute – Confidential Information Learn more: FI.co/DNA

 We know how to

help you succeed

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 FI has run hundreds of programs since 2009

60+
Countries

200+
Cities

4,500+
Companies
Created

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 Graduate Results

Graduate

40%
Post-Program

Survival Thriving Funding $ Raised

80%+ 60%+ 40%+ 700M+

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Page 6
Graduate success stories from around the world

Udemy Reality Mogul

Silicon Valley, 2010 Los Angeles, 2012
Online learning platform, 45,000 Real estate funding; >$45M in VC;
courses, >$100M in VC funding done >$200M in transactions

Appota iCarsClub
Hanoi, 2012 Singapore, 2012
Vietnam’s leading mobile platform Peer-to-peer car sharing; >$70M in
>30M users, >$20M in funding VC; to China from Singapore

Feetz TravelCar
San Diego, 2013 Paris, 2013
3D printing of footwear. Raised Airport parking and car sharing
$5M in funding. In full production. platform. Raised >$20M to go to US

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 Overview of

the 14 week program

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 Weekly sessions:
in-person, at night, with top CEOs
5 Weeks: Foundation 4 Weeks: Business 4 Weeks: Growth
Develop a foundation Set up your business Prepare for growth
1. Orientation 7. Legal 11. Hiring and
2. Vision & Validation 8. Go-to-Market Onboarding
3. Customer Development 9. Product 12. Growth
4. Revenue Development 13. Equity & Funding
5. Branding & Design

6. Mentor Idea Review 10. Mentor Progress 14. Graduation

Review

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 Unique Berlin FI Sessions:
Additional support for your Success

Dirk Lehmann Javier Rincon Stéphanie Claudel

Pitching Customer & Marketing
Product Dev

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 Typical Session Agenda

1 Weekly Update
Individual company progress
reports
Founder Hotseat 2
Founders pitch their Company
Mentor Evaluation & feedback
Mentor Talks
3 Mentors share best practices
and lessons learned on the
session topic
Mentor Q&A
Open Q&A session 4
between Founders and
Mentors
Post-Session Social
5 Build relationships with Mentors
and Peers

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See Sample Session:
FI.co/sessions
 Founder Hotseats
“No threes allowed”

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 Weekly Assignments
Get the real work done!

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 Working Groups
Share the workload!

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 Office Hours
Meet with your Local Leaders

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 Special Assignments
Challenging assignments to fix critical issues in the
business, or address your falling behind in the
program

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 Requirements to Graduate
• Completed assignments (checked by HQ)
• Ideas, plans & strategy validated by mentors (scores)
• Well-Formed Corporation
• Formal Advisory Board of Top Mentors
• Significant Product Progress
• Significant Number of Leads and Customers
• Progress on Building a Team
• Investment-Worthy Pitch Deck
• Clear & Actionable Next Steps for Growth
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 Week 7:

Joining the Equity

Collective

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 Warrant for 4%
of your shares
15-year right to buy shares at a price set
at your first fundraising round, held in
trust by FI, with returns distributed evenly
to four parties:
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 You contribute 4% to join the FI network

1%
Local
Leaders

1% 1% FI HQ
Early Stage Launched
Fellow Founder Founder & Global
Founders Network

1%
Local
Mentors
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Your Local Leaders (1%)
Rikke Klitskov Kai Malkwitz
CMO, Entrepreneur Serial Entrepreneur, Track Director

Ferdinand Mühlhäuser Tom Sieroń

Business Angel, Entrepreneur Serial Entrepreneur, FI since 2015

Sascha Kaerstaedt Dirk Lehmann

Built IS24 Accelerator,
Pitch Coach, Innovation Advisor
FI since 2011

Stéphanie Claudel
Javier Rincon
Marketing professional
Lean startup expert
with her own agency

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Your Local Mentors (1%) (Extract)

Laura Kohler Stefan Ben Gebien Mali Baum Javier Rincon Nicole Büttner
Sharkbite Jörgensen Saatchi & WLounge LeanCrush Merantix Labs
Innovation Itembase Saatchi

B. Föckersberger Frank Pawlitschek Jörg Geier David Lubomila Christian

eSports Founder ubitiricty Club of Rome Wortmann Jordanova Rebernik
and mind4 DWR Eco PlanA Vivy, N26

Their portion of the 1% is based off your anonymous ratings of them

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Your Fellow Founders (1%)

