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The trust equation

Created specifically for Accenture by Charles H. Green (author


of Trust-Based Selling, and The Trusted Advisor). The equation
benchmarks your trustworthiness against four variables:

The Trust Equation C = Credibility


R = Reliability Increasing C, R and I
C + R + I builds trust. Increasing
I = Intimacy
T= S S = Self-Orientation
S erodes trust.

Click here to see a video that uses The Trust Equation to explain how trust is
created in any relationship. It will provide you with insights about the level of
trust in your own key client relationships and where to focus to increase trust.

So, being a great people manager needs your expertise plus a genuine
interest in, and commitment to, the people you lead and work alongside.

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