Over $1 Million in returns

distributed to date

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FI Global (1%)

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 FI provides a lifetime
of support for you and
your business

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 Graduate Benefits
• Join the world’s largest network of entrepreneurs
(>3,000) and mentors (>10,000)
• Dedicated support team in Silicon Valley
• Place to work in Silicon Valley at FI HQ
• Monthly graduate master sessions
• Curated tactical guides
• Private events and email lists
• >$2M in partner discounts
• Returns from the Equity Collective

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FI Graduate Support Programs (all free):
Beta Angel Seed

✓ Dedicated support contact ✓ Dedicated fundraising ✓ Deal syndication across

in Silicon Valley coach in Silicon Valley “Founder Angels” lists
✓ Private Grad mailing lists ✓ Access to shared database ✓ Facilitated introductions to
✓ Access to 11,000+ mentors of investors & advisors investors & advisors
✓ $2M+ in partner discounts ✓ Pitch deck feedback ✓ Virtual Demo Days
✓ Invites to FI sessions & ✓ Virtual training sessions ✓ Office Hours with FI team
network events (FounderX) ✓ Assistance on your investor ✓ Elite partner deals
✓ Upside in Bonus Pool pipeline & negotiation ✓ Business development & PR
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 Founder Lab Fundraising Program
• Virtual 3-month program
• Dedicated fundraising coach
• Deal terms review & negotiation strategy advice
• Pitch deck and materials editing
• Curated guides & email templates
• Access to FI shared investor database
• Expert webinars
• Slack community

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 Closing Advice

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 You can only grow if
you are challenged.

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 Everything in FI is a test
because startups are
hard.
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 Everything in FI is
designed to make you
and your business
stronger
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 You are responsible for
your own success.

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 Engagement Rules
• Be on time. 1st time late – get marked. 2nd time late special assignment. 3rd time late –
we will drop you out of the program.

• You can miss 1 session excused with 24h advance notice in the program. You will have
to be extra diligent with the session related assignment and we might add a special
assignment depending on the circumstances.

• Unexcused absence or a 2nd session missed: we ask you to come back in a future
batch when you are ready to commit to the program and your startup

• Take assignments seriously. 1st missing or bad quality assignment: can result in a
special assignment without prior warning. 2nd time – we ask you to come back in a
future batch when you are ready to commit to the program and your startup

• Any combination of the above will likely lead to us asking you to come back in a future
batch when you are ready.

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 Engagement Rules
• Show respect towards everyone: any mobbing, racial
comments, harassment of any kind: we drop you out!

• Breaking the rules mentioned so far – 1 Director can

decide to drop you out immediately

• Other cases (quality of assignments, missing working

group partipation etc.) 2 Director votes to drop you
out or give you a special assignment

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 Special Health Rules for Spring 2020

Handshakes Virtual sessions Health issues

are forbidden are available if do not lead to
at FI events necessary a drop-out

We’ll assess the situation on a weekly basis

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 DIFFICULT
ROADS

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LEAD TO BEAUTIFUL
DESTINATIONS

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 OUR COMMITMENT

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 Q&A

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 Teams / President Election
Yellow Green Grey
Biplav Dahal Ben Erin Gyula Kocsis
Drina Bascón Scheffler Björn Wagner Gregor Herdmann
Olakunle Fayemi Haytham Mones Fares Dhiaf
• 15 minutes Ryan Ong
Henrietta Szakonyi Ilias Ryspaev
• Take this seriously – Sandra Hoffer Von
Ankershoffen Jenia Korenkova Marin Bojii

your president will Veroniek Vermeulen Nannette Swed Valeriy Gorshkov

represent you ☺ Vladyslava Pekarska Vladimir Shipko

• Rotate teams + Anna Haack Caroline van Spronsen

new president Black Orange Purple

Gerrit Kubassa
after mentor
Antoine Larchez Christof Jütten
Hilde Pierins Arun Mahajan Houssame Hajji
reviews Julia Ortlib Dora Petrova Janine Wagner
Marie Henriette Kathrin Karin
Gennady Shabanov Michał Huszcza
Seidenschnur
Maura Widjaja Malik Piarali Nikolas Martens

Ole Bulbuk Somang Yang Ruben Serradas

Founder Institute – Confidential Information Sally Abdelghafar Tuyen Tran Gayathri Devi Vidiyala
 Networking

Meet and socialize ☺

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 Welcome to the Founder Institute!

